Adjunct Faculty
Course Objective
poongodi@kctbs.ac.in
hema@kctbs.ac.in
lathakamalesh@kctbs.ac.in
lakshmi@kctbs.ac.in
sarasvathi.ta@kctbs.ac.in
-Nil 1. To equip the students with the knowledge base needed to conduct business research
2. To provide an insight on problem identification, fixing of objectives, methods of collecting data
3. To analyse the data using SPSS, its interpretation and preparation of a good research report using
appropriate statistical techniques
MBA2014
Course Plan II semester
(PLS - Peer Learning Session , FLS Faculty lead session 1.1* - Unit Number. Session Number)
Session No.
PLS - 1.1 *
FLS - 1.1
PLS -1.2
Topic
LO No.
Reference Material
Weblink :
http://smallbusiness.chron.com/busine
ss-research-process-necessary-assistmanagers-1027.html
Methodology
http://www.aranca.com/downloads/cas
e-studies/business-research/researchsolution/profiling-and-short-listingenterprises-br-case-study.pdf
Pre-reading Book 1, Part 1 P. To 28 :
Introduction to Business Research.
Book 6, Chapter 1-P.20 to 26
(Appendix 1.1 & 1.2)
1. Question / Answer
2. Each team need to make a
presentation on the activity
given in PLS 1.1
3. Followed by the team
discussion on the research
firms
4. Debriefing of the sessions.
MBA2014
FLS - 1.2
PLS - 2.3
FLS 2.3
Workshop
PLS 2.4
Workshop
Team Work
MBA2014
FLS 2.4
Sampling design- Census and sample survey Criteria of selecting a sampling procedure
Types of sample design
PLS 2.5
FLS 2.5
PLS 3.6
FLS 3.6
1. Questionnaire Designing
2. Each team should identify the appropriate
data collection method for the mini research
project
Methods of data collection :
Primary data collection : Qualitative &
Observation research collection techniques.
Qualitative research techniques focus groups
depth interview projective techniques
Observation research techniques survey
Team Work
http://www.reading.ac.uk/ssc/n/resour
ces/Docs/Some_Basic_Ideas_Of_Sampl
ing.pdf; P. 5 -13
Book 1- Part III.15; Book5 Ch.16
https://explorable.com/what-issampling
http://www.stat.berkeley.edu/~hhuang
/STAT141/Lecture-FDR.pdf
Book 1- Part III.15; Book 5- Ch.9, 16;
Book 3; 6.4
Book 2; Ch.3.2, 3.3
Book 1- Part III.15
http://www.youtube.com/watch?
v=jUBtNBVy42M
http://smallbusiness.chron.com/observ
ational-techniques-marketingresearch-44563.html
Book1- Ch. 8; Ch.9
Book2 Ch.6,7;
Book 5 Ch. 7, 11
Weblinks:
MBA2014
techniques
PLS 3.7
FLS 3.7
PLS 4.8
FLS 4.8
MBA2014
PLS 4.9
FLS 4.9
PLS 4.10
FLS 4.10
PLS 4.11
FLS 4.11
PLS 4.12
FLS 4.12
PLS 4.13
Introduction on F test
FLS 4.13
PLS 4.14
4,5
4, 5
4, 5
Team Work
Book 1
Team Presentation
Book 1
Individual
Videos on
F-test or Analysis of Variance, Chisquare test,
Karl Pearsons Correlation
Discussion on the
interpretation of t test
Hands on exercised on ANOVA
& Chi square
Team work
MBA2014
FLS
4.14
PLS 4.15
FLS
4.15
PLS 5.16
FLS 5.16
5.17
4,5
4,5
Web readings:
http://www.stats.gla.ac.uk/steps/gloss
a
ry/nonparametric.html#nonparat
Web readings & Media files:
http://calcnet.mth.c
mich.edu/org/spss/
StaProcNonp.htm
http://www.youtube.com/watch?
v=esNb6RFIXvw
Book readings:
B1 CH 19
B2 CH 13
B3 CH 14
B5 CH
Web readings:
http://www.stats.gl
a.ac.uk/steps/glossary/nonparametric.
ht
ml#nonparat
Web readings & Media files:
http://calcnet.mth.cmich.edu/org/spss/
StaProcNonp.htm
http://www.youtube.com/watch?
v=esN b6RFIXvw
MBA2014
5.17
PLS 5.18
4,5
Factor Analysis
B1 CH 19 , B2 CH 13
B3 CH 14, B5 CH
Journal :Sheppard, A. G. (1996), The
sequence of factor analysis and
cluster analysis: Differences in
segmentation and dimensionality
through the use of raw and factor
scores Travel Analysis, P. 49-57.
Book1 Ch.20, Book2 Ch.14
Book 4 Ch.19, Book5 Ch.24
FLS
5.18
PLS 5.19
FLS 5.19
Factor Analysis
PLS 5.20
FLS
5.20
Discriminate analysis
PLS 5.21
4, 5
Hands on exercised on
Factor analysis
Team need to draft the final
report for submission
Hands on exercised on
Discriminate Analysis
4, 5
Mock Project presentation
Reports not submitted on time
will not be considered for
MBA2014
FLS 5.21
Text Books:
1. Donald R. Cooper, Pamela S.Schindler, Business Research Methods, Tata McGraw Hill Publishing 2009, 9 th Edition
2. T.N. Srivatsava and ShailajaRego, Business Research Methods , Tata McGraw Hill Publishing.
Reference Books:
3. Richard I.Levin and David S. Rubin, Statistics for Management, Prentice Hall of India Publication; 7 th Edition; 2007
4. Naresh K. Malhotra , Marketing Research: An Applied Approach, Prentice Hall of India Publication; 2009
5. William G. Zikmund Business Research Methods, Cengage Learning 2008
6. Research Methodology concepts and cases by Deepak Chawla, VIKAS Publication
Topics for Self - Study :
Sl.No.
1
Unit
I
Topic
Criteria for Good Research
Reference
http://blog.reseapro.com/2012/08/criteria-of-good-research/
II
http://blog.reseapro.com/2012/11/sampling-procedure-selection-criteria/
III
Book 1, Chapter 7
IV
Journals:
1. Harvard Business Review
MBA2014
Course Plan II semester
2. Journal of Management Research; Publisher : South Asia Publications
Continuous Assessments Break-up
No
1
2
3
4
5
6
Criteria
Class participation/ Quiz
Mini Project : I & II Review
Presenting a paper/publication
Comprehensive Viva
Mid-term assessment
Model Test
Total
Marks
3+2
7.5 + 7.5
5
7
8
10
50
Objective
Project Outcomes
(mapped to course
outcomes)
Duration (Dates)
Process
To demonstrate proficiency in the design of a research project, application of research methods, collection and
analysis of data and presentation of data.
After completion of the mini project the student teams will be able to
i.
Design a business research project (L1)
ii.
Apply the appropriate research methods in their chosen area (L1,L2, L3)
iii.
Collate data for analysis and presentation of Data (L 4,5)
January 21st to May 10th , 2015.
1. Problem Identification
2. Review of Literature
3. Questionnaire Designing
4. Pilot Study
5. Data Collection
6. Interim Review I
7. Data Analysis
8. Data Interpretation
9. Report Writing
10. Final Review - II
MBA2014
Team Details
No. & method of
formation
Important Dates
Assessment Rubrics
B
Objective & RoL
MAX. MARKS
50
C
Stat. tools Interpretation
D
Recommendation
10
20
15
16
12
12
2
0
4
0
3
0
1
0
MBA2014
Project Report
ON TIME
COMPLETION[5]
On time completion 5
Marks
After 2 reminders
3Marks
Late Submission
1Marks
Particulars
10
Good
08
Average
06
Below Average
04
Poor
- 02
<20%- 10 Marks
21 - 40%- 6
41 - 60%- 4
60 - 80%- 2
>80%- 0 Marks
Max. Marks
[25]
25
MBA2014
Learning Outcomes
(mapped to course outcomes)
After the completion of the GL, students will be able to review the past
literatures (L5)
Resource Person
Important Dates
Assessment
MBA2014
Class Participation
Objective
Learning Outcomes
(mapped to course outcomes)
Process
Team Details
No. & method of formation
Important Dates
Sessions 1- 20
Assessment Rubrics
--Given Below --
Excellent
5
Good
4
Average
3
Poor
1
Not Presented
0
MBA2014
2. The mini research team is expected to present atleast 1 paper in the upcoming conference or publish 1
article in a journal.
3. The students are expected to get guidance from the respective faculty to ensure the quality of the research
work.
4. The students are expected to adhere to the course plan and be aware of the topics for class presentation and
get the consent from the faculty before class presentation
5. Team and individual assessments will be carried based on the class participation during the discussion
session
Research Questions:
ANNEXURES
Type :
Purpose of the Research:
Time Frame:
Scope of the study:
Environment :
: Area
MBA2014
Sample Size
:
Sampling Method:
Data Analysis
REPORTING METHOD