COMPARATIVE STUDY OF INDIA INFOLINE WITH OTHER BROKING FIRMS

REPORT SUBMITTED IN PARTIAL FULFILLMENT OF REQUIREMENT

FOR
POST GRADUATE PROGRAM IN MANAGEMENT

BY

D.RAVI
EIILM/PGP/08-09/2H023
JULY, 2009

UNDER THE GUIDANCE OF

CHANDRAJYOTI CHAKRABORTY
EIILM, Kolkata
&
SARVASIS SAHA
BRANCH MANAGER in ULTADANGA at
INDIA INFOLINE

EASTERN INSTITUTE FOR INTEGRATED LEARNING IN MANAGEMENT

6, WATERLOO STREET, KOLKATA 700069

NOTICE
The presentation of this project is truely based on
my knowledge and it may have some defaults and
errors which is to the subject knowledge. this
project can be taken for the purpose of
understanding only and should not be taken as the
real. Charges and other services provided in it may
vary slightly or wholly.

Acknowledgement:
I would like to express our gratitude to all those who have gave
us the possibility to complete this project. I am very much
thankful to our Director of EIILM Dr.R.P.Banerjee, who has given
me this opportunity to be a part of a corporate house for Two
months. He provided me to do our Summer Internship
Programme in India Infoline.
I want to thank to our Internal Faculty Guide Prof. Chandrajyoti
Chakraborty for showing us the path to commence this project in
the first instance, to do the necessary research work and to help
for using departmental data. He looked closely at the final version
of the project for correction and offered suggestions for
improvement.
Especially, I would like to give our special thanks to our External
Faculty Guide Mr. Sarvasis Saha whose patient love enabled us to
complete this work. He has shown me the real corporate world
and gave me the suggestion that when you are selling
something, sell yourself

Date:

Thank you

Place

D. Ravi

DECLARATION

I D.RAVI here by declare that the project entitled comparative

study of India infoline with other broking firms has been done
solely by me only. The project report I am submitting is not a part
of any publication or any project which has been published
before.
I had done this project as a part of my
curriculum needed for the training purpose for the completion of
post graduate program in management by the institute eastern
institute for integrated learning in management.

D.RAVI
EIILM
2008-2010

CONTENT
1) Introduction
2) Methodology
3) Company Profile
4) Products of the Company
5) De-Mat a/c, Re-Mat a/c and Trading a/c
6) Different Types of De-Mat A/c
7) Comparative analysis
8) Result
9) Recommendation and Conclusion
10) Bibliography
11) Appendix

INTRODUCTION

Every modern economy is based on a sound financial system

.A financial system is a set of institutional arrangements through
which financial surpluses are mobilized from the units generating
surplus income and transferring them to the others in need of
them. The activities include production, distribution, exchange
and holding of financial assets/instruments of different kinds by
financial institutions, banks and other intermediaries of the
market.
The financial markets have two major components; they are
money market and capital market.
Financial Markets

Money Market

Capital

Market

Securities Market
other forms of Lending
And Borrowing
New issue (Primary)
(Secondary)

Stock

Market
MONEY MARKET:
The Money Market refers to the market where borrowers
and lenders exchange short-term funds to solve their liquidity
needs.
CAPITAL MARKET:
The Capital Market is a market for financial investments that
are direct or indirect claims to capital (Gart, 1988).

SECURITIES MARKET:
It
refers
to
the
markets
for
those
financial
instruments/claims/obligations that are commonly and readily
transferable by sale. It has two inter-dependent and inseparable
segments, the new issues (primary) market and the stock
(secondary) market.
SECONDARY MARKET:
The secondary market enables those who hold securities to
adjust their holdings in response to changes in their assessment
of risk and return.
PRIMARY MARKET:
The Primary Markets provides the channel of sale of new
securities.

OBJECTIVES OF THE PROJECT:

To know the awareness of people about Share market.

To find out the COMPETITIVE POSITION of India infoline .

To promote the sales of India Infoline.

METHODOLOGY OF STUDY:
The research was carried out through survey method, fieldwork in
order to collect data. Data collected through questionnaire and
verbal discussion.
The analysis of the data was done through simple statistical
technique, such as drawing of percentage for generalization. The
use of different types of graphs gives a better pictorial
understanding about the whole project.
PLACE OF STUDY:

The study was conducted in different Retail outlets in

Kolkata, different people selecting through random sampling and
India Infoline Securities Pvt. Ltd.
SAMPLING PLAN:
A sample design is definite plan for obtaining an overall
analysis from a given population. It refers to the technique or the
procedure, the researcher would adopt in selecting items to be
included in the sample research should select design which would
be reliable and appropriate for the study.
SAMPLE SIZE:
For the present study respondents have been selected from
different places in Kolkata. The sample was taken as 100
respondents.
SOURCES OF DATA:
Data collection is an actively in marketing research. The
design of the data collection method is the spine of research
design. The sources of data are classified in to two types.

The Primary Data.

The Secondary Data.

PRIMARY DATA:
The primary data are fresh data collected directly from the
field and therefore consist of original information gathered for the
specific purpose. It is expensive, laborious, and time consuming.
But it assures a greater degree of accuracy and reliability as it
comes straight from the horses month. The information is
collected with the help of questionnaires a set of 15 questions

SECONDARY DATA:
The secondary data are the data, which the investigator
borrows from other who have collected it for various other
purposes. Therefore it may not entirely be reliable. It is less
expensive and involves less expensive and involves less time and
labor than the collection of primary data.
The Sources of collecting Data:
I.

Reports and publication of Government department and

international bodies.

II.

Newspaper, magazines, trade journals.

III.

Publication of books company records, brochures,

catalogues and other documents.

IV.

Data related by statistical organization.

V.

In this study the main sources of data collection is the

primary data using the method of structured questionnaire.

Sampling Procedure:
For a statistical survey of a population, the investigator may
collect information from each and every unit belonging to the
population or he may collect information from some selected
representative units only. The group of representative units from
which information is collected is called sample. A sample is a
representative position of the population. A statistical survey in
which a sample is made use of is known as sample survey.
The procedure of extracting a sample from a population is
called as sampling procedure. Since validity of results of a survey
depends mainly on the selection of the sample, the sample
should be obtained with utmost care. Important methods of
sampling procedure are:

i.
ii.
iii.

Random sampling.
Judgment sampling.
Quota sampling.

Random Sampling:
A sampling procedure in which units are selected in such a
way that all the units in the population have equal change of
being selected is random sampling.

Judgment Sampling:
When the population is small the investigator
personally, according to his judgment way select the units which
from the sample, such a sample is called purposive or a judgment
sampling.
Quota Sampling:
If the population has various categories of units the
investigators may decide to fix specified quotas for
representation for all major categories.
In this study Random sampling method is used.
FIELD WORK:
This study involves the field work of around 60 days, wherein the
target segment i.e. consumers were contacted individually.
Prepared questionnaire were administrated to them and answers
were collected. Fieldwork was done in different areas in Kolkata.
The study was conducted from India Infoline Securities Pvt.
Ltd.The Study attempts to analyze and determine The position
of India infoline in Securities Market.

Company Profile
Of
India Infoline

About India infoline

India Infoline Group

The India Infoline group, comprising the holding company, India

Infoline Limited and its wholly-owned subsidiaries, straddle the entire
financial services space with offerings ranging from Equity research,
Equities and derivatives trading, Commodities trading, Portfolio
Management Services, Mutual Funds, Life Insurance, Fixed deposits,
GoI bonds and other small savings instruments to loan products and
Investment banking. India Infoline also owns and manages the
websites http://www.indiainfoline.com/and http://www.5paisa.com/
The company has a network of 976 business locations (branches and
sub-brokers) spread across 365 cities and towns. It has more than
800,000 customers.

India Infoline Ltd

A SEBI authorized Portfolio Manager; it offers Portfolio Management
Services to clients. These services are offered to clients as different
schemes, which are based on differing investment strategies made
to reflect the varied risk-return preferences of clients.

India Infoline Media and Research Services Limited.

The content services represent a strong support that drives the
broking, commodities, mutual fund and portfolio management
services businesses. l.
It undertakes equities research which is acknowledged by none
other than Forbes as 'Best of the Web' and 'a must read for
investors in Asia'. India Infoline's research is available not just over
the internet but also on international wire services like Bloomberg
(Code: IILL), Thomson First Call and Internet Securities where India
Infoline is amongst the most read Indian brokers.
India Infoline Commodities Limited.
India Infoline Commodities Pvt Limited is engaged in the business of
commodities broking. We enjoy memberships with the MCX and
NCDEX, two leading Indian commodities exchanges, and recently
acquired membership of DGCX. We have a multi-channel delivery
model, making it among the select few to offer online as well as
offline trading facilities.
India Infoline Marketing & Services
India Infoline Marketing and Services Limited is the holding company
of India Infoline Insurance Services Limited and India Infoline
Insurance Brokers Limited.
(a) India Infoline Insurance Services Limited is a registered
Corporate Agent with the Insurance Regulatory and Development
Authority (IRDA). It is the largest Corporate Agent for ICICI
Prudential Life Insurance Co Limited. India Infoline was the first
corporate agent to get licensed by IRDA in early 2001.
(b) India Infoline Insurance Brokers Limited India Infoline Insurance

Brokers Limited is a newly formed subsidiary which will carry out the
business of Insurance broking. We have applied to IRDA for the
insurance broking license and the clearance for the same is awaited.
India Infoline Investment Services Limited
Consolidated shareholdings of all the subsidiary companies engaged
in loans and financing activities under one subsidiary. Recently,
Orient Global, a Singapore-based investment institution invested
USD 76.7 million for a 22.5% stake in India Infoline Investment
Services. India Infoline Investment Services Private Limited consists
of the following step-down subsidiaries.
(a) India Infoline Distribution Company Limited (distribution of retail
loan products)
(b) Money line Credit Limited (consumer finance)
(c) India Infoline Housing Finance Limited (housing finance)

IIFL (Asia) Pte Limited

IIFL (Asia) Pte Limited is wholly owned subsidiary which has been
incorporated in Singapore to pursue financial sector activities in
other Asian markets. Further to obtaining the necessary regulatory
approvals, the company has been initially capitalized at 1 million
Singapore dollars.
India Infoline.com Distribution Services Ltd.
They have developed a retail distribution infrastructure (Investor
Points) to support our online presence. This network, spread over 60
locations, is engaged in the distribution of financial products
including fixed deposits, GoI Relief bonds, insurance, mutual funds
and IPO's. These Investor Points help us service our broking

customers also.
Money Tree Consultancy Services
(MTCS) Is a group company of India Infoline Ltd., focusing
distribution on Home Loans, Personal
Loans, Credit Cards and
Non Life Insurance. MTCS extends the distribution reach of
financial services providers by using alternate channels like the
Internet, telephone, wireless, sales force and events.

CORPORATE PHILOSOPHY:
PEOPLE ORGANIZATION
It is rightly said about the services sector that our most prized
assets go down the elevator at the end of every day. Being in the
services industry, people are their biggest and most important
assets. They believe that people make all the difference.

OWNER MINDSET
What distinguishes India Infoline from other organizations is the
fact that all employees are driven by Owner Mindset. This is a
privilege as well as a responsibility. They think and behave like
one. While there is no the way of doing things, there are millions
of things which an owner would do differently as compared to a
typical person with an employee mindset.
We believe in the Olympic motto and have made it our principle
for the coming year. We have been preparing to move into a new
orbit of growth for several years now. We believe that the real
growth has yet not happened.
Each member of Team India Infoline has been putting up an
Olympian fight and is capable, confident, and certain and ready
to deliver faster, higher and stronger performance .

Vision
Our vision is to be the most respected company in the financial

services space.

Mission
To become a full-fledged financial services company known for
its quality of advice, personalized services and cutting edge
technology

PRODUCTS
EQUITY
MUTUAL FUND
COMMODITIES
PMS
DERIVATIVES

Demat account

Definition:
De-mat account is a safe and convenient means of holding
securities just like a bank account is for funds. Today, practically
99.9% settlement (of shares) takes place on De-mat mode only.
Thus, it is advisable to have a Beneficiary Owner (BO) account to
trade at the exchanges.
Benefits Of De-mat Account:
1. A safe and convenient way of holding securities (equity
and debt instruments both).
2. Transactions involving physical securities are costlier
than those involving dematerialized securities (just like
the transactions through a bank teller are costlier than
ATM transactions). Therefore, charges applicable to an
investor are lesser for each transaction.
3. Securities can be transferred at an instruction
immediately.
4. Increased liquidity, as securities can be sold at any time
during the trading hours (between 9:55 AM to 3:30 PM
on all working days), and payment can be received in a
very short period of time.
5. No stamp duty charges.
6. Risks like forgery, thefts, bad delivery, delays in transfer
etc, associated with physical certificates, are eliminated.
7. Pledging of securities in a short period of time.
8. Reduced paper work and transaction cost.
9. Odd-lot shares can also be traded (can be even 1 share).
10.

Nomination facility available.

11.
Any change in address or bank account details can
be electronically intimated to all companies in which

investor holds any securities, without having to inform

each of them separately.
12.
Securities are transferred by the DP itself, so no
need to correspond with the companies.
13.
Shares arising out of bonus, split, consolidation,
merger etc. are automatically credited into the De-mat
account of the investor.
14.
Shares allotted in public issues are directly credited
into De-mat account of the applicants in quick time.

Opening a De-mat Account

To start dealing in securities in electronic form, one needs to open
a De-mat account with a DP of his choice. An investor already
having shares in physical form should ensure that he gets the
account opened in the same set of names as appearing on the
share certificate; otherwise a new account can be opened in any
desired pattern by the investor.
Note:

The agreement required to be signed by the investor

details the rights and duties of the investor and DP.
DP may revise the charges by giving a 30 days prior
notice. SEBI has rationalized the cost structure for
inaction by removing account opening charges,
transaction charges for credit of securities and custody
charges, effective from January 28, 2005.
Maximum Number of holders in a De-mat Account
A maximum of three persons are allowed to open a joint De-mat
account in their names.

DEMATERIALISATION
Definition:
Dematerialization is the process of converting physical shares
(share certificates) into an electronic form. Shares once
converted into dematerialized form are held in a De-mat account.
Dematerialization Process:
An investor having securities in physical form must get them
dematerialized, if he intends to sell them. This requires the
investor to fill a De-mat Request Form (DRF) which is available
with every DP and submit the same along with the physical
certificates. Every security has an ISIN (International Securities
Identification Number). If there is more than one security than the
equal number of DRFs has to be filled in.
The whole process goes on in the following manner :--

Dematerialization Process
Investor surrrenders the physical certificates to the DP for
dematerialization
DP informs the Depository about the request
DP submits the certificates to the registrar of the of the issuer
Company
Registrar communicates with the Depository to comfirm the request

Dematirialisation of the certificates is done by the register

Account are updated by the Register and the Depository informed
about the completion of Dematerialization
Accounts are updated by the Depository and Dp is informed about
the same
Demat account of the invester is updated by DP

THINGS INVESTORS SHOULD KNOW ABOUT ACCOUNT

OPENING AND DEMATERIALISATION
Providing the bank account details at the time of account
opening
It is mandatory for an investor to provide his bank account details
at the time of opening a De-mat account. This is done to
safeguard investor's own interests. There are two major reasons
for this:
1. The interest and dividend warrants can't be en-cashed
by any unauthorized person, as the bank account
number is mentioned on it.
2. It is convenient and time saving, as dividends and
interests given by the companies can be directly
credited to the investor's bank account (through ECS
facility, wherever available).
Change in bank account details
It is possible for an investor to make changes to the details of his
bank account. The investor must inform any change in his bank
account details to his DP. This enables him to receive the cash
corporate benefits (such as dividends, interests) directly into his
account in time and discourages any unauthorized use by any
second party.
Change in the address of investor as provided to the DP
Any change in your address should be immediately informed to
DP. This enables DP to make necessary changes in the records
and informing the concerned companies about the same.
Opening multiple accounts
An investor is allowed to open more than one account with

existing DP or with different DPs.

Minimum balance of securities required in De-mat account
There is no stipulated minimum balance of securities to be kept in
a De-mat account.
Account opening and ownership pattern of securities
One must make sure to open a De-mat account in the same
ownership pattern in which the physical securities are held. For
example: If you have two share certificates, one in your individual
name (say 'X') and the other held jointly with some other
individual (say 'XY'), then in such a case you will have to open
two different accounts in respective ownership patterns (one in
your name i.e. 'X' and the other account in the name of 'XY').
Same combination of names on certificates but different
sequence of names on the certificates or De-mat account
Regulations provide that the client receives a contract note
indicating details like order number, trade number, time, price,
brokerage, etc. within 24 hour of the trade. In case of any doubts
about the details of the contract note, you (investor) can avail the
facility provided by NSE, wherein you can verify the trades on
your website
www.nseindia.com/content/equities/eq_trdverify.htm. The
Exchange generates and maintains an audit trail of orders/trades
for a number of years, and you can counter check details of
order/trade with the Exchange.
Holding a joint account on "Either or Survivor" basis like a bank
account
No investor can open a De-mat account on "E or S" basis like a
bank account.
Allowing somebody else to operate your De-mat account
It is possible for an account holder (Beneficiary Owner) to
authorize some other person to operate the De-mat account on
his behalf by executing a power of attorney. After submitting the
power of attorney to the DP, that person can operate the account
on behalf of the beneficiary owner (BO)..

Addition/deletion of the names of the account holders

after opening the account
It is not possible to make changes in the names of the account
holders of a BO account. A new account has to be opened in a
desired holding/ownership pattern.
Closing a demat account and transfer of securities to
another account with same or different DP
An investor, if he wants, can also close his demat account with
one DP and transfer all the securities to another account with
existing or a different DP. As per a SEBI circular issued on
November 09, 2005, there are no charges for account closure or
transfer of securities by an investor from one DP to another
Freezing/Locking a demat account
The account holder can freeze his demat account for a desired
time period. A frozen account prevents securities to be
transferred out of (Debit) and transferred into (Credit) the
account.
Dematerialized shares do not have any distinctive number
Dematerialised securities are fungible assets. Therefore they are
interchangeable and identical.

Rematerialization
The process of getting the securities in an
electronic form, converted back into the physical form is known
as Dematerialization. An investor can rematerialize his shares by
filling in a Remat Request Form (RRF).
The whole process goes on as follows: ---

Rematerialization Process

Investor makes a request for rematerialization to the DP

DP informs the Depository about the request

Depository confirms the request to the registrar of the

issuer Company

Registrar updates accounts and prints certificates for

theinvestor

Accounts are updated by the Depository and details are

provided to the DP

Investor receives the certificates from the register

Note:

Depository - An organization that facilitates holding of

securities in the electronic form and enables DPs to
provide services to investors relating to transaction in
securities. There are two depositories in India, namely
NSDL and CDSL. As per a SEBI guideline, the minimum
net worth stipulated for a depository is Rs.100 crore.

 NSDL/CDSL - The securities are held in depository

accounts, like the funds are held in bank accounts.
There are two depositories in India namely NSDL and
CDSL. NSDL (National Securities Depository limited) was
established in August 1996 and is the first depository in
India. CDSL (Central Depository Securities Limited) is the
other depository and was established in 1999.
DP (Depository Participant) - A Depository Participant
can be a financial organization like banks, brokers,
financial institutions, custodians, etc., acting as an
agent of the Depository to make its services available to
the investors. There are a total of 1334 DPs registered
with SEBI, as on March 31, 2009 and each DP is
assigned a unique identification number known as DPID.

Trading account:
It is that type of account with the help of which a De-Mat account
holder can buy or sell shares. India Infoline Ltd. Provide their
customer software Trade Terminal for trading by free of cost
and unlimited number of scripts.

Formalities required for opening of De-Mat and Trading a/c

in India Infoline Ltd.
For Individual

 PAN Card(compulsory for all joint holders)

Address proof of all joint holders
Specimen copy of cheque
For NRI

Foreign and Indian Address proof

PAN Card(compulsory)
Bank a/c indicating type of a/c as NRE/NRO
Specimen copy of cheque
For HUF

Address proof and identity proof of karta

PAN Card of HUF(compulsory)
Specimen copy of cheque
Declaration giving details of the family members of the HUF
with their names, date of birth & relationship with the karta.
For Minor

Minor PAN Card

Birth certificate of minor
Address and identity proof of guardian
Specimen copy of cheque
India Infoline offer three types of De-Mat a/c and Trading a/c
these are as follows:Individual Account

Account opening charge 555/Margin Money- 2555/- (minimum)

Exposure 3 times for intraday & 5 times for delivery.
Software installation charge- NIL
Annual Maintenance Charge- NIL
Brokerage- Intraday-.05% & Delivery-.50%
Joint Holders Account
Account opening charge-555/Margin money- 2555/-(minimum)
Exposure- 3 times for intraday & 5 times for delivery
Software installation charge- NIL
Annual Maintenance Charge- NIL
Brokerage- Intraday-.05% & Dilivery-.50%

NRI ACCOUNT

IndiaInfoline outlet offers the following services:-

Online BSE and NSE executions.

Free access to invest advice from IndiaInfolines Research
team.
Daily Research Reports and Market Review (Market Mantra).
Pre Market Report (Market Mantra by inserting proper
dates).
Daily trading calls based on Technical Analysis.
Personalized Advice
Live Market Information.
Depository Services: De-mat and Re-mat Transactions.
Derivatives Trading.
Commodities Trading.
IPOS & Mutual Funds Distribution.
Internet- based Online Trading(TT-Manager).

COMPARITIVE STUDY BETWEEN DIFFERENT

BROKERAGE
FIRMS:

A/C opening charge- 0/Name of the software used- Trader Terminal.

Software installation charge- Nil.
No. of scripts provided by the software- Unlimited.
Maintainance charge- Nil.
Exposure- 8 times (intra day) 3 times (delivery).
Name of the bank with the help of which customer get the facility of
net banking- HDFC Bank, Axis Bank, ICICI Bank.
Services provided- Equity,IPO,MF,PMS,Commodities,Insurance,Wealth
Management Services, Mortgages.
DP sells charge- 15 per instruction + service tax.
Brokerage- 0.05% intraday 0.50% deliveries.

Transaction
daily courier,

Report- SMS, mail,

Prepaid Scheme-

Not available.

Types of trading accounts provided- De-Mat a/c, Trading a/c , Margin a/c.
Network- 1341 branches and 800000 customers.
Margin money-Minimum 2555/Secrecy- Telephone logger with recorder.

A/C opening charge-500/Name of the software used- Not available one can access through net.
Maintenance charge- Rs.450/- from 2nd year.
Exposure- 5 times for margin and 25 times for margin plus.
Name of the bank with the help of which customer get the facility of
net banking- ICICI(providing zero balance in saving account)
Services provided- Equity,IPO,Commodities,Insurance,Mutual Funds, GOI
bonds,Derivatives, Postal Savings.
Brokerage- Intra day-0.10%-0.15%
Delivery- 0 .4%-0.85%
Transaction Report- Through Courier(free of cost)

Prepaid
available.

Scheme- Not

Types of
accounts
Mat a/c, Trading a/c , Saving a/c.

trading
provided- De-

Network- 2124 branches across the countries and 19 foreign branches.

Margin money- Rs.975/Secrecy- Password provided to the customers and it can be changed by the
customer only.

A/C opening charge- 900/Name of the software used- PIB(Power India Bulls)
Software installation charge- 750/No. of scripts provided by the software- unlimited
Maintenance charge- nil
Exposure- 20 times intraday and 8 times delivery.

Name of the bank

which customer get
net bankingand Axis Bank.

with the help of

the facility of
HDFC,IDBI,ICICI

Services provided- Equity, Housing Loan, Personel Loan, Insurance.

DP sell charge- 10/Brokerage- Intraday-.03% & Delivery-.50%
Transaction Report- Through mail & courier(Free of cost)
Prepaid Scheme- not available.
Types of trading accounts provided- Cash a/c , Intra a/c, Margin a/c.
Network- 718 branches and 4500000 customers across the country.
Margin money- NIL
Secrecy- use logger phone so that the broker cannot go beyond their word.

A/C opening charge-750/Name of the software used- Keat

Software installation charge- NIL
Maintainance charge- Rs.360/Exposure- 4 times of intraday.

Name of the
help of which
the facility of
HDFC, AXIS Bank,
SBI,City

bank with the

customer get
net bankingICICI Bank,
Bank,KOTAK.

Services provided- Equity,IPO,MF.

DP sell charge- 23/Brokerage- intraday- .03%-.06% & Delivery-.59%-.98%
Transaction Report- Through mail (free of cost)
Prepaid Scheme- not available.
Types of trading accounts provide- De-Mat a/c ,Trading a/c, Margin a/c.
Network- 890 branches and 63500 customers across the country.
Margin moneySecrecy- Log in password changes after 14 days.

A/C opening charge- 415/Name of the software used- Java

Software installation charge- 500/Maintenance charge- 300/-

Exposure- 4
Intraday)

times( For

Name of the bank

with the help of
which customer get the facility of net banking- HDFC, ICICI , AXIS
Bank, City Bank, Standard Chartered Bank.
Services providedEquities,Derivatives,ebroking,PMS,IPO,Commodities,Depository Services.
DP sell charge- included in the a/c opening.
Brokerage- intraday-0 .03% & Delivery-0.30%
Transaction Report- Through Courier(Free of Cost)
Prepaid Scheme- not available.
Types of trading accounts provided- De-Mat a/c, Trading a/c ,Bank a/c.
Network- 5,30,234 customers in over 377 cities and 1200 business
locations
Margin money- it is not restricted.
Secrecy- 128-bit SSL technology to ensure the highest security on online
transactions.

A/C opening charge- 750/Name of the software used- Java

Software installation charge-NIL
Maintainance charge-Rs.50/-p.a

Exposure- 5

times(For Intraday)

Name of the bank

which customer get
banking- ICICI bank, AXIS bank, HDFC bank, IDBI.

with the help of

the facility of net

Services provided- Equity Trading,Derivatives,Forex,Commodity,IPO,MF &

Insurance.
DP sell charge- 12/Brokerage- intraday-0.05%-0.07%& Delivery-0.25%-0.40%
Transaction Report- By mail(Free of Cost)
Prepaid Scheme- not available.
Types of trading accounts providedDe-Mat a/c ,Trading a/c ,Commodity a/c.
Network- 10000 outlet in5000 different cities and 22 lakh customers.
Margin money- it is not restricted.
Secrecy- Extra Security Features with Security Token which is the most
secure and tested technology in the computer world. Customers account is
safeguarded with a unique security number that changes every 32 seconds.

A/C opening charge- 450/Name of the software used- Odin

Software installation charge- 900/Maintenance

3rd year.

charge- 250/- from

Exposure- 20

times for intraday.

Name of the bank with the help of which customer get the facility of
net banking- AXIS bank ,ICICI bank, HDFC bank.
Services provided- Equity, Commodities,Insurance,Wealth Management
Services,Insurance,Investment Banking.
DP sell charge- 8/Brokerage- intraday-.03% & Delivery-.3%
Transaction Report- Through mail(Free of Cost)
Prepaid Scheme- Not available.
Types of trading accounts provided- De-Mat a/c, Trading a/c, Margin a/c.
Network- 1837 locations more than 498 cities.
Margin money-50000/- for R-ALLY & R-ALLY Lite.
10000/-for R-ALLY Pro.
Secrecy- Password provided to the customer has to change every after 15
days.

A/C opening
750/-

charge-

Name of the software used- Java ssn.

Software installation charge- nil
Maintenance charge- unlimited
Exposure- 4 times for intraday and delivery both.
Name of the bank with the help of which customer get the facility of
net banking- AXIS bank, HDFC bank, UBI, IDBI,City Bank.
Services provided- Equity,IPO,MF,Derivatives,Commodities.
DP sell charge- NIL
Brokerage- intraday-0.05%-.07% & Delivery-.25%-.40%
Transaction Report- Through mail(Free of Cost)
Prepaid Scheme- yes
Types of trading accounts provided- Classic a/c (for sudden user)
Spend Trade a/c(for frequent user)
Network- 510 centers across 170 cities 2,18,000 customers.
Margin money- Rs.5000/Secrecy- Security Socket Layer(SSL),a security that the information
transmitted between customer and agent , given by Versign , universally
accepted world wide web.The security encripton level in Sharekhan is 128
bit.

A/C opening charge- 650/Software installation charge- NIL

Maintenances charge- NIL
Exposure- 5 times for intraday and 7 times for delivery.
Name of the bank with the help of which customer get the facility of
net banking- HDFC Bank, SBI, ICICI Bank.
Services provided- Equity,MF,Commodities,Derivatives,IPO,PMS.
DP sells charge- 5/Brokerage- Intraday-.03% , Delivery-.30%
Transaction Report- Through mail and courier (Free of Cost)
Prepaid Scheme- not available.
Types of trading accounts provided- De-Mat a/c, Trading a/c, Bank a/c.
Network- 500 branches across 85 countries and 450000customers.
Margin money- NIL/Secrecy- telephone with recorder.

A/C opening

charge- 731/-

Name of the
Odin.

software used-

Software installation charge- NIL

Maintenances charge- 300/Exposure- 4 times, and if the person cant return money within 5 days then
extra 15 days he will get and 16% charge will be taken for that.
Name of the bank with the help of which customer get the facility of
net banking- AXIS bank, ICICI bank, HDFC bank, SBI.
Services provided- E broking, PMS, Investment advisory, Wealth
Management Services, Commodity Trading.
DP sells charge- 12/Brokerage- intraday-.03% & Delivery- .3%
Transaction Report- Through courier(Free of Cost)
Prepaid Scheme- Not available.
Types of trading accounts provided- De-Mat a/c, Trading a/c , Margin a/c.
Network- 120 branches across 120 cities and 31 regional offices.
Margin money- 5000/Secrecy- Log in ID and Password change on a regular basis and telephone
with recorder.

A/C opening charge- 799/Name of the software used- Sun Java.

Software installation charge- NIL
Maintenances charge- 500/- from 2nd year.
Exposure- 5 times for intraday.
Name of the bank with the help of which customer get the facility of net
banking- HDFC ,SB I, ICICI, Axis Bank.
Services provided- Equity,IPO,PMS,Derivatives,Mutual Funds.
Brokerage- Delivery-.50% & Intraday-.05%
Transaction Report- Through mail/courier(Free of cost)
Prepaid Scheme- not available.
Types of trading accounts provided- De-Mat a/c, Trading a/c, Margin a/c.
Network- 480 branches in 230 cities.
Margin money- 5000/Secrecy- password cannot be accessed through internet.HDFC Secuerities
offer the highest level of security such as 128-bit encrypton and SSL(Secured
Socket Layer) technology.

Comparative Analysis of charges and facilities provided by

different companies

Company

Account Margin
Opening Money

Brokerage
AMC
IntraDelivery(%)

Exposure
(for intra)

branche
s

India infoline

0/-

2555/-

0.05-0.50

250/-

8 times

607

Kotak
securities

750/-

5000/-

0.06- 0.59

360/-

4 times

890

ICICI direct

500/-

975/-

0.075- 0.05

450/-

5 times

2124

Motilal oswal

415/-

300/-

4 times

430

Religare

299/-

Not
0.03- 0.30
Restricted
5000/0.025-0.25

Nil

20 times

1837

Angel broking

731/-

5000/-

0.03- 0.30

300/-

4 times

120

Geojit

650/-

Nil

0.03- 0.30

Nil

20 times

500

India bulls

900/-

Nil

0.03- 0.30

Nil

20 times

718

Reliance
money

750/-

Not
0.05- 0.25
Restricted

50/-

5 times

10000

Share khan

750/-

5000/-

0.03- 0.30

500/-

4 times

250

Hdfc

799/-

5000/-

0.05-0.50

500/from
2 nd
yr

5 times

NA

Graphical representation
Of Survey
Report

Customer awareness towards Share Market

150

Not Interested
Interested

450

TOTAL 600
INTERESTED IN SHARE MARKET- 150
NOT INTERSTED IN SHARE MARKET -450

Customer holding demat a/c

50

Not Having Demat A/C

Having Demat A/C

100

TOTAL- 150
NOT HAVING DEMAT ACCOUNT-50
HAVING DEMAT ACCOUNT- 100
Out of 150 people who were interested in share market 100 peoples already
had demat a/c, and 50 doesnt have demat a/c.

Customers holding demat a/c in different broking firms

no of customers
35
30

30

25
20
15
10

18
15

no of customers
10

T0TAL CUSTOMERS 100

The graph indicates distribution of number of customers of different broking

firms among hundred customers who are already having demat account.

Customer Segmentation

30%
online
offline
70%

TOTAL -100
ONLINE CUSTOMERS -30
OFFLINE CUSTOMERS -70

Among the 100 customers who are having demat account in various broking
firms the pie chart shows that 30%of the customers are doing online trading,
and 70% of the customers are offline trading in the share market.

Customer approach to a broking firm

56

60
50
40
30

19
20

12
7

10

0
RM Approach

friends

internet

TOTAL-100
RELATIONSHIP MANAGER APPROACH-56
FRIENDS RECOMMANDATION -19
THROUGH INERNET ADVERTISEMENT- 12
VIA HAND BILLS- 7
READING ADVERTISEMENT IN NEWS PAPER- 6

hand bills

news paper

Customer satisfaction

35
30
25

30

24

20

18
15

15

satisfied

10
9

10
5

total customers

13
8

4
1

dissatisfied
7

33

22
0

The graphical representation shows the number of customers who

are satisfied or unsatisfied with the various broking firms
operating in the market.

Customer dissatisfaction of India infoline in different services

Dissatisfaction of customers of India infoline in different services.

1
online
offline

transaction
customer care
3

secrecy
sms

Total customers : 6
Online service: 1
Offline service : 3
Transaction : 1
Secrecy : 0
Customer care : 0
Sms : 1

Findings
Brokerage of India infoline is higher than Others broking
firms like Religare,Motilal Oswal,Indiabulls,they are charging
0 .03% for Intraday and 0 .30% for Delivery where India
Infoline is taking 0 .05% for Intraday and 0 .50% for Delivery.
Margin money of India infoline is higher than other firm like
Indiabulls,Geojit,Motilal Oswal,there is no restriction of
margin moneye.But in India Infoline,the minimum margin
money should be 5000/2555 rs..
Exposure is less than other firms. India Infoline offers eight
times exposure on margin where as Religare and Indiabulls
offer twenty times exposure on margin money.
HDFC, ICICI direct provide their customers three types of
account (de-mat a/c, trading a/c, bank a/c) but India infoline
provide only De-mat a/c and Trading a/c.
Religare takes Rs.299 for lifetime services, where as India
infoline takes Rs.555.
Relationship manager changes many times, it creates
problem for the offline customers .
Securities are not so much reliable.
India Infoline has hidden charges, Customer are not much
aware about that.
Customer satisfaction of India infoline not so good.
Most of the customers are trading offline.
Most of the customers approach towards the broking firm is
through the relationship manager.

 Most of the people are not much aware of share market and
its benefit.

Recommendation
To increase awareness about Share Market and the name
India Infoline itself, the company should organize campaign.
The campaign can be weakly, monthly, yearly, it will give a
good result to the company to capture market in the
competitive position.
The company should reduce the margin money. It can help
to acquire more customers, if the firms bring plans for no
boundation of margin money.
The Company should increase their focus on the less margin
money customers also .It can help to make more customers
of low margin money which can increase the revenue of the
firm. The Relationship managers focus only to the high
margin money customer because from them they will get
high brokerage that should not be happened from the less
margin money customer.
Transaction error should be avoided .Transaction should be
done properly, taking in consideration that it is one of the
most required quality of a firm. Wrong transaction or default
transaction may lead the prestige of the company to be
down.
Brokerage rate should be reduced. Religare,Motilal
Oswal,Indiabulls, are charging as 0 .03% for Intraday and 0 .
30% for Delivery where as India Infoline is charging 0 .05%
for Intraday and 0 .50% for Delivery.Though it is negotiable
but for high margin money customer not for less margin
money customer.

 The Company should increase Exposure. It is the good tool

to capture the market.

Conclusion:
I am much thankful to india infoline for providing me the
opportunity for doing training programme in the organization as
management trainee. While doing my sip in the reputed broking
firm India infoline I had got a chance for knowing and analyzing
the share market. I was also able to know about the business
environment and business ethics of the business world. I also
came to know about what does a firm or an organization require
or wants from a employee or a trainee. From the survey, I found
that India infoline is in the top three position in the share market.

LIMITATIONS:

the project survey is carried out only in Kolkata region

the results are based only according to customers response
which may vary.
Sample size of survey to determine the position of the firm is
only 100, hence the level of significance may vary.
brokerage rate of the different firms are based on the
information collected by me via visiting the broking firms
and using website of the firms which may vary.

 The project survey for comparison was carried only on the

basis of demat account.

reference
I
had
collected
the
datas
from
various
recourses
Internet,Library,Company itself.The sources are given below..

from

1. www.traderji.com
2. reliance money obtain approval for acquiring stake in nmce
www.reliancemoney.com
3. executive summary available at www.indiainfoline.com accessed 10
July 2009
4. annual
audited
consolidate
results
available
at
www.www.motilaloswal.com.
5. www.5paisa.com
6. www.indiabulls.com
7. www.icicidirect.com
8. www.sharekhan.com
9. www.tradersedgeindia.com
10.
www.tradingpicks.com
11.
www.masteroftrading.com
12.
www.kotaksecurities.com
13.
www.religareonline.com
14.
www.angeltrade.com
15.
www.google.com
16.
www.scribd.com

annexure
QUESTONARIE FOR CUSTOMERS

1) You are customer of

2) For how many years are you investing in share trading?

a)6 months or less than 1 year

b)1 year c)greater than1 year

3) How you came to know about .?

a)internet b)news paper c) friend d)rm approach e)others

4) Are you trading online or offline?

a)online b)offline

5) Are you satisfied with the broking firm services?

Service

Satisfied

Unsatisfied

Online
Offline
Transaction
Secrecy
Customer care
Sms

6) How would you categorize the firm?

a)Excellent b)Good c)Ok d)Bad
7) Would you like to change or shift to other broking firm?
a)yes b)no

8) Which broking firm you would like to shift?

a)Share khan b)India bulls c)India infoline d)Il&fs e)Religare f)Motillal oswal
g)Kotak securities h)Icici direct i)others

9) Do you have any suggestion for the broking firm?

Name:

Phone no:
Date:

QUESTONARIE FOR BROKERAGE FIRM

1) What is the rate of your brokerage?

Intra day

Future

option

2) What is the margin for De-mat A/c?

3) Do you have lifetime facility?

a) Yes

b) no

4) The broking firm is registered with?

SEBI
IRDA

delivery

NSE
BSE
5) What are your products?
Equity
Mutual funds
Demat
Gold coins
Derivatives
Commodities
Insurance
Others

6) Which is the most popular product?

.
7) Do you provide both online and offline facility?
a)onine only b)offline only c)both
8) What is the name of the terminal or what kind of software is used for online
trading?

9) The transaction report is provided to customer through ?

a)sms b)courier c)email d)call
10) How many branches do you have in kolkata/India?

..
11)Does your brokerage firm have service?
a)pre paid b)post paid

12)How does the secrecy of the customer is maintained?

..

Name:
Designation:
Phone no:
Broking firm:
Date: