Anda di halaman 1dari 39

Week 01 - Topic 01

INFORMATION SYSTEMS IN THE 2010s


BMIT5103 Course
Information Technology for Managers
Dr. Huy Nguyen

BMIT5103

John von Neumann Institute - Vietnam National


University
Ho Chi Minh
City
Information
Technology
for Managers

BMIT5103

STUDY GUIDE

TOPIC 01
Information Systems in the 2010s

Learning outcomes:
1. Role of IT in optimising performance;
2. Why the business value of IT is determined by people, business
processes & organisational culture;
3. Role of IT in BPM & the performance measurement process;
4. Strategic planning process, SWOT analysis & competitive models;
5. How IT impacts your career & the positive outlook for IS management
careers.

Information Technology for Managers

BMIT5103

STUDY GUIDE

TOPIC 01
Information Systems in the 2010s

Topics overview:
1. Importance of being an agile enterprise;
2. Capability of IT in improving profitability by enabling ways to connect
with & push content through social networks & mobile devices;
3. Factors which determine the business value of IT & IS;
4. BPM cycle & its challenges;
5. Support of IT in enabling an organisation to respond towards business
pressure;
6. SWOT analysis & strategic planning analysis;
7. Porters competitive forces & value chain model;
8. Importance of learning IT.

Information Technology for Managers

BMIT5103

STUDY GUIDE

TOPIC 01
Information Systems in the 2010s

No

Focus areas

Assigned readings

Positioning IT to optimise performance

Chapter 1, pp 5 - 8

Core concepts of IS & IT

Chapter 1, pp 8 - 11

Business performance management &


measurement

Chapter 1, pp 12 - 15

Strategic planning & competitive models

Chapter 1, pp 16 - 21

Why IT is important to your career & IT careers

Chapter 1, pp 22 - 24

Information Technology for Managers

BMIT5103

AGENDA
Positioning IT to optimise performance
Core concepts of IS & IT
Business performance management & measurement
Strategic planning & competitive models
Why IT is important to your career & IT careers

Information Technology for Managers

BMIT5103

AGENDA
Positioning IT to optimise performance
Core concepts of IS & IT
Business performance management & measurement
Strategic planning & competitive models

Why IT is important to your career & IT careers

Information Technology for Managers

BMIT5103

POSITIONING IT TO OPTIMISE PERFORMANCE

Characteristics of an agile organisation;

Opportunities created by the mass migration of users from PCs to


mobile devices;

Ways to assess the value of an innovation;

Doing business with a comprehensive business model.

Information Technology for Managers

BMIT5103

POSITIONING IT TO OPTIMISE PERFORMANCE

AGILITY & MOBILITY

Identify and capture opportunities more quickly than rivals;


Adapt rapidly because of struggling economic recoveries and
advances in mobile technology;
IT in the hands of customers:
Adapt to market conditions and gain a competitive edge;

Mobile market opportunities:


Connect with public and private networks, to access digital content from
anywhere at any time, and to get work done.

Information Technology for Managers

BMIT5103

POSITIONING IT TO OPTIMISE PERFORMANCE

BUSINESS INNOVATION & DISRUPTION OF


THE STATUS QUO

Value of innovation:

Generates new profit pools;


Increases demand for products and services;
Attracts new customers;
Opens new markets;
Sustains the business for years to come.

Transforms those IT commodities into competitive assets;


Improve employee performance and profit margins.

Information Technology for Managers

BMIT5103

POSITIONING IT TO OPTIMISE PERFORMANCE

BUSINESS MODELS

Method of doing business by which a company can generate sales


revenue and profit to sustain itself;

How the company creates or adds value in terms of the goods or


services the company produces;

A comprehensive business model includes:


Products and services;
Business process;

Customers;
Resources;
Supply chain;
Business partners;
Revenue model.
Information Technology for Managers

10

BMIT5103

AGENDA
Positioning IT to optimise performance
Core concepts of IS & IT

Business performance management & measurement


Strategic planning & competitive models
Why IT is important to your career & IT careers

Information Technology for Managers

11

BMIT5103

AGENDA
Positioning IT to optimise performance
Core concepts of IS & IT
Business performance management & measurement
Strategic planning & competitive models

Why IT is important to your career & IT careers

Information Technology for Managers

12

BMIT5103

CORE CONCEPTS OF IS & IT

Generic definition & four basic functions of an IS;

Components of an IS;

Major capabilities of IS & supported business objectives.

Information Technology for Managers

13

BMIT5103

CORE CONCEPTS OF IS & IT

GENERIC DEFINITION & FOUR BASIC


FUNCTIONS OF AN IS

Collect, process, store, analyze, and distribute information for a


specific purpose or objective;
Basic functions:

Input;
Processing;
Output;
Storage.

Information Technology for Managers

14

BMIT5103

CORE CONCEPTS OF IS & IT

COMPONENTS OF AN IS

Hardware;
Software;
Data;
Network;
Procedures;
People.

Information Technology for Managers

15

BMIT5103

CORE CONCEPTS OF IS & IT

MAJOR CAPABILITIES OF IS & SUPPORTED


BUSINESS OBJECTIVES

Major capabilities:

Perform high-speed, high-volume, numerical computations;


Provide fast, accurate communication and collaboration unrestricted by time and
location;
Store huge amounts of information that is accessible via private networks and the
Internet;
Automate semiautomatic business processes and manually done tasks;
Enable automation of routine decision making and facilitate complex decision making.

Supported business objectives:

Improve productivity (productivity is a measurement or the ratio of inputs to outputs);


Reduce costs and waste;
Improve the ability to make informed decisions;
Facilitate collaboration;
Enhance customer relationships;
Develop new analytic capabilities;
Provide feedback on performance.

Information Technology for Managers

16

BMIT5103

AGENDA
Positioning IT to optimise performance
Core concepts of IS & IT
Business performance management & measurement

Strategic planning & competitive models


Why IT is important to your career & IT careers

Information Technology for Managers

17

BMIT5103

AGENDA
Positioning IT to optimise performance
Core concepts of IS & IT
Business performance management & measurement
Strategic planning & competitive models
Why IT is important to your career & IT careers

Information Technology for Managers

18

BMIT5103

BUSINESS PERFORMANCE MANAGEMENT &


MEASUREMENT

Definition of performance management & ways to manage


performance;

Performance management process;

Business environmental pressures & their impact;

Organisational responses to pressure & opportunities;

Green IT to reduce carbon & energy footprints;

Ethical issues.

Information Technology for Managers

19

BMIT5103

BUSINESS PERFORMANCE MANAGEMENT & MEASUREMENT

DEFINITION OF PERFORMANCE MANAGEMENT


& WAYS TO MANAGE PERFORMANCE

Requirements to manage performance:

Measurable;

Right indicators.

Performance measurement process:

Decide on desired performance levels;

Determine how to attain the performance levels;

Periodically assess where the organization stands with respect to its goals,
objectives, and measures;

Adjust performance and/or goals.

Business environmental pressures;

Impact of business environment factors;

Green IT to reduce carbon and energy footprints;

Ethical issues.

Information Technology for Managers

20

BMIT5103

BUSINESS PERFORMANCE MANAGEMENT & MEASUREMENT

BUSINESS ENVIRONMENTAL PRESSURES &


THEIR IMPACT

Information Technology for Managers

21

BMIT5103

AGENDA
Positioning IT to optimise performance
Core concepts of IS & IT
Business performance management & measurement
Strategic planning & competitive models
Why IT is important to your career & IT careers

Information Technology for Managers

22

BMIT5103

AGENDA

Positioning IT to optimise performance


Core concepts of IS & IT
Business performance management & measurement
Strategic planning & competitive models
Why IT is important to your career & IT careers

Information Technology for Managers

23

BMIT5103

STRATEGIC PLANNING & COMPETITIVE MODELS

Definition of strategic analysis (SWOT);

Strategic planning;

Porters competitive forces model & strategies;

Adaptive & innovative organisations;

IS & IT failures.

Information Technology for Managers

24

BMIT5103

STRATEGIC PLANNING & COMPETITIVE MODELS

DEFINITION OF STRATEGIC ANALYSIS (SWOT)

Scanning and review of the political, social, economic, and technical


environment of the organization;
Rules to perform a SWOT analysis:

Be realistic about the strengths and weaknesses of your organization;


Be realistic about the size of the opportunities and threats;
Be specific and keep the analysis simple, or as simple as possible;
Evaluate your companys strengths and weaknesses in relation to those
of competitors (better than or worse than competitors);
Expect conflicting views because SWOT is subjective, forward-looking,
and based on assumptions.

Information Technology for Managers

25

BMIT5103

STRATEGIC PLANNING & COMPETITIVE MODELS

STRATEGIC PLANNING

Strategy responds:

What is the long-term direction of our business?


What is the overall plan for deploying our resources?
What trade-offs are necessary? What resources will it need to share?
What is our position vis--vis competitors?
How do we achieve competitive advantage over rivals in order to
achieve or maximize profitability?

Information Technology for Managers

26

BMIT5103

STRATEGIC PLANNING & COMPETITIVE MODELS

PORTERS COMPETITIVE FORCES MODEL &


STRATEGIES
Basic of Competitive forces model:
Profit = Total revenue Total cost
Profit margin = Selling price Cost of the item

Information Technology for Managers

27

BMIT5103

STRATEGIC PLANNING & COMPETITIVE MODELS

PORTERS VALUE CHAIN MODEL

Information Technology for Managers

28

BMIT5103

STRATEGIC PLANNING & COMPETITIVE MODELS

ADAPTIVE & INNOVATIVE ORGANISATIONS

Value chain => value system => value network;


Real-time, on-demand IT support;
Innovation and creativity;
Information systems failures.

Information Technology for Managers

29

BMIT5103

AGENDA

Positioning IT to optimise performance


Core concepts of IS & IT
Business performance management & measurement
Strategic planning & competitive models
Why IT is important to your career & IT careers

Information Technology for Managers

30

BMIT5103

AGENDA

Positioning IT to optimise performance


Core concepts of IS & IT
Business performance management & measurement
Strategic planning & competitive models
Why IT is important to your career & IT careers

Information Technology for Managers

31

BMIT5103

WHY IT IS IMPORTANT TO YOUR CAREER & IT


CAREERS

IT defines & creates businesses & markets;

IT as a career;

Earning in the IT field;

IT job prospects.

Information Technology for Managers

32

BMIT5103

WHY IT IS IMPORTANT TO YOUR CAREER & IT CAREERS

IT AS A CAREER

Nature of IS and IT work;


Typical IT careers:

CTO;
CIO;
IT architect;
IT manager;
IT project manager

Careers aligned between business and IT work:


Enterprise architect;
Business architect, data architect

Information Technology for Managers

33

BMIT5103

WHY IT IS IMPORTANT TO YOUR CAREER & IT CAREERS

MANAGEMENT ISSUES

Recognizing opportunities for using IT and Web-based systems for


strategic advantage and threats associated with not using them;
Who will build, operate, and maintain the information systems?
How much IT?
What social networking activities should be pursued?
How important is IT?
Globalization;
Ethics and social issues.

Information Technology for Managers

34

BMIT5103

STUDY GUIDE

TOPIC 01
Information Systems in the 2010s

Content summary:
- Positioning IT to optimise performance:

Characteristics of an agile organisation;


Opportunities created by the mass migration of users from PCs to mobile devices;
Ways to assess the value of an innovation;
Doing business with a comprehensive business model.

- Core concepts of IS & IT:


Generic definition & four basic functions of an IS;
Components of an IS;
Major capabilities of IS & supported business objectives.

Information Technology for Managers

35

BMIT5103

STUDY GUIDE

TOPIC 01
Information Systems in the 2010s

Content summary (cont.):


- Business performance management & measurement:

Definition of performance management & ways to manage performance;


Performance management process;
Business environmental pressures & their impact;
Organisational responses to pressure & opportunities;
Green IT to reduce carbon & energy footprints;
Ethical issues.

- Strategic planning & competitive models:

Definition of strategic analysis (SWOT);


Strategic planning;
Porters competitive forces model & strategies;
Adaptive & innovative organisations;
IS & IT failures.

Information Technology for Managers

36

BMIT5103

STUDY GUIDE

TOPIC 01
Information Systems in the 2010s

Content summary (cont.):


- Why IT is important to your career & IT careers:

IT defines & creates businesses & markets;


IT as a career;
Earning in the IT field;
IT job prospects.

Information Technology for Managers

37

BMIT5103

STUDY GUIDE

TOPIC 01
Information Systems in the 2010s

Study questions:
1.
2.
3.
4.

Explain the characteristics of an agile organisation;


Describe a business model and give one example;
Describe the building blocks of an IS;
Describe the impact of the business environment & describe ways for
an organisation to respond;
5. Explain Porters five forces model & give an example of each force;
6. Why IT is a major enabler of business performance & success;
7. How mobile technology has influenced opportunities for entrepreneurs;
8. How innovation can lead to profitable growth for businesses;
9. How green IT impacts the bottom line;
10. Why IS might fail.

Information Technology for Managers

38

BMIT5103

THANK YOU FOR YOUR ATTENTION !


NEXT TOPIC: IT INFRASTRUCTURE & SUPPORT SYSTEMS

Information Technology for Managers

39