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OBJECTIFYING WOMEN ON ENTERTAINMENT TELEVISION

Falgui, Jofaye
Nismal, Kryssha
Peteros, Jay Ann
University of the Immaculate Conception
Davao City

INTRODUCTION
Problem and its Setting
Media is known to be a mirror of our society. Whatever media depicts, it only
visualizes how our world works. Women are seen in entertainment television as
stereotypical barbies. How the media portrays them is overrated. Aside from that, women
celebrities are more prone to issues about their roles especially if it is a sexified content.
This is the reason why women are the subject of criticism (Aubrey, 2007).
In our world today women tends to be commonly used as a subject in the media
world. Most magazines, advertising, movies and in the internet, women is used as a
model because women has a character of sexiness that could easily get attention the
public.
But however the empowerment of women can give creative potential to the
society. Today media referring to the appearance of women that has a good looking,
perfect body and of course beautiful faces. Cross lagged path models showed that the
exposure to sexuality objectifying television measured during year 1 increased trait
objectification (trait SO) during Year 2 for both men and women (Aubrey 2006).
Today society tells us that women are the main object of this generation because
they raise the awareness on the issue that they are facing on the society.
A study from the Role Objectification in Womens Depression: A test of
Objectification Theory (2006). In the US culture especially to the American women they
are being affected indirectly by their self-objectification.

Theoretical Framework
In this study George Gerbners Cultivation theory (1976) Davie (2010) states that
the primary opposition that world is television has a big impact to the society that can
influence to the public. The Cultivation theory is based on how your attitudes show to the
society it also states that high exposure viewers of television are more endangered to
media messages and the notion that they are the truth. The main focus of the theory is that
the longer the audience stays in front of television this will create an attitude but not the
behavior. In our study, women being objectified in the media as a premium
Conceptual Framework
The variables of this study are the women and the entertainment television.
Statement of the Problem
This study aims to seek answers to the following questions:
1. Why women tend to be more on sexy roles?
2. How media can help women from criticism?
3. Does media can help women empowerment?

Objectives of the Study


This study aims to enrich the awareness of women about the media content that
puts them in a place of criticism. To influence the opinion of many and cultivate a belief
that women are not just mere this and that in the media.
References
Aubrey, J. S. (2006). Effects of sexually objectifying media on selfobjectification and
body surveillance in undergraduates: Results of a 2year panel study. Journal of
Communication, 56(2), 366-386.
Aubrey, Jennifer Stevens. "Does television exposure influence college-aged women's
sexual self-concept?." Media Psychology 10.2 (2007): 157-181.
Szymanski, Dawn M., and Stacy L. Henning. "The role of self-objectification in womens
depression: A test of objectification theory." Sex Roles 56.1-2 (2007): 45-53.

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