Media Kit 2007

P.O.Box 50887, Dubai, UAE Tel: +971 4 343 4424 Fax: +971 4 343 4305 email: media@mediamost.co.ae

About En Vogue
En Vogue the Dubai Fashion Magazine, published by
Mediamost is the magazine for the fashion connoisseurs
coming from Dubai with regional distribution throughout the
lower GCC countries..
The innate aim of the magazine is to promote and enhance
Dubais international reputation as one of the leading
fashion capitals of the world. The magazine will contribute to
making the "Dubai Fashion" a stand-lone brand by itself.
Our international affiliates provides the magazine with the
latest of runways worldwide, whereas our correspondents in
Paris and Milan provide exclusive interviews with top
designers. Our local editorial team covers the latest and the
hot of the shelves of prestigious Dubai boutiques.
Over the past year, the magazine has positioned itself in the
UAE market as a major source for trend setters in fashion
and luxury items. En Vogue has established a loyal
readership base who are only satisfied by the best in lifestyle.

P.O.Box 50887, Dubai, UAE Tel: +971 4 343 4424 Fax: +971 4 343 4305 email: media@mediamost.co.ae

Credibility
En Vogue is published with close collaboration between
Mediamost and the Dubai Shopping Festival committee and the
Department of Tourism and Commerce Marketing.

P.O.Box 50887, Dubai, UAE Tel: +971 4 343 4424 Fax: +971 4 343 4305 email: media@mediamost.co.ae

Fashionable, chic and creative layout

Fashion
Fashion
P.O.Box 50887, Dubai, UAE Tel: +971 4 343 4424 Fax: +971 4 343 4305 email: media@mediamost.co.ae

Income brackets

Readership Profile
En Vogue readership profile compromises of a
45% mix of Locals and Arab Expats, 25% of
Westerns, 20% Tourists, and 20% high income
Asians. 53% of our readers are of high income
between Dhs. 20,000 to 30,000. En Vogue readers
are fashion connoisseurs and brand oriented, 60%
of the readers age group are between 30 to 50
years.

Nationality
Western
25%

10,000 +
21%

40000+
26%

20,000+
27%

30,000+
26%

Age Group

Tourist
20%

50+ yrs
20%

21-29 yrs
20%

Locals
20%
30-39 yrs
30%

Asians
10%
Arab Expats
25%

40-49 yrs
30%

P.O.Box 50887, Dubai, UAE Tel: +971 4 343 4424 Fax: +971 4 343 4305 email: media@mediamost.co.ae

Circulation & Distribution

a

CIRCULATION: 30,000

DISTRIBUTION:
En Vogue has a total circulation of 30,000
copies. From this, 25,000 are circulated within
the UAE from which 10,000 are distributed in all
the major shopping malls. Whereas 5,000 copies
are circulated in all 5 and 4 star hotels, in
addition to SPA and beauty saloons. 5,000
copies are mailed to VIP subscribers in addition
to the VIP lounges at Dubai International
Airport. The remaining 10,000 copies are sent
out to major bookshops in the UAE, Bahrain,
Kuwait, Oman and Qatar.

DTCM information desks in all major shopping

malls of Dubai including:
` Burjuman, Deira City Center, Mall of Emirates,
Mercato, Wafi City, Ibn Battuta, Al Ghurair City

Through major 5 & 4 star hotels including

Jumeirah Group Hotels like
` Emirates Towers, Jumeirah Beach, Madinat
Jumeirah, Burj Al Arab
` Le Royal Meridien, Grosvernor House, Mina Al
Seyahi
` All major 5 star hotels, SPA and beauty clinics

VIP lounges of Dubai Airport including Emirates

Business and First Class lounges, Al Majlis and
Executive lounge, and First Class lounges for the
international airlines.

Sold through major bookshops and duty frees in

the UAE, Bahrain, Qatar, Kuwait, and Oman.

P.O.Box 50887, Dubai, UAE Tel: +971 4 343 4424 Fax: +971 4 343 4305 email: media@mediamost.co.ae

Publishing Dates
a The magazine is published Bi monthly, 6 issues a year as per the
following dates:
` Feb/March
` April/May
` June/July
` August/Sep
` Oct/Nov
` Dec/Jan

P.O.Box 50887, Dubai, UAE Tel: +971 4 343 4424 Fax: +971 4 343 4305 email: media@mediamost.co.ae

Rate Card
Position

Dhs.

USD

Inside Front Cover

15,500

4,250

Inside Front Cover Spread

27,500

7,500

Double Page Spread

22,000

6,000

Inside Back Cover

14,500

4,000

Outside Back Cover

18,500

5,000

First Ten Pages

13,500

3,700

Full Page Color

12,000

3,250

Half Page Color

6,500

1,750

Agency commission 15%

Series discounts: 5% 2-3 issues, 10% 3-4 issues, 15% 5-6 issues
P.O.Box 50887, Dubai, UAE Tel: +971 4 343 4424 Fax: +971 4 343 4305 email: media@mediamost.co.ae

Technical Data
Size

Trim

Bleed

Double Page Spread

300 mm x 432 mm

306 mm x 438 mm

Full Page Color

300 mm x 216 mm

306 mm x 222 mm

Half Page Color

300 mm x 108 mm

306 mm x 111 mm

Finishing

Perfect Binding

4,000

Screen:

150 dpi

5,000

N.B: In case text run across DPS, please ensure test is 4 mm away from gutter on either side
Digital Format: PDF / Illustrator / QuarkXpress digital files on CD is accepted

P.O.Box 50887, Dubai, UAE Tel: +971 4 343 4424 Fax: +971 4 343 4305 email: media@mediamost.co.ae