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2015

Confidential and Protected by Copyright Laws


1.

4.1.5

4.4

4.6.4

4.8.7

2.

4.1.6

4.4.1

4.6.5

4.8.8

4.1.7

4.4.2

4.6.6

4.9

3.

4.1.8

4.4.3

4.6.7

4.9.1

3.1

4.2

4.4.4

4.6.8

4.9.2

3.1.1

4.2.1

4.4.5

4.7

4.9.3

3.1.2

4.2.2

4.4.6

4.7.1

4.9.4

3.1.3

4.2.3

4.4.7

4.7.2

4.9.5

3.1.4

4.2.4

4.4.8

4.7.3

4.9.6

3.1.5

4.2.5

4.5

4.7.4

4.9.7

3.1.6

4.2.6

4.5.1

4.7.5

4.9.8

3.2

4.2.7

4.5.2

4.7.6

4.10

3.2.1

4.2.8

4.5.3

4.7.7

4.10.1

3.2.2

4.3

4.5.4

4.7.8

4.10.2

3.2.3

4.3.1

4.5.5

4.8

4.10.3

4.

4.3.2

4.5.6

4.8.1

4.10.4

4.1

4.3.3

4.5.7

4.8.2

4.10.5

4.1.1

4.3.4

4.5.8

4.8.3

4.10.6

4.1.2

4.3.5

4.6

4.8.4

4.10.7

4.1.3

4.3.6

4.6.1

4.8.5

4.10.8

4.1.4

4.3.7

4.6.2

4.8.6

5.

4.3.8

4.6.3

1.

20147.29

201435%23.9%
2014
70%
40%

2015/3/16

2.

eUR.201411175

2015/3/16

3.

3.1
3.1.1
3.1.2

3.1.3
3.1.4
3.1.5

3.1.6
3.1.7

2015/3/16

3.1.1
2009-2014

80000
20147.29

60000

50000

40000

7.29

40.5%
40%
31.0%

30000

15.4%

20000
10000

11.8%

20,514.3

28,819.0

43,137.0

56,520.0

65,200.0

72,895.1

2009

2010

2011

2012

2013

2014

Analysys

2015/3/16

60%

49.7%

70000

201311.8%

20%

0%

www.analysys.cn

3.1.2
2014

38.7%

AnalysyseUR

61.3%

2014
61.3%

61.3%38.7%

38.7%

201411(.)175

Analysys

2015/3/16

www.analysys.cn

3.1.3
2014
41
10.1%

AnalysyseUR
2014

2540 63.9%

24

25-4063.9%24

26.0%

26.0%4110.1%

2540

24 26.0%

63.9%

41 10.1%

201411(.)175

Analysys

2015/3/16

www.analysys.cn

3.1.4
2014
12.9%

AnalysyseUR

2014

35.0%

/35.0%

/ 35.0%

28.2%

23.9%

28.2%

23.9%

23.9%12.9%

28.2%

12.9%

201411(.)175

Analysys

2015/3/16

www.analysys.cn

3.1.5
2014

AnalysyseUR

27.1%

2014

37.0%

37.0%
||| 33.7%

37.0%/

/ 27.1%

33.7%/27.1%
|||

2.2%

33.7%

2.2%

201411(.)175

Analysys

2015/3/16

www.analysys.cn

10

3.1.6
2014

AnalysyseUR

|
|

2014/

29.7%

29.7%/18.9%

|| 29.7%

| 18.9%
17.9%

17.9%/12.7%/

| 12.7%

11.4%/9.4%.

|
17.9%

//

18.9%

| 11.4%
| 9.4%

201411(.)175

Analysys

2015/3/16

www.analysys.cn

11

3.1.7
2014

50007999

AnalysyseUR

300054.1%

9.3%

20143000

30004999 30.4%

54.1%3000-4999

3000

30004999

30.4%5000-79999.3%

30.4%

54.1%

50007999 9.3%

12000 3.1%
800011999 3.1%

201411(.)175

Analysys

2015/3/16

www.analysys.cn

12

3.2

3.2.1

3.2.2
3.2.3

2015/3/16

13

3.2.1
2014

AnalysyseUR
2014

70%

88.39%

86.67%

86.51%

72.83%

46.02%

41.47%

40%

25.11%

19.40%

0.00%

17.10%
4.28%
20.00%

40.00%

60.00%

80.00%

100.00%

201411(.)175

Analysys

2015/3/16

www.analysys.cn

14

3.2.1-
&2014

AnalysyseUR
2014

65.64%

39.33%
42.82%
30.18%
21.91%
28.85%
13.44%
22.50%
13.68%
9.19%
1.18%

73.40%

28.74%

0%

20%

40%

92.88%
85.55%
89.23%
85.05%
87.46%
85.91%

77.38%

60%

80%

100%

201411(.)175

Analysys

2015/3/16

www.analysys.cn

15

3.2.1-
242014

AnalysyseUR
201424

24

72.83%

4.11%
4.28%

0%

39.37%
46.02%
29.56%
41.47%
23.87%
17.10%
20.34%
25.11%
13.14%
19.40%

20%

40%

60%

89.48%
88.39%
86.65%
83.34%
86.51%
83.14%
86.67%

24

80%

100%

201411(.)175

Analysys

2015/3/16

www.analysys.cn

16

3.2.1-
25-402014

AnalysyseUR

201425-40

25-40

4.50%
4.28%

0%

27.64%
25.11%
22.81%
19.40%
14.02%
17.10%

20%

40%

50.06%
46.02%
45.42%
41.47%

67.01%
72.83%

88.79%
88.39%
88.63%
86.67%
87.39%
86.51%

25-40

60%

80%

100%

201411(.)175

Analysys

2015/3/16

www.analysys.cn

17

3.2.1-
412014
AnalysyseUR

201441

41

3.39%
4.28%

0%

21.97%
25.11%
18.23%
17.10%
14.67%
19.40%

48.89%
41.47%
38.31%
46.02%

89.62%
86.51%
83.73%
86.67%
82.74%
88.39%
72.26%
72.83%

41

20%

40%

60%

80%

100%

201411(.)175

Analysys

2015/3/16

www.analysys.cn

18

3.2.1-
2014
86.23%
88.39%
85.07%
86.67%
82.44%
86.51%
79.73%
72.83%

AnalysyseUR

2014

28.09%

26.08%

11.17%

41.47%
46.02%

25.11%
9.79%
17.10%
8.17%
19.40%
1.93%
4.28%

0%

20%

40%

60%

80%

100%

201411(.)175

Analysys

2015/3/16

www.analysys.cn

19

3.2.1-
/2014

AnalysyseUR

2014///

3.35%
4.28%

0%

25.44%
25.11%
16.69%
19.40%
16.07%
17.10%

49.08%
46.02%
38.39%
41.47%

65.20%
72.83%

89.14%
88.39%
87.50%
86.51%
86.36%
86.67%

|||

20%

40%

60%

80%

100%

201411(.)175

Analysys

2015/3/16

www.analysys.cn

20

3.2.1-
/2014

AnalysyseUR

2014/

46.02%

72.54%
72.83%
68.48%

25.11%

41.47%
42.80%

61.03%

37.03%
19.40%
26.94%
17.10%
8.38%
4.28%

0%

20%

40%

90.49%
86.51%
90.38%
88.39%
89.09%
86.67%

60%

80%

100%

201411(.)175

Analysys

2015/3/16

www.analysys.cn

21

3.2.1-
2014
AnalysyseUR

2014

91.07%
86.51%
88.58%
88.39%
88.40%
86.67%
77.22%
72.83%
74.20%

41.47%

46.02%
38.00%

8.07%
4.28%

0%

59.70%

25.11%
35.32%
17.10%
34.13%
19.40%

20%

40%

60%

80%

100%

201411(.)175

Analysys

2015/3/16

www.analysys.cn

22

3.2.1-
2014

AnalysyseUR

2014

46.02%
41.47%
45.25%

25.11%
32.93%
19.40%
24.44%
17.10%
8.67%
4.28%

0%

20%

40%

89.74%
86.51%
89.15%
86.67%
88.74%
88.39%
75.95%
72.83%
66.55%
63.21%

60%

80%

100%

201411(.)175

Analysys

2015/3/16

www.analysys.cn

23

3.2.1-
/2014

AnalysyseUR

2014//

//

23.48%
25.11%
15.55%
19.40%
10.47%
17.10%
2.76%
4.28%

0%

20%

41.55%
46.02%
40.23%
41.47%

40%

71.19%
72.83%

88.80%
86.67%
87.54%
88.39%
85.37%
86.51%

||

60%

80%

100%

201411(.)175

Analysys

2015/3/16

www.analysys.cn

24

3.2.1-
/2014

AnalysyseUR
2014/

5.92%
4.28%

0%

46.02%
52.02%
41.47%
32.33%
25.11%
31.43%
19.40%
18.74%
17.10%

20%

73.99%
72.83%
63.94%

89.63%
86.51%
89.03%
88.39%
87.20%
86.67%

40%

60%

80%

100%

201411(.)175

Analysys

2015/3/16

www.analysys.cn

25

3.2.1-
2014

AnalysyseUR
2014

18.99%
25.11%
16.19%
19.40%
12.63%
17.10%

40.11%
41.47%
38.64%
46.02%

3.38%
4.28%

0%

68.55%
72.83%

90.62%
88.39%
88.18%
86.67%
86.04%
86.51%

20%

40%

60%

80%

100%

201411(.)175

Analysys

2015/3/16

www.analysys.cn

26

3.2.1-
2014
85.74%
88.39%
83.14%
86.51%
78.93%
86.67%
78.62%
72.83%

AnalysyseUR

2014

35.52%

27.00%
17.10%
24.50%

16.15%
25.11%
10.03%
19.40%
3.93%
4.28%

0%

20%

40%

46.02%

41.47%

60%

80%

100%

201411(.)175

Analysys

2015/3/16

www.analysys.cn

27

3.2.1-
2014

AnalysyseUR

2014

4.02%
4.28%

0%

25.45%
25.11%
23.22%
19.40%
17.01%
17.10%

20%

45.88%
46.02%
39.77%
41.47%

40%

70.30%
72.83%

90.34%
88.39%
89.36%
86.51%
87.89%
86.67%

60%

80%

100%

201411(.)175

Analysys

2015/3/16

www.analysys.cn

28

3.2.1-
30002014

AnalysyseUR
20143000

3000

46.29%
46.02%

67.46%
72.83%

87.65%
88.39%
85.41%
86.67%
85.36%
86.51%

31.53%
41.47%

5.01%
4.28%

0%

21.11%
25.11%
18.13%
17.10%
17.30%
19.40%

20%

40%

3000

60%

80%

100%

201411(.)175

Analysys

2015/3/16

www.analysys.cn

29

3.2.1-
3000-49992014

AnalysyseUR
20143000-4999

3000-4999

3.16%
4.28%

0%

28.29%
25.11%
21.19%
19.40%
13.20%
17.10%

49.26%
41.47%
44.32%
46.02%

89.95%
88.39%
87.91%
86.67%
87.54%
86.51%
81.23%
72.83%

30004999

20%

40%

60%

80%

100%

201411(.)175

Analysys

2015/3/16

www.analysys.cn

30

3.2.1-
5000-79992014

AnalysyseUR

20145000-7999

5000-7999

2.54%
4.28%

0%

28.15%
25.11%
18.79%
19.40%
16.44%
17.10%

53.09%
41.47%
44.23%
46.02%

88.47%
86.67%
88.08%
86.51%
87.83%
88.39%
78.63%
72.83%

50007999

20%

40%

60%

80%

100%

201411(.)175

Analysys

2015/3/16

www.analysys.cn

31

3.2.1-
8000-119992014

AnalysyseUR
20148000-11999

8000-11999

6.48%
4.28%

0%

25.11%
32.70%
19.40%
27.77%
17.10%

20%

46.02%
44.91%

64.95%
72.83%
59.31%

800011999

40%

60%

80%

100%

201411(.)175

Analysys

2015/3/16

69.21%

41.47%

88.55%
86.67%
88.40%
86.51%
86.40%
88.39%

www.analysys.cn

32

3.2.1-
120002014

AnalysyseUR

201412000

12000

41.47%

5.56%
4.28%

0%

49.80%
46.02%
34.16%
25.11%
28.10%
17.10%
26.64%
19.40%

20%

89.37%
86.51%
89.21%
88.39%
88.40%
86.67%
74.29%
74.13%
72.83%

12000

40%

60%

80%

100%

201411(.)175

Analysys

2015/3/16

www.analysys.cn

33

3.2.1-
2014

AnalysyseUR

2014

4.68%
4.28%

0%

55.58%
41.47%
49.55%
46.02%
31.14%
25.11%
21.49%
19.40%
20.76%
17.10%

89.58%
88.39%
88.27%
86.51%
87.37%
86.67%
76.68%
72.83%

20%

40%

60%

80%

100%

201411(.)175

Analysys

2015/3/16

www.analysys.cn

34

3.2.1-
2014

AnalysyseUR

2014

4.00%
4.28%

0%

28.04%
25.11%
22.40%
19.40%
17.98%
17.10%

20%

40%

46.65%
46.02%
43.70%
41.47%

88.59%
88.39%
87.06%
86.67%
86.71%
86.51%
77.91%
72.83%

60%

80%

100%

201411(.)175

Analysys

2015/3/16

www.analysys.cn

35

3.2.1-
2014

AnalysyseUR

2014

4.86%
4.28%

0%

20%

40%

60%

80%

100%

201411(.)175

Analysys

2015/3/16

30.12%
25.11%
26.97%
19.40%
15.74%
17.10%

52.27%
46.02%
46.25%
41.47%

74.22%
72.83%

88.08%
88.39%
87.63%
86.51%
86.97%
86.67%

www.analysys.cn

3.2.1-
2014

AnalysyseUR

2014

5.18%
4.28%

0%

24.02%
25.11%
18.27%
19.40%
15.20%
17.10%

49.73%
46.02%
38.37%
41.47%

73.46%
72.83%

89.51%
88.39%
86.99%
86.51%
86.33%
86.67%

20%

40%

60%

80%

100%

201411(.)175

Analysys

2015/3/16

www.analysys.cn

37

3.2.1-
2014
87.14%
88.39%
85.54%
86.67%
84.17%
86.51%

AnalysyseUR

2014

37.63%
46.02%
26.94%
41.47%
15.34%
25.11%
10.10%
17.10%
9.66%
19.40%
3.19%
4.28%

0%

20%

40%

60%

64.25%
72.83%

80%

100%

201411(.)175

Analysys

2015/3/16

www.analysys.cn

38

3.2.1-
2014

AnalysyseUR

2014

98.93%

97.88%

92.77%

91.77%

87.86%

74.11%

86.51%

55.55%
0%

20%

40%

60%

80%

100%

201411(.)175

Analysys

2015/3/16

www.analysys.cn

39

3.2.1-
2014

96.18%

AnalysyseUR
2014

94.85%

89.20%

89.01%

87.28%
75.48%
57.06%

0%

20%

40%

60%

80%

100%

201411(.)175

Analysys

2015/3/16

86.67%

www.analysys.cn

40

3.2.1-
2014

99.64%

98.13%

AnalysyseUR
2014

94.79%

93.18%

91.85%

75.23%

88.39%

61.15%

0%

20%

40%

60%

80%

100%

201411(.)175

Analysys

2015/3/16

www.analysys.cn

41

3.2.1-
2014

51.66%

AnalysyseUR

2014

45.24%

43.76%
40.11%

38.41%

32.27%

25.49%

0%

10%

20%

30%

40%

50%

60%

201411(.)175

Analysys

2015/3/16

41.47%

www.analysys.cn

42

3.2.1-
2014

62.95%

AnalysyseUR

2014

51.31%

44.46%

44.19%

43.32%

46.02%

35.59%

30.48%
0%

10%

20%

30%

40%

50%

60%

70%

201411(.)175

Analysys

2015/3/16

www.analysys.cn

43

3.2.1-
2014

26.94%

21.45%

AnalysyseUR

17.52%

2014

17.47%

16.90%

14.99%

14.78%
0%

5%

10%

15%

20%

25%

30%

201411(.)175

Analysys

2015/3/16

19.40%

www.analysys.cn

44

3.2.1-
2014

AnalysyseUR
2014

5.23%

5.11%

4.72%

4.29%

3.71%

3.68%

3.08%
0%

1%

2%

3%

4%

5%

6%

201411(.)175

Analysys

2015/3/16

4.28%

www.analysys.cn

45

3.2.1-
2014

AnalysyseUR

2014

18.84%

18.70%

18.65%

18.18%

17.24%

17.23%

17.10%

12.75%
0%

5%

10%

15%

20%

201411(.)175

Analysys

2015/3/16

www.analysys.cn

46

3.2.1-
2014

AnalysyseUR

2014

32.78%
30.73%

24.71%

22.61%

19.84%

14.03%
0%

5%

10%

15%

20%

25%

30%

35%

201411(.)175

Analysys

2015/3/16

25.11%

25.75%

www.analysys.cn

47

3.2.1-
2014

84.95%

AnalysyseUR
2014

80.09%

76.47%

75.60%

74.21%

72.83%

72.96%

47.41%
0%

20%

40%

60%

80%

100%

201411(.)175

Analysys

2015/3/16

www.analysys.cn

48

3.2.2
2014

AnalysyseUR

2014

5.9

5.6

1.5

5
1

11.9

10

14.0

1.0

0.5

0.4

0.3

0.3

10

15

201411(.)175

Analysys

2015/3/16

www.analysys.cn

49

3.2.3
2014TOP10

QQ

QQ

QQ

QQ

10

360

2014

2015/3/16

50

4.

4.1

4.1.1
4.1.2
4.1.3
4.1.4
4.1.5
4.1.6
4.1.7
4.1.8

4.6
4.6.1
4.6.2
4.6.3
4.6.4
4.6.5
4.6.6
4.6.7
4.6.8

2015/3/16

4.2

4.3

4.2.1
4.2.2
4.2.3
4.2.4
4.2.5
4.2.6
4.2.7
4.2.8

4.7

4.7.1
4.7.2
4.7.3
4.7.4
4.7.5
4.7.6
4.7.7
4.7.8

4.3.1
4.3.2
4.3.3
4.3.4
4.3.5
4.3.6
4.3.7
4.3.8

4.8

4.8.1
4.8.2
4.8.3
4.8.4
4.8.5
4.8.6
4.8.7
4.8.8

4.4

4.5

4.4.1
4.4.2
4.4.3
4.4.4
4.4.5
4.4.6
4.4.7
4.4.8

4.5.1
4.5.2
4.5.3
4.5.4
4.5.5
4.5.6
4.5.7
4.5.8

4.9

4.10

4.9.1
4.9.2
4.9.3
4.9.4
4.9.5
4.9.6
4.9.7
4.9.8

4.10.1
4.10.2
4.10.3
4.10.4
4.10.5
4.10.6
4.10.7
4.10.8

51

4.1

4.1.1
4.1.2
4.1.3
4.1.4
4.1.5
4.1.6
4.1.7

4.1.8

2015/3/16

52

4.1.1
2014
100%
35%

36%

37%

46%

41%

39%

43%

41%

53%

42%

80%

AnalysyseUR
2014

60%

40%
64%

63%

59%

59%

20%
65%

54%

61%

57%

47%

58%

0%

201411(.)175

Analysys

2015/3/16

www.analysys.cn

53

4.1.2
2014
100%
80%
AnalysyseUR

60%

2014

40%

25-4024
25-40

20%

0%

41

24 24.23% 24.40% 26.19% 22.37% 17.05% 24.26% 19.01% 23.43% 34.36% 29.01%
2540

65.53% 64.08% 63.02% 71.93% 67.81% 64.70% 69.67% 66.03% 58.72% 60.23%

41 10.24% 11.52% 10.79% 5.70% 15.14% 11.04% 11.32% 10.54% 6.92% 10.76%
201411(.)175

Analysys

2015/3/16

www.analysys.cn

54

4.1.3
2014
100%

80%
60%
AnalysyseUR

40%

2014

20%

0%

16.76%19.15%21.33% 7.61% 19.21%21.61%19.86%22.89%20.81%23.66%

34.58%36.95%35.79%23.39%42.13%35.46%39.59%35.88%34.33%35.58%

31.50%29.17%29.13%36.61%23.73%28.86%27.10%27.67%30.84%27.63%

17.16%14.73%13.75%32.39%14.93%14.07%13.45%13.56%14.02%13.13%

201411(.)175

Analysys

2015/3/16

www.analysys.cn

55

4.1.4
2014
100%
80%

60%
AnalysyseUR

40%

2014

20%
0%

//

3.86% 2.98% 2.53% 5.84% 3.81% 2.43% 2.37% 2.43% 2.80% 2.81%

47.42%35.59%31.10%58.89%34.57%30.57%35.14%29.35%29.78%31.89%

||| 23.94%30.89%35.63%19.44%37.03%33.81%35.58%33.62%37.94%34.59%

24.78%30.54%30.74%15.83%24.59%33.19%26.91%34.60%29.48%30.71%

201411(.)175

Analysys

2015/3/16

www.analysys.cn

56

4.1.5
2014
100%
80%
60%

AnalysyseUR

40%

2014

20%

//

0%

//
//

8.10% 11.19% 9.86% 7.86% 9.68% 10.20% 10.27% 9.90% 13.14% 8.43%

14.06% 17.04% 18.81% 15.48% 19.61% 18.90% 19.00% 18.12% 12.11% 19.21%

16.37% 16.14% 13.91% 10.14% 16.75% 14.00% 15.88% 13.77% 12.32% 12.84%

19.54% 13.58% 13.45% 37.15% 14.22% 12.21% 14.14% 11.51% 13.42% 13.85%

|| 24.64% 21.93% 26.73% 19.59% 29.45% 29.07% 29.72% 32.13% 23.20% 25.51%

17.29% 20.12% 17.24% 9.78% 10.29% 15.62% 10.99% 14.57% 25.81% 20.16%
201411(.)175

www.analysys.cn

Analysys

2015/3/16

57

4.1.6
2014
100%
80%
60%
40%

AnalysyseUR

20%
0%

2014

5000

12000/5000-

12000

11999/

800011999 5.83% 3.10% 3.41% 9.39% 4.63% 3.21% 3.73% 3.22% 2.97% 3.56%

5.06% 3.20% 3.45% 3.50% 4.83% 3.23% 3.39% 3.31% 2.77% 3.83%

50007999

11.55% 11.44% 9.84% 12.47% 11.61% 10.27% 10.93% 9.57% 7.26% 9.90%

30004999

36.69% 35.74% 32.07% 38.57% 32.47% 31.30% 33.23% 32.01% 28.12% 28.55%

3000

40.87% 46.52% 51.23% 36.07% 46.46% 51.99% 48.72% 51.89% 58.88% 54.16%

201411(.)175

Analysys

2015/3/16

www.analysys.cn

58

4.1.7
2014
100.0
AnalysyseUR

20141-11

90.0

95.0%
86.6

84.9

80.3

80.0

84.7

70.8

70.0

76.0

72.9
73.0

76.6

79.1

76.7

50.0

75.0%

10 11

201411(.)175

Analysys

2015/3/16

85.0%

80.0%

60.0

90.0%

www.analysys.cn

59

4.1.8
2014TOP10

QQ

360

UC

360

10

91
2014

2015/3/16

60

4.2

4.2.1
4.2.2
4.2.3
4.2.4
4.2.5
4.2.6
4.2.7

4.2.8

2015/3/16

61

4.2.1
2014
100%
51%

40%

40%

76%

80%
AnalysyseUR

60%

2014

SNS

40%
60%

60%

20%
49%

24%

0%

SNS

201411(.)175

Analysys

2015/3/16

www.analysys.cn

62

4.2.2
2014
100%

80%
60%
AnalysyseUR
2014 25-40
24

SNS25-4041

40%
20%

0%

SNS

24

30.69%

20.79%

25.81%

15.42%

2540

60.05%

68.87%

64.84%

77.97%

41

9.26%

10.34%

9.35%

6.61%

201411(.)175

Analysys

2015/3/16

www.analysys.cn

63

4.2.3
2014
100%
80%
60%
AnalysyseUR

40%

2014 /

20%

0%

20%

SNS

20.88%

19.77%

23.58%

22.25%

35.91%

35.17%

35.02%

40.81%

29.41%

29.24%

28.36%

23.85%

13.80%

15.82%

13.04%

13.09%

201411(.)175

Analysys

2015/3/16

www.analysys.cn

64

4.2.4
2014
100%
80%

60%
40%
AnalysyseUR

20%

2014

0%

SNS

2.80%

3.43%

2.20%

2.27%

35.08%

35.83%

27.87%

47.05%

|||

33.84%

35.18%

33.56%

31.64%

28.28%

25.56%

36.37%

19.04%

201411(.)175

Analysys

2015/3/16

www.analysys.cn

65

4.2.5
2014
100%
80%
60%
40%
20%
0%

AnalysyseUR

2014/
/SNS/
//

///

SNS

8.94%

8.94%

9.53%

13.51%

16.12%

18.22%

19.28%

11.85%

14.37%

14.20%

12.80%

19.64%

13.36%

15.28%

11.77%

16.25%

||

28.10%

33.59%

30.54%

30.76%

19.11%

9.77%

16.08%

7.99%

201411(.)175

www.analysys.cn
Analysys

2015/3/16

66

4.2.6
2014
100%

80%
60%
40%
AnalysyseUR

20%

2014

0%

SNS

12000

3.82%

5.18%

3.22%

3.20%

800011999

3.82%

4.64%

3.22%

3.88%

50007999

9.33%

12.27%

9.55%

8.27%

30004999

29.29%

32.81%

30.91%

25.02%

3000

53.74%

45.10%

53.10%

59.63%

50003000
3000

201411(.)175

Analysys

2015/3/16

www.analysys.cn

67

4.2.7
2014
400.0
AnalysyseUR

348.1

300.0

266.4

20141-11

240.7

200.0

199.5

171.3
169.0

190.6
154.8

282.9
263.8

171.3

80.0%

70.0%

0.0

65.0%

10 11

201411(.)175

Analysys

2015/3/16

85.0%

75.0%

100.0

90.0%

www.analysys.cn

68

4.2.7
2014TOP10

QQ

QQ

10

2014

2015/3/16

69

4.3

4.3.1
4.3.2
4.3.3
4.3.4
4.3.5
4.3.6
4.3.7

4.3.8

2015/3/16

70

4.3.1
2014
100%
43%

35%

30%

36%

44%

34%

34%

40%

72%

80%

AnalysyseUR
2014

60%

40%

70%

65%

20%

0%

57%
K

64%

60%

56%

66%

66%

28%

201411(.)175

Analysys

2015/3/16

www.analysys.cn

71

4.3.2
2014
100%
80%

60%
AnalysyseUR

40%

2014 40

20%

24

0%
K

/K25-40/41

24 46.32% 19.65% 26.24% 45.86% 24.52% 20.32% 44.73% 27.93% 29.86%


2540

47.64% 67.66% 68.65% 47.82% 65.77% 62.40% 48.01% 64.42% 62.68%

41 6.04% 12.69% 5.11% 6.32% 9.71% 17.28% 7.26% 7.65% 7.46%


201411(.)175

Analysys

2015/3/16

www.analysys.cn

72

4.3.3
2014
100%
80%

AnalysyseUR

60%

2014 /

40%

20%

0%

K/

18.55% 15.85% 18.33% 19.61% 22.22% 18.10% 22.99% 23.44% 20.96%


/

36.37% 38.70% 39.63% 34.46% 36.56% 41.73% 31.93% 34.72% 35.11%

31.88% 30.59% 29.98% 30.28% 27.93% 25.78% 30.76% 28.84% 29.55%

13.20% 14.86% 12.06% 15.65% 13.29% 14.39% 14.32% 13.00% 14.38%

201411(.)175

Analysys

2015/3/16

www.analysys.cn

73

4.3.4
2014
100%
80%

60%
40%
20%

AnalysyseUR

0%

2014

3.77%

2.28%

1.85%

2.03%

2.80%

1.96%

31.68% 39.48% 43.95% 34.97% 29.52% 38.05% 22.60% 26.90% 38.56%

5.16% 2.54%

3.65%

||| 38.95% 26.18% 31.36% 32.37% 35.77% 32.93% 32.66% 32.99% 35.70%

27.41% 29.18% 22.15% 28.89% 32.43% 25.37% 42.89% 38.08% 22.94%

201411(.)175

Analysys

2015/3/16

www.analysys.cn

74

4.3.5
2014
100%
80%
60%
40%
20%
0%

AnalysyseUR
2014

///

//

8.99% 8.30% 6.66% 7.07% 9.65% 8.85% 7.21% 10.33% 10.60%

//

19.32% 21.43% 17.80% 14.77% 19.20% 14.42% 18.33% 21.28% 12.36%

12.36% 19.85% 19.36% 11.51% 13.64% 19.06% 9.63% 12.40% 15.62%

10.54% 14.00% 18.30% 14.30% 11.65% 13.75% 10.03% 11.19% 15.28%

|| 25.92% 24.08% 18.71% 17.87% 30.70% 32.20% 29.17% 28.29% 26.33%

22.87% 12.34% 19.17% 34.48% 15.16% 11.72% 25.63% 16.51% 19.81%


201411(.)175

www.analysys.cn

Analysys

2015/3/16

75

4.3.6
2014
100%
80%

60%
AnalysyseUR

40%

20145000

20%

5000-7999

0%
K

3.63%

4.21%

800011999 2.98%

4.97%

/8000-11999
/

12000

3.52%

3.79%

3.38%

2.82%

3.21%

3.16%

4.62%

2.68%

3.06%

4.12%

6.02%

1.85%

2.94%

4.03%

9.11% 12.29% 7.70%

9.35%

7.74%

50007999

8.77% 16.19% 15.22% 7.70%

30004999

26.73% 37.65% 34.49% 29.52% 31.12% 35.71% 33.25% 32.34% 24.31%

3000

57.89% 36.98% 43.95% 55.78% 53.23% 41.36% 54.52% 52.31% 59.80%

201411(.)175

Analysys

2015/3/16

www.analysys.cn

76

4.3.7
2014
AnalysyseUR

100.0
92.7

20141-11

90.0

1-4

80.0

120.0%

70.0

90.6

100.0%
80.0%

82.5
71.6

73.4

67.2

69.5

69.9

40.0%
20.0%

50.0

0.0%

10

11

201411(.)175

Analysys

2015/3/16

60.0%

73.8

67.3

60.0

74.4

www.analysys.cn

77

4.3.8
2014TOP10

QQ

10

2014

2015/3/16

78

4.4

4.4.1
4.4.2
4.4.3
4.4.4
4.4.5
4.4.6
4.4.7

4.4.8

2015/3/16

79

4.4.1
2014
100%
54%

26%

32%

33%

46%

45%

59%

44%

31%

80%

AnalysyseUR
2014

60%
40%

////

74%

20%
0%

56%

54%
46%

68%

67%

55%

69%

41%

201411(.)175

Analysys

2015/3/16

www.analysys.cn

80

4.4.2
2014
100%
80%
AnalysyseUR
2014
25-40

24/41

60%
40%

20%
0%

20.75%

22.63%

8.99%

73.57%

67.57%

68.69%

14.42%

11.68%

8.68%

24 12.80%

4.90%

12.01%

2540

78.73%

78.71%

41

8.47%

16.39%

14.55%

16.51%

8.66%

75.25%

73.80%

72.13%

76.85%

15.76%

11.65%

11.36%

14.49%

201411(.)175

Analysys

2015/3/16

www.analysys.cn

81

4.4.3
2014
100%
80%

AnalysyseUR

60%

2014

40%

//

20%

0%

//

6.85%

7.54% 16.69% 17.77% 10.38% 9.16%

9.40% 12.44% 7.17%

31.16% 24.83% 38.50% 35.08% 26.51% 27.81% 34.71% 38.16% 22.90%

39.55% 25.74% 28.37% 29.22% 36.94% 20.70% 30.26% 29.99% 24.45%

22.44% 41.89% 16.44% 17.93% 26.17% 42.33% 25.63% 19.41% 45.48%

201411(.)175

Analysys

2015/3/16

www.analysys.cn

82

4.4.4
2014
100%
80%

60%
40%
AnalysyseUR

20%

0%

2014 /

7.78% 10.17% 4.47% 3.62% 5.71% 11.68% 7.87% 5.90% 11.92%

58.77% 46.93% 38.03% 38.48% 48.82% 59.46% 63.54% 50.54% 60.27%

||| 17.40% 23.47% 34.22% 31.26% 25.02% 20.06% 17.99% 27.48% 18.62%

16.05% 19.43% 23.28% 26.64% 20.45% 8.80% 10.60% 16.08% 9.19%

201411(.)175

Analysys

2015/3/16

www.analysys.cn

83

4.4.5
2014
100%
80%
60%
40%
20%
0%

AnalysyseUR
2014

////
/

6.53% 7.93% 8.52% 9.28% 9.49% 9.24% 7.26% 7.99% 6.98%

8.54% 10.59% 14.58% 20.41% 14.15% 6.49% 9.16% 13.17% 9.82%

15.76% 16.20% 19.85% 14.82% 14.39% 20.76% 23.19% 19.57% 16.72%

35.92% 26.62% 15.11% 16.48% 27.99% 33.57% 31.44% 23.88% 32.67%

|| 27.28% 36.81% 34.91% 28.14% 21.48% 25.20% 19.77% 25.30% 29.43%

5.97% 1.85% 7.03% 10.87% 12.50% 4.74% 9.18% 10.09% 4.38%


201411(.)175

Analysys

2015/3/16

www.analysys.cn

84

4.4.6
2014
100%

80%
AnalysyseUR

60%

2014

40%

50005000
//

20%
0%

5000///

12000

7.98% 11.62% 5.87%

5.84%

4.76% 13.58% 8.87%

7.17% 16.00%

800011999 10.00% 11.54% 6.93%

4.86%

6.64% 10.53% 8.84%

7.17% 12.68%

50007999

10.19% 18.58% 12.06% 12.30% 10.70% 18.31% 10.81% 12.53% 14.70%

30004999

41.99% 38.94% 35.19% 36.97% 35.72% 28.52% 32.03% 34.26% 32.23%

3000

29.84% 19.32% 39.95% 40.03% 42.18% 29.06% 39.45% 38.87% 24.39%

201411(.)175

Analysys

2015/3/16

www.analysys.cn

85

4.4.7
2014
12.0
AnalysyseUR

20141-11

40.0%
9.7

10.0
8.0

7.7

6.0

6.0

6.3

5.9

5.9

6.1

6.0

6.0

6.3

4.0

20.0%

10.0%

2.0
0.0

0.0%

10 11

201411(.)175

Analysys

2015/3/16

30.0%

8.1

www.analysys.cn

86

4.4.8
2014TOP10

12306

10

2014

2015/3/16

87

4.5

4.5.1
4.5.2
4.5.3
4.5.4
4.5.5
4.5.6
4.5.7

4.5.8

2015/3/16

88

4.5.1
2014
100%
AnalysyseUR

62%

82%

82%

34%

72%

80%

2014

60%

40%

20%
38%

18%

18%

66%

28%

0%

201411(.)175

Analysys

2015/3/16

www.analysys.cn

89

4.5.2
2014
100%
80%
60%
AnalysyseUR

40%

2014

20%

25-40

0%

24

22.78%

30.88%

10.68%

13.15%

22.21%

2540

69.17%

61.61%

83.38%

75.01%

72.27%

41

8.05%

7.51%

5.94%

11.84%

5.52%

2425-40
41

201411(.)175

Analysys

2015/3/16

www.analysys.cn

90

4.5.3
2014
100%
80%

60%
40%

AnalysyseUR

20%

2014

0%

18.52%

17.33%

24.74%

19.75%

14.73%

38.93%

41.14%

41.32%

42.62%

39.34%

28.57%

29.10%

22.13%

25.19%

31.04%

13.98%

12.43%

11.81%

12.44%

14.89%

201411(.)175

Analysys

2015/3/16

www.analysys.cn

91

4.5.4
2014
100%
80%

60%
AnalysyseUR

40%

2014

20%
0%

2.81%

2.41%

1.14%

3.52%

4.11%

40.58%

47.31%

47.16%

43.76%

49.89%

|||

36.14%

29.81%

35.21%

33.43%

29.96%

20.47%

20.47%

16.49%

19.29%

16.04%

201411(.)175

Analysys

2015/3/16

www.analysys.cn

92

4.5.5
2014
100%
80%
AnalysyseUR

60%

2014

40%
20%

//

0%

9.29%

10.52%

12.79%

8.89%

11.68%

15.91%

10.23%

14.17%

17.46%

12.43%

17.85%

15.57%

23.19%

21.64%

20.74%

16.66%

17.11%

14.50%

16.73%

22.01%

||

26.76%

26.96%

30.36%

30.60%

22.05%

13.53%

19.61%

4.99%

4.68%

11.09%

//
/

/
/

201411(.)175

Analysys

2015/3/16

www.analysys.cn

93

4.5.6
2014
100%
80%
60%

40%
AnalysyseUR

20%
0%

2014

5000
80%

12000

3.44%

2.84%

3.53%

4.75%

3.14%

800011999

4.04%

3.98%

4.19%

4.31%

6.56%

50007999

9.06%

6.12%

7.09%

11.71%

7.07%

30004999

29.44%

24.90%

21.89%

39.68%

29.59%

3000

54.02%

62.16%

63.30%

39.55%

53.64%

201411(.)175

Analysys

2015/3/16

www.analysys.cn

94

4.5.7
2014
30.0
AnalysyseUR

28.2
25.9

27.0

20141-11

24.0

23.5

24.0

22.2

22.4

21.0

30.0%

23.6

20.0%
19.8

18.0

10.0%

15.0

0.0%
1

10

11

201411(.)175

Analysys

2015/3/16

40.0%

21.2

19.5

22.4

50.0%

www.analysys.cn

95

4.5.8
2014TOP10

10

1
2014

2015/3/16

96

4.6

4.6.1
4.6.2
4.6.3
4.6.4
4.6.5
4.6.6
4.6.7

4.6.8

2015/3/16

97

4.6.1
2014
100%
57%

39%

36%

48%

68%

65%

56%

80%
AnalysyseUR

2014

//

60%
40%
61%

64%

20%

0%

43%

52%

32%

35%

44%

201411(.)175

Analysys

2015/3/16

www.analysys.cn

98

4.6.2
2014
100%
80%

60%
AnalysyseUR

40%

2014

20%

25-4024

0%

41

24 17.29%

12.28%

15.47%

20.29%

17.63%

18.67%

32.66%

2540

74.27%

77.47%

76.96%

72.32%

73.69%

74.96%

60.26%

41

8.44%

10.25%

7.57%

7.39%

8.68%

6.37%

7.08%

201411(.)175

Analysys

2015/3/16

www.analysys.cn

99

4.6.3
2014
100%
AnalysyseUR

80%

2014

60%

40%

///

20%

0%

8.56%

9.53%

11.56%

11.74%

16.30%

9.86%

9.21%

37.28%

36.05%

37.11%

36.84%

41.66%

44.13%

29.23%

31.16%

31.16%

34.90%

29.86%

27.12%

33.60%

34.18%

23.00%

23.26%

16.43%

21.56%

14.92%

12.41%

27.38%

201411(.)175

Analysys

2015/3/16

www.analysys.cn

100

4.6.4
2014
100%
80%
AnalysyseUR

60%

2014

40%

20%

0%

7.79%

4.94%

3.26%

5.57%

3.69%

3.91%

6.14%

62.37%

48.56%

42.20%

58.04%

49.66%

57.80%

61.04%

||| 19.75%

31.36%

33.35%

24.94%

27.15%

26.97%

21.45%

15.14%

21.19%

11.45%

19.50%

11.32%

11.37%

10.09%

201411(.)175

Analysys

2015/3/16

www.analysys.cn

101

4.6.5
2014
100%
80%

60%

AnalysyseUR

40%

2014

20%
0%

///

6.31%

6.62%

7.27%

6.49%

10.06%

12.95%

5.76%

//

9.69%

16.54%

22.74%

9.77%

14.25%

13.86%

9.89%

23.11%

15.41%

13.76%

19.62%

23.79%

23.19%

13.62%

30.81%

23.64%

19.17%

29.42%

20.59%

19.82%

27.33%

|| 19.48%

32.57%

32.66%

24.38%

21.25%

20.46%

19.86%

5.22%

4.40%

10.32%

10.06%

9.72%

23.54%

10.60%

201411(.)175

Analysys

2015/3/16

www.analysys.cn

102

4.6.6
2014
100%

AnalysyseUR

80%

2014

60%

5000

40%
20%

12000/

0%

8000-11999

5000-7999
3000-4999/
3000/

12000

8.05%

6.36%

4.52%

7.03%

5.32%

4.00%

5.24%

800011999

9.10%

12.85%

5.05%

9.59%

6.18%

5.33%

7.13%

50007999

10.37%

11.19%

12.84%

11.70%

7.40%

7.73%

8.91%

30004999

32.26%

39.69%

40.19%

33.18%

30.00%

31.79%

33.34%

3000

40.22%

29.91%

37.40%

38.50%

51.10%

51.15%

45.38%

201411(.)175

Analysys

2015/3/16

www.analysys.cn

103

4.6.7
2014
AnalysyseUR
20141-11

56

14.0
12.2

12.0
10.6

10.0
8.1

8.0

20.0%
11.8

11.3

8.2

15.0%

10.0%

6.0
4.0

5.0%

2.0
0.0

0.0%

10 11

201411(.)175

Analysys

2015/3/16

8.7

8.2 9.3

11.9

12.3

www.analysys.cn

104

4.6.8
2014top10

58

800

10

2014

2015/3/16

105

4.7

4.7.1
4.7.2
4.7.3
4.7.4
4.7.5
4.7.6
4.7.7

4.7.8

2015/3/16

106

4.7.1
2014
100%

87%
AnalysyseUR

48%

69%

80%

2014
60%

40%

52%

20%

0%

13%

31%

201411(.)175

Analysys

2015/3/16

www.analysys.cn

107

4.7.2
2014
100%
80%
60%
40%

AnalysyseUR

20%

2014 25-

0%

4024

/41/

24

26.70%

17.55%

24.21%

2540

66.11%

70.65%

64.35%

41

7.19%

11.80%

11.44%

201411(.)175

Analysys

2015/3/16

www.analysys.cn

108

4.7.3
2014
100%
80%

AnalysyseUR

60%

2014 /

40%

20%

//

0%

19.07%

16.04%

15.33%

41.35%

41.29%

34.47%

25.99%

26.47%

29.46%

13.59%

16.20%

20.74%

201411(.)175

Analysys

2015/3/16

www.analysys.cn

109

4.7.4
2014
100%
80%
60%

40%

AnalysyseUR

20%

2014 /

0%

4.07%

3.60%

5.53%

53.35%

46.53%

57.03%

|||

26.17%

30.03%

21.24%

16.41%

19.84%

16.20%

201411(.)175

Analysys

2015/3/16

www.analysys.cn

110

4.7.5
2014
100%
80%
60%
40%
20%
0%

AnalysyseUR

2014
///

8.65%

10.50%

11.25%

15.14%

15.01%

9.03%

16.93%

23.90%

19.21%

23.82%

17.79%

22.63%

||

18.46%

23.30%

21.39%

17.00%

9.50%

16.49%

///

201411(.)175

Analysys

2015/3/16

www.analysys.cn

111

4.7.6
2014
100%

80%
60%
AnalysyseUR

40%

2014

20%
0%

50005000-

11999/3000-

12000

4.04%

4.69%

4.31%

49993000

800011999

4.52%

6.59%

7.00%

50007999

4.98%

9.68%

9.18%

30004999

20.85%

33.92%

27.88%

3000

65.61%

45.12%

51.63%

201411(.)175

Analysys

2015/3/16

www.analysys.cn

112

4.7.7
2014
20.0
AnalysyseUR
20141-11

12

18.2
16.0

4.0%

12.0

3.0%

8.0
4.0

4.0

3.5

5.4
3.2

2.0%

6.6

5.0

3.6

5.2

5.0

0.0

1.0%
0.0%

10 11

201411(.)175

Analysys

2015/3/16

5.0%

18.5

www.analysys.cn

113

4.7.8
2014

10

2014

2015/3/16

114

4.8

4.8.1
4.8.2
4.8.3
4.8.4
4.8.5
4.8.6
4.8.7

4.8.8

2015/3/16

115

4.8.1
2014
100%
53%

56%

88%

63%

40%

52%

38%

80%
AnalysyseUR

60%

2014
/

40%

60%
44%

20%
0%

47%

12%

37%

48%

62%

201411(.)175

Analysys

2015/3/16

www.analysys.cn

116

4.8.2
2014
100%
80%
AnalysyseUR
2014 24

24

60%
40%

20%
0%

25-40/

41

24

58.08%

38.72%

30.63%

15.07%

36.77%

39.08%

36.86%

2540

35.76%

49.12%

41.74%

75.76%

56.57%

47.75%

51.22%

41

6.16%

12.16%

27.63%

9.17%

6.66%

13.17%

11.92%

201411(.)175

Analysys

2015/3/16

www.analysys.cn

117

4.8.3
2014
100%

AnalysyseUR

80%

2014 ,/

60%
40%

20%

//

0%

13.98%

24.68%

18.64%

19.42%

19.48%

22.60%

3.32%

35.94%

29.04%

65.71%

42.61%

34.86%

41.02%

47.95%

39.58%

28.22%

8.75%

23.77%

33.38%

24.66%

30.47%

10.50%

18.06%

6.90%

14.20%

12.28%

11.72%

18.26%

201411(.)175

Analysys

2015/3/16

www.analysys.cn

118

4.8.4
2014
100%

80%
60%
40%

AnalysyseUR

20%

2014

0%

/
//

3.47%

5.72%

1.11%

3.41%

2.46%

2.87%

3.05%

52.22%

47.21%

44.27%

36.48%

36.14%

30.87%

66.73%

||| 26.02%

29.29%

11.33%

34.02%

35.26%

36.17%

12.81%

17.78%

43.29%

26.09%

26.14%

30.09%

17.41%

18.29%

201411(.)175

Analysys

2015/3/16

www.analysys.cn

119

4.8.5
2014
100%
80%
60%
40%
20%
0%

AnalysyseUR

2014

//

4.39%

7.74%

8.05%

12.53%

12.92%

7.81%

2.22%

7.91%

9.87%

0.61%

16.97%

22.62%

12.74%

3.99%

11.05%

14.60%

14.14%

18.80%

12.58%

14.02%

13.87%

11.85%

20.01%

37.32%

13.93%

10.48%

10.62%

48.05%

|| 11.54%

12.49%

2.66%

27.55%

28.52%

20.56%

9.21%

35.29%

37.22%

10.22%

12.88%

34.25%

22.66%

53.26%

201411(.)175

Analysys

2015/3/16

www.analysys.cn

120

4.8.6
2014
100%
80%

AnalysyseUR

60%
40%

20143000

20%

12000

0%

/8000-11999

5000-7999

12000

2.43%

6.54%

0.70%

3.44%

3.20%

3.68%

6.94%

3000-4999

800011999

2.93%

6.37%

4.32%

4.80%

3.09%

4.12%

3.93%

50007999

5.39%

9.29%

17.26%

9.02%

8.69%

7.65%

27.56%

30004999

20.68%

18.83%

16.99%

27.56%

32.97%

21.52%

32.61%

3000

68.57%

58.97%

60.73%

55.18%

52.05%

63.03%

28.96%

201411(.)175

Analysys

2015/3/16

www.analysys.cn

121

4.8.7
2014
25.0
AnalysyseUR
20141-11

23.3

20.0

15.0%
16.5 14.5

15.0

10.0

9.2

7.3

10.4

10.6

8.4

14.7

13.0

9.4

0.0

0.0%

10 11

201411(.)175

Analysys

2015/3/16

10.0%

5.0%

5.0

20.0%

www.analysys.cn

122

4.8.8
2014

10

-
2014

2015/3/16

123

4.9

4.9.1
4.9.2
4.9.3
4.9.4
4.9.5
4.9.6
4.9.7

2015/3/16

124

4.9.1
2014
100%

28%

29%

30%

71%

70%

51%

71%

40%

52%

80%
AnalysyseUR

60%

2014
40%

//

//

20%

72%

0%

49%

29%

60%

48%

201411(.)175

Analysys

2015/3/16

www.analysys.cn

125

4.9.2
2014
100%
80%

60%
AnalysyseUR

40%

2014 25-40

20%

24/

0%

24

7.60%

19.04%

9.35%

13.66%

29.04%

16.13%

25.04%

2540

69.38%

69.19%

67.77%

77.32%

63.55%

76.41%

68.54%

41 23.02%

11.77%

22.88%

9.02%

7.41%

7.46%

6.42%

41/

201411(.)175

Analysys

2015/3/16

www.analysys.cn

126

4.9.3
2014
100%
80%
AnalysyseUR

60%

2014 /

40%

20%

//

0%

16.38%

20.09%

14.80%

12.02%

23.49%

10.48%

13.41%

41.31%

36.67%

40.70%

41.00%

35.18%

36.76%

38.28%

26.05%

27.43%

26.23%

27.92%

27.61%

33.71%

32.56%

16.26%

15.81%

18.27%

19.06%

13.72%

19.05%

15.75%

//

201411(.)175

Analysys

2015/3/16

www.analysys.cn

127

4.9.4
2014
100%
80%

60%
40%

AnalysyseUR

20%

2014 /

0%

//
/

5.40%

3.74%

4.72%

5.73%

2.24%

4.20%

3.02%

52.57%

37.07%

45.40%

59.76%

53.91%

47.82%

50.13%

||| 20.73%

32.89%

28.32%

19.40%

21.05%

34.61%

34.02%

26.30%

21.56%

15.11%

22.80%

13.37%

12.83%

21.30%

201411(.)175

Analysys

2015/3/16

www.analysys.cn

128

4.9.5
2014
100%
80%
60%
40%
20%
0%

AnalysyseUR

2014

///

10.06%

8.92%

9.92%

7.85%

18.38%

6.62%

9.94%

//

11.94%

17.97%

14.22%

10.14%

11.81%

13.92%

13.21%

19.38%

16.04%

19.81%

20.58%

24.38%

13.56%

17.01%

17.86%

17.21%

19.49%

26.42%

17.77%

27.76%

21.43%

|| 35.84%

30.02%

30.59%

26.51%

17.31%

31.54%

24.85%

9.84%

5.97%

8.50%

10.35%

6.60%

13.56%

4.92%

201411(.)175

Analysys

2015/3/16

www.analysys.cn

129

4.9.6
2014
100%
80%

60%
40%
AnalysyseUR

20%

0%

20145000

12000

12000

4.29%

5.62%

4.05%

7.22%

3.43%

5.90%

4.05%

5000-11999

800011999

5.81%

4.76%

6.06%

7.42%

3.67%

9.10%

5.28%

50007999

10.78%

13.11%

11.60%

11.90%

5.20%

14.46%

8.64%

30004999

41.31%

37.47%

39.62%

33.36%

38.87%

33.25%

34.25%

3000

37.81%

39.04%

38.67%

40.10%

48.83%

37.29%

47.78%

201411(.)175

Analysys

2015/3/16

www.analysys.cn

130

4.9.7
2014
AnalysyseUR

20141-11
56
7

10

25.0

30.0%

19.3

20.0

15.0

14.4

10.0

5.0

10

0.0

13.2

13.3

13.5

10.8

10.5

20.0%
14.7
13.3

15.0%
10.0%
5.0%
0.0%

10 11

201411(.)175

Analysys

2015/3/16

13.6

13.6

25.0%

www.analysys.cn

131

4.9.8
2014TOP10

2015/3/16

10

2014

132

4.10

4.10.1
4.10.2
4.10.3
4.10.4
4.10.5
4.10.6
4.10.7

4.10.8

2015/3/16

133

4.10.1
2014
100%
36%

16%

31%

39%

22%

31%

39%

32%

50%

80%
AnalysyseUR

2014

60%
84%

40%

68%

50%

20%

78%

69%

64%

61%

69%

61%

0%

201411(.)175

Analysys

2015/3/16

www.analysys.cn

134

4.10.2
2014
100%
80%
60%

AnalysyseUR

40%

2014 25-40

20%
0%

24

25-4041
/

24 16.78% 11.49% 35.77% 32.29% 27.57% 45.27% 12.67% 37.43% 9.44%


2540

65.15% 80.33% 58.02% 59.29% 62.68% 49.71% 70.31% 55.05% 75.97%

41 18.07% 8.18% 6.21% 8.42% 9.75% 5.02% 17.02% 7.52% 14.59%

201411(.)175

Analysys

2015/3/16

www.analysys.cn

135

4.10.3
2014
100%
80%

60%

AnalysyseUR

40%

2014

20%

//

0%

///

23.54% 19.17% 13.91% 20.01% 12.91% 20.23% 20.65% 20.53% 12.90%


/

30.82% 45.25% 21.66% 37.13% 34.01% 32.60% 40.04% 33.27% 41.95%

21.60% 24.65% 38.55% 29.17% 33.37% 33.35% 25.53% 31.05% 30.91%

24.04% 10.93% 25.88% 13.69% 19.71% 13.82% 13.78% 15.15% 14.24%

201411(.)175

Analysys

2015/3/16

www.analysys.cn

136

4.10.4
2014
100%
80%
60%

AnalysyseUR

40%

2014

20%

0%

/
/

5.54%

2.89%

1.85%

3.40%

3.16%

2.73%

10.78% 4.28%

45.59% 46.21% 39.29% 27.91% 43.45% 23.02% 33.12% 30.29% 45.35%

4.64%

||| 21.54% 27.37% 27.39% 31.07% 28.33% 26.15% 34.53% 28.46% 32.41%

22.09% 22.14% 27.78% 38.13% 23.58% 48.98% 28.95% 38.09% 19.51%

201411(.)175

Analysys

2015/3/16

www.analysys.cn

137

4.10.5
2014
100%
80%
60%
40%
20%
0%

AnalysyseUR

2014/

//

//

10.86% 6.34% 1.60% 10.94% 7.55% 8.47% 10.83% 8.93% 8.47%

//

11.21% 13.88% 16.45% 19.20% 13.79% 18.16% 17.18% 18.01% 12.82%

19.57% 20.79% 14.91% 12.61% 15.96% 8.81% 19.35% 11.35% 25.50%

24.86% 13.09% 28.38% 15.47% 19.57% 12.02% 12.76% 15.51% 14.81%

|| 18.41% 41.86% 25.67% 21.51% 25.03% 25.89% 32.87% 22.89% 31.86%

15.09% 4.04% 12.99% 20.27% 18.10% 26.65% 7.01% 23.31% 6.54%


201411(.)175

Analysys

2015/3/16

www.analysys.cn

138

4.10.6
2014
100%
80%

AnalysyseUR

60%

20145000

40%
20%

12000

0%

/8000-11999
/5000-

7999/

12000

9.17% 9.79% 8.66% 3.68% 5.85% 1.98% 5.00% 3.39% 5.74%

800011999 7.62% 4.96% 5.22% 2.83% 5.04% 1.43% 4.42% 2.84% 6.43%
50007999

12.14% 12.97% 4.04% 8.49% 15.85% 7.93% 14.24% 8.98% 12.46%

30004999

29.71% 43.28% 37.90% 36.56% 36.00% 36.79% 33.31% 38.31% 27.70%

3000

41.36% 29.00% 44.18% 48.44% 37.26% 51.87% 43.03% 46.48% 47.67%

201411(.)175

Analysys

2015/3/16

www.analysys.cn

139

4.10.7
2014
40.0
34.0

AnalysyseUR
20141-11

31.4 30.9

30.0

31.0

32.2

36.3
34.9

37.4

75.0%

29.8

28.4

24.7

20.0

70.0%

10.0

0.0

65.0%

10 11

201411(.)175

Analysys

2015/3/16

www.analysys.cn

140

4.10.8
2014TOP10

QQ

10

Flipboard
2014

2015/3/16

141

5.
1.
61.3%25-4070%/18.9%3000
54.1%

2.

/35%23.9%

3.

4.

40%

O2O

2015/3/16

142

www.analysys.cn

eCR-

eUR-

eBI-

eIR-

4006-515-715