9 Building Blocks

1) Customer Segment ( Diversified and segmented )

Wearetargetingschoolgoingstudents(Age12andabove)
Alsoparentsofstudents12yearsandabovebecausetheremightbecommunicationgap
betweenthetwo
Teachersandschoolauthoritieswhocouldpayusforholdingsseminarsondemandbyparents
andstudents.
Educationindustry,colleges,whowanttoeducatestudentsabouttheircoursesand
requirementsforundergraduationduringschooldaysitself.

2) Value Proposition (performanceandCustomized)

1.Workshops(Bulkstudentsandentryfees
Peptalksessionswithagroupofstudentswhocometogetherwithonegoalthattheyallwant
toachieve.(GroupFees)
Querysessionsandcounsellingprospects.(1on1session)
Careerassessmentaptitudecareerguidance.(MultipleSessions)
MandatorysessionwithParents(1or2SittingsPaid)
(Tounderstandthefamilybackgroundandaspirationsanddiscussaboutthestudentandtheir
aptitude)
Ifaskedforthenguidanceforadmissionstocolleges.
AndStepbystepnurturingaslongasthestudentwantsit(Minimalfeesforeverysession)
Asperthegrowth,placement,personality,extracurricularwillbetakencareof.
Everythingtogetherorsegmentedwillhavedifferentpricing.
TheQualityofassessmentandfollowupwiththestudent.
Astudentsperformancewillonlyshowthesuccessofthismodel.
Flowchartprocess
Workshopsgroupofstudents(30+)
Peptalks
Motivationalsessions
Outofwhich,studentscanchoosetoapproachuswiththeirqueries.
Thesespecificstudentswillbeguidedaspertheirrequirement.
Moreinformationabouttheindustrytheyareinterestedin,Howtogoaboutgettingqualified
andentryeligibilityfortheinstitutions.
TheQualityofassessmentandfollowupwiththestudent.
Astudentsperformancewillonlyshowthesuccessofthismodel.(Veryessentialpoint)

3)Channels
AWARENESS(Marketing):Online:SEO,FBads,Googleadwords
JustDialListing(listingonothersimilarwebsites),
CareerFairs&tieupwithSchools&Colleges
EVALUATION
PURCHASES:thruwebsiteorwecanalsomakeaphysicalkit(likeIdreamcareers)
DELIVERY
AFTERSALE:Aftergivingcareeradvicetostudentswecanaskthemtoattendworkshops
relatedtoparticularfields,wecanalsohelptheminselectingtherightcolleges,andinfuture
canalsoactasarecruitmentagency
DirectChannel:Websiteandinfutureasmalloffice
Indirect:Partneringwithcolleges&collegesandsettingupKioksintheirpremises

4)CustomerRelationships
WewillneedPERSONALAssistanceinthebeginning...intheformofcounsellors
AndthenthesamestudentcanbehandledbyaDEDICATEDMentorinthelongrun.
Wecanalsocreateacommunitiesoflikemindedstudents.wheretheycankeepdiscussing
theircommonproblems

5) Revenue Streams:

Transactionrevenuefromonetimepurchaseofthecareerkits
RecurringRevenue:bygivingthemacontinousafterservicesupport...intheformof
workshops,continuousmentoring
Mainsourcesofrevenue:
a)Careerkitssales
b)Workshops&Basictrainingsessions
c)SeminarsinColleges
d)AdvertisingrevenuefromvariousSchools,colleges,instituteetc(butthatwillcome
onlyafterthewebsitegetspopular)

Pricing:fixedmenupricing

6) Key Resources :
1. Physical:WebsitewithonlinePaymentsystem
SmallofficepremisestogivecounsellingwithPCs/Laptops
2.Intellectual:WeneedtocreateaBRANDtatcanbeinitaillydonebyleveragingtheuse
offacebookasourTGisconstantlysittingthere..wecanformagrouporapageandstart
postingcareerrelateddetailsordatathere
Mostimportantly,weneedtomakeAptitudeandvariousotherkindoftests
Havetomakeadraftofstudentsanalysisreportthatwewillsharewithparents&
studentsasaresultofthetest
Listofvariouscareeroptions,howtogoaboutthatcareer(competitiveexamif
any,institutes,tentativeexpense),futureprospectives&jobopportunities,Payscales
DetailingofWorkshops(duration,Content,Faculty,fees,location)
ContentcreationforSeminarsinschools&Colleges
Databaseofschools&Collegeswiththecontactdetails,addressetc
3)

Human:
Counsellorsforstudents&Parentsboth
Listofexpertsinparticularfields
Peoplewhocanactasmentors
Peoplehowcantakevariousworkshops

4) Financials:Weneedtocalculatethecostofdoingalltheabove

7) Key Activities :
knowledgemanagement,Counselling&continuoustraining

8) Key Partnerships :

ITrelatedwork:wecanthinkofpartneringwithsomeoneforthatsinceitwillnotbejust
onetimething..wewillneeditatcontinuousbases..(weneedtounderstandtat
further)
Infrastructure:forgivingcounselling...allweneedisaonecabinoffice..sootatwe
cangoforsharingcommonofficespacetypeofthing..
ForSeminar&workshopswecantieupwithsomeinstituteorschoolwhichhavea
decentclassroomanditconvenientlylocated

9) Cost Structures :