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MBA2014

Course Plan II semester

MBA 627- RESEARCH METHODS IN BUSINESS


Batch & Semester
Course Facilitator(s) & Mail ids

Adjunct Faculty
Course Objective

Batch of 2014 & II


Dr.B.Poongodi
Dr.HemaNalini
Ms.A.Latha
Ms.LakshmiSubramani
Ms.Sarasvathi T.A.

poongodi@kctbs.ac.in
hema@kctbs.ac.in
lathakamalesh@kctbs.ac.in
lakshmi@kctbs.ac.in
sarasvathi.ta@kctbs.ac.in

-Nil 1. To equip the students with the knowledge base needed to conduct business research
2. To provide an insight on problem identification, fixing of objectives, methods of collecting data
3. To analyse the data using SPSS, its interpretation and preparation of a good research report using
appropriate statistical techniques

LearningOutcomes (LO) mapped with Cognitive Domain (CD)of Blooms Taxonomy:


At the end of the course the students will be able to
1.
2.
3.
4.
5.

Construct a basic business research


(K3 Level)
Develop a sampling procedure to conduct effective business research
(K3 Level)
Apply the appropriate method of data collection for a given research work (K3 Level)
Choose the appropriate statistical tool for analysing the data
(K5 Level)
Interpret the analysed data using SPSS software
(K5 Level)

Course Plan (Including self study & Internal Tests)

MBA2014
Course Plan II semester
(PLS - Peer Learning Session , FLS Faculty lead session 1.1* - Unit Number. Session Number)
Session No.

PLS - 1.1 *

FLS - 1.1

PLS -1.2

Topic

LO No.

Identification and selection of research


problem and Research Process and Design

Reference Material
Weblink :
http://smallbusiness.chron.com/busine
ss-research-process-necessary-assistmanagers-1027.html

1. List out the 10 important needs for Research


in todays business scenario.
2. Top 10 Indian business research firm and
what do they do.
3. 10 Criterias for good research
4. Submit a one page report on the above topic
by the end of the session

Introduction to research - Business Research


Definition, Objective, Nature, Importance,
Criteria for a good research. Types of Research.

Methodology

Five members in each team


need to be formed by the
class (Own Choice)

http://www.aranca.com/downloads/cas
e-studies/business-research/researchsolution/profiling-and-short-listingenterprises-br-case-study.pdf
Pre-reading Book 1, Part 1 P. To 28 :
Introduction to Business Research.
Book 6, Chapter 1-P.20 to 26
(Appendix 1.1 & 1.2)

1. Question / Answer
2. Each team need to make a
presentation on the activity
given in PLS 1.1
3. Followed by the team
discussion on the research
firms
4. Debriefing of the sessions.

Six team with five member


each of own choice
Discussion need to be
carried on the template1
given in the course plan
based on the article.
End of the session the
circulated template needs
to be filled and submitted.

Book 1; Part 1.1;


Book2;Ch.: 1.2, 1.4

Articles: ( 1 article for 2 teams)


1. http://web.b.ebscohost.com/eh
ost/pdfviewer/pdfviewer?
sid=ffde4f4f-3069-44ec-ab03fcd481f197a5%40sessionmgr1
15&vid=6&hid=105
2. http://web.b.ebscohost.com/eh
ost/pdfviewer/pdfviewer?
sid=ffde4f4f-3069-44ec-ab03-

MBA2014

Course Plan II semester


fcd481f197a5%40sessionmgr1
15&vid=9&hid=105
3. http://web.b.ebscohost.com/eh
ost/pdfviewer/pdfviewer?
sid=ffde4f4f-3069-44ec-ab03fcd481f197a5%40sessionmgr1
15&vid=15&hid=105

FLS - 1.2

Research Problem Defining, Formulation,


Identification and selection. of problems in
Management

Research Design and experimental design in


management

PLS - 2.3

FLS 2.3
Workshop
PLS 2.4

Mini Project Team formation, Identification of


the topic and collecting articles for the study

Workshop 1 : Review of Literature using EBSCO


Draft a plan defining the population, deciding
sampling frame and sample size and sampling
methodology

1. Each team need to make a


presentation on the
research article given
during PLS 1.2
2. Followed by debriefing of
the sessions.
1. Problem Identification
2. Collect relevant articles
3. Research process design
need to be submitted by
each team on the given
template in the next
consecutive FLS.
4. Visit any of the survey
website. Examine the
internet survey being
conducted.
5. 3 Members / Team

Workshop
Team Work

Book 1; Part I.3

Book 1 Part 1, Chapter 3 and 4 P. 52108


Book 2; Ch.3.2, 3.3

EBSCO search engine


http://www.youtube.com/watch?
v=he0DTmbzluQ
Book 1; Part III.15
Weblink :

MBA2014

Course Plan II semester


Book1, Chap 10 Self Administered
Surveys p254-259

FLS 2.4

Sampling design- Census and sample survey Criteria of selecting a sampling procedure
Types of sample design

PLS 2.5

Non-probability Sampling Judgment and


Convenience Sampling ;
Finalisation of the research Proposal

FLS 2.5

PLS 3.6

FLS 3.6

Sampling: Types of sampling probability & non


probability sampling
Determination of sample sampling error

1. Questionnaire Designing
2. Each team should identify the appropriate
data collection method for the mini research
project
Methods of data collection :
Primary data collection : Qualitative &
Observation research collection techniques.
Qualitative research techniques focus groups
depth interview projective techniques
Observation research techniques survey

1. The finalised team to


should submit the
research proposal to be
carried for the project
2. Team wise presentation
1 Relate the non-probability
sampling method in
relevance to mini project
2 Refine the research
proposal
1. FLS
2. Team should submit the
revised research proposal
(randomly picked student
will be questioned on the
finalised proposal)

Team Work

Faculty lead team


presentation on making the
choice and justification for the
particular types of data
collection method chosen by
each team.

Book 1; Part III.15


Weblink :
Book1, Chap 10 Self Administered
Surveys p254-259

http://www.reading.ac.uk/ssc/n/resour
ces/Docs/Some_Basic_Ideas_Of_Sampl
ing.pdf; P. 5 -13
Book 1- Part III.15; Book5 Ch.16
https://explorable.com/what-issampling
http://www.stat.berkeley.edu/~hhuang
/STAT141/Lecture-FDR.pdf
Book 1- Part III.15; Book 5- Ch.9, 16;
Book 3; 6.4
Book 2; Ch.3.2, 3.3
Book 1- Part III.15
http://www.youtube.com/watch?
v=jUBtNBVy42M
http://smallbusiness.chron.com/observ
ational-techniques-marketingresearch-44563.html
Book1- Ch. 8; Ch.9
Book2 Ch.6,7;
Book 5 Ch. 7, 11
Weblinks:

MBA2014

Course Plan II semester


http://www.youtube.com/watch?
v=S_zXgTkGmmM
http://www.youtube.com/watch?
v=SQxrsUXqKCM

techniques

PLS 3.7

Team should finalise the


questionnaire and finish the
pilot study

Pilot study of the mini project

Check list for questionnaire design


chapter 10, pg : 321- marketing
research NareshK.Malhotra
Book1 , Chapter 18

FLS 3.7

Questionnaire testing Reliability Test, Content


Validation ; Scaling Techniques

Performing reliability test &


final approval of the
questionnaire

Scaling Techniques- Book 1,Chapter


10,Page no 330
http://www.mymarketresearchmethod
s.com/types-of-data-nominal-ordinalinterval-ratio/
Field work/data collection- process marketing research
NareshK.Malhotrapg : 412
https://www.youtube.com/watch?v=Nkrh4EaELE
Video on basics of SPSS and data
entry

PLS 4.8

Data entry using SPSS


Collected datas need to be entered in to SPSS

Team work & Hands-on


exercises

FLS 4.8

Processing and analysis of data I Using SPSS :


Data entry

Hands on training on SPSS


data entry

Pre-reading : chapter 12 pg 323Research Methodology concepts and


cases Deepak Chawla VIKAS
Publication
Book1 - Ch.18, Book2 - Ch.11
Book3 - Ch.8,9, Book5 - Ch.21

MBA2014

Course Plan II semester

PLS 4.9

Overview on formulation of Hypothesis

FLS 4.9

Hypothesis Formulation and Introduction to


testing methods

PLS 4.10
FLS 4.10
PLS 4.11

FLS 4.11

PLS 4.12
FLS 4.12

Overview on single means t - test


Testing hypothesis for large and small samples
- single means t test
Mini cases on t test ; Overview on paired
sample t test
Outcome of the Mini cases on single means t
test.
t- tests Difference of means and paired
data
Mini Project Data Entry, Cleaning and
Chapter 1 finalisation
Progress on Mini Project

PLS 4.13

Introduction on F test

FLS 4.13

F-test or Analysis of Variance


Chi-square test

PLS 4.14

Reading and Team Discussion

Application of t test / chi square / ANOVA in


MINI Project

FLS , Team Presentation


Video Lecture Individual

4,5

4, 5

4, 5

FLS , Hands on Exercises


Individual output with
interpretation has to be
submitted
Two students at random will
be asked to present the
outcome ;
FLS, Hands on Exercises

Book1 Chapter 18, P. 490- 501


Book2 Chapter 11, P.11.14 to 11.23
Book1 Chapter 18, P. 490- 501
Book2 Chapter 11, P.11.14 to 11.23
https://www.youtube.com/watch?
v=T9nI6vhTU1Y
Book1 - Ch.18, Book2 - Ch.11
Book3 - Ch.8,9, Book5 - Ch.21
https://www.youtube.com/watch?
v=IjG25yiimXg
Book1 - Ch.18, Book2 - Ch.11
Book3 - Ch.8,9, Book5 - Ch.21

Team Work

Book 1

Team Presentation

Book 1

Individual

Videos on
F-test or Analysis of Variance, Chisquare test,
Karl Pearsons Correlation

Discussion on the
interpretation of t test
Hands on exercised on ANOVA
& Chi square

Team work

Book1 - Ch.18, Book2 - Ch.12


Book3 - Ch.11, Book5 - Ch.22
Weblink:
http://www.doeaccimphal.org.in/m18/
file.php/1/final
%20contents/9/karl.html
Book1 - Ch.18, Book2 - Ch.12
Book3 - Ch.11, Book5 - Ch.22

MBA2014
FLS
4.14

Course Plan II semester


Hands on exercised on
Correlation

Karl Pearsons Correlation


Spearmans Rank Correlation
4, 5

PLS 4.15
FLS
4.15

Mini cases on correlation


Outcome of the correlation problems.
Regression Simple linear Regression

PLS 5.16

Minicases on SLR & Introduction to Non


Parametric Test Sign Test

FLS 5.16

Outcome of the SLR


Non - parametric tests Sign Test,
Mann Whitney U Test,

5.17

Mini case on Mann Whitney U Test,


Overview on Kruskal Wallis H Test

Book1 - Ch.19, Book2 - Ch.10


Book3 - Ch.12, Book4 - Ch.17
Book5 - Ch.23

Individual Case Execution


4,5

FLS - Discussion mode,


Hands on exercise on
Regression,

Individual Case Execution

4,5

FLS - Discussion mode, Hands


on exercises on Sign and Mann
Whiteny U test

4,5

Individual Case Execution

Web readings:
http://www.stats.gla.ac.uk/steps/gloss
a
ry/nonparametric.html#nonparat
Web readings & Media files:
http://calcnet.mth.c
mich.edu/org/spss/
StaProcNonp.htm
http://www.youtube.com/watch?
v=esNb6RFIXvw
Book readings:
B1 CH 19
B2 CH 13
B3 CH 14
B5 CH
Web readings:
http://www.stats.gl
a.ac.uk/steps/glossary/nonparametric.
ht
ml#nonparat
Web readings & Media files:
http://calcnet.mth.cmich.edu/org/spss/
StaProcNonp.htm
http://www.youtube.com/watch?
v=esN b6RFIXvw

MBA2014

5.17

PLS 5.18

Course Plan II semester

Outcome of the Mann Whiteny U Test.


Runs Test, Kruskal Wallis Test

4,5

FLS - Discussion mode, Hands


on exercises on Runs Test,
Kruskal Wallis Test.

Students need to go through


the videos on factor analysis

Factor Analysis

B1 CH 19 , B2 CH 13
B3 CH 14, B5 CH
Journal :Sheppard, A. G. (1996), The
sequence of factor analysis and
cluster analysis: Differences in
segmentation and dimensionality
through the use of raw and factor
scores Travel Analysis, P. 49-57.
Book1 Ch.20, Book2 Ch.14
Book 4 Ch.19, Book5 Ch.24

FLS
5.18

Factor analysis & Cluster Analysis


4, 5

PLS 5.19

Workshop cases on Factor Analysis

FLS 5.19

Factor Analysis

PLS 5.20

Workshop cases on cluster analysis

FLS
5.20

Discriminate analysis

PLS 5.21

Submit the final report

Student lead Workshop Dr.Gopalakrishnan, CTS,


Chennai Class Discussion,
Data Analysis & Discussion
Individual work

4, 5

Hands on exercised on
Factor analysis
Team need to draft the final
report for submission
Hands on exercised on
Discriminate Analysis

4, 5
Mock Project presentation
Reports not submitted on time
will not be considered for

Book1 - Ch. 19, Book2 - Ch.10


Book3 - Ch.12,13
Book4 - Ch.17, Book5 - Ch.23
Book1
Book3
Book4
Book1
Book3
Book4
Book1
Book3
Book4

Ch. 19, Book2 - Ch.10


Ch.12,13
Ch.17, Book5 - Ch.23
Ch. 19, Book2 - Ch.10
Ch.12,13
Ch.17, Book5 - Ch.23
Ch. 19, Book2 - Ch.10
Ch.12,13
Ch.17, Book5 - Ch.23

Book1 - Ch.20, Book2 - Ch.14


Book5 - Ch.24
Book1, Part IV, Chapter 21, P.604 645
Book 2, Chapter 15.1 to 15.11

MBA2014

Course Plan II semester


final viva presentation

FLS 5.21

Final project Viva

Project Report and Book

Text Books:
1. Donald R. Cooper, Pamela S.Schindler, Business Research Methods, Tata McGraw Hill Publishing 2009, 9 th Edition
2. T.N. Srivatsava and ShailajaRego, Business Research Methods , Tata McGraw Hill Publishing.
Reference Books:
3. Richard I.Levin and David S. Rubin, Statistics for Management, Prentice Hall of India Publication; 7 th Edition; 2007
4. Naresh K. Malhotra , Marketing Research: An Applied Approach, Prentice Hall of India Publication; 2009
5. William G. Zikmund Business Research Methods, Cengage Learning 2008
6. Research Methodology concepts and cases by Deepak Chawla, VIKAS Publication
Topics for Self - Study :
Sl.No.
1

Unit
I

Topic
Criteria for Good Research

Reference
http://blog.reseapro.com/2012/08/criteria-of-good-research/

II

Criteria for selecting sampling Procedure

http://blog.reseapro.com/2012/11/sampling-procedure-selection-criteria/

III

Book 1, Chapter 7

IV

Secondary Data Collection Sources &


Limitations
Criteria for Parametric and Non-Parametric
Tests
Overview of Research Report Format and
Layout

Journals:
1. Harvard Business Review

Book 1, Chapter 18 P502-505


Book1, Chapter 21 P 609 - 643

MBA2014
Course Plan II semester
2. Journal of Management Research; Publisher : South Asia Publications
Continuous Assessments Break-up
No
1
2
3
4
5
6

Criteria
Class participation/ Quiz
Mini Project : I & II Review
Presenting a paper/publication
Comprehensive Viva
Mid-term assessment
Model Test
Total

Marks
3+2
7.5 + 7.5
5
7
8
10
50

Mini -Project Details

Objective
Project Outcomes
(mapped to course
outcomes)
Duration (Dates)
Process

To demonstrate proficiency in the design of a research project, application of research methods, collection and
analysis of data and presentation of data.
After completion of the mini project the student teams will be able to
i.
Design a business research project (L1)
ii.
Apply the appropriate research methods in their chosen area (L1,L2, L3)
iii.
Collate data for analysis and presentation of Data (L 4,5)
January 21st to May 10th , 2015.
1. Problem Identification
2. Review of Literature
3. Questionnaire Designing
4. Pilot Study
5. Data Collection
6. Interim Review I
7. Data Analysis
8. Data Interpretation
9. Report Writing
10. Final Review - II

MBA2014
Team Details
No. & method of
formation
Important Dates
Assessment Rubrics

Course Plan II semester


3 Member Team based on field of specialisation

Interim Review 1 Immediately after the Mid-term Exam


Final Review Immediately after the model exams
- Please find below -

RUBRICS \ ASSESSMENT CRITERIA


MINI PROJECT VIVA VOCE
INTERIM 1 AND FINAL
A
Knowledge - RMB
concepts
Answered all questions
correctly & beyond the
expectations
Answered all the
questions correctly
Answered most of the
questions correctly
Answered only some
questions correctly
Answered only very few
questions correctly
No Correct Answers

B
Objective & RoL

MAX. MARKS
50
C
Stat. tools Interpretation

D
Recommendation

10

20

15

16

12

12

2
0

4
0

3
0

1
0

MBA2014

Course Plan II semester

Project Report
ON TIME
COMPLETION[5]

On time completion 5
Marks
After 2 reminders

3Marks
Late Submission

1Marks

Particulars

Quality of the Report


[10]
Excellent

10
Good
08
Average
06
Below Average
04
Poor
- 02

Originality of the Report


[10]
Plagiarism
Plagiarism
Marks
Plagiarism
Marks
Plagiarism
Marks
Plagiarism

<20%- 10 Marks
21 - 40%- 6
41 - 60%- 4
60 - 80%- 2
>80%- 0 Marks

Topic & Problem Statement


Review of Literature &
Methodology
Data Collection & Data Entry in
SPSS
Submission of Draft 1
Submission of Final Report

Guest Lecture details


Objective
Learning Outcomes
(mapped to course
outcomes)
Resource Person
Important Dates
Assessment

To illustrate the significance of qualitative analysis with special ref. to WEFT


After the completion of the GL, students will
1.Have sufficient knowledge on Qualitative Analysis and WEFT (L3)
Dr.Ramya, DoMS, Avanashilingam University, Coimbatore
March , 2015
Quiz : ( Correct Answer 1 mark; Wrong Answer 0 Marks)

Max. Marks
[25]

25

MBA2014

Course Plan II semester

Workshop 1 : Review of Literature using EBSCO


Objective

To illustrate the significance of review of literature w.r. to EBSCO

Learning Outcomes
(mapped to course outcomes)

After the completion of the GL, students will be able to review the past
literatures (L5)

Resource Person
Important Dates

Mr.Vinod, EBSCO, Bangalore


February 2nd Week , 2015
Submission of reviewed articles related to the topic(5 number)

Assessment

Workshop 2 : Multivariate Analysis for Business Research


Objective
Learning Outcomes
(mapped to course outcomes)
Resource Person
Important Dates
Assessment

To illustrate the significance and relevance of multivariate analysis with special


ref. To CA, DA
After the completion of the GL, students will be able to apply and interpret data
using Cluster and Discriminant Analysis (L5)
Dr.Gopalakrishnan, CTS, Chennai
March 21 , 2015
Application of tools in the mini project

MBA2014

Course Plan II semester

Class Participation
Objective
Learning Outcomes
(mapped to course outcomes)
Process

To gain a basic understanding of the allotted PLS topics


LO 1 LO5

Team Details
No. & method of formation

Read -- > Consult with Faculty Present in the class


Individual / Team Presentation as applicable
Students will form a three member team based on future specialisation & Interest

Important Dates

Sessions 1- 20

Assessment Rubrics

Criteria (15 Marks)

--Given Below --

Excellent
5

Good
4

Average
3

Poor
1

Not Presented
0

Clarity of the Concept


Relevant Examples
Effectiveness of Presentation

General Expectations from students:


1. Every student shall bring Lap top installed with atleast SPSS Version 16.0 or latest to all the RMB sessions.

MBA2014

Course Plan II semester

2. The mini research team is expected to present atleast 1 paper in the upcoming conference or publish 1
article in a journal.
3. The students are expected to get guidance from the respective faculty to ensure the quality of the research
work.
4. The students are expected to adhere to the course plan and be aware of the topics for class presentation and
get the consent from the faculty before class presentation
5. Team and individual assessments will be carried based on the class participation during the discussion
session

Research Questions:

ANNEXURES

Template 1 Research Design

State the Problem

Type :
Purpose of the Research:
Time Frame:
Scope of the study:
Environment :

: Area

MBA2014

Course Plan II semester

Sample Size
:
Sampling Method:

Data Collection Method

List the Steps in Research Process

Data Analysis

REPORTING METHOD

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