Times

July 2015

Vol. 1 Issue 2 

An Inclusive
Development
Model

Quarterly Magazine

Chief Editor
R K Anil
Editorial Team
Sarvanan D
Dhammapal Chawhan
Nandkumar Pudhari

Contents
Editorial
An Inclusive Developmnet Model 

.... 3

Organizers
Seva Bharathi
Youth For Seva
For enquiries contact
following
Email:
sewabharathi@gmail.com
tfs2014hyd@gmail.com
Phone: 0 40 24610056
+91 9949566499.

Interview
Corporate Social Responsibility: Interview with
Sh. Kumar Anurag Pratap, CSR Leader, Capgemini 

... 6

Features
Kriti: Livelihood and Education for Urban Poor

... 11

Jignyasa: Mobile Science Lab - Seva Bharathi,

Secunderabad

... 13

Watersheds One Concept-Innumerable benefits 

... 16

They alone live, who live for others.

-Swami Vivekananda

An Inclusive Development Model

By Editor

Paropakaram Vahanti Nadya, Paropakaram Duhanti Gaaya

Paropakaram Phalanti Vriksha, Paropakaram Idam Shareeram
{Rivers flow for helping others, Cows give milk for helping others, Trees bear
fruits for helping others, similarly this body is also meant for helping others}
Our communities,
both individually
and collectively,
have
been
contributing to
help the needy
directly or through
donations to
the temples and
other charitable
o r g a n i z a t i o n s.
Contemporary wealth creators like the
Birlas, Tatas, Azim Premji, Narayanamurthy
changed the definition of corporate
philanthropy from donation as tokenism to
donate for constructive cause.
However, the UNDP reports indicates
that India is falling behind in achieving the
target of Millennium Development Goals
(MDG), to be reached by 2015 (http://
www.in.undp.org/content/india/en/home/
library/mdg/the-millennium-developmentgoals-report-2014/). The corporate CSR
departments can consider our states
developmental needs, and work with NGOs
on specific MDGs of their interest. The 8
MDG targets are as follows: 1. Eradicate
Extreme Hunger and Poverty 2. Achieve
Universal Primary Education 3. Promote
Gender Equality and Empower Women 4.
Reduce Child Mortality 5. Improve Maternal
Health 6. Combat HIV/AIDS, Malaria and
Other Diseases 7. Ensure Environmental
Sustainability and 8. Develop a Global
Partnership for Development.

In a developing country like ours, which

has diversity in every sphere, elected
governments and bureaucracy cannot be
solely entrusted with the responsibility of
bringing about the desired socio-economic
change. The need of the hour is to bring out
an NGO-corporate partnership.

The NGOs
In most cases, NGOs have volunteered
to take up the task of working for the
development of the community out of
their own desire to bring about a positive
change in the lives of our fellow citizens,
by deciding their own mandate. Hence they
are answerable to their own conscience (am
I doing the right thing?) and accountable to
the society (am I doing the best?)
The NGOs need to improve their
participatory processes, place community at
the center of their programs by involving
them at every stage, and promote and
strengthen relevant primary stakeholders
institutions for sustainability.
They also need to adapt new technology,
learn to use and transfer it to the community.
Technology is not only about machines and
automation, it is also about processes and
systems that reduce drudgery, improve
productivity, and add value to the existing
way of production/service. They have to
collaborate with other NGOs to improve
quality of their work, to scale up, and to
complement each other to meet the needs
of the community.
Tech for Seva Times

Some NGOs are found wanting in monitoring

their projects regularly, evaluating their
results dispassionately, documenting their
processes, and reporting/communicating
their learnings/successes/failures. The
issue of corporate governance in NGOs
also needs to be addressed. They need to
have independent and competent Boards,
whose members can question their activities
in regular meetings and guide the NGOs on
their path internally. Their accounts and audit
have to be transparent, regular and credible.
These are essential if the NGOs wish to
attract the attention of serious corporate to
collaborate in their quest for development.
The NGOs also have to benchmark against
best in class organizations. Even though
they have experienced but less educated
human resources, they can excel with
professionalism. Unlike working as junior
partners in government funded projects
where there is little scope, if any, for deviating
from the pre-decided path, there might be
more scope for innovation and improvising
in response to the emerging ground realities
while partnering as equals with corporate
under CSR projects. In either case, NGOs
should focus equally on the process as well
as on the end product. We should realize
that all the results in social and community
development projects cannot be captured
through quantitative metrics alone. There is
a significant qualitative data too that needs to
be factored in while measuring the change.

Science and Technology Research

Institutes
Most of the outputs of research do not
reach the user on the ground who can
use it to improve the productivity of his
work. Because of the widespread poverty
prevalent in our country, scientists need to be
cognizant of their larger social responsibility
of bringing the benefits of their valuable
4

Tech for Seva Times

research to the user in the village - who could

be a farmer, a dairy producer, a weaver, a
primary school teacher, small entrepreneur,
or a cottage industry - and help them add
value to their output. They need to go out
in to the field to identify the problems and
work on them. One can understand the
importance of research in pure science for
extending the frontiers of knowledge, but
we should be equally interested in applied
science which is useful for transforming the
society.
We are happy to know that Ministry of
Agriculture is planning a scheme Mera
Gaon, Mera Gaurav - in which about 8,000
ICAR scientists will each adopt a village
to promote best farming practices and
government policies.
In the formal sector, India has a large chain
of science labs in CSIR, ICAR and ICMR
with highly experienced scientists doing
research in various aspects related to our
day-to-day life, such as health, nutrition,
fuels, roads, housing, agriculture, animal
husbandry, horticulture, fisheries. Some of
them have their own systems of lab-to-land
of reaching out to the end users. However
they need to explore more avenues of
Action Research (where scientists can take
up projects jointly in the field in partnership
with the NGOs and other experienced
primary stakeholders ), of Extension (where
the research institutes can share their results
to scale up by leveraging the reach of NGOs
on the ground), and a two-way dialogue
(where NGOs can suggest problems that
need solutions, and the scientists can obtain
feedback from the end-users and improve
upon their products).

The Corporate
The amount being spent under CSR by
the Corporate is actually a liability in their

Balance Sheets belonging to the owners

(shareholders) of the company. However,
society has bestowed upon them the
responsibility of utilizing it for the welfare
of other stakeholders of their business - who
may or may not be in the immediate vicinity
of the company because of the belief that
they can produce better results by using these
funds more efficiently and effectively, just as
they do in their core business. In the process,
if the corporate can leverage it for generating
goodwill for its company and the brand, it is
a win-win for all the parties. But the question
that the corporate should be seized with is,
are we doing the best for the community? Is
our CSR activity really contributing to their
sustainable development and bringing about
a transformative change in their lives?
Instead of going for only the low hanging
fruits, such as some simple, one-time
activities in their immediate geographical
neighborhood, it would be useful if the
corporate can think of taking up challenging,
long-term programs that are commensurate
with their companys capabilities, which need
sustained work and have longer gestation
periods before the intended goals are
achieved.
The corporate can consider going out of their
comfort zone, and choose to work in underdeveloped, remote and difficult locations
such as the tribal regions in Adilabad, and
Khammam, farther areas in Mahabubnagar,
Srikakulam, and Vijayanagaram. It is more
challenging to work in these places where
external help is not readily available.

NGO-Corporate Partnership
Just as the industrial/corporate work is
specialized and needs trained and qualified
experts to handle the tasks, so is the field
of rural and community development.
Hence, the corporate can either spend

their funds themselves through their own

staff, or identify likeminded and dedicated
organizations experienced in working in
the field and support them. In any case,
corporate do not like taking up anything
that is not in the domain of their core
competency, instead they outsource (such
as payroll management, transport etc.) to
the best players in the business. They can
consider doing the same with their CSR
resources, without compromising on their
expectations (of getting the best bang for
their bucks). Apart from the mandatory
amount (as a percent of net profit) to be
spent under CSR, they also have enormous
expertise in Marketing and ICT, which can
be adapted and transferred to the context
of social development by working with the
NGOs.
While collaborating with each other, we
should have a reasonable understanding
of each others strengths and weaknesses,
so that we can complement each other to
achieve the best possible results and also
avoid duplication. How does a Corporate go
about selecting a project/NGO for funding?
What sort of due diligence is required to
be done? There are organizations that do
commendable work in bringing about a
positive change in difficult situations, but
they might not be able to communicate
(websites, annual reports in English) well
with external audiences; while there are
others who are media savvy and internet
friendly, but with nothing much to show on
the ground. They should be able to sift the
wheat from the chaff!!
Based on our experience e in Tech for Seva
symposium, we believe that the main drivers
of community development - the NGOs
and the Corporate sector cooperate and
leverage each others strengths in ushering in
the desired change in peoples lives.

Tech for Seva Times

Interview with Sh. Kumar Anurag Pratap, CSR Leader, Capgemini

Please tell us
about yourself.
As a CSR Leader for
Capgemini India, I
play multiple role
wherein I become
initiator sometime,
a translator, a bridge
builder and an
implementer sometime. My role also expects
me to prepare the roadmap for effective
and impactful CSR intervention which
is in sync with our identity as responsible
Corporate. I manage the relationship with
external charities and act as bridge between
Capgemini and Communities.
Can you please briefly explain about
Capgemini?
Capgemini is one of the worlds foremost
providers of consulting, technology,
outsourcing services and local professional
services. Present in over 40 countries with
almost 145,000 people, the Capgemini
Group helps its clients transform in order to
improve their performance and competitive
positioning.
How does Capgemini define corporate
social responsibility [CSR]?
Our Corporate Responsibility &
Sustainability vision is to be leader in
sustainable excellence through a bold and
influential approach, positively impacting
Capgeminis future, our clients, society and
the planet.
We recognize that better and harmonized
society would need much more than just
financial resources. Our goal is to Enhance
our identity and reputation as a Responsible
Corporate by mobilizing and contributing
6

Tech for Seva Times

with our skills and resources, in building

a better and harmonized society through
intensive collaboration and cooperation
with our multiple stakeholders including
communities, customers, governments and
employees.
Please throw some light on
Capgeminis CSR journey. Preferably
India operations.
As a major global employer, we work locally,
nationally and internationally with charities,
non-governmental organizations (NGOs)
and local authorities around inclusivity,
diversity and skills for the future. Around
the Group, we encourage active involvement
of our team members in community
development. We witnessed a major shift in
our approach from philanthropic based to
strategic integration of various stakeholders
with the larger aim of positively impacting
the communities in which we live and
operate.
Our CSR approach in India is based on
four thematic areas: these are Education,
Employability & Livelihood, Environment
and Emergency Response. In all of these
thematic engagements with communities, the
key enabler is employee engagement.
Education
We believe education is the key differentiator
for development- both at community
and national level. As a business, we also
acknowledge that education is key enabler
for transforming population into human
resources - an integral factor in the economy.
We focus on access, quality and inclusion of
education as part of our intervention agenda.

Employability
We experienced that completing certain
level of academic years does not ensure
instilling of employable skills amongst the
youth. The community we operate in has
a large number of students not continuing
their education after completing certain
schooling years. They tend to get into petty
jobs with no guarantee of its continuance.
To enhance the employability potential
of these youths, we have intent of setting
up skill building training centers. We have
named this program as LEAP (Livelihood
Education through Action against Poverty).
This program primarily target youths who
are school and college dropouts. Along
with the hard skills pertaining to training in
various identified trades, soft skills will also
be part of the comprehensive modules to be
delivered. Thus making them equipped for
the employment opportunities.
Environment
At Capgemini, we focus both on internal and
external efforts to promote and encourage
environment protection. We firmly believe
that Nurturing Environment for Inclusive
Growth should be the basic principle to
operate on. Internally we have taken a
number of initiatives that are designed
towards reducing our per employee carbon
emissions, reducing waste and conserving
our natural resources. At external level,
the focus is on efficiently handling waste,
creating digital platform for building
solidarity and promoting community action
for harmonizing environmental factors.
Emergency
India being a vast country often witnesses
natural disasters impacting large number
of people and their properties. Through
our emergency response our effort is to
provide immediate relief materials so that
communities suffering and hardship can be
minimized.

What are your companys recent CSR

initiatives?
Our CSR policy which articulates the
road map that we wish to undertake and
governance structure which outlines how
we will be taking CSR journey forward has
helped us initiate and strengthen multiple
community based interventions. Some of the
key efforts are
Education
We have set a target of reaching out to
5,00,000 children by 2020. We intend to
achieve this by launching 4 major programs
under the aegis of education.
Capgemini School Adoption Program
Government School adoption program
focuses on access, quality and infrastructural
support. Making education relevant and
engaging for the children, enabling children
to enjoy their childhood through availability
of play equipments and other resources,
providing regular training to teachers and
empowering them with tools & aids to
conduct their sessions by implementing
the learned modules, transfor ming
school principals to be the change leaders
and strengthening school management
committees to be an influential element
in continuing these processes are salient
features of this program. Small it may look,
but efforts like ensuring functional toilets,
safe drinking water, library, science and
computer labs as part of school adoption
will go a long way in making government
school as institutions for children to learn
while enjoying their childhood.
Capgemini Girl Child Sponsorship
Program -ENLIGHT
Under the ENLIGHT program, we intend to
encompass girls coming from disadvantaged
families, the families who are left out in the
education journey. These include but not
limited to girl children with disabilities,
Tech for Seva Times

from HIV/AIDS infected/ affected

families, of commercial sex workers and
other disadvantaged parents, affected by
natural calamities, homeless background,
migrant families, trafficked, abused children,
girl children in institutions. The real need
is evident in these categories who have
historically been ignored and stigmatized
and still prevail to exist in negligence.
For providing these children access to
education along with developing an
orientation process for their smooth
integration in the mainstream, Capgemini
has taken a step towards this direction. We
believe in reaching out to these children
who otherwise lack the wherewithal and

motivation in their own social systems.

We intend to link each girl child with an
employee of ours as a part of employee
engagement. Sensitization sessions would be
conducted for the employees to understand
and comprehend the context in which these
girls have their existence. Having these
girls become part of our journey towards
inclusive development would surely prove
its merit and provide a model to adopt.
This year, we are targeting to reach 1000
girl children across all the locations of our
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Tech for Seva Times

presence. The process is continuous of

learning, modifying and implementing an
important aspect to internalize our actions
within the corporate setting as well.
Capgemini Scholarships for Technical
and Medical Education
For a knowledge driven economy, a growing
number of people in the workforce, today,
require higher educational qualification.
Recognizing this area of need, we aim to
fill this lacuna by awarding scholarships
to academically bright students from low
income families to pursue Engineering
and Medical education in India. This year,
we have selected 90 students from this

background and provide them support in

the form of means-cum-merit scholarship
to pursue technical and medical education.
Scholarship is just one form of support; we
will combine this with soft skills training
and mentoring support through our senior
leadership for these scholars.
Capgemini Digital Literacy centre
Capgemini Centre for Digital Literacy
draws energy from National Digital Literacy
Mission (NDLM) program and aims at

creating at least a digitally literate and

empowered person per household in India.
The programme would not only bridge the
digital divide existing within the country but
would also empower communities to adopt
and use digital technology for their day to
day life.
The Capgemini Centre for Digital Literacy
centers aim primarily to engage citizens in
diverse age groups in diverse communities
across India to significantly impact human
development indices. Women, youth and
children are the primary target groups.
Employability
For us, the trained human resource is the
greatest asset and we value each of our
employees immensely for their skill, talent
and passion they bring to the business.
We also acknowledge existence of large
population who has the passion but not
the skills to move forward. The LEAP
(Livelihood Education Action Against
Poverty) program is borne out of this
context where we are aiming to train youth
with hard and soft skills and make them
employable for the industry to hire them.
This year, we intend to start the process
to make 5000 youth ready for industry by
providing them with industry specific skills.
Environment:
Decentralized Waste Management
System- Acknowledging that Bangalore
generates 4000 tons of waste every day; we
initiated a decentralized waste management
system with active engagement of Municipal
Corporation, NGO, and citizens group. This
projects aims at managing waste at source
by introducing a neighborhood waste
management facility which has infrastructure
to manage 2-3 tons of segregated wet and
dry waste.

in terms of its waste management. The

resources that are generated as a result
include compost which can go back into our
soil, enriching it with nutrients to grow more
food. On the other hand, all dry waste in the
form of paper, plastic, metal and glass can
be recycled. We also feel that this is logical
extension of Swacch Bharat Campaign
where the waste collected gets recycled.
One of our aspiration, and more because we
being an IT company, is to create Digital
Platform for Environmental Awareness
and Capacity Building. Under this, we
aim to develop a digital platform for school
students, teachers, researchers, practitioners
and educationists. This platform will host
creative and interactive environment
education content and resource materials in
the form of books, publications, education
manuals, training workbooks, videos and
images, and engaging games related to
environment conservation. This, first of
its kind, digital resource centre is aimed at
revitalizing the quality of education in India
by providing resources to the education
community which will help them infuse
environment into the Indian education
system. Our big vision for this project is
that it will eventually caters to a much wider
audience, outside the purview of education,
and is viewed as a one- stop destination for
the general audience for any educational and
informative content on environment.
When I look back to our CSR journey, I
can confidently say that with passionate
employees, committed volunteers,
concentrated efforts, integrated approach
and focused activities have been the critical
enablers to achieve what we have achieved
today. But these are initial successes. We are
aiming for bigger pie both in social sector
investment and in having more inspiring
narratives to fuel our CSR journey

This system would make a neighborhood

of around 5000 households self sufficient
Tech for Seva Times

You have supported and participated in

the Tech For Seva conference. Can you
please explain how your association
with TFS has helped your CSR
activities or identifying NGOs?
The conference was enriching and provided
us with a platform to interact with various
NGOs and know the different solution for
the problems faced by the community. The
comference was very stimulating intellectually
and we were proud of our participation in it.
Amongst the 300+ we reached out to many
where discussions are at advanced level for
engagement.
What you expect from TFS team? What
kind of activity you are looking at your
project area?
The conference provided a platform for
corporate to collaborate with NGOs. We
expect the collaboration to continue and use
the technology more effectively and optimize
the impact and also to reach more people.
What do you think is the future of
corporate social responsibility? Is this
truly a paradigm shift that were seeing
across India or across the globe in
terms of how firms view their roles in
society, or is this just a temporary fad?

10

Tech for Seva Times

How do you see CSR 10 years from

now?
Moving forward, I strongly feel that with
emphasis on strategic CSR, the CSR domain
itself will witness a transformation- both
in construct as well as in practice. The
important factors of transparency and
accountability coming into picture, corporate
will be more vigilant about their spent in the
social sector.
On the other side, with more rigor coming
into the processes; the civil society has to
accommodate itself to be in alignment
with the pace at which these systems are
unfolding. The exit strategy needs to be
in place ensuring support from corporate
is result and impact based. The capacity
building of organizations, primarily the
grassroot NGOs, will also play a vital
role in this regard. Rather than letting the
organizations be on the receiving end, they
should be on equal terms when it comes to
discussion on undertaking common projects.
The major shift we should be ready for
is to replace the diction of donation/
contribution to the language of partnership
and collaboration.

Kriti: Livelihood and Education for Urban Poor

Kriti is a not for profit organization working
in the Filmnagar slums in Hyderabad
since August 2009. Kriti was started by
professionals from the corporate sector
who are passionate about making a positive
impact on the lives of urban slum dwellers.
Kriti believes that working with the women
will help improve the whole families wellbeing. SO, Kriti works on women centric
issues, such as livelihoods for women,
education of children and gender issues.
Since the day Kriti was established, they have
worked on different projects covering health
care, financial literacy, health education,
immunization, conducting drives to ensure
children dont drop out of school, day care
centers to enable women to go out and
work, skills training and business training
for women and a few others.

Currently Kriti supports two

projects:
Scholarships for children:
We support the education of over 100
children from needy families and also
provide mentoring to the children and the
mothers. The scholarship program focuses
on children in the urban slums areas near
Film Nagar in Jubilee Hills, Hyderabad,
India. The parents of the students are mostly
daily wage labour, car and auto drivers, office
help etc. The mothers (if employed) work
mostly as domestic help or work with Kriti.
The monthly household income is in the
range of Rs. 4,000-12,000.
The scholarship program has been in
existence informally since 2010. Initially,
the scholarship program was only extended
to employees of Kriti. Later, interest in
the scholarship program spread through
word of mouth and we started receiving

applications from needy children within the

slum. In some cases, the schools where the
children were studying also recommended
other children. These children were in a state
of being forced to drop out of school due
to lack of money, despite being interested
in studies.
Livelihoods for women:
Kritis livelihood project aims to empower
poor women by providing them an
opportunity to earn income in a safe
environment that maintains their dignity.
We understand the issues that our women
grapple with low self esteem and
confidence, social barriers to go out to work,
practical constraints such as small children at
home and water scarcity. At the Kriti center,
over 80 women have learnt tailoring a
useful skill by itself. Many have stayed on to
form production groups and do tailoring at
the center. Here they work in a comfortable
all women environment, even bringing their
children along when they have to. Some
women who are looking for only home
based work have learnt to make newspaper
bags and they complete the orders at their
homes. The women earn a fair wage for
the work they do and we strive to keep the
center sustainable through regular sales of
the products.
In the tailoring center, we make a range of
ethnic home linen products and also a range
of eco-friendly bags and folders.
We sell the products directly at exhibitions
mostly through free stalls at corporates.
For more information on the products
and catalogues, please contact Himani
Gupta on 9963577727 or Himani@kriti.
org.in.

Tech for Seva Times

11

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Tech for Seva Times

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Jignyasa: Mobile Science Lab - Seva Bharathi, Secunderabad

Current Status of Government
Schools
Every state has state run schools popularly
called as government schools. The teachers
in those schools are trained educators who
are recruited after passing through various
formal training programs. The schools
are segregated, with different facilities for
girls and boys. The schools follow a pre-set
curriculum designed by educators of the
respective state.
The quality of education imparted at
government schools has much room for
improvement. Some of the issues impacting
teaching at government schools include:

Jignyasa: An Introduction
Seva Bharathi (http://www.sevabharathi.
org) is a pan-Indian NGO with various
activities in the fields of education, health
awareness, disaster relief, and child welfare.
Seva Bharathis new initiative Jignyasa
focuses on improving the quality of
education in government schools. Jignyasa
exposes children to the practical aspect of
science concepts by organizing school visits
through a mobile science laboratory.
Seva Bharathi started Jignyasa with an aim
to give Secondary class students a chance to
learn science by performing experiments,

Improper student-teacher ratio

Cramped class rooms
Complete absence of science
laboratories
Inadequate libraries
Over emphasis on textbook teaching
and concepts
According to the govt. sources, in India
13.3 Lakhs of schools are there and out of
them 80% schools are govt. or semi govt.
or small private schools. Given the large
number of children enrolled in government
schools, there is a negative impact on society
at large due to the sub-standard primary
and secondary education imparted to these
children.
One of the main deficiencies in government
run schools is the absence science
laboratories on the premises. This deprives
the children of any exposure to real-world
scientific knowledge. Instead the children
can only look at a static photo in a textbook.
This results in reducing the childrens interest
in science.

thus giving them not only the pleasure of

learning by doing but also rendering the
subject enjoyable and easy to understand.
The Jignyasa helps the children in the
following ways:

Tech for Seva Times

13

Hands on experience and Interactive

teaching.

Effects of magnetism on iron particles

Exposing children to new ideas and

methods.

Reaction of Sodium metal with water

Generation of hydrogen sulphide gas

due to chemical reaction

Linking experiments to school syllabus.

Peer -to-peer instruction.

Improving critical and qualitative

thinking

Present Statistics:

Improving experimental and data

analysis skills.

No. of visits/school/month - 1

Developing reporting skills (Oral and

written).

Seva Bharathi is determined to extend the

scope of the Jignyasa program to cover
more schools and more than one visit per
school. To extend the scope of the program,
they are planning for multiple teams, with
one van each.

The mobile science laboratory team

demonstrates scientific experiments, which
energizes and encourages the students to
explore the process further. The experiments
are conducted by trained technicians who are
able to demonstrate the specific experiment
as well as explain the theoretical basis for the
experiment. The experiments are conducted
inside one of the classrooms in the schools
on a pre-arranged schedule. Some of the
experiments demonstrated include:

14

Tech for Seva Times

Presently Seva Bharathi running one mobile

science lab under Jignyasa project.
No. of Schools covering/month - 48
Total no. of students benefited - 15000

The team is travelling to each location in a

van, with all the lab equipment and materials
required for the experiments.
If you would like to utilize the mobile
science lab in your location or fund for
more labs, please contact S Narsimha
Murthy 9701914349 or Deva 9014561231.

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Tech for Seva Times

15

Watersheds One Concept-Innumerable Benefits

Efficient and sustainable use of natural
resources has become essential for economic
development in a country like India where
two-thirds of the cropped area is dependent
on rainfall without any protective irrigation
facilities.
Though our tribal regions and tribal people
are the poorest by all indicators, these regions
have enormous natural resources in the form
of land, water and forests. These resources
have to be capitalized through various
relevant and effective programmes in the
natural resource management to convert
these backward regions into progressive
regions. Integrated Water Management
project (IWMP) is a flagship program
of Govt.of India for comprehensive
development of Agrarian Economy.
A watershed is the area of land where all
of the water that is under it or drains off
of it goes into the same place. A watershed
is that area of land, a bounded hydrologic
system, within which all living things are
inextricably linked by their common water
course and where, as humans settled, simple
logic demanded that they become part of a
community.

The main objectives of the IWMP

are

to restore the ecological balance by

harnessing, conserving and developing
degraded natural resources such as soil,
vegetative cover and water.

The outcomes are

prevention of soil run-off,

regeneration of natural vegetation,
rain water harvesting and recharging of
the ground water table.
enables multi-cropping
introduction of diverse agro-based
16

Tech for Seva Times

activities, which help to provide

sustainable livelihoods
enhances income levels of farmers
promote food security
improves the quality of life
NABARD is the nodal agency for
implementation of Watersheds throughout
the country. Promoted mostly through
NGOs. The main reasons for involving
NGOs in implementation of watersheds are

To encourage peoples participation in

management of natural resources
Capacity building, awareness raising and
mobilization of community.

Our operational Area:

Tribal mandals of Utnoor and Indervelly,
Adilabad dist. (7 watersheds)

Large population of small and marginal

farmers
Agriculture excessively dependent on
monsoon dry land agriculture
Hilly terrain
Average rainfall of 1100 mm one of
the highest in the state
Principal crops Cotton, soya bean,
Jowar, Red gram and Paddy.

S.NO

Watershed name

Budget
(in Cr)

Yamaikunta, Indervelly Mandal

975

1.68

Harkapur

1060

491

1.07

INdervelli

1037

457

1.21

Wadagaon

988

416

1.12

Mamidiguda

815

189

0.93

Chintakarra

1334

394

1.46

Lachampur (mega)

4100

1000

4.92

Truly participative in nature

Pe o p l e s p a r t i c i p a t i o n f r o m
conceptualization to implementation
Village watershed development
committees (VWCs) form the backbone
of watershed management.
VWC committees are democratically
elected in Gram sabhas.
VWCs are given Responsibilities of
maintaining Cheque, Cash, Ledger and
other Watershed related books.
Labour groups were formed and opened
savings account in group name. Labour
payments were done through cheque
and provided awareness on personal
savings and linkages with bank.
Mutually aided Cooperative societies
(MACs) formed in 6 watershed area.

Transparency:

Population
(families)

Uniqueness of SISS managed

watersheds:

Area
(hectares)

Watershed entry point board installed.

Provided display boards at village level.
Sanction and expenditure details
furnished in VWCs
Translation of NABARD sanction
details from English to Telugu
Action Plan details provided year and
monthly wise through VWC

Visible Outcomes:
Open wells recharged
Migration stopped
Average 2-3 meters water table rise
Productivity increase by 30-35%
In a nutshell, SISS watersheds have enabled
truly remarkable changes in the lives of
people living in Agency areas of Utnoor
and Indervelly mandal- not only in terms of
enabling long term food security through
watershed management practices, but also
encouraging the spirit of self reliance
through self help, ownership of common
resources and also management of these
resources through democratically elected
representatives.
Through the sustained efforts of SISS,
one could sense perceptible changes in
the agency areas of Adilabad in terms of
organized agricultural activities based on
scientific principles, better adaptability to
eco system thereby increasing food security,
increased incomes and other immeasurable
but significant changes in their lifestyles.
For more information you can contact
P. Venugopal Reddy @ 9490470064 or
pvg2020@gmail.com

Tech for Seva Times

17

 : :
(SISS)
.


.
,
.

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,

. ( IWMP
)
.

IWMP :

,,
.

18

Tech for Seva Times

(Utnoor) (Indravelly)
, (7
)

, .

- -
.

1100 .. -
.

- , , ,
.

( )

( )

()

1060

491

975

1.68

988

457

416

1.21

1.12

1334

394

1.46

1037
815

4100

189

1000

1.07

0.93

4.92

 SISS :

VWCs , .

(VWCs )
.

VWC ,
.

VWC
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VWCs , ,

2-3 .

30-35 % .

,
.

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(MAC ) 6

, SISS

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SISS , ,
.

Tech for Seva Times

19

One day Workshop for NGOs

Date: 20th September, 2015.

Venue: ECE Auditorium, College of Engg., Osmania University
Interested NGOs can eMail to tfs2014hyd@gmail.com or call +91 99495 66499
Last date to register : 20th August, 2015
Tech For Seva has identified training as key
initiative that can transform the functioning
of NGOs. In addition to helping them
adopt best management practices, training
has the potential to induce professional
approaches.The program has been devised
keeping in mind the day-to-day challenges
faced by them. The program encompasses
the following themes:

Sustainability

Developing Project Proposals

Effective communication with all

stakeholders is of prime importance. This in
turn helps the NGOs receive their support in
the form funds and volunteer participation.
TFS would take lead in imparting training
in proper documentation and reporting as
required by the statute. Encouraging the
use of web-based communication through
emails, websites and presence on social
media also forms part of the program.

NGOs are required to prepare proposals

and detailed reports for their projects,
primarily to raise funds. The projects need
to be aligned with government schemes and
CSR initiatives of large corporates to avail
financial benefits. TFSs approach is Logical
Framework Analysis, which will help the
NGOS in effective planning, allocation
of necessary resources and successful
implementation of projects.

Community participation is perhaps the

most important step to ensure long term
sustainability of an initiative. TFS approach
paper aims at promoting NGO initiatives
among community based organizations and
ensuring their participation.

Communication

,
.

.
,
.
.

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- , ,

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Contact Us:
Seva Bharathi, 3-2-106, Nimboli Adda, Kachiguda, Hyderabad Telangana - 500 027, India.
Tel: +91 9949566499, +91 9963077600 | Email: sewabharathi@gmail.com
Website : www.sevabharathi.org