by

KICKIN IT
GLOBALLY
HERBALIFE TAKES THE
WORLD CUP BY STORM

RONALDO
UNCOVERED
THE MAN BEHIND THE
SPORTS LEGACY

A QUALITY CONTROL
EXCLUSIVE
by RICH GOUDIS,
HERBALIFE COO

VOLUME 1
2015

NSF-CERTIFIED FOR SPORT

2 / MOMENTUM

/ Seven premium products for nutrition, training, performance and recovery.

/ Formulas based on the latest science.

PULL THROUGH

/ Customize based on your specific training and performance needs.

/ No artificial colors, flavors or sweeteners.

MOMENTUM / 3

TABLE OF CONTENTS
08
BRAZIL
Herbalife athletes shine on global stage

12

20

Global sports
events powered
by Herbalife24
nutrition

Ronaldo, the sports legend

14

World-class athletes going for the gold in 2016

16

Different
teams,
one proud
sponsor

28

The man behind Herbalife24 shares his vision

4 / MOMENTUM

36

52

The triathlon
champ
reveals what
drives her to
be the best

Making Major League Soccer history

38
Herbalife
COO talks
product
quality

62

Delicious, protein-packed recipes to fuel performance

43 64

8 tips to max out your workouts

The making of a perfect partnership

MOMENTUM / 5

EMPOWERING | ACT I V E LI FEST Y LES

FROM THE

EDITOR
This magazine highlights the results of
passion for sports, dedication to quality
and the tireless work it takes to achieve
a dream, and its the start of even more
amazing things to come.
When Dr. John Heiss and I came
to Herbalife nearly 5 years ago,
we were asked to complete a very
straightforward task: Create a sports
nutrition line capable of supporting
the best athletes around the world.
Things were different at Herbalife
in 2010. There were a few groups
of Independent Herbalife Members
practicing sports and living an active
lifestyle in spread-out and disparate
countries around the world, but the
concept of a healthy, active life, as we
know it today, did not exist yet. We
had quite a few sports sponsorships,
but many were limited by a simple yet
hindering truth the Herbalife brand
was on their jerseys, but Herbalife
Nutrition was in far too few stomachs.

From day one, we were driven by our

basic assignment to create sports
nutrition products that would support
the best athletes anywhere. We knew
that if Herbalife developed high-quality
products based on proven science, we
could stand before any athlete, coach,
trainer or agent, look them in the eyes,
and be confident in our products ability
to enhance performance. And with
this basic truth satisfied, building an
authentic, emotionally driven brand
to support the products would be all
but inevitable.
What we did not know, and could
not predict, was the symbiotic and
relentless relationship that would be
formed between the Herbalife24
brand and Herbalife Members. What
started out as a simple get it done
task has turned into a brand movement
fueled by passion, positivity and raw
energy that is now flowing all over
the globe. This energy can only be
described in one way: Momentum.

Herbalife24 has been in racecars,

speeding at over 200 mph on the track
in Indianapolis; it has summited some
of the highest peaks in the world; it
has enabled athletes to traverse entire
continents; and it is currently fueling
the greatest footballer on the planet:
Cristiano Ronaldo. Herbalife24 is
here, and now its not only on athlete
jerseys around the world it is in their
bodies, and most importantly, the
quality it stands for is in their minds.
And, the one constant that makes this
momentum possible and the engine
that propels it all is the Herbalife
Members supporting our athletes and
supporting each other in pursuit of a
performance-driven active lifestyle.
With this passion behind Herbalife24
products and the brand we all have
built, our momentum is a force to
be reckoned with. Our first issue of
Herbalife24 Momentum is a small
glimpse of this global energy and we
are just getting started, with much
more to come, because theres far too
much to cover in these pages. So thank
you for helping to propel this brand and
to propel Herbalife as a leader in the
sports nutrition industry.
Lets keep building that momentum!

CASEY WEAVER

Editor-in-Chief

MOMENTUM / 7

OMAR
GONZALEZ

DEFENDER (Centerback)
Dallas, Texas, United States

UNITED STATES

COLOMBIA
DAVID OSPINA
GOALKEEPER
Medellin, Colombia

ECUADOR

FARYD
MONDRAGON
GOALKEEPER
Cali, Colombia

MARIO YEPES

DEFENDER (Centerback)
Cali, Colombia

8 / MOMENTUM

PORTUGAL
CRISTIANO
RONALDO

FORWARD (Striker / Winger)

Madeira, Portugal

MAXI RODRIGUEZ

BRAZIL

WINGER (Attacking Midfielder)

Rosaria, Santa Fe, Argentina

ARGENTINA

FELIPE CAICEDO
STRIKER
Guayaquil, Ecuador

FIFA WORLD CUP

HERBALIFE-SPONSORED ATHLETES
SHINE ON INTERNATIONAL STAGE
Every four years, the hearts and minds of soccer fans
around the world are fixated on one massive championship
event. As billions tune in, Herbalife-sponsored athletes
from all corners of the globe step onto the field and show
the world what they've got! Here are the stars who proudly
represented their countries in the sizzling nation of Brazil.
MOMENTUM / 9

BLOOD, SWEAT AND TE

BEST-TASTING
WAY TO REBUILD

ARS DONE TASTEFULLY

REBUILD STRENGTH
Sustained amino acid delivery*.
Rebuild lean muscle over a multi-hour period*.
Supports immune function*.

*T hese statements have not been evaluated by the Food and Drug Administration.
This product is not intended to diagnose, treat, cure or prevent any disease.

HERBALIFE TRIATHLON
LOS CARACAS, VENEZUELA
The South American triathlon circuit
returned for its second year, with
three qualifying races throughout
Venezuela in 2014. Hundreds
of elite and amateur athletes
competed during the April, August
and November rounds in different
locations throughout the country.

HERBALIFE IRONMAN 70.3

PUCON, CHILE
One of the most spectacular
backdrops on the IRONMAN
circuit, the scenic course offers
competitors and spectators
alike dramatic views of the
Chilean countryside over the
70.3-mile route.

JAN 2014

FEB 2014

MAR 2014

APR 2014

MAY 2014

Herbalife24 nutrition
powers sporting events
around the world
and helps athletes to
perform at their best on
and off the field.

GLOBAL
SPORTS
EVENTS

LEADVILLE RACE SERIES

LEADVILLE, USA
Spanning the Colorado Rockies,
the Leadville Race Series is among
the most scenic and challenging in
the world. About 2,000 endurance
athletes from around throughout
the globe competed in the Leadville
Trail 100 Mountain Bike Race
presented by Herbalife24, on
August 9, 2014.

HERBALIFE TRIATHLON
GDYNIA, POLAND
The largest triathlon in Poland
and the most popular racing
event in Central and Eastern
Europe, this race attracts actors,
politicians and professional and
amateur athletes from various
countries. In 2015, the race will
be part of the Ironman 70.3
European Tour.

100TH HERBALIFE FAMILY FOUNDATION

CASA HERBALIFE, MEXICO
In February 2014, the LA Galaxy soccer
club helped celebrate the opening of the
100th Herbalife Family Foundation (HFF)
Casa Herbalife program in the Mexico City
orphanage Hogar y Futuro, A.C. LA Galaxy
President Chris Klein, players and coaches
made a joint donation on behalf of the LA
Galaxy Foundation and HFF.

12 / MOMENTUM

2016

2016 SUMMER OLYMPICS

RIO DE JANEIRO, BRAZIL

DEC 2015

IBARRA 10K
IBARRA, ECUADOR
Designed to promote sports among
families, the Ibarra 10k attracted
1,600 amateur and professional
athletes in September 2014. This was
the fifth edition of the popular race,
which included musical entertainment
and local celebrities.

JUN 2014

JUL 2014

AUG 2014

SEP 2014

OCT 2014

NOV 2014
DEC 2014
JAN 2015

SEP 2015

MALIBU TRIATHLON
MALIBU, USA

IBARRA 10K
IBARRA, ECUADOR

AUG 2015

JUN 2015

IRONMAN 70.3
GURYE, KOREA

IRONMAN 70.3
PUCON, CHILE
The IRONMAN 70.3 in Pucan pitted
competitors against challenging
Chilean hills and calm waters of
Villarrica Lake. The seasons first
race of the year features incredible
South American landscapes
including dramatic views of
Villarrica Volcano.

MAY 2015

OCT 2015

APR 2015

NOV 2015

MAR 2015

HERBALIFE TRIATHLON
LOS ANGELES, USA
Herbalife Triathlon LA is
recognized as one of the
top destination triathlons
in the country. Some 1,500
competitors raced, biked and
swam along the Torrance, Calif.,
beachfront in September 2014.

FEB 2015

ISA WORLD SURFING GAMES

PUNTA ROCAS, PERU
The surfing world had its eyes on
competitors battling six to eightfoot swells over this intensely
popular, eight-day competition.
The event marked World Surfing
Games 50th Anniversary.

JUL 2015

TOUR
TRANSALP

MOMENTUM / 13

SIGHTS
SET ON

RIO
Luis Camacho

Heiner Oviedo

Herbalife is the proud sponsor of

the Costa Rica Olympic Team, a
dedicated group of athletes who
have already proven themselves
among the best in the world.
Powered by a combination of raw
talent, hard training and Herbalife
Nutrition, these men and women
are now determined to reach the
top of the podium in Brazil 2016.
Luis Camacho Mountain Biking
Born in Monteverde, Luis started mountain biking at
age 14. He now has a career that includes a gold medal
in the national games, third place in the 2012 Pan
American Mountain Bike Junior Championships and
fourth place in the 2012 UCI World Cup junior division.
In 2011, he suffered a potentially career-ending injury
when he fell during training and had to drop out of
competition for four months. Never one to surrender
in the face of adversity, Luis fought to recover and
continues training to represent his country in 2016,
and looks forward to a long and fulfilling cycling career.

Susanne Piedra

Gerald Drummond Track, Hurdles

At 19, Gerald has already proven himself a remarkable
athlete. He won three gold medals at the 2013 Central
American Games, took fifth place in the 2013 Pan
American Juniors and holds the national junior record
in the 400-meter hurdles.

Dirley Yepes

Alia Cardinale

14 / MOMENTUM

With little support early in his career, Gerald had to

depend on his own determination and the support
of his mother his biggest fan to drive him on to
victory. It all paid off when he became the only Costa
Rican to qualify for the 2010 Summer Youth Olympics
in Singapore, and he continues to train every day to
become a world champion.
Susanne Piedra Inline Speed Skating
As luck would have it, during Susannes first
competition outside her country something went
wrong and she suffered a fall. What could have been
an early end to her career, instead motivated her to
train harder and become the 2012 Central American
Champion, the national champion for five consecutive
years and finally to reach the No. 12 position in the
world rankings.

For Susanne, sport is a way to improve both her health and her
character, and to continue learning throughout a lifetime. A huge
fan of Usain Bolt, she trains hard so that in 2016,
her name can join his in the record books.
Heiner Oviedo Taekwando
Thanks to the unfailing encouragement and support of his father,
Heiner earned a spot in the 2012 Summer Olympics in London.
Hes battled his way to the No. 9 spot in the world rankings (-58
kilograms) and is striving to become No. 1. In 2014, he won a
silver medal in the Santo Domingo Open and bronze medals in
the Canada Open, Bolivia Open and the Pan American Olympic
Festival.
Aside from dominating the sport, Heiners future goals include
sharing his knowledge with the youth of Costa Rican by becoming
the coach of the National Taekwondo Team. I want to motivate
children to achieve greater things than I have achieved, he says.
Dirley Yepes Fencing
A pioneer of fencing in Costa Rica, Dirley has been a national
champion since 2007 and has renewed the title six times (2007
2009, 20112013). She won the gold medal in individual epee at
the 2014 Central American and Caribbean Games and was also
the senior womens champion at the 2012 War of the Roses Epee
Tournament.
Naturally competitive, Dirley began fencing because she likes
challenges. And although shes had to overcome uncertainties
in the little-known sport, today, she studies architecture at her
university and trains daily, hoping to reach the podium in Rio
de Janeiro.

I want to motivate
children to achieve
greater things than
I have achieved.

Alia Cardinale Triathlon

Alia took on the challenge of her first national triathlon when she
was just 12 years old. She had big dreams from a young age, and
that first success gave her the courage to keep going. She continued
her training with the guidance of French coach Claude Meyer, who
sent her workout plans by email. Eventually, Alia moved to France for
two years, during which time she competed in the French triathlon
circuit, one of the best in the world.
These days, Alia is racking up the victories, including first place
in the elite women category at the 2014 CRC Triathlon National
Championships, first place in the 2013 Central American Games,
first place in the 2012 Pan American Cup in Santiago, Chile, and
second place in the Pan American Cup in Playa Hermosa, Costa Rica.
Currently, Alia is preparing for her biggest challenge yet: Brazil 2016.
David Jimenez Boxing
Nicknamed Medallita, or Little Medal, David is a born fighter
dedicated to his family and to boxing. Growing up, he worked in a
cemetery and in construction, with all the money going to his family.
And despite not having the funds for sporting equipment, he would
diligently show up to practice in torn shoes.
These days, David has more than earned his nickname, ranked 4th in
the world (4649 kilograms) by the International Boxing Association.
He made history as the first Costa Rican to win a medal at an
amateur boxing championship with his bronze at the 2013 AIBA
World Amateur Boxing Championships. He won a gold medal
at the 2011 Pan American Games and a bronze medal
at the 2010 Central American and Caribbean
Games. And as 2016 approaches,
David continues to fight his
way to the top.

Heiner Oviedo

Gerald Drummond

MOMENTUM / 15

IN THE SPOTLIGHT:

HERBALIFE GLOBAL SPONSORSHIPS

You may know Herbalife as a company
that has produced game-changing
sports nutrition products, but theres
more to the story. Herbalife is so
passionate about helping people
reach peak athletic performance that
it sponsors more than 250 athletes,
teams and competitive events
around the world. Cristiano Ronaldo,
international soccer superstar featured
on the cover of this magazine, is one
of them. Each of these sponsorships
is built upon a mutual desire and
commitment to pursue excellence in
sports, fitness and overall nutrition.
Herbalife sponsorships span a wide
range of individual and team sports:
from cycling to football to cricket and
everything in between! Here, youll learn
more about a few professional teams
that have chosen Herbalife as their
Official Nutrition Sponsor. Herbalife
provides these teams with products
to aid in performance and recovery,
and the teams provide Herbalife with
deeper insight into their players unique
nutritional needs. In this way, the
partnerships are win-win!

FC SPARTAK MOSCOW
(SOCCER)
RUSSIA

Founded in 1922, Spartak is named after Spartacus, the legendary gladiator slave who led
a rebellion against the Roman Empire. The team has always played with a ferocity befitting
a warrior and, today, it remains one of the most successful teams in the countrys history.
To help supplement their nutritional needs and support recovery, this nine-time Russian
championship team turns to Herbalife.
Our daily workouts and trainings, our everyday work, now seems inconceivable without
Herbalife products, explains Mickahil Varapetov, coaching staff rep. We use Formula 1
Nutritional Shake Mix as ultimate nutrition. Its a great source of protein. That is so
essential for the football players, as well as for everyone who does hard and active
muscular work.
The players also enjoy the convenience of Formula 1 Express Bars.
There are times when they dont have time to eat, adds Varapetov, because of
circumstances related to flights, moving or changes in the competitions schedule.
Instead of heading for some fast-food options, we have Formula 1 Express Bar.

VIETNAMESE OLYMPIC
TEAM (VARIOUS SPORTS)
VIETNAM

Herbalife is proud to sponsor 18

Vietnamese athletes in sports that
include Vovinam (Vietnamese martial art),
judo, gymnastics and golf. The Vietnam
National Vovinam Team competed in the
South-East Asian Games (SEA Games) in
2011, with much success, bringing home
a total of five gold, seven silver and two
bronze medals. The team was also named
the Number 1 Team competing in the SEA
Games. Herbalife also proudly sponsors
Vietnams number one-ranked professional
golfer, Tran Le Duy Nhat, who won the PGA
Singha Classic Tournament in Thailand.
These sponsorships provide a golden
opportunity to showcase Herbalifes
commitment to a healthy, active life
supported by good nutrition.
16 / MOMENTUM

ALSO PROUDLY SPONSORED BY HERBALIFE:

ATHLETES

OSPREYS RUGBY TEAM

UNITED KINGDOM

The Ospreys have established

themselves as the leading team in Welsh
rugby and as one of Europes big hitters.
They have already won four Celtic
League titles, more than any other team,
and remain the only Welsh regional team
to defeat a major touring nation, when
they took on the Australians in 2006.
We are the first rugby team that
Herbalife has been associated with, and
the affiliation between us is really good,
said Andy Lloyd, team manager. Having
proper nutrition, hydration and recovery
is absolutely paramount for the players
Any extra advantage we can get is
massive for us.

AME

RE

PU

BL

AME

RE

Ryan Bevington, team prop, agrees

on the importance of sports nutrition.
The main thing for us is recovery,
because we have such short times in
between games and training. So we
emphasize taking the supplements to
get your protein in, to get your recovery
in and to get back on the bandwagon for
training. These [Herbalife] products are
a great support for that.

PU

BL

R I CA C E N T R A L

I C A DE

COS

TA

RI

CA

R I CA C E N T R A L

I C A DE

COS

TA

RI

CA

TEAMS

Cristiano Ronaldo
Soccer | Portugal

Western Sydney Wanderers FC

Soccer | Australia

Gabriel Villarn
Surfing | Peru

Sussex County Cricket Club

Cricket | United Kingdom

Ciprian Blnescu
Triathlon | Romania

LA Galaxy
Soccer | United States

Nicols Fuchs
Rally Car Racing | Peru

Trentino Volley
Volleyball | Italy

Dborah Rodrguez
Track | Uruguay

SK Wyverns
Baseball | Korea

MC Mary Kom
Boxing | India

KR Basket Reykjavik
Basketball | Iceland

Heather Jackson
Triathlon | United States

Jamis Hagens-Berman
Pro Cycling | United States

Rafaella Camet
Volleyball | Peru

Alta Ruta 4x4

Off-Road Racing | Peru

Susanne Piedra
Skating | Costa Rica

Cergy Pontoise Hallball 95

Handball | France

Arriana Errigo
Fencing | Italy

Hammarby Football
Soccer | Sweden

Walter Nosiglia
Motor Sports | Bolivia

AFC Ajax
Soccer | Netherlands

Heiner Oviedo
Taekwondo | Costa Rica

Pumas
Soccer | Mexico

Virat Kohli
Cricket | India

TO FIND MORE SPONSORED ATHLETES AND TEAMS,

GO TO HERBALIFESPORTS.COM.

DO FLAMENGO (SOCCER)
BRAZIL

Clube de Regatas do Flamengo is a Brazilian soccer club based in Rio de Janeiro, Brazil.
The club was founded on November 17, 1895; however, they did not play their first
official match until 1912. Flamengo has been one of the most successful soccer
franchises in Brazil, having won six Campeonato Brasileiro Serie A titles and three
Copa do Brasil titles. With over 39 million supporters, Flamengo is considered one of
the most popular teams in Brazil and was voted by FIFA as one of the most successful
football clubs of the 20th century.
In April 2014, Herbalife officially partnered with this classic team, with the goal of
providing players with nutritional supplements to help boost performance and recovery.
According to Fred Luz, Flamengo Director General, the partnership with Herbalife
proved the value of the club and the confidence of great products to invest in the
Rubro-Negra colours.
MOMENTUM / 17

AT OSPECTACULAR
RACE
ACROSS
EUROPE
U R T R A N S A L P | June 28 July 4, 2015

REGISTER FOR 2015

Join 1,200 amateur riders for an unforgettable race on beautiful winding
trails through the Austrian and Italian Alps. Herbalife is proud to be the
main sponsor of one of the best-known cycling events in Europe, with
Herbalife Chairman and CEO Michael O. Johnson, executives and several
Members having participated in 2014. Join us in 2015!

18 / MOMENTUM

Please register at: Tour-Transalp.de/deutsch/news/alle-meldungen/

20 / MOMENTUM

The Man Behind the Sports Legend

ou can see it in his eyes. The grit, the passion and the razor-sharp focus.
When international soccer superstar Cristiano Ronaldo steps onto the field,
the game becomes far more than just a game. Its the next challenge in his
never-ending pursuit to become a better athlete. Then theres his pure physical talent
the strength, the speed and the agility. While Ronaldo may have been genetically
blessed with physical greatness, his skills have also been honed after years of
steadfast training and nutrition. Together, Ronaldos powerful blend of mind and
muscle, easily makes him one of the best athletes to ever play the game.

His many awards and honors are a testament to this fact. Most recently, Ronaldo
captured the 2014 FIFA* Ballon dOr title, an award given by FIFA* to the best male
player of the year. Based on votes from national coaches, captains and international
journalists, the FIFA* Ballon dOr is a highly coveted prize and this was Ronaldos third
time winning it. Hes also received the ESPY Best International Athlete Award (2014),
the UEFA Best Player in Europe Award (20132014), the UEFA Champions League Top
Scorer Award (20132014) and a slew of other highly acclaimed accolades.

But theres more to Ronaldo than meets the eye; more than the games hes won, more
than the records hes broken and more than the awards that line his resume. He is a
man of multiple dimensions, and this is his story.

FIFA is not affiliated with Herbalife.

MOMENTUM / 21

 IM DEDICATED TO IMPROVING MYSELF ALL THE TIME , 100 PERCENT.

WHERE IT ALL BEGAN
Cristiano Ronaldo dos Santos Aveiro, known to the world as Cristiano Ronaldo or CR7 because
of his jersey number, was born on February 5, 1985, in Madeira, Portugal. At an early age, he
remembers playing soccer in the streets of his working-class neighborhood. He felt an
immediate connection with the ball one that other kids his age didnt seem to have.
He first realized he had talent when his friends marveled at his soccer tricks and
asked him to demonstrate them over and over again. Still, at this young age,
Ronaldo had no idea how far his passion for soccer would take him.
I didnt think that one day I would be a professional and play, for example,
for Manchester United or Real Madrid, he explains. I just played
for the enjoyment of it.
Seeing his zest and skill for soccer, Ronaldos father invited him to play at the
local amateur soccer club where he worked as a kit man. Young Ronaldo was
just 8 years old. I went there every day to train, and I liked being part of
a team, remembers Ronaldo. My father was there to help me, and this is what
I remember from when I was a kid.

DRIVEN TO SUCCEED
Throughout the years, Ronaldo has pushed himself in situations where other
athletes may have thrown in the towel. Im dedicated to improving myself all the time,
100 percent, says Ronaldo. Its born with me. You can have talent and the potential to be
a great player, but you have to work at it. Im focused on my training and on my game,
and I dedicate myself all the time. Thats what I continue to do because I think its very
important for my career. Its how I keep seeing results and how I get better at my game.
At the heart of Ronaldos dedication is a genuine love for the sport. Im passionate about my work.
Its what I love to do, Ronaldo expresses. I dont do it because I have to do it or because somebody
pushed me. I do it because I love it and feel passionate about it. If you do things naturally, with
passion, they will be much easier. Around the world, millions of fans catch a glimpse of this passion
when they tune in to watch Ronaldo play. They also feel more connected to him through social media.
In October 2014, Ronaldo became the first sportsperson (and the second person after Shakira) to
reach 100 million followers on Facebook.1 According to Forbes.com, he has also had the fifth highest
social media ranking in the world.2 When asked how he feels about the love and respect his fans
have for him, Ronaldo is extremely grateful.
This is good. It has given me motivation to work more and be better for both the present and future,
because I know that wherever I am in the world, I have a lot of fans. They always support me in the good
moments and in the bad moments, so I dont want to disappoint them. This is why I always try to play well.

22 / MOMENTUM

Ronaldo makes history with 100M followers on Facebook. Yahoo. Retrieved 14 October 2014.
The Worlds Most Powerful Celebrities. Forbes. 16 May 2012. Retrieved 8 June 2012.

MAN OF THE YEAR(S)

Recent Awards
FIFA Ballon dOr: 2008, 2013, 2014
ESPY Awards Best International
Athlete: 2014
s BBC Overseas Sports Personality
of the Year: 2014
s UEFA Best Player in Europe Award:

I TRY TO SCORE GOALS FOR MY CLUB AND FOR THE

NATIONAL TEAM BECAUSE I KNOW THEY ALWAYS

SUPPORT ME. I WANT TO GIVE BACK TO THEM .
Ronaldo shares that even when attacked by critics, he doesnt let it get the best of him.
In fact, it just fuels him to do better. This has given me extra power, he admits. Especially
when I play away games, when the crowds boo me. This has given me extra motivation
because I want to show them that they are wrong and that this is what Im born to do.

201314

UEFA Champions League Team of

the Season: 201314
s L FP Best Forward: 201314
s L FP Best Goal: 201314
s L FP Best Player: 201213, 201314
s Trofeo Alfredo Di Stfano: 201112,
s

201213, 201314

La Liga Top Scorer: 201011, 201314

s F IFA Club World Cup Silver Ball:
s

2008, 2014

World Soccer Player of the Year:

FOCUSED ON PHYSICAL FITNESS

While Ronaldo partly credits his genetics for his success, hes also quick to stress the importance
of his training and exercise. Genetics are very important, he says, but if you work on your
genetics you will become better. Being in good shape is so important. Its a weapon for me,
because I think its something that gives me an advantage over other players.

2008, 2013, 2014

Onze dOr: 2008, 2013

FIFA FIFPro World XI: 2007, 2008,

2009, 2010, 2011, 2012, 2013, 2014

UEFA Champions League Top Scorer:

200708, 201213, 201314

UEFA Team of the Year: 2004,

2007, 2008, 2009, 2010, 2011,

2012, 2013, 2014

IFFHS Worlds Best Top

Goal Scorer: 2013
s UEFA Euro Top Scorer: 2012
s

Earlier Awards
FIFA World Player of the Year: 2008
UEFA Euro Team of the Tournament:

s
s

2004, 2012

Sir Matt Busby Player of the Year:

200304, 200607, 200708

PFA Premier League Team of the Year:

200506, 200607, 200708, 200809

Premier League Player of the Month:

November 2006, December 2006,

January 2008, March 2008

PFA Players Player of the Year:

When it comes to training duration, Ronaldo firmly believes that quality trumps quantity. My
training hours are normal. I think I do the same training as my teammates. But I believe the
difference is if you do it 100 percent, it doesnt matter how long youre training. You cant train
for 10 hours and give 100 percent the entire 10 hours. If you are training one or two hours with
100 percent focus, thats enough in my opinion.
In the years ahead, Ronaldo is committed to maintaining and even building his strong,
muscular physique. Its going to take dedication and hard work but, for the future, I will try
to maintain the same level of fitness. I know difficult moments and small injuries are coming
with age, and Im going to push myself until my body gives me the answers I want. This is
why Im enjoying the present; I dont think a lot about the future, because I know the future
will be good too. I just enjoy the moment. I feel good. My body is good. I may be living the best
moments of my career so far, and I want them to continue.

200607, 200708

F WA Footballer of the Year:

200607, 200708

Barclays Player of the Year:

200607, 200708

PFA Young Player of the Year:

200607

ESM Team of the Year: 200607,

200708, 201011, 201112,

201213, 201314

Premier League Golden Boot:

200708

European Golden Shoe:

200708, 201011, 201314

UEFA Club Forward of the Year:

200708

UEFA Club Footballer of the Year:

200708

FIFA Club World Cup Silver Ball:

2008, 2014

FIFPro World Player of the Year:

2008

FIFA Pusks Award: 2009

s Copa del Rey Top Goal Scorer:
s

201011

Bravo Award: 2004

MOMENTUM / 23

HEALTHY NUTRITION
UP CLOSE AND PERSONAL
NATIONALITY:
Portuguese

CURRENT CLUB:
Real Madrid C.F.

PREVIOUS CLUBS:

Any serious athlete knows that proper nutrition is absolutely vital to strength and performance.
Today, Ronaldo has this piece of the puzzle nailed. But he remembers a time, as a skinny young boy,
when sports nutrition was a mystery to him.
I remember when I was 11 years old and people would say, You have fantastic talent, but youre
small and skinny. You have to eat, says Ronaldo. So I started to eat two plates. My teammates and
I would go to the supermarket to buy yogurts, and we would drink them to gain weight because we
were so light.
Even during his mid-teens, Ronaldo still remembers being a toothpick. As he explains, I was very,
very skinny. But I had something a bit of definition. I just wasnt strong enough yet. So I started
to go to the gym with my friends, and after two or three years, I started to have a little bit of
muscle. Everyone started to change their opinion about me.

HERBALIFE PRODUCTS ARE FANTASTIC,

Sporting CP, Manchester United

AND THEYVE HELPED ME A LOT.

SHIRT NUMBER:

Today, Ronaldo starts his day with a good breakfast and fuels his body with a balance of quality
proteins, healthy carbohydrates and good fats throughout the day. I think good nutrition is important
anytime, but especially after training or a game for muscle recovery, says Ronaldo. I cannot live
without it. Its very important for me, and for other top athletes or people training at any level.

POSITION:
Forward

As strict as he is about his diet, Ronaldo isnt afraid to cheat every once in a while. I try to eat well
all the time, to have good supplementation and to drink well. But if theres a day or two where
Ill go out and treat myself to something like cake, I dont have a problem with this, he says. I also
have good genetics. But some people dont have good genetics and they drink lots and dont sleep
well. This happens in every sport, not just soccer. For these athletes, it will really affect their
future. Theyre going to be awfully tired and theyre going to have more injuries. Thats why Im
always careful about these things.

Nickname:
CR7

HOLDS RECORD FOR:

Most Goals Scored in a
Single Season for Real Madrid

OTHER SPORT
INTERESTS:
Tennis, Ping Pong,
Basketball, Boxing

24 / MOMENTUM

A PARTNER IN HERBALIFE
About five years ago, Ronaldo became aware of Herbalife for the first time. He was immediately
drawn to the products because of their quality. Today, Herbalife is proud to be Ronaldos Global
Nutrition Partner. Together, they have also been collaborating on a new Herbalife isotonic hydration
drink, which will launch in 2015.
Herbalife products are fantastic, and theyve helped me a lot, says Ronaldo. I think there are
many good products on the market, but Herbalife is my personal favorite. I believe in them because
they support my training regimen, and Im honored to be part of the Herbalife family. Post-workout
or following a game is when Ronaldo most appreciates using Herbalife products. As he recounts,
I notice that I feel better when I take Herbalife. If your body isnt given the right nutrition, it wont
perform how you want it to.
Just as importantly, using Herbalife products gives Ronaldo peace of mind when it comes to drug
testing. He is confident knowing that Herbalife products are completely safe, healthy and clean.

 DOPING IS SOMETHING IM ALWAYS

AFRAID OF ALWAYS.
Its the worst thing that can happen to an athlete, says Ronaldo
in reference to doping. For example, if I go to a restaurant or a
bar and someone puts something in a drink, Im petrified of that
because it would be the end of my career. Your whole reputation
would be shot. Everyone would say Hes always in good shape
because he takes drugs. But this will never happen to me
because Im doing the proper things, especially in this case with
Herbalife.

FROM THE FIELD TO FATHERHOOD

On the field, Ronaldos heart and soul might be focused on the
game, but off the field his proudest accomplishment is his son
Cristiano Ronaldo, Jr.
Being a father is fantastic, he explains enthusiastically. Its
kind of a dream for me still. To wake up in the morning, to put my
kid in school and to realize that he loves me is fantastic. I love it.
This experience. I feel very, very happy.
The best advice that Im going to give him is to value education,
says Ronaldo. He knows that I am his dad, and that he has my
name. There will be a little bit of pressure for him, so this is why
my focus is to give him a very good education. I think the most
important things for him will be respect and a good education.
As a father, Ronaldo also finds himself more in tune to the
needs of needy children. For this reason, he also works with
Save the Children, an international organization that promotes
childrens rights, provides relief and helps support children in
developing countries.
Children are the most important thing in the world, he says. If
you can help them, you make the world better. This is what I try
to do, especially now.

THE ROAD AHEAD

What do the next few seasons have in store for Ronaldo?
Where will he be in 10 years? Will he still be as fit
and agile on the field as he is today?
I dont know, Ronaldo admits. I hope I perform very similar
to now. I will work on it. I hope to be in good shape when Im
38, 39 and beyond. And I will always be a 100-percent athlete.

MOMENTUM / 25

26 / MOMENTUM

MOMENTUM / 27

THE MAKING OF HERBALIFE24

THE

TRAILBLAZER
JOHN HEISS REVEALS HIS
VISION FOR HERBALIFE24

TM

JOHN HEISS
DIRECTOR OF SPORTS AND FITNESS, WORLDWIDE PRODUCT MARKETING, HERBALIFE

28 / MOMENTUM

Intense focus, attention to detail and the willingness to put in the hard work these are the traits
that define great athletes, and not surprisingly, they are the same traits that John Heiss, Director
of Sports and Fitness, Worldwide Product Marketing at Herbalife, and his team used to create
Herbalife24, a customizable sports nutrition line to help athletes train, perform and recover like
never before.
With a Ph.D. in biochemistry from the University of California, Los Angeles,* and a lifelong love of
sports that includes cross country running, competitive downhill skiing and competitive cycling,
Heiss has firsthand experience about the kind of nutrition that athletes need to perform at their
best. And he wasnt seeing other products meet those needs while also providing the trust that
comes from quality ingredients, diligent testing and proven results.
SURPASSING INDUSTRY STANDARDS
By the time Heiss became part of Herbalife, he had already been ruminating for years about
nutrition products that would be ideal for athletes. So now that he had access to state-ofthe-art facilities and brilliant technical scientists, he and his team set out to develop a line of

comprehensive sports nutrition products that would surpass industry standards. The result was
the launch of Herbalife24 in 2011.
We spent about nine months of just planning and research at Herbalife to develop the line, Heiss
says. Because of the companys many sports sponsorships, Heiss and his team had access to
feedback from top athletes throughout the world. We spent a lot of time traveling internationally,
meeting with a lot of our teams and athletes, he says, mentioning soccer clubs like FC Barcelona
from Spain, FC Spartak from Russia and Maccabi Haifa from Israel.
More recently, theyve collaborated with international soccer superstar Cristiano Ronaldo on a
new isotonic drink. Ronaldo felt he didnt have great nutrition for a really hard practice session

MOMENTUM / 29

Its good enough for

pro athletes, but its
also for somebody
whos working out
on weekends, who
considers themselves
an athlete just for that
moment in time.

or things to drink during a match, Heiss says. So we

got his input to make what we think is an ideal isotonic
drink that someone can use during exercise. The new
drink, which will be cobranded with Ronaldo, is in final
development stages and will be available in 2015.
All the fieldwork proved invaluable to help them
discover what products the teams and athletes were
already using and what gaps were not being met in
their nutrition.
PAINSTAKING DETAILS OF QUALITY
Along with the copious feedback, Heiss and his team
carefully examined a broad spectrum of existing
research on nutrition and ingredients to really hone
in on the formulation for Herbalife24 products. We
read about the latest research and findings from the
top universities and even the private sector as the
basis for coming up with ingredients, Heiss confirms.
We looked at all the research in order to find the right
amounts, the right ratios, the right proteins and things
of that nature to really build up these products.
Of course, they also looked at the marketplace to
see what consumers were looking for, although their
aim wasnt to copy existing products. They didnt

30 / MOMENTUM

I always look at
the label and look
at ingredients.

just take the same ingredients youd find

in a GNC protein shake, mix them up in a
canister and put an Herbalife24 label on
it. There is so much more that goes into a
product than that, Heiss says. Its all the
painstaking details of quality that lead up to
an Herbalife24 product.
They couldve just used the same run-ofthe-mill whey protein concentrate that other
brands use, but instead Heiss and his team
focused on blends of proteins that, based
on their research, would provide the best
results for athletes. We used whey protein
isolate, which is a more pure form of whey
protein, he says. We used casein protein,
which is a slowly digested form. Thats
what I think the point of real distinction is,
the quality of ingredients, the ratios, the
amounts, all those kinds of things.
PRODUCTS EMBRACED BY ATHLETES
Its important to remember that
professional athletes have too much to
risk by using any product that they dont

trust 100 percent. Reputations and careers

can be devastated by a product that
inadvertently triggers a blood or doping
test. For this reason, it was vital that every
Herbalife24 product sold in the United
States be NSF Certified for Sport*. This
means athletes can rest assured that every
single lot of product is tested for nearly 200
known banned substances. (See NSF Facts
on page 41.)
As a result, Herbalife-sponsored athletes
have embraced the products, counting
on them to improve their training and
performance. This is a great source of pride
for Heiss and his team. Imagine something
you made helping to give Cristiano Ronaldo
the drive to score a game-winning goal or
just picture champion triathlete Heather
Jackson fueling up with your drink as she
sets another course record.
Its definitely a cool feeling, chuckles
Heiss, who gets even more excited when
he sees non-sponsored athletes using the
products. I remember seeing a video [of

MOMENTUM / 31

GABRIEL VILLARAN

Surfing (Peru)

CLEAN &

TESTED

Thats what
I think the
point of real
distinction is,
the quality of
ingredients,
the ratios, the
amounts, all
those kinds
of things.

Richard Sherman of the Seattle

Seahawks] doing a cooking segment,
and in the background of his kitchen
there were Herbalife24 canisters.
Its those kinds of things, when
athletes are just using the products
because they like them and they
work, that are the most rewarding.
THE BEAUTY OF THE PRODUCTS:
THEY JUST WORK

biking with friends, they can benefit

from Herbalife24 just as much as
the pros do. Professional athletes,
theyve got all day to train, and they
eat whenever they want, Heiss
says, but Herbalife24 products
can also help someone who goes to
the gym in the morning before work
to maximize that one hour of gains.

While Herbalife24 was created to

meet the nutritional needs of pro
athletes, the line was also designed
to help anybody who is athletic and
health conscious. Its good enough
for pro athletes, Heiss says,
but its also for somebody whos
working out just on the weekends,
who considers themselves an
athlete for that moment in time.

For Heiss, in the end it all comes

down to trust trust in the
quality and safety of Herbalife24
products, and in the fact that they
will do what he designed them to
do. I always look at the label and
look at ingredients, he says of any
product he uses. Some people
maybe dont read the ingredients;
they just want a product that works.
Thats the beauty of Herbalife24
products: They just work.

Whether its someone training for

an amateur triathlon, or a weekend
warrior who likes to go mountain

*These statements have not been evaluated by

the Food and Drug Administration. This product
is not intended to diagnose, treat, cure or prevent
any disease.

MOMENTUM / 33

TIME TO GET BACK

HELPS COMBAT TEMPORARY

EXERCISE-INDUCED INFLAMMATION*

WHAT YOU PUT IN

RESTORE

REST ASSURED
Supports the bodys natural response to temporary, exercise-induced muscle inflammation*.
Supports immune function*.
Maintains muscle mass*.
Speeds recovery from aerobic and anaerobic exercise by enhancing glycogen replenishment
and initiating repair of damaged muscles.*

*T hese statements have not been evaluated by the Food and Drug Administration.
This product is not intended to diagnose, treat, cure or prevent any disease.

FROM
THE
FIELD
with Chris Klein

Chris Klein is a former American soccer player who spent

thirteen seasons in Major League Soccer and earned
twenty three caps with the United States mens national
soccer team. He is president of the LA Galaxy.

In 2014, the LA Galaxy made history,

becoming the first Major League Soccer
team to win five MLS Cup trophies First
to Five! It was a pivotal victory for the team,
a victory that we share with everyone
who helped to make it possible: trainers,
coaches, support staff, family and fans, and
of course, Herbalife, the Galaxys Official
Nutrition Partner and Presenting Sponsor
through the 2022 MLS season.

Ive experienced soccer from all sides, as a fan,

as a professional player and as president of the
LA Galaxy. In that time, Ive come to realize that
success is not a one-man show; success comes
from surrounding yourself with the best people,
both on and off the field. And in that respect,
I am proud to say that Herbalife has been an
amazing partner to the
LA Galaxy.

CHRIS
KLEIN,

LA Galaxy
President

36 / MOMENTUM

MLS
teams and
players are finally
getting the recognition they
deserve across North America and
the world, and a big part of that is thanks to
the success of the Galaxy. But that wasnt always
the case, we had to start from the bottom and work our way
up. Now, we have a record five MLS Cups, Bruce Arena is the
most successful coach in MLS postseason history and Landon
Donovan capped his career as the most accomplished player
in MLS history. From early on, Herbalife believed in the global
appeal of soccer they believed in the Galaxy and I cant tell
you how gratifying that kind of support feels.

As any pro athlete will tell you, training is only half

the equation to achieving victory; you also need the
best nutrition to compete at a world-class level. Safe,
effective, high-quality nutrition thats what I
want for our players, and thanks to our
partnership with Herbalife, Im
confident thats exactly
what they are
getting.

These days, the Galaxy players have

access to Herbalife24 sports nutrition
products, specifically designed to meet
their advanced needs. With products like
Prepare, Prolong and Restore,
I know the players needs are covered
before, during and after training. Take
Omar Gonzalez as an example, he is a
really strong and dynamic player
who likes Rebuild Strength,
Hydrate and Formula 1
Sport shakes.

The LA Galaxy players and coaching staff have access to the

complete line of Herbalife and Herbalife24 products, to provide
the top-quality nutrition that our players need. I also worked
with Herbalife to develop the Sports Science department, which
combines sports medicine and sports science, nutrition, and
strength and conditioning. We brought on Alex Savva to be
the Manager of Sports Science, ensuring that our players
perform at their best by implementing nutrition
and supplementation programs into their regular
training. Gyasi Zardes first goal of the game
and Robbie Keanes game-winning goal
at the 2014 MLS championship are
perfect examples of world-class
athletes playing at the top of
their game with the help of
world-class nutrition.

Nutrition is just one aspect of the support we

get from Herbalife. For example, we asked for
a new sink in our old lounge, and they went
above and beyond with a new state-of-the-art
Herbalife Players Lounge. Were talking about
a full kitchen, shake station, three TVs and a
touch-screen smart board to help us analyze
our games. Its like a sense of family, because
Herbalife cares about this team, about our
nutrition and about the environment for the
players. Bottom line, they want a happy team
because happy teams play better
thats how you win
five MLS Cups!

MLS CUP VICTORIES

2014: LA Galaxy (2)
vs. New England Revolution (1)
2012: LA Galaxy (3)
vs. Houston Dynamo (1)
2011: LA Galaxy (1)
vs. Houston Dynamo (0)
2005: LA Galaxy (1)
vs. New England Revolution (0)
2002: LA Galaxy (1)
vs. New England Revolution (0)
FOLLOW THE TEAM ONLINE
Official website: LAGalaxy.com
Facebook: Facebook.com/lagalaxy

MOMENTUM / 37

BEHIND THE SCENES WITH

RICH GOUDIS

RICH GOUDIS | Chief Operating Officer, Herbalife

For Rich Goudis, Chief Operating

Officer at Herbalife, no two days on the
job are identical. At any given point, Rich
has his hand in a number of different
initiatives: from identifying new raw
materials and farmers to partner with
to sourcing new ingredient suppliers
and manufacturers to overseeing
Herbalife research and development,
manufacturing, warehousing,
distribution and logistic processes.
His job may sound complicated, but
theres a simple driving force behind
everything he does: quality.
I want people who hear the name
Herbalife24 to think that those
products perform as advertised and
to know that there are no banned
substances in them, says Goudis. These
products will help them perform, whether
its during a workout, a sport or on the
recovery side.
Goudis can confidently attest to the
safety of Herbalife24 products, as
they have NSF Certified for Sport
accreditation to back them up. NSF
International is the National Sanitary
Foundation, and it certifies sports
nutrition products as being free of
athletic-banned substances as

38 / MOMENTUM

defined by the World Anti-Doping

Agency (WADA). In order to qualify for
this certification, a detailed screening
process carefully puts the product,
manufacturing facility and label claims to
the test. Today, all Herbalife24 products
sold in the United States are NSF
Certified for Sport.
The number one thing that Herbalife24
products offer athletes and sports teams
is confidence, elaborates Goudis. And
under that, there are unique formulations,
complete ingredient traceability and
testing for banned substances. Before
we release products to athletes, every
single lot every single time its made
is tested for nearly 200 identified
banned substances.

First, select a brand that you know and

trust. Strong brands have too much to
lose by sacrificing on quality and safety.
Second, check the claims on the label.
Do they seem too good to be true? Then
they probably are. So avoid products
that promise drastic performance
results, or that position themselves like a
pharmaceutical or drug. And third, choose
products that have been tested for
athletic banned substances.
Goudis, who used to wrestle, play
football and run track, now considers
himself more of an endurance athlete.
As a cyclist, he participates in Herbalife
triathlons to represent the Herbalife
brand and motivate other employees and
Independent Herbalife Members. Hes
also an avid sports spectator.

Why should all this matter?

As Goudis explains, Professional
athletes today, and even some elite
amateurs, have too much at risk
whether its financial or their reputation
to take a chance on putting something
in their body that may inadvertently trip a
blood or urine test.
His best advice to everyday consumers,
athletes and coaches looking for a new
sports nutrition brand is this:

As far as heritage, I grew up in New

York, so Im a New York Giants fan, says
Goudis. My son plays football for the
University of Miami, so Im a Hurricanes
fan, too. And Im also a Mets fan. Im just
a Long Island guy who loves sports!

4 MORE SETS
42 REPS REMAIN
1 SOURCE
PULLS YOU
THROUGH

PROLONG

FOR YOUR LONGEST EFFORTS

Provides a dual-source carbohydrate blend for immediate and
sustained energy*.
Supports caloric utilization*.
Bioavailable electrolytes help support muscle contraction and
maintain a properly functioning cellular environment*.
Whey protein isolate helps reduce muscle breakdown, speeding
recovery time*.
*T hese statements have not been evaluated by the Food and Drug Administration. This product
is not intended to diagnose, treat, cure or prevent any disease.

HERBALIFE INNOVATION & MANUFACTURING (H.I.M.)

Winston-Salem, North Carolina, United States

SIX

QUESTIONS
with

MICHAEL

FRANKOS

SPORTS
SCIENCE
SPECIALIST
at HERBALIFE

Can you provide an

overview of what you and
your team are responsible
for at Herbalife?
Our primary responsibility is product
development and innovation of sports
products, so we do a lot of research about
competitive products and ingredient
research. Were constantly looking for new
and effective ingredients to put into new
products. We also concentrate on product
and nutrition education. We do a lot of
article writing and presentation pieces
that explain why we pick the ingredients
we do, when the best time is to use our
products and the main benefits of taking
them. Its our job to educate Independent
Herbalife Members so they can pass
this knowledge onto the consumer.

What is your background

in sports and nutrition?

Ive always been involved in athletics.

When I was younger, my main sports
were lacrosse, wrestling and football.
My passion is football I love football.
In college, I really wanted to get into the
science and nutrition aspects of sports
performance, so I got my degree in biology
and finished my masters degree in
biochemistry. Now, I impart this knowledge
when studying how nutrients work in
the body, and how supplements can help
with sports performance and fitness.
40 / MOMENTUM

How important is the

connection between
nutrition and sports
performance?

Theyre definitely interconnected. Nutrition

serves as the fuel for your body. When
youre participating in sports, youre
really trying to push your body to the
limits to perform at its highest level.
In order to do that, you need to ensure
your nutritional requirements are met.

How have recent

advancements
in technology
affected the sports
performance arena?

You can look at it in two ways: From

an ingredient standpoint, purification
techniques have advanced quite a bit.
Today you get much purer ingredients
and different combinations of ingredients
than you wouldve gotten 15 or 20
years ago. Safety and screening have
improved, too. Before they werent able
to detect a lot of things that were able
to detect now, such as heavy metals and
adulterants in herbal blends. Theres also
the sports science standpoint being
able to test athletes and look at whats
going on in their cells. Weve really made
advancements to evaluate how effective it
is to supplement with different nutrients.

NSF

FACTS

BANNED SUBSTANCE TESTING

In 2010, 35 World Anti-Doping
Agency (WADA) accredited
laboratories detected
4,818 findings of confirmed
and suspected prohibited
substances. 1

1,265

resulted in national
anti-doping rule
violations. 2

What is NSF [National

Sanitation Foundation]
and how does it impact
Herbalife24 products?

NSF is an independent organization that

looks at all food industry products to make
sure theyre safe. For Herbalife, NSF takes
a three-pronged approach. It evaluates our
manufacturing plants to make sure theyre
clean and safe and that everything is done

What kind of feedback

does your team get
from athletes about
Herbalife products?

Were getting really great feedback.

People are really enjoying Herbalife24

...to make sure there aren't any

anabolics or banned stimulants
in our products.
by the books. They also look at our label
claims to make sure that all levels that we
put on our labels are correct. For example,
if we say there are 24 grams of protein in a
product, NSF will check that there actually
are. And finally, they look for banned
substances. They do independent testing
aside from our own testing to make
sure there arent any anabolics or banned
stimulants in our products. So the Herbalife
athlete can be confident knowing that

88

what theyre taking is safe and healthy,

and that theyre not going to fail their
drug tests.

products in particular. Especially with

social media, we see more and more
athletes who arent even sponsored by
Herbalife, who are using the products.
Our sponsored athletes really love
the products, too. They appreciate
the quality and science behind
them and the results they get.

resulted in international
federation anti-doping
rule violations. 3

THE INDUSTRY

More than half of American

adults use dietary supplements. 4

BUYER BEWARE!
In the past four years...

1 in 2

inspections
by FDA have
seen significant
manufacturing
practice
violations. 5

1 in 4

inspections
have resulted
in a warning
letter. 6

This is the highest rate of

any FDA-regulated industry
for non-compliance. 7
SOURCES
World Anti-Doping Agency.
Nutrition Business Journal.
5-7
U.S. Food and Drug Administration.
1-3
4

QUALITY TRAINING
STARTS WITH
QUALITY NUTRITION

FORMULA 1 SPORT
A FOUNDATION
FOR PERFORMANCE

Milk protein supports lean muscle mass*.

Antioxidants from Vitamins C and E support better health*.
L-glutamine supports muscle growth and immune function*.
Carbohydrate blend provides immediate and sustained energy*.

*T hese statements have not been evaluated by the Food and Drug Administration.
This product is not intended to diagnose, treat, cure or prevent any disease.

t
u
O
x
a
M
T ips to rkouts
o
W
r
u
Yo

If youre reading this magazine

youre probably already passionate
about sports, fitness and anything
adrenaline-related. But whatever
your current fitness level and
whatever your sport you can
get the most out of your training
with these eight simple steps.
Give them a try and experience
the results for yourself!

SAMANTHA CLAYTON

Director of Worldwide Fitness Education, Herbalife

WARM UP

While your instinct might be to immediately

dive into your workout, spending just five to
10 minutes warming up will better prepare
your body for exercise. Youll want to warm
up at a pace that gradually gets your heart
beating at 50 to 60 percent of your maximum
heart rate. (Note: The basic way to calculate
your maximum heart rate is to subtract
your age from 220. For example, if youre
35 years old, your maximum heart rate
would be 220 - 35 = 185. For vigorous
exercise intensity, youll want to be at 70
to 85 percent of your maximum heart rate.)
And dont forget to stretch! It warms your
muscles and prepares them for exercise.
Warm muscles also allow for a greater range
of motion for your joints and make injuries
less likely. Along with physically preparing
your body for exercise, your

MOMENTUM / 43

Workout Know-How
LUNGE
1

Stand with your feet

hip-width apart.

Step forward with your right

leg, and drop your left leg.
Both knees should be bent at
90-degree angles. 

Rise back up, bringing the

legs together. 

Repeat with the left leg.

44 / MOMENTUM

PLANK
1

Get in a push-up position,

but instead of getting on your
hands, rest your forearms on
the floor.

Tighten your core and your

glutes, and keep as straight
as you can. Remember to
keep breathing.

 old this position for 30

H
seconds, or for as long as
you can.

warm up can provide a great space to

mentally prepare for whats ahead. If your
goal is to shut out all outside thoughts,
get into the zone and focus on reaching
new limits, this is the time to do it!
But dont stop there. By frequently
stretching throughout your workout,
youll promote better circulation and by
increasing blood flow to your muscles,
waste products like lactic acid will be
removed to help prevent soreness.
Each stretch should last approximately
20 to 30 seconds and should have
you feeling a mild discomfort but not
outright pain. Remember to leave time
at the end of your workout to wrap up
with some final stretches. Trust me.
The next day, youll be glad you did!

ADD VARIETY

REST AND
RECOVER

Taking a step back from training probably

goes against every fiber of your being. But
if youre not resting, how can you grow?
During intense training, our muscles
are essentially broken down. The only
way for them to recover is to be fed
proper nutrition and to have some rest.
During this recovery period, our bodies
grow bigger and stronger so that our
muscles can be broken down again. So
dont be afraid take off a day or two each
week, or even a week off every two to
three months. Youll likely come back
stronger, more rejuvenated and with more
enthusiasm than ever before. Following
a break is also the perfect time to modify
your training program (see previous
section) and start on a fresh footing.

Even the most driven, passionate athletes

can reach plateau (both physical and
mental) if they arent changing things
up every once in a while. Dont be afraid
to split your routine in new ways, try
different exercises and drills, or move
your training from indoors to outdoors.
Any of these changes will help send a
message to your body that it cant just
coast along. Adding variety to your
routine is especially important if youve
been doing the same thing for weeks or
even months on end.

DRINK UP

As you may already know, proper

hydration is crucial to your results
especially after a serious workout.
Its critical that you replenish lost
fluid during this time so your body
can continue to function at its highest
level. Youll also need to ensure youre
hydrated before and during your
workout. Every time you hit the gym,
go for a run or step onto the field, you
should have a water bottle in hand.
Then continue to support your system
by hydrating throughout the day. You
can also benefit from hydration in
the form of Herbalife24 Hydrate*.
This low-calorie advanced hydration
supplement can be taken anytime
during the day mornings, during
workouts or even at night to maintain
body fluid levels.
*T hese statements have not been evaluated by the Food
and Drug Administration. This product is not intended to
diagnose, treat, cure or prevent any disease.

SQUATS
1

Stand with your feet

hip-width apart.

Sit back as if youre about

to sit in a chair.

Rise back up, leading

forward with your hips.

MOMENTUM / 45

GET SPECIFIC

It goes without saying that we all want

to be better athletes. But having the
goal of being a better athlete is too
generic and wont give you the structure
you need to reach your objectives. You
need a clearer vision, because the more
detail you include in your plan, the
better your chances of success will be.
When outlining your goals, follow the
SMART formula by choosing goals that
are Specific, Measurable, Achievable,
Results-Focused, and Time-Bound.
Along the same lines of recording your
goals, its just as important to track
your workout progress throughout your
journey. This could mean recording
specific exercises, weights, reps,
distances, etc., that youve reached each
time youve laced up. Your training log
will be a blueprint to your successes

46 / MOMENTUM

or failures through trial and error, and

will give you a better sense of where
you can make modifications to enhance
performance. Think of it as part of your
overall game plan to success!

FIND A BUDDY

Do you ever have those days when your

laces are tied, your workout clothes are
on, but your hearts just not into it? It
can be oh-so-tempting to just shrug off
your workout and hop on the couch, but
what if one missed workout turns into
another, and another and well, you

get the picture! Heres where a workout

buddy can really help. On days when your
motivation is hovering below its usual
level, your workout buddy can act as your
accountability partner and give you the
push you need to get back in the game.
He or she will also be there to celebrate
successes with you, and vice versa. If you
dont already have a workout buddy, let
the search begin now!

CHALLENGE
YOURSELF

Despite having the occasional off day,

you probably have it in your DNA to always

DID YOU KNOW?

When you write down your goals, you are more
likely to achieve them. In a study conducted on the
1979 Harvard MBA program, graduate students
were asked, Have you set clear, written goals for
your future and made plans to accomplish them?
The result: Only 3% had written goals and plans,
13% had goals but they werent in writing and 84%
had no goals at all. Fast-forward 10 years and the
results were incredible. The 13% of graduates who
had goals, but did not write them down were earning twice the amount of the 84% who had no goals.
The 3% who had written goals were earning, on
average, 10 times as much as the other 97% of the
class combined!

keep on going. Thats what being a serious

athlete is all about. But are you always
challenging yourself? Are you always
doing more than you think you can do?
Heres some easy advice: When youre
in the gym and feel like you cant do any
more reps, crank out just two or three
more. When youre running and feel like
youve hit the wall, take just a few extra
strides. Its not about making huge leaps
every time, because you dont want to
compromise technique or risk injury. Its
about taking small steps that will lead to
consistent gains. If you dont try to add
weight at every workout or go further on
every run, your body wont have anything
to adapt to. So keep it guessing and keep
on growing!

you should be consuming a mix of lean

proteins, low-glycemic carbohydrates
and healthy fats (and dont forget to add
a multivitamin to the mix). Protein is
especially important for athletes of all
levels, as it helps to build and repair
muscle tissues following intense training.
When you want a break from preparing
whole-food meals, you can use
Herbalife24 Formula 1 Sport to get

your vital macronutrients in. Its a quick,

healthy meal that can be prepared
anywhere, anytime to ensure your body
is always properly fueled. To support
sports performance, also check out
the rest of the Herbalife24 line. Youll
find great supplements for that extra
support you need before, during and
after your workout.
Good luck, and enjoy the journey!

NOURISH FOR
SUCCESS

So youre doing all the physical work

now comes the healthy nutrition to
complement it. Throughout your day,

MOMENTUM / 47

k
5
o
rs
e
t
n
n
i
s
g
e
5wk plan for b

t
r
a
t
s
k
c
A qui

Week 1 Start Slow, Build a Base

Week 4 Training for Peak Week

Trust the training over the WHOLE five weeks and be patient.
Start your training by building an aerobic base allow time
for your body to adapt.

 Intervals in Week 4 will help train the threshold effort you can sustain
for a period of at least 10 minutes.
 As training intensity increases, overall training volume will reduce.
 Its important to decrease volume to ensure the programs most difficult, and
arguably most important, sessions are completed with high-quality effort.

Week 2 Strengthening Your Foundation

 Runs will begin to increase in length, though intensity is
kept very moderate.
 For participants starting with run-walks, walk times will begin
to decrease and runs will increase.

Week 3 Interval Training: Body and Mind

Week 5 Congratulations and Good Luck!

 Week 5 is not the time to squeeze in training.
 A few, very short and hard but controlled efforts
will help fine tune your body for racing.
 Do not overdo it the work is done!

 Interval training helps train the mind to deal with higher intensity effort.
 Now is the time to run hard when prescribed, and rest when prescribed.

Workout Plan
Day 1
WK

WK

WK

20 MIN

30 MIN

8 MIN

3X

Day 2

4 MIN

4 MIN

OR

10 MIN

3 MIN

OR

WK

10 MIN

3 MIN

OR

48 / MOMENTUM

2 MIN

Day 5
OR

Gym

Day 6
2 MIN

8X

3X

Day 4
2 MIN

WK

2X

Day 3

Sprint

Jog
Easy Pace

Walk

6 MIN

8 MIN

4X

4X

4X

2 MIN

8X

2 MIN

2 MIN

2 MIN

30 MIN

OR

OR

OR

4 MIN

6 MIN

8 MIN

1 MIN

4X

4X

4X

2 MIN

2 MIN

2 MIN

30 SEC

3X

Day Off/
Rest

Day 7

FORMULAS REVIEWED
FOR SAFETY AND EFFICACY
Carefully selected ingredients.
Manufactured to GMPs.
Tested for banned substances.
Herbalife24: NSF Certified for Sport

MOMENTUM / 49

T H E O N LY T H I N G T O
HYDRATE

ANYTIME HYDRATION, ENHANCED

Low-calorie source of bioavailable electrolytes designed
for advanced hydration*.
Subtle flavor.
Take any time during the day morning, during workouts or
even at night to maintain body fluid levels*.

*T hese statements have not been evaluated by the Food and Drug Administration.
This product is not intended to diagnose, treat, cure or prevent any disease.

50 / MOMENTUM

T H I R S T F O R I S G L O R Y.

MOMENTUM / 51

DR
FOR
52 / MOMENTUM

RIVING
RCE
TRIATHLETE

HEATHER
JACKSON
Pushes Herself to Be the Best

With spikey platinum hair, colorful tattoos and a megawatt smile, Heather Jackson already
looks the part of a rising star; but make no mistake, it takes more than looks to skyrocket
in the world of professional triathletes as quickly as she has. It takes consistent training,
excellent nutrition and, above all, a determination to always push herself to grow as an
athlete, both on land and in the water.
Growing up in Exeter, New Hampshire, her family embraced athletics and physical activity
and helped to make sports a part of Heathers molecular makeup. Her mom was a physical
education teacher for 30 years and insisted on signing up her three kids for multiple sports.
Jackson laughs, They had us in soccer, hockey, gymnastics, softball, lacrosse every sport!
No shrinking violet, Heather roughed it up with the boys, playing ice hockey, from age 6 until
high school. In college, she joined the Princeton University Division 1 womens ice hockey
team. After graduation, she took a traditional career path, teaching English and world history
for a couple years. But still, she yearned for something more. I think I was definitely meant
to do something athletic, Jackson says. It just seems to come naturally.
In 2007, while teaching English in Thailand, Heather ran Ironman Malaysia as an amateur and
discovered her love for triathlons. Then in 2008, she won the Ironman World Championships
in Kona, Hawaii, in the 1824 amateur age group. The next step was to go pro in 2009, but
it wasnt an easy decision to leave behind the safety and stability of her life as a teacher to
follow her dream of becoming a professional triathlete.

MOMENTUM / 53

I never thought I would ever be doing this,

Jackson says of her life as pro athlete. I grew up in
New England, I played ice hockey and I assumed I was
either going to be a teacher at a high school or teach
somewhere and be a hockey or a soccer coach.
Her fianc, Sean Wattie Watkins, is an ex-cyclist and her
biggest supporter, attending all her events. He helped Jackson
take the leap of faith and believe in her dream of going pro, by
reassuring her that she could always go back to teaching if her
triathlon career didnt pan out. I seriously had maybe $3,000
in the bank, Jackson recalls about her early pro days. When
youre faced with You need to make money or youre going to
have to go back to teaching, you make it happen [laughs].
And make it happen, she did, with a string of top finishes
over the last few years in several Ironman 70.3 Triathlons
(also known as Half Ironman competitions). She set a
new course record at the California Wildflower Long Course
Triathlon, one of the biggest triathlon events in the world. In
fact, Jackson has taken first place three times at the grueling
Wildflower in 12, 13 and 14 and it remains her favorite
course because it was her first overall professional win.
So far, Jacksons young career has focused on Half
Ironman courses, but shes getting ready to take on the
big race, the Ironman World Championships in Kona,
Hawaii. Shes had her sights set on Kona since winning in
her amateur age group back in 08. When I got into it right
out of college, that was the only race I knew, she says.
So its always been the goal I want to win Kona.
Though shes always been athletic, since going pro
Heathers had to buckle down and take her training to the
next level with the help of her coach, Cliff English. It all
comes down to your relationship with your coach, she
says. He keeps progressing you, he knows where you are,
and each time youre trying to get a little bit better.

Jacksons training schedule is both tough and consistent. Each

day has a specific focus, she says. Each day, theres usually a
key set to hit. The big thing with triathlons is just day in and day
out consistency. Mondays she swims. Tuesdays and Thursdays
are hard swims, followed by either a hard ride or a hard run
and then she takes it easy on the last session. Wednesdays
are for longer rides. And then she finishes with an easy Friday
and Sunday. Easy being a relative term for a triathlete.
Its tough because even if youre not training, its still part of your
training, Jackson chuckles. Theres stuff youre doing even if its
not a swim, bike or run. This can include stretching, core work,
ice baths, the occasional massage and, of course, what she eats.
Yeah, its so huge, she says of her nutrition during competition.
Its as important as any of the three sports. Youre out there
riding 112 miles, and you have to get off and run 26 miles, so you
cant just ride and forget about that and not be fueling. And it can
affect her training as well. If you havent eaten enough before,
if youre dehydrated, there goes the quality of your session.
To make sure shes in top form during training and
competitions, Jackson relies on Herbalife24 Hydrate. I
definitely use Hydrate, all day, every day, she says. Im just
drinking that constantly for the electrolytes. She would
also mix one scoop of Herbalife24 Prolong with Hydrate
for an additional kick of calories and electrolytes. And as
an Herbalife-sponsored athlete, she also has early access
to the latest products in development by the company.
Even with her natural gifts and top-notch nutrition and
training, there are times when Jackson hits the wall, when
she falls short. Its easy to see someone shine when they
are at their best, but its during the tough times that you
get a clear view of her character and positive personality.

If you havent eaten enough before,

if youre dehydrated, there goes the
quality of your session.
54 / MOMENTUM

You can have a bad day, you can totally bonk or mess
up your nutrition or not drink enough, she admits. All
of a sudden youre just not hitting your numbers, or
running a minute slower per mile than normal, which
is massive. All of a sudden, its like this load thats
starting to add up on you, and youre permanently
tired and hungry and everything just seems negative.
This is when Jackson relies on a personal reserve
of inner strength to keep going, to keep pushing
herself, no matter what. She recalls the words of
her triathlon coach, Cliff English: Its about the
effort. You just keep putting in the effort. Then
she thinks back to her ice hockey days, and what a
different coach used to tell her. My hockey coach
used to say, Youre a fighter, she laughs. Not a
fighter, literally, but like when it comes to race day,
theres no excuses, its all out, and Im there to win
the race. Yeah, I just want to be known as a racer, a
fighter. The gun goes off and you win it, or it wasnt
your day, but you gave everything on that day.
As for that cheerful personality, Jackson says
it all boils down to gratitude. I know that I am
pretty fortunate in this world, she says. I dont
take it for granted at all. I have a really good friend
who is a perfectly healthy 35-year-old woman,
and she just came down with brain cancer, out
of the blue. Its so crazy; she just thought she
had headaches. You just never know, so its just
being grateful each day for what you do have.

1st Place
Wildflower Long Course (2012, 2013, 2014)
Escape from Alcatraz Triathlon (2013)
Ironman 70.3 Oceanside (2013)

2nd Place
Ironman 70.3 World Championships (2013)

3rd Place
Ironman 70.3 World Championships (2012)

MOMENTUM / 55

#ACTIVEBODYFIT

Achieve your fitness goals with our featured 4-Week Herbalife24 fitness routine.
Perform the exercises and progress through the series until you achieve your desired fitness level.

Workout 1 - DumbBells

Workout 2 - Bodyweight

Workout 3 - Bodyweight

Squat + Press

Dive-Bomber
Push-Ups

Hacky Sack

Push-up
+ Row
(Right, then Left)

Single Leg
Knee Drive

Summo
Stretch

(Right, then Left)

Jump Lunges

IYT
Back Fly
Squat Jacks
Front Lunge
+ Rotation,

Biceps to
Triceps
Combo

Triceps Dip
to Reach

X-out

Broad Jump

(Alternating sides)

Single Leg Hinge

+ Knee Drive
(Right, then Left)

Week One : Foundation

Week Three : Endurance

WORKOUT 1: 3 rounds, 12-16 reps each

WORKOUT 2: 3 rounds, 12-16 reps each
WORKOUT 3: 3 rounds, 12-16 reps each

WORKOUT 1: S et 1: 1 min/exercise

Week Two : Interval

WORKOUT 2: 10 of all.8.6.4

(10 jump luges between all exercises)

Set 2: 45 sec all, 6 jump lunges

Set 3: 30 sec all, 4 jump lunges
(at your own convenience)

WORKOUT 1: 20: 10 x 5 rounds each exercise

(1 min break between exercises)

WORKOUT 2: 45:45, 30:30, 15:15 x 3 each exercise

(1 min break between exercises)

Week Four : Challenge

WORKOUT 3: Set 1: 3 min jog, 1 min run x 5

Set 2: 3 min jog, 30 sec sprint x 5
Set 3: 5 min jog

Mon Tue Wed Thu Fri

Sat

WORKOUT 3: Warm-up, 20 min jog/run

Repeat warm-up, 20 min jog/run

WORKOUT 1: 18 min Max Round Challenge, 10 reps all

WORKOUT 2: 18 min Max Round Challenge, 10 reps all
WORKOUT 3: 2-mile run for time

Sun

#ACTIVEBODYFIT
*Choose any 3 days out of the week at your own convenience
MOMENTUM / 57

THEHERBALIFE24FAMILY

HIGH-PERFORMANCE NUTRITION FOR HIGH-PERFORMANCE ATHLETES.

FORMULA 1 SPORT
Nutritional performance
foundation

While specifically designed

for athletes, this healthy
meal replacement is perfect
for all busy/active people.
It provides proper nutrients
and caloric intake, while
sustaining energy, supporting
immune function and helping
maintain muscle mass. If you
dont already have a good
breakfast routine in place,
Formula 1 Sport is the ideal
way to start your day.
WHEN: As a healthy meal
or anytime snack.
USED BY: Peruvian
professional surfer Gabriel
Villaran has a highprotein breakfast before
hitting the waves.
58 / MOMENTUM

HYDRATE

RESTORE

PREPARE

Feel thirsty? This flavored

hydration supplement will
do the trick. It contains
electrolytes without
the added calories from
carbohydrates (sugars), so
you can maintain proper
body fluid levels* without
sabotaging your waistline.
Even when youre not
exercising, Hydrate will
support the hydration you
need to be at your best.

Due to working out and

everyday life, our bodies
continually undergo
oxidative stress. Restore
is a curcumin-based
tablet with ingredients
to reduce temporary,
exercise-induced muscle
inflammation and to help
speed recovery*. Its also
perfect for athletes of all
levels and disciplines.

Get the kick you need with this

stimulating nitric oxide precursor
and creatine supplement system.
Containing caffeine, Prepare is
great for any athlete wanting
to feel a pre-workout boost or
modest mental stimulation.
By supporting blood flow and
fast-twitch muscle contraction,
it also helps support improved
performance and alertness
so you feel like you can get
more out of your workouts*.

Anytime hydration

WHEN: During light exercise

or for anytime hydration.
USED BY: Italian gold
medal fencer Arianna
Errigo to stay hydrated
during intense, oneon-one matches.

Exercise-induced muscle
inflammation reduction

WHEN: Before bed.

USED BY: Ecuadorian
professional soccer player
Felipe Caicedo to help
speed recovery after hard
drill days.

Sports prep made easy

WHEN: 30 minutes prior

to exercise.
USED BY: Austrian professional
mountain biker Wolfgang
Krenn to boost focus before
tackling steep slopes.

PROLONG

REBUILD ENDURANCE

REBUILD STRENGTH

The longest and most intense

efforts demand more calories
than usual, and thats what
Prolong provides. A high-caloric
sports drink, Prolong is perfect
for long-distance endurance
athletes. It also helps support
caloric utilization, muscle
function and reduced muscle
breakdown*.

Runners, cyclists and anyone

exercising/breathing hard for
more than 60 minutes will benefit
from this post-aerobic recovery
drink. Rebuild Endurance helps
replace carbohydrate stores
and supports the rebuilding of
muscles after exercise*. After all,
the better youre able to recover,
the sooner youll be able to
perform at your best again.

Are you a weight lifter or

someone who just needs quality
post-exercise protein? Rebuild
Strength is a recovery drink
for post-anaerobic (strength
training) exercise, and any
exercise lasting less than
60 minutes. It provides 24
grams of protein along with
carbohydrates to help rebuild
broken-down muscles and
support lean muscle mass*.

Immediate and sustained energy

WHEN: During long-distance

or extremely intense exercise.
USED BY: French competitive
swimmer Aurlie Muller
to conquer more laps and
quicken her swim time.

Post-aerobic recovery

WHEN: Immediately after intense

aerobic exercise.
USED BY: U.S. professional
triathlete Heather Jackson
to recharge and replenish
after a grueling race.

Sustained amino acid delivery

WHEN: Immediately after

anaerobic training, light endurance
training or anytime you want a
protein snack.

ITS ONE THING

TO KNOW AND
UNDERSTAND
DIETARY
SUPPLEMENTS,
BUT IT CAN BE
QUITE ANOTHER
TO ACTUALLY
INCORPORATE
THEM INTO YOUR
DAILY ROUTINE.

USED BY: Slovenian IBF World

Welterweight Champion boxer
Dejan Zavec to replenish
protein stores after training.

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

MOMENTUM / 59

THEXFACTOR
HERBALIFE-SPONSORED
ATHLETES & TEAMS

FORMULA 1
SPORT

JAIME PENEDO

NICOLAS FUCHS

OMAR GONZALEZ

LA Galaxy (United States)

HYDRATE

RESTORE

PREPARE

PROLONG

LA Galaxy (Panama)

Rally Car Driver (Peru)

Extreme athletes in a wide variety of sports use

Herbalife24 products to support their efforts
with maximum nutrition. Follow the Xs below
to see which Herbalife-sponsored athletes are
using which products.

OSPREYS

Rugby (United Kingdom)

ANDY WIBOWO

Triathlete (Indonesia)

FLAMENGO
Soccer (Brazil)

HEATHER JACKSON
Triathlete (United States)

GABRIEL VILLARAN

CRISTIANO RONALDO

Surfing (Peru)

Real Madrid (Portugal)

DARIA PLETIKAPA
Triathlete (Croatia)

X
X

Soccer (Russia)

Triathlete (Peru)

60 / MOMENTUM

FC SPARTAK
RODRIGO MEDRANO

COMPELLING
PERFORMANCE
REQUIRES
PREPARATION

REBUILD
ENDURANCE

REBUILD
STRENGTH

X
X
X

Nicolas uses Prepare before

each race to support fast-twitch
muscle reaction and maintain
mental focus.
Omar takes Prolong throughout
his matches to sustain necessary
glycogen levels and reduce
muscle breakdown.

PREPARE

X
X

A daily favorite of the Flemengo

team is Rebuild Strength, taken
after practice, workout or match
to support muscle recovery.
Heather relies on Prolong to fuel
her energy stores during Triathlon
races and uses Rebuild Endurance
following each training session.

X
X

Ronaldo drinks a Formula 1

Sport shake each day to maintain
muscle mass and sustain energy
levels during his matches.

The Red-Whites prefer Rebuild

Strength after practice or games
which provide protein and l-glutamine
for muscle repair and recovery.

NITRIC OXIDE PRECURSSOR &

CREATINE SUPPLEMENT SYSTEM*
Support fast-twitch muscular contractions*.
Maintain focus and performance*.
Support healthy blood flow*.
*T hese statements have not been evaluated by the Food and Drug Administration. This product
is not intended to diagnose, treat, cure or prevent any disease.

ice cubes

1% milk

banana

strawberries

Creamy Vanilla
Formula 1 Sport

Cristiano R onaldos

62 / MOMENTUM

Ingredients:
2 servings Creamy
Vanilla Formula 1 Sport
Nutritional Shake Mix

1/2 banana

500 mL 1% milk

4 ice cubes

1/2 cup strawberries

NUTRITION FACTS:
Calories: 492 | Carbohydrates: 74 | Protein: 37 | Fat: 6

USED:
To jump-start
his day and
recover from
grueling games

Michael O. Johnsons
Ingredients:
Herbalife 24
Rebuild Strength

1 tablespoon of
Peanut But ter

USED:
After a long ride

500 mL low-fat
chocolate milk

1/2 cup blueberries

(frozen)

1 banana

1/2 cup strawberries

NUTRITION FACTS:
Calories: 610
Carbohydrates: 90
Protein: 39
Fat: 12

H24 Rebuild
Strength

chocolate milk

strawberries

blueberries

peanut butter

banana
MOMENTUM / 63

THE MAKING
OF A PERFECT
PARTNERSHIP

Brian McKinley Reveals

How Herbalife Teams Up
With Athletes

In March 2012, sports history was made when

the LA Galaxy and Herbalife announced a record
10-year extension of their existing partnership,
solidifying the role of Herbalife as the Official
Nutrition Company and Presenting Sponsor of the
LA Galaxy. Valued at US$44 million, the extension
was set to run through the 2022 MLS season,
making it the largest and longest sponsorship
agreement for an MLS club in League history.
Behind the scenes of this landmark extension was
Brian McKinley, Vice President of Sports Marketing
and Products at Herbalife. Today, a large part of

64 / MOMENTUM

Our relationship goes

far beyond just the
jersey. Its about the
true integration of our
brand, and we wanted
a stable partnership.

Herbalife products are being

used all around the world, so
many athletes are familiar
with their quality and come
to us seeking sponsorship,
explains McKinley. Again, if its
the right fit, were happy to
discuss a partnership. These
relationships are mutually
beneficial. Our sponsored
athletes get the benefit of
receiving Herbalife products
to support their performance,
and we get regular, real-world
insight into what athletes need
and want when it comes to
sports nutrition. This goes a
long way in helping us develop
relevant, effective products.
While every sponsorship
contract differs, McKinleys
focus is always on creating a
sense of stability. This was
especially true of the 10-year
LA Galaxy extension in 2012.

Brians job entails leading the

robust Herbalife sponsorship
program, which supports over
250 professional athletes,
teams and events around the
world.
Everything we do is about
finding the right relationships,
says McKinley. Our goal at
Herbalife is to always sponsor
athletes who share our
commitment to excellence,
health and an active life.

If an athlete or team doesnt

have the same passionate,
positive attitude that we do,
its not a good fit. We want to
create authentic relationships
that we and our Members will
feel proud about.
While McKinley and his team
actively research and scout new
sponsorship opportunities, they
also have athletes regularly
coming to them.

Its hard to maintain a

partnership philosophy when
every one-and-a-half to three
years you are negotiating a
renewal, McKinley explains.
Our relationship goes far
beyond just the jersey. Its
about the true integration of
our brand, and we wanted a
stable partnership. We are
committed to the Galaxy, were
committed to the MLS and
were committed to soccer. Not
just in the United States, but all
around the world.
Although Herbalife is heavily
invested in soccer, sponsoring
the LA Galaxy, soccer legend
Cristiano Ronaldo and a host of
other international soccer clubs
and players, it also represents
a variety of other sports
everything from basketball to
triathlons to motorsports.

In my opinion, every athlete

can benefit from proper
nutrition, no matter what his
or her sport, says McKinley.
The right nutrition can mean
the difference between a
good performance and a truly
great performance, especially
if theres little rest time
between games or events.
Thats why our sponsorship
roster is so diverse and
why we represent so many
different disciplines. Athletes
all across the board need
nutrition that helps speed
up recovery and enhance
performance.
As Herbalife24 products
continue to build momentum
and as more and more
athletes become inspired by
the stories and testimonials
of other Herbalife athletes
McKinley foresees a growth
in his sponsorship program.
I believe the sponsorship
aspect of Herbalife will
always be a large and
important one, states
McKinley. It provides us with
a great platform to connect
with athletes and build
awareness of our products.
In my mind, the more people
we can educate about proper
sports nutrition, the better!

To learn more about

Herbalife-sponsored athletes,
teams and events, visit
Sports.Herbalife.com.

MOMENTUM / 65

PROPELS | DA I LY GR I N DS

66 / MOMENTUM

CONGRATULATIONS, CRISTIANO RONALDO!

*Herbalife is not affiliated with FIFA

FUELS | T H E ROA D LES S TR AV ELED

Heather Jackson @hjacksonracing Sep 22

Thnx!!! @Herbalife24: Way to go @hjacksonracing!
Solid 1st place at the @IronmanTri #Princeton703.
#Herbalife24pic.twitter.com/Tte5kDxRwd

Cindy Morales @coach_cpmorales Dec 18

Sky above me. Earth below me. FIRE WITHIN ME!
#Unstoppable #nutrition #health #herbalife #lifestyle
#instagood #instapic #instamood #instadaily #instafit
#follow #instagood #fitmom #gymflow #gymtime
#muscles #photooftheday #picoftheday #igers #weightloss
#transformation #bodybuilding #determination #motivation
#fitspo #inspiration #tbt

Philip Mooney @PhilipMooney Aug 7

Loving it up here in Leadville w/@Herbalife24!
Spending quality time w/ my @Breezer_Bikes
Cloud 9 for a photo shoot.

Samantha Clayton @iamsamclayton Aug 24

Amazing galaxy 5k run today the players and
runners were all amazing!! #herbalife24

70 / MOMENTUM

SOCIALSCENE
#herbalife24 #herbalife24fit

Justin Lamar @herbal_king_jay Jan 7

#herbalife24fit #groundwork
#flippingtires #corework

LA Galaxy @LAGalaxy Nov 18

#LAGalaxy sports scientist Alex Savva
dishing out the @herbalife after training.
#FirstToFive

POSTS, TWEETS AND SHARES

FROM PRO ATHLETES, AMATEURS
AND FITNESS LOVERS. SEE MORE
AT HERBALIFE24.COM/SOCIAL

The LA Galaxy logo and graphics are the property of Major League Soccer, LLC. Used by permission.

Salvatore Nocerino @NocerinoSalva Nov 15

My life, my job, my passion @Herbalife24 @Herbalife
@HerbalifeEurope @HerbalifeEVENT @HerbalifeTRUTH

MOMENTUM / 71

FOLLOW US

72 / MOMENTUM

2015 Herbalife. All rights reserved. Printed in USA. #920224 ID10727 03/15