Case
Japan Airlines: Impact of E-Ticketing
What to be Discussed?
Internet Technology
Business Model
Defines an enterprise
Describes how the enterprise delivers a product
or service
Shows how the enterprise creates wealth
Auctions are used in B2C, B2B, C2B, e-government, and C2C commerce
Individual-to-individual bartering
E-Commerce
Describes the process of
Buying,
Selling,
Transferring, or
Exchanging products, services, and/or
information
Via computer networks, including the Internet.
E-Business
Refers to
A broader definition of e-commerce,
Not just the buying and selling of goods and services,
But also
Servicing customers,
Collaborating with business partners,
Conducting e-learning, and
Processing electronic transactions.
E-Commerce
E-Business EC Organizations
M-Commerce
M-Commerce services and applications
Content and location-based services
Banking and financial services
Wireless advertising
Games and entertainment
Accessing information from the wireless Web
M-Commerce challenges: Digital payment systems for
m-commerce
Business-To-Consumer
Advantages of E-commerce:
Customer-centered retailing: Closer and more
personalized relationship with customers is
possible
Web sites: Provide a corporate-centered portal for
the consumer to quickly find information on
products, services, prices, orders
Business-To-Consumer
Advantages of E-Commerce: (Continued)
Disintermediation: The elimination of
organizations or business process layers
responsible for certain intermediary steps in a
value chain, reducing costs to the consumer
Reintermediation: The shifting of the intermediary
role in a value chain to a new source, adding
additional value to the consumer
Figure 4-2
Figure 4-3
Web Personalization
Figure 4-4
Collaborative filtering
Customer self-service:
The use of Web sites to provide customers with
access to information and answers to questions
Replacing human call center operators and clerks
UPS.com: Customer tracking of packages
Orbitz.com: Customer self-help for organizing and
managing a trip
Dell.com: My Order Status facility
Net Marketplaces
Net Marketplaces
Figure 4-5
Figure 4-6
A Net Marketplace
Figure 4-7
Digital wallets
Accumulated balance
Stored value
Smart Cards
I.D. and credit information stored on a chip attached to a card. Used in Europe.
Digital cash
Peer-to-Peer payment
Digital checking
Electronic checks with digital signatures, used most often in B2B commerce.
Benefits of Intranets
Figure 4-8
Collaborative Commerce
Figure 4-9
Real Estate. Real estate transactions are an ideal area for ecommerce. The customer can view many properties, sort and
organize properties according to preferences and can preview
the exterior and interior designs of the properties, shortening
the search process.
Online Advertising
Advertisement is an attempt to disseminate information in order
to influence a buyerseller transaction. Unlike traditional
advertising on TV or newspapers which is impersonal, one-way
mass communications, Internet advertising is media-rich,
dynamic, and interactive. The most common advertising
methods online are banners, pop-ups, and e-mails.
Banners are electronic billboards and is the most commonly used form of advertising on the
Internet
Keyword banners appear when a predetermined word is queried from a search engine.
Random banners appear randomly
Pop-Up, Pop-Under, and Similar Ads.
A pop-up ad appears in front of the current browser window.
A pop-under ad appears underneath the active window.
E-Mail Advertising.
Electronic Catalogs and Brochures.
Other Forms of Internet Advertising.
Business-To-Business B2B
In B2B applications, the buyers, sellers, and transactions involve
only organizations. It covers a broad spectrum of applications that
enable an enterprise to form electronic relationships with its
distributors, resellers, suppliers, customers, and other partners.
Business-To-Employees B2E
Companies are finding many ways to do business electronically
with their own employees. They disseminate information to
employees over the intranet, they allow employees to manage
their fringe benefits and take training classes electronically. Also,
many companies have electronic corporate stores that sell a
companys products to its employees, usually at a discount.
Some other uses:
Government-To-Consumer G2C
E-government is the use of Internet technology in
general and e-commerce in particular to deliver
information and public services to citizens, business
partners and suppliers, and those working in the
public sector.
government-to-citizens (G2C)
government-to-business (G2B)
government-to-government (G2G)
Consumer-To-Consumer C2C
Customer-to-customer (C2C) e-commerce refers to ecommerce in which both the buyer and the seller are
individuals (not businesses). C2C is conducted in several
ways on the Internet, where the best-known C2C activities
are auctions.
C2C Auctions.
Classified Ads.
Personal Services.
Virtual credit cards are a service that allow you to shop with
an ID number and a password instead of with a credit card
number.
Management Opportunities:
Management Challenges
Finding a successful Internet business model
Organizational change challenges
Trust, Security, and Privacy
Solution Guidelines
Determining how Internet technology can
provide value for the business
Managing business process changes
Safeguarding security and privacy
Bloggers
Pandora
Neopets