M

Activities

Market Study

Mngt Strategy

Market Segmentation (STP)

MSD, FSD

Industry and Competition Analysis

EXE, MSD,

Organization Structure

HRM

Job Analysis

HRD

MIS, Management Forms

Corporate Photo

Put-Up Initial Capital Start-Up Summary, Collection

Product Concept

MSD

Customer Analysis

Management Policies

Company Profile

Concerned Dept/s W T F S S M
8 9 10 11 12 13

Ownership, Mission, Vision,

Objectives, Timetable
Product Brief
Production Process and Flowchart
Labor Requirements
Machineries, Equipment and Tools

EXE, HRM

HRM

EXE, HRD

EXE, FPD
EXE
MSD, FSD, OPD
OPD
EXE, HRM, OPD
OPD

Submit ProdBrief for Approval

Mktg Strategy
Procurement
Quality Assurance
Utilities Mgt
Waste Mgt
Production
Pricing

Mktg Plan, IMC Plan

Requests, Canvassing, Purchasing,
Distribution to Depts
Supply Chain Mgt
Standard Criteria

Actual Production Operation

MKD
FPD
OPD, PRD
OPD, MSD
OPD
OPD
OPD
EXE

Brand Positioning
Sales Strategy

Brand Equity
Sales Plan
Sales Information System

Produce Mktg Tools

Start Promotions
START
ORG
EXE
OPD
FSD
POD
FPD
FND
PRD
MSD
MKD
SLD
HRM
HRD
MIS

The Company
Chief Officers
x and Production
Fashion Dept
Production Dept
Finance and Purchasing
Finance Dept
Purchasing Dept
Mktg and Sales Dept
Marketing Dept
Sales Dept
HR and Information Dept
HR Dept
MIS Dept

MSD, FSD
SLD
SLD
MSD
MSD
ORG

MONTH OF JULY 2015

AUG
T W T F S S M T W T F S S M T W T F
S
14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 1

Identify your target market by classifying

them according to different segments; point
out the reason of targeting those segments;
describe how are you going to position your
brand/s and products.
Analyze your prospective customers by
understanding their demographics, buying
behavior, and the market trends.
Study the existing competition in the industry
and identify your primary and secondary
competitors
Create an organizational chart (master
chart) and a functional chart (per
department)
Create a job analysis for each job position;
must contain: Job Title, Job Description,
Duties and Responsibilities, Job
Qualifications
Create an Employee Manual containing the
management policies, rules and regulations,
and proper sanctions.
Create an Information System and present it
with a diagram/flowchart; Create
Management Forms
Take a clear photo of all members of the
organization for archival and official use;
must be a half body photo with with white or
light background, in corporate attire. Submit
in a soft copy only.
Present your Start-Up Summary in a
table/worksheet
Create the Company Profile
See Business Plan Outline
See Business Plan Outline
See Business Plan Outline
See Business Plan Outline
In tabular form; see ProdBrief outline from
the Business Plan Outline.
See Business Plan Outline
See Business Plan Outline
See Business Plan Outline
See Business Plan Outline
See Business Plan Outline
See Business Plan Outline
See Business Plan Outline
See Business Plan Outline

See Business Plan Outline

See Business Plan Outline
See Business Plan Outline
See Business Plan Outline