IMPROVING SALES OF SUPERMARKET THROUGH EFFECTIVE MARKETING

STRATEGY
(A CASE STUDY OF SOME SELECTED SUPERMARKET IN ENUGU
METROPOLIS)

TABLE OF CONTENT
Title page
Certification page
Dedication
Acknowledgement
Abstract
Table of content
CHAPTER ONE
1.0
BACKGROUND OF THE STUDY
1.0
History or origin of supermarket
1.1
Statement of problem
1.2
Purpose /objective of study
1.3
Significance of the study
1.4
Hypothesis / Research question
1.5
The scope /limitation of the study
CHAPTER TWO
2.0
LITERATURE REVIEW of improving sales of supermarket through effective
marketing strategy
2.1
2.2
2.3
2.4
2.5
2.6
2.7

Induction of marketing strategy

Definition / meaning of marketing & supermarket
The impact of promotion on supermarket
The impact of place (distribution on supermarket
The impact of product on supermarket
The impact of price on supermarket
Important / contribution on supermarket to national economy

2.8

Problems facing supermarkets.

CHAPTER THREE

3.0

METHODOLOGY of improving sales of supermarket through effective marketing

strategy

3.1
3.2
3.3
3.4
3.5

Source of data
Instrument used in data collection
Population
Sample / sampling method size
Method of data analysis

CHAPTER FOUR
4.0
DATA ANALYSIS of improving sales of supermarket through effective marketing
strategy
CHAPTER FIVE
5.0
SUMMARY, RECOMMENDATION AND CONCLUSION
5.1
5.2

Summary of findings
Recommendations
Conclusions
Bibliography
Appendix
Questionnaires

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TO DOWNLOAD IMPROVING SALES OF SUPERMARKET THROUGH

EFFECTIVE MARKETING STRATEGY COMPLETE PROJECT MATERIALS,
FOLLOW THE ABOVE INSTRUCTIONS