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INTRODUCTION

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EXECUTIVE SUMMARY
The Retail Sector is the largest sector in India after agriculture, accounting for over 10 per cent of the
countrys GDP and around 11 per cent of the employment. As an MBA (Retail Management) student I
have done my summer internship in retail store Vishal mega mart, Model house, Jalandhar-II. During my
training I have done price gap analysis between Vishal mega mart, VISHAL MEGA MART & V-Mart on
non-food category. After that Consumer perception about Vishal mega mart, Model house, Jalandhar-II.
According to analysis I observe that customer of the Vishal mega mart; Jalandhar-II is not fully satisfied
with their services. Because of less variety, assortment, poor services & unprofessional employees
behavior.

VISHAL MEGA MART, Jalandhar-II is situated little bit outside the main Jalandhar city in, Basti
sheikh, Model House. This store total area is 10000 sqft. Total sales area is 8500 sqft. & 1500 sqft. D.C.
(distribution channel) area. So its small format retail outlet. And they are targeting mainly local middle
class people. Its daily average sale is near about 80000 to 100000 Rs.

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INTRODUCTION OF INDIAN RETAIL INDUSTRY


Retail is Indias largest industry, accounting for over 10 per cent of the countrys GDP and around 11 per
cent of the employment. Retail industry in India is at the crossroads. It has emerged as one of the most
dynamic and fast paced industries with several players entering the market. But because of the heavy
initial investments required, break even is difficult to achieve and many of these players have not tasted
success so far. However, the future is promising; the market is growing, government policies are
becoming more favorable and emerging technologies are facilitating operations. Retailing in India is
gradually inching its way toward becoming the next boom industry. The whole concept of shopping has
altered in terms of format and consumer buying behavior, ushering in a revolution in shopping in India.
Modern retail has entered India as seen in Sprawling shopping centers, multi-storied malls and huge
complexes offer shopping, entertainment and food all under one roof.

EVOLUTION OF THE INDIAN RETAIL SECTOR


Back to the emergence of Kirana stores and mom-and-pop stores. These stores used to cater to the local
people. Eventually the government supported the rural retail and many indigenous franchise stores came
up with the help of Khadi & Village Industries Commission. The economy began to open up in the 1980s
resulting in the change of retailing. The first few companies to come up with retail chains were in textile
sector, for example, Bombay Dyeing, S Kumar's, Raymonds, etc. Later Titan launched retail showrooms
in the organized retail sector. With the passage of time new entrants moved on from manufacturing to
pure retailing.

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THE IMPORTANT 3 V's IN THE RETAIL INDUSTRY.

1.
2.
3.

VALUE,
VARIETY &
VOLUME.

SIZE OF INDIAN RETAIL MARKET


India's retail sector is estimated to touch us$ 833 billion by 2013 and us$ 1.3 trillion by
2018, with a compound annual growth rate (cagr) of 10% - which is quite lucrative. Al
these estimations are due to the fact that the consumer spending has seen a rise of
around 75%, in the past four years. The organized indian retail market is slated to grow
at a cagr of 40%, touching us$ 107 billion by 2013. 5% of the indian retail market is
occupied by the organized retail sector, which is all slated to witness the majority
number of large format malls and branded retail stores. The increase in the number of
such malls would be first seen in south india, followed by north, west and the east over
the coming two years. Another latest research shows that more than 100 malls spanning
a space of over 30 million sq feet is estimated to open in india between 2009 and 2010
end. Investment in the organized retail market would be around us$ 503.2 million in
2009. This could go further up to us$ 1.26 billion in the next four to five years, at a
cagr of 40%.
India has emerged as the third most attractive market destination for apparel retailers
over the years. In india, apparel is the second largest retail category and will have a 1215% growth rate every year. Apparel, food and grocery is expected to lead the organized
retail sector in india. The indian retail market has been witnessing exponential growth
with developments taking place not only in major cities and metros but tier-ii and tieriii cities in india are also on the focus.

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GROWTH OF RETAIL IN INDIA:Organized Share of retail sector is expected to increase to 8-9 percent in 2010-11
from 6 percent in 2008.
The Indian retailing market, it is a very fast growing sector. One reason that can be attributed to this rapid
entry of the foreign retail giants is that the Western Countries have reached a point of saturation in their
retail sector. Another reason as already mentioned earlier is the change in the tastes and preferences or the
psychographic of the consumers that is bent in their favour.
Although the retail sector in India contributes to about 10% in the GDP, it is the most underdeveloped
sector in terms of investments that are made in this sector. The organized sector is growing at 25-30 %
per annum. Developed market in US, Taiwan, Malaysia is still a dream to the Indian retail market. They
have registered a growth of 50% per annum.

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GROWTH DRIVERS IN INDIA FOR RETAIL SECTOR

Liberalization of the Indian economy

Increase in spending Percapita Income.

Rising incomes and improvements in infrastructure are enlarging consumer markets and accelerating
the convergence of consumer tastes.

Introduction of dual income families also helps in the growth of retail sector.

Shift in consumer demand to foreign brands like McDonalds, Sony, Panasonic, etc.

Consumer preference for shopping in new environs.

Technology-savvy/Youth population.

Foreign companies' attraction to India is the billion-plus population.

Existing Indian middle classes with an increased purchasing power

Rise of upcoming business sectors like the IT and engineering firms

Change in the taste and attitude of the Indians

Effect of globalization

Heavy influx of FDI in the retail sectors in India.

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FUTURE OF RETAIL IN INDIA:India Retail Report for the third-quarter of 2010, forecasts that the total retail sales will grow from US$
353 billion in 2010 to US$ 543.2 billion by 2014. With the expanding middle and upper class consumer
base, there will also be opportunities in India's tier II and III cities. The greater availability of personal
credit and a growing vehicle population to improve mobility also contribute to a trend towards annual
retail sales growth of 11.4 per cent. Mass grocery retail (MGR) sales in India are forecast to undergo
enormous growth over the forecast period. BMI further predicts that sales through MGR outlets will
increase by 154 per cent to reach US$ 15.29 billion by 2014. This is a consequence of India's dramatic,
rapid shift from small independent retailers to large, modern outlets. consumer electronic sales at US$
29.86 billion in 2010, with over the counter pharmaceutical sales at US$ 3.28 billion. The latter is
predicted to be the fastest growing retail sub-sector and BMI forecasts that sales will reach US$ 6.18
billion by 2014, an increase of 88.5 per cent.
China and India are predicted to account for almost 91 per cent of regional retail sales in 2010 and by
2014 their share of the regional market is expected to be more than 92 per cent. Growth in regional retail
sales for 2010-2014 is estimated by BMI at 72.2 per cent, an annual average of 14 per cent. India should
experience the most rapid rate of growth in the region, followed by China. For India, its forecast market
share of 13.9 per cent in 2010 is expected to increase to 14.3 per cent by 2014.

CHALLENGES OF RETAILING IN INDIA

The first challenge facing the organized retail sector is the competition from unorganized sector.

In retail sector, Automatic approval is not allowed for foreign investment.

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Taxation, which favors small retail businesses.

Developed supply chain and integrated IT management is absent in retail sector.

Lack of trained work force.

Low skill level for retailing management.

Intrinsic complexity of retailing- rapid price changes, threat of product obsolescence and low
margins.

Organized retail sector has to pay huge taxes, which is negligible for small retail business.

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ORGANIZED RETAIL IN INDIA:The Indian organized retail industry is valued at about $300 billion and is expected to grow to $427
billion in 2010 and $637 billion in 2015. Retail Market India today is the second fastest growing
economy of the world after China. Indian economy will grow larger than Britain's by 2022, Japan by
2032 and by 2050 will become the second largest economy of the world after China. Indian market has
become the most lucrative market for retail investment in the world. Some of the factors which have
contributed to the growth of organized retail in India are: increase in the purchasing power of Indians,
rapid urbanization, increase in the number of working women, large number of working young
population.
Today people look for better quality product at cheap rate, better service, better ambience for shopping
and better shopping experience. Organized retail promises to provide all these. The Industry The various
formats of organized retail are: Hypermarkets: They store products of multiple brands comprising food
items and non-food items. Supermarkets: These are self service stores selling food and personal care
products. E.g.: Departmental stores: Retails branded goods in non-food categories. E.g.: Shoppers Stop.
Specialty Chains: These stores focus on a branded product or a product category. E.g.: Bata Convenience
stores: These are small self service outlet located in crowded urban area. Malls: A huge enclosures which
has different retail formats. e.g.: Nucleus Key players in organized retail are: Pantaloon Retail: It was
started by Kishore Biyani- India's largest retailer. The various formats of pantaloon retail are: Pantaloons,
Big Bazaar, Food Bazaar, Central etc. RPG Retail: Its various formats are: Food World, Music World,
Health & Glow, Spencer's Tata Retail (known as TRENT): Its various formats are: CromaWestsideStar
India Bazaar K Raheja Corp. Group: Shoppers' Stop, Hyper city, Crossword, InOrbit Mall Reliance
Retail Job Opportunities: Retail accounts for 8% employment in the country. In the next 2 years the
sector is set to provide 2.5 lakh job opportunities.

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UNORGANIZED RETAIL IN INDIA


Unorganized retailing is characterized by a distorted real-estate market, poor infrastructure and inefficient
upstream processes, lack of modern technology, inadequate funding and absence of skilled manpower.
Therefore, there is a need to promote organized retailing.
Facing stiff competition from corporate retail outlets, hawkers and small shopkeepers are not only
witnessing decline in business but also increased harassment and eviction drives. The 400 hawkers and
100 shopkeepers surveyed across five cities by India FDI Watch and Action Aid, about 85% of them said
their business was on a slide. Competition (from corporate retail outlet) was the number one reason cited
by the respondents for the decline of their business.
Shopkeepers have increased their work hours to compete with big retailers. About 60% of hawkers and
64% of shopkeepers are working 10-12 hours per day, while 24% worked for 13 hours or more. Incidents
of extortion and eviction have also increased because of the entry of big retailers, the study pointed out.
45% of those surveyed said the levels of harassment and/or evictions had increased recently.6%said it
was a cause of decline in business.
India FDI Watch also slammed a think-tanks report that says the organized and unorganized sectors can
co-exist. Just because organized retail might grow nationwide does not mean that it will grow and coexist with unorganized retail especially given the anti-competitive practices that corporate retailers are
already employing.

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COMPANY PROFILE

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VISHAL MEGA MART

VALUE INCREASE

SHIPPING HYPERMARKET AFFORDABLE LOW PRICE

PUNCHLINE:Vishal Retail Ltd, is one of the leading player in the Indian retail industry, is a lead the way in discount
retailing and is focused on tier II and III cities in the country. It has a strong presence in manufacturing
and retailing of readymade garments (apparels) retailing of non-apparels and a large variety of FMCG
products. The company has pan-India presence with 108 mid-sized hypermarket format stores as on April
28, 2008 covering about 2.3mn sq ft retail space area. Vishal is supported by strong manufacturing set-up
in Gurgaon, Dehradun and Manesar with a capacity of 5,000 garment pieces per day in each unit. It also
has 27 warehouses located in 8 key cities in India covering over 1.1mn sq ft area.
Vishal started as a humble one store enterprise in 1986 in Kolkata (erstwhile, Calcutta) is today a
conglomerate encompassing 117 showrooms in 75 cities / 20 states. Indias first hyper-market has also
been opened for the Indian consumer by Vishal. Situated in the national capital Delhi this store boasts of
the single largest collection of goods and commodities sold under one roof in India. The group had a
turnover of Rs. 1463.12 million for fiscal 2005, under the dynamic leadership of Mr. Ram Chandra
Agarwal. The group had of turnover Rs 2884.43 million for fiscal 2006 and Rs. 6026.53 million for fiscal
2007. The turnover of the company for 09-10 was 1105 crore. The groups prime focus is on retailing.
The Vishal stores offer affordable family fashion at prices to suit every pocket.
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THE FOUNDERS:-

Mr. Ramchandra Agarwal

Mrs. Uma Agarwal

Mr. Surendra Agarwal

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THE POPULAR BRANDS OF VISHAL MEGA MART ARE:-

Zeppelin

Mens Shirts & Trousers

Fizzy Babe

Ladies & Kids Girls

Kitaan Studio

Mens Shirts & Trousers

Jasmine

Ladies & Kids Girls

Blues & Khakis

Mens Trousers

Zero Degree

Kids Boys

Paranoia

Mens Shirts & T-Shirts

Soil

Mens Shirts

Chlorine

Mens Shirts

Massa Bay

Mens Trousers & Bermudas

Fume

Mens Shirts, T-Shirts, Under Garments.

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VISHAL MEGA MART:PR OD U CTS

FOODMART

Beverage
Cooked Indian
Cooked Chinese
Drinks
Fruits & Vegetables

FOOTWARE
Boys

Girls

Shoes

Slippers

Sandals

Sandals

Ladies

Mens

Shoes

Shoes

Slippers

Slippers

HOUSEHOLD
Acrylic Ware
Dinner Set
Glass Ware
Home Aids
Floor Wiper
Sanitary Brush
Cup
General Plastic Goods

Copper
Jug
Thermo Ware
Pressure Cooker
Cooker
Pressure Pan
Tiffin
Electrical App.

Steel
Cake Server
Porcelain
Non Stick
Handi
Dosa Tawa
Cup & Saucer
Bone China
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Coffee Mug
Bucket
Lemon Set

Chopper
Microwave Oven
Container

LADIES ACCESSORIES
Personal Items
Cap(LCA)
Socks(Las)

Soup Set
Dessert Set
etc.

Nail Polish
Necklace
Ring

Cosmetics
Lip Gloss

LIFESTYLE
Time Zone
Ladies Wrist Watch
Mens Wrist Watch
Mens Accessories
Belts
Wallets

Opticals
Ladies Sun Glass
Mens Sun Glass
Electric & Electronics
Battery(ABT)
Calculator(EEC)

Gifts & Novelties


Flower Vase
Key Chain
Perfume/Deo
Spray
Deo

GARMENTS
MEN
Upper
Shirt Casual
Shirt Formal
Ethnic & Sports

Lower
Jeans(MP)
Cotton- Trouser(MPC)
Winter Wear

Night Suits

Suit(WMC)

T-Shirts

Blazer (WMB)

Dupatta

Windcheater

Sherwani

Jacket
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LADIES

Upper

Lower

Kurta

Pants Jeans

Skirt Top

Capri

Ethnic

Winter Wear

Nighty

Jackets

Lancha

Stawl

Sharara

Blazer

Salwar Suit

Track Suit

BOYS
Lower Sets

Winter Wear

Jeans

Night Suit

Bermudas

Baba Suit

Blazer

Jacket

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Upper

Ethnic

Shirt Formal

Kurta- Pyjama

T-Shirt

Sherwani

GIRLS
Lower
Hot Pant

Winter Wear
Hipster Set

Skirt

Jacket

Upper

Ethnic

Tops (GWT)
Frock (GFK)

Sharara
Lancha

INFANTS

Garments

Accessories

Hot Pant

Bed Sheet

Frock

Under Garments

Baba Suit

Socks

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Winter Wear
Sweater
Pull Over

HOME FURNISHING
Drawing Room

Bedroom

Door Mat

Bed Sheet

Carpet

Pillows

Curtains

Pillow Cover

Kitchen

Bathroom

Apron

Bath Mats

Kitchen Napkin

Towel Gift Sets

SPORTS & FITNESS


Indoor games

Outdoor games

Basket Ball

Cricket Bat

T.T. Bat

Football

Boxing Kit

Lawn Tennis

Swimming Costumes

Tennis Racket

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Water Ball

Tennis Ball

Fitness Equip.
Personal Gym

STATIONERY
School

Office

Paper Mart

Exam Board

Office File

Diary

Clay

Punching Machine

File

Party Stuff
Balloons
Ribbons

TOYS & GAMES


Soft Toys

Dolls

Cycle & Scooters

Musical Toys

Barbie Doll

Cycles

Non-Musical

Other Dolls

Scooters

Board Games

Infant Toys

Video Games

Wooden Blocks

Teether

T.V. Video
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Puzzles

Swing Hand

Game

TRAVEL ACCESSORIES
Luggages

Portfolio Bags

Suitcase

Shoulder- Bags

Pouch & Cases

Executive -Bag

Waist Pouch

School Bags

MISSION STATEMENT:We shall deliver everything, everywhere, every time for every Consumer in the most profitable manner.

VISION STATEMANT:We share the vision and belief that our customers and stakeholders shall be served only by creating and
executing future scenarios in the consumption space leading to economic development.

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COMPANY PROFILE OF V-MART

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COMPANY PROFILE
A company named varin commercial Pvt. Ltd. Was started on oct-2002 at new delhi by
two person Mr. lalit Agrawal and Mr. Hemant Agrawal they both are the director of the
company. Head office od this company is situated at new-delhi. At present in delhi they
have three stores which as follows

H.O.:
Mayapuri Industrial Area,
Gate No. 1, Phase-II,
New Delhi-64.

Show Rooms:
Bunglow road, Kamla Nagar, New Delhi.
Lajpat Nagar, New Delhi.
Pitum Pura, New Delhi.

Total handling is done by Delhi based office. They had started with only one show room
at Delhi and by the passing of time they where thinking of expansion and had established
a show-room at Ahmedabad that is in Gujarat on 5th oct. 2003 with the store name of VMART at
Broadway business centre,
Law garden corner,
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Ahmedabad-Gujarat.

The Handling of this region was taken care by Mr. Hament Agrawal. During very short
span of time they had started a new show room in Ahmedabad itself on 25th dec. 2003. at
Fun-Republic,
Sarkhej Gandhinagar Highway,
Nr. ISCON temple,
Ahmedabad.

Recently they had also started one new show room at Rajkot In saurastra in collaboration
with Adani B2C India Limited on 28th Feb.
The management hierarchy followed by this company is as follows

The Director

Manager

Floor In charge

Cashier

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Staff-Member

For the time period from Oct 2002 to as on today they had touch the turn over near about
12-15 Cr. And had open five new branches. It is a big achievement isnt it. The purchasing
system is totally centralized from Delhi and they are also purchasing locally to fulfill the
local requirement as per the region. The vision of this is to reach at each state by opening
atleast one outlet of V-MART. They mention in their future plan is to follow their slogan
SABSE SASTA SABSE ACHHA and also to satisfy their customer with high level of
customer delight.
In store there is a bar coding system is applicable to each and every item. They
have computerized system for maintaining their inventory. They are having two system
for maintaining their accountings.
Gini System
Tally
So by the way they have totally six outlets which are
Three at Delhi
Two at Ahmedabad
One at Rajkot
In near future, they are planning to open their outlets again in Gujarat Region at Baroda
and Surat.

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ABOUT RETAILING

1. What is Retail?

The word retail is, in fact, derived from the French word RETAILER, which means
to cut off a piece or break bulk. A retailer may be defined as a dealer or trader who sells
goods in small quantities or one who repeats or relates. Retailing can hence, be
considered as the last stage in the movement of goods and or services to the consumers.
put simply, any firm that sells products to the final consumer is performing the function of
retailing .it thus consists of all the activities involved in the marketing of goods and
services directly to the consumers, for their personal, family or household use.

The past century has been witness to many changes occurring in our everyday
world. Industrial and technological growth has made a significant impact on our lives as
consumers. One such industry, which has made a phenomenal impact on our daily lives, is
retail. This industry touches our lives as end consumers, by providing us with the products
or services that we need.

Almost everything we use in our daily lives including the feed we eat, the clothes
we wear, and the things we need for our homes or for ourselves, are bought from retail
stores. Goods are manufactured all over the world but are ultimately sold to us through
these retail stores.
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India has already proven its mettle as superpower in the arena of information
technology. The retail industry offers to bloom to the same level if conductive
environment and support is provided it. Indias one billion populations make the country
the second largest in the world in terms of population which is the very basis for
successful organized retailing. We should take heart from the fact that most of the worlds
successful retail stories in the developed as well as developing countries have shaped up in
small towns and villages.

Retailing is a green pasture not just for individuals or companies but also comes
with job opportunities in all aspects of the operations. Professionalisms in retail while still
in its infancy does show some promising future for those keen to make a career in this
fascinating world.

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2. What is Retailing?

Retailing consists of those business activities, which are involved, in the


sale of goods or services to consumers for their personal, family or household
use. It is the final stage in the distribution process for good and services from
manufacturers to final consumers.

Typical Distribution chain


Source: - Retail Management
By: - Ron Hasty, James Reardon.

Retailing involves
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Interpreting needs of the consumers


Developing good assortments of merchandise
Presenting them in an effective manner so that consumer find it easy and attractive
to buy.

Retailing differs from marketing in the sense that refers to only those activities, which
are related to marketing goods and/or services to final consumers for personal, family
or household use.

Whereas marketing , according to American Marketing Association, refers to the


process of planning and executing the conception, pricing, promotion and distribution
of ideas, goods and services to create exchanges that satisfy individual and
organizational objectives.

Organizational buyers purchase in order to perform a task or sell a product effectively,


efficiently and at a profit. They could be industrial buyers or intermediary buyers.
Industrial buyers are those who purchase good and services to be used in or to aid
manufacturing process. Intermediary buyers atr include street vendors, local
supermarkets, department stores, restaurants, hotels, barbershops, airline and every
bike and car showrooms. Still retailing may or may not involve the use of a physical
location. Mail and telephone orders, direct selling to consumers in their homes and
offices and vending machines all fall within the purview of retailing. In addition to it
, retailing may or may not involve a retailer. Manufacturers, importers, non-profit
firms and wholesalers are acting as retailers when they sell goods and/or services to
final consumers.

Whatever the form of retailing, a retail marketing strategy defines the execution of the
marketing process and facilitation of customer satisfaction. This retail marketing
strategy involves selecting a retail target market (i.e. the carefully/exactly identified
group of final consumer that a retailer sees to satisfy) and then implementing the
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corresponding retail marketing mix (i.e. a combination of product, price, promotion


and distribution strategies that will satisfy the retail target market). The table depicts
consumer service as the crux of the whole activity.

Retail Marketing Mix.

Product Branding

Price

Packaging

Cost of Goods

Product Design

Business

Assortment

Expenses

Services

Gross Margin
Profit

Promotion

Distribution

Advertising

Logistics

Personal Selling

Store Location

Sales Promotion

Site Evaluation

Public Relation

Transportation

Visual Merchandising

Storage of Goods

Source: - Retail Management

By: - Ron Hasty, James Reardon.


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The implementation of such a retail strategy mix benefits consumer and producers and
yields economic utility. The same has been explained in detail in Annexure-1.

3. RETAILING IN INDIA

RETAIL SALES

The retail market in India is estimated to be worth around USD 180 billion. It is
Indias largest source of employment in the country after agriculture, employing more than
20 million people. The retail industry in India is largely unorganized with small and
individually owned businesses accounting for more than 98% of total retail sales.

There are nearly 12 million retail outlets in India, with a majority of them located
in rural areas. Though India has one of the highest numbers of retail outlets as a
percentage of population in the world, the retail space at 2 sq .ft per capita is amongst the
lowest. There has been a growing shift towards organized retailing in India in recent years.

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At present, organized retail in India is estimated to be 2% of the total retail sales.


Experts have predicted high growth in organized retailing and some have projected
organized retail to grow by 30% until 2005.

Recent years have seen the entry of several new players in the retail industry;
chains such as Westside, Shoppers Stop, Foodworld, Crossroads, Wills Lifestyle and
Lifestyle have been establishing themselves in the retail market. In addition several of the
existing players such as Nilgiris and Subhiksha, have been focusing on expanding their
operations. With per capita incomes rising and disposable income rising too, retail
industry is likely to witness high growth. Established retail brands, due to their image of
consistent quality and service, may be the most from these trends.

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OBJECTIVES
&
LIMITATIONS

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OBJECTIVES:1.
2.

Proper understanding and analysis of VISHAL MEGA MART and V-MART


To know the pricing strategy of others retail outlets like- VISHAL MEGA MART, V-Mart &

3.

comparison with Vishal Mega Mart.


Conduct a survey on a sample selected from the customers of VISHAL MEGA MART & VMART

and to obtain their opinions.


4.
To know the strategy to make a customer retention.
5.
To analyze a comparative study between the satisfaction level of VISHAL MEGA MART & V-Mart.
6.
To know the steps that VISHAL MEGA MART adopted to make a good relationship with its
7.

customers.
To evaluate the recent trends of Indian retail industry in order to come out with prospects for Indias

one of leading retail chains- Vishal mega mart.


8.
At the same time to know the people perceptions towards Vishal mega mart.
9.
To know the consumers expectations from Vishal mega mart.
10.
To come out with conclusions & suggestions based on the analysis & interpretation of the data.

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LIMITATION:Although it would have been nice to conduct a perfect research study, but this study is conducted under
certain limitations, which were faced while doing this research. So it is highly recommended to consider
these limitations while going through the project study.

These limitations are as follows


1. LIMITATION OF DATA
The statistical data regarding the city was not available to us on secondary source of data and to generate
such data on the primary source was a task, which cannot be achieved in such a short time.
2. LIMITATION OF TIME
The limitation of time was another constraint in the study as the study had to be conducted in few months
therefore many aspects have been left unexplored. Locating the target customers is very time consuming.
Research period is not just much enough to know fully about the Price strategies & consumers perception
about Vishal mega mart, Jalandhar-II.
3. INHIBITIONS OF THE RESPONDENTS
The respondents did not reply the question with precision as they were busy with their own work or they
were not interested in taking part in such a research. Employees sometimes feel hesitated while telling
about their view about their marketing strategies.

Other Limitations are:4. Sample size is limited due to the limited period allocated for the survey.
5.
Getting accurate responses from the respondents due to their inherent problem is difficult. They may
6.
7.

be partial or refuse to cooperate.


Respondents may not be interested to give the data.
Sometime respondents are not taking interest in such type of surveys therefore there is chance that

8.

they might be giving wrong information.


The respondents are free from all barriers so he/she can give his/her opinion which may not be true
in many occasions.

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9. The staff of the Vishal only provides/ communicates the merits of its products.
10.

Secondary data is not available of Vishal mega mart, Jalandhar-II.

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SCOPE OF STUDY

SCOPE OF STUDY
This project gave us great exposure to the customers perception toward Vishal mega mart, Model House,
Jalandhar-II. The study also identifies the attitudes and preference of the consumers. The study also
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identifies that customers are satisfy with the services of Vishal mega mart, Model House, Jalandhar-II or
their expectation from Vishal mega mart.
This study also identifies the price gap of the different-different outlets like V-mart, Jalandhar &
VISHAL MEGA MART, Model house, Jalandhar.

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RESEARCH METHODOLOGY

RESEARCH METHODOLOGY:-

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Research Methodology is a way to systematically solve the research problem. When we talk to research
methodology we not only talk of research methods but also consider the logic behind the method we use
in the context of our research results are capable of being evaluated either by researcher himself or by
other. The purpose of this section is to describe the methodology carried out to complete the work. The
methodology plays a dominant role in any research work. The effectiveness of any research work
depends upon the correctness and effectiveness of the research methodology. This section deals with
research design used, data collection, methods used and sampling methods used.

MY RESEARCH DESIGN
I have chosen descriptive research design for my study because I am interested in knowing the consumer
perception about Vishal mega mart, Jalandhar-II. To accomplish the predefined objectives of the research,
descriptive research design is used to collect the require information from the sources.

TYPE OF RESEARCH
(DESCRIPTIVE RESEARCH) The main goal of this research is to describe the data and
characteristics about what is being studied. The idea behind this type of research is to study frequencies,
averages, and other statistical calculations. Although this research is highly accurate.

TYPE OF DATA
1.

PRIMARY DATA

The primary data is that which details we collect from the market and also used first time in the
research. So in this research we collect data very first time from customers which are totally fresh.

2.

SECONDARY DATA SOURCE

Companies Broachers

Companies Website

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Internet.

Magazines, journals, pamphlets, advertisements, newspapers & articles etc.

Websites like scribd.com & proquest.umi.com.


The purpose of using the secondary data is to increase the accuracy of analysis.

DETAILS OF RESEARCH:-

METHOD USED
Data used:
Instrument used:
Sample size:
Data Analysis Tools:
Type Of survey:

SURVEY METHOD
Both Primary & Secondary
Structured Questionnaire
100
column, bar & area charts
Interview

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DATA ANALYSIS

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PRICE GAP ANALYSIS (NON FOOD ITEMS):-

PRICE GAP BETWEEN VISHAL MEGA MART & V-MART:Sr.No. ITEMS


1
2
3
4
5
6
7

VIM
PANTEENE
TIDE
COLGATE (FRESH
ENERGY)
VATIKA
HEAD & SHOULDER
PRIL

VISHAL

V.MART

RELIANCE FRESH

64

63.7

60

199

190

174

220

210

199

66

55.4

53.9

85

85

70

129

120

120

72

72

64

Mean:The simple mathematical average of two or more numbers. Through to this calculation we can know the
average price gap between Vishal Mega Mart, Model House, Jalandhar-II, V-mart, Jalandhar & VISHAL
MEGA MART, Model House, and Jalandhar.

NOTE:On below analysis of V-Mart & VISHAL MEGA MART prices comparing with Vishal Mega Mart,
Model house, Jalandhar-II by default. That is why I didnt mention the name of Vishal Mega Mart store.

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ITEM NO. 01 (VIM-BAR):VIM-BAR

DIFFERENCE
0.3

V-MART

VISHAL MEGA MART


X =

TOTAL

4.03

MEAN= Xn
MEAN=4.32= 2.015 ANS.
ANAYSIS: This observation shows that VIM-BAR price gap is 2.015. VISHAL MEGA MART is selling Vim-Bar 60
Rs. This is cheapest rate as compare Vishal mega mart & VISHAL MEGA MART.

ITEM NO. 02 (PANTEENE)


PANTEENE
V-MART
VISHAL MEGA MART
TOTAL

DIFFERENCE
9
25

X = 34

MEAN= Xn

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MEAN=342= 17 ANS.
ANALYSIS: This observation shows that Panteene Shampoo price gap is 17 Rs. But this is not good symbol for Vishal
mega mart because other stores selling same product cheapest price. Vishal mega mart selling Panteene
Shampoo 199 Rs., VISHAL MEGA MART 174 Rs & V-Mart 190. This shows that there is immense
price difference between all stores. And bad thing is this Vishal is that store who is selling very costly as
compare other competitors.

ITEM NO. 03 (TIDE)


TIDE(4kg)
V-MART
VISHAL MEGA MART
TOTAL

DIFFERENCE
10
21

X = 31

MEAN= Xn
MEAN=312= 15.50 ANS.

ANALYSIS:This observation shows that TIDE (4kg) price gap is 15.50 Rs. This is also big defferecial price. And
there is also Vishal mega mart is costly store as compare others stores.

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ITEM NO. 04 (COLGATE WITH FRESH ENERGY):COLGATE WITH FRESH ENERGY

DIFFERENCE
0.6

V-MART

2.1

VISHAL MEGA MART

X = 2.7

TOTAL

MEAN= Xn
MEAN=2.72= 1.35 ANS.
ANALYSIS:This observation shows that Colgate with fresh energy product price gap is 1.35 Rs. This is quite good
average as compare other stores.

ITEM NO. 05 (VATIKA SHAMPOO):VATIKA SHAMPOO


V-MART
VISHAL MEGA MART
TOTAL

DIFFERENCE
0.00
15
X = 15

MEAN= Xn
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MEAN=152= 7.50 ANS.


ANALYSIS:This observation shows that Vishal mega mart & V-Mart stores selling Vatika Shampoo at same price.
But VISHAL MEGA MART is giving 15 Rs less price as compare Vishal & V-Mart. But Vishal mega
mart & V-Mart are selling vatika shampoo with gulabari free so price gap is not a big deal. And Price gap
is 7.50.

ITEM NO. 06 (HEAD & SHOULDER):HEAD & SHOULDER

DIFFERENCE
9

V-MART
VISHAL MEGA MART

X = 18

TOTAL

MEAN= Xn
MEAN=182= 9 ANS.
ANALYSIS:This observation shows that price gap is 9 Rs. V-Mart & VISHAL MEGA MART are selling at same
price 120 Rs. But bad thing is this Vishal mega mart is selling at Rs. 139. Which is costly as compare
other stores..

ITEM NO. 06 (PRIL):PRIL


V-MART

DIFFERENCE
0.00
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VISHAL MEGA MART


TOTAL

X = 8

MEAN= Xn
MEAN=82= 4 ANS.
ANALYSIS:This observation shows that price gap is 4 Rs. V-Mart & Vishal mega mart are selling at same price 72 Rs.

But bad thing is this VISHAL MEGA MART is selling at Rs. 64.

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QUESTIONNAIRE ANALYSIS BASED UPON CUSTOMER PERCEPTION

ABO ABOUT VISHAL MEGA MART, JALANDHAR-II.


1.
(a)

How often do you visit Vishal mega Mart.?


Once [ ] (b) twice [ ] (c) Thrice [ ] (d) More (please specify)

Once

24

Twice

30

Thrice

16

More

30

Total

100

ANALYSIS:The observation shows that 30 % of people out of 100 customers surveyed used to come in Vishal mega
mart on twice & more than four times which shows that local customer in Vishal mega mart used to come
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so many times. Because many families used to come and purchase their home care products & so many
things. And only 24 % & 16% prefer to go once & thrice time. Overall we can say that in Vishal mega
mart is a family store. Where they can get everything whatever they want to purchase.

2.

How much money do you usually spend on Vishal Mega Mart in a month?

(a)

0 to 2000

[ ]

(b) 2000 to 5000

[ ]

(c) 5000 to 8000 [ ] (d) More than 8000 [ ].

o to 2000

42

2000 to 5000

36

5000 to 8000

14

More than 8000


Total

8
100

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ANALYSIS:42 % of people spend their money or mostly people used to spend their money (0 to 2000 Rs). And 36%
customers spend 2000 to 5000 Rs. In Vishal mega mart which shows that people mostly spend their
money up to 5000 Rs. 14% customer is there who spend 5000 to 8000 Rs. In Vishal Mega Mart store
Model House Jalandhar-II.and 8% customer who spend more than 8000 Rs in Vishal store.
The observation shows that Vishal mega mart, model house Jalandhar-II dont have big customer in terms
of money which is not good for them. Because Jalandhar, Model town is a neighbor town for Vishal. And
model town is that area where very rich families are living. This is good opportunity for Vishal mega
mart. If they want to increase their sale in high level or they want to make big or heavy customer in their
store so they need to do so many things like keep better quality product, good display, better assortment
& variety and make their employees professional & helpful in terms of service. Then they can make their
sale bigger as compare before.

3.
(a)

With whom do you usually come with?


Alone

[ ] (b) with friends [ ] (c) with family [ ] (d) other (plz specify).

Alone

12

With Family

56

With Friends

28

Others
Total

4
100

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ANALYSIS:The observation shows that 56 % of customer used to come with their family. And 28% customers are
there who comes with friends. And there are so less customer who used to come alone & with others
because its family store and young and one customer try to avoid coming in Vishal Mega Mart, Model
house Jalandhar-II.

4.
(a)

Do you come in Vishal Mega Mart?


Casual

[ ]

(b) Planed

[ ]

casual

40

planed

60

Total

100

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ANALYSIS:The observation shows that 60 % of customer come with planning in vishal.Because its family store so
family make plan that when they have or should go for purchase in Vishal mega mart. And 40%
customers are there who comes casually.

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5.

What features you considers when you purchase in Vishal Mega Mart. please give the rank.

(A)

GOOD
VERY GOOD

PRICE
58
0

AVG.

38

POOR

VERY POOR

TOTAL

100

ANALYSIS:The observation shows that 58 % of customers think that price of Vishal mega mart is good & 38% think
that its average price. But bad thing is that according to survey there is not even one customer who give

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very good rank for Vishal price as well as poor rank. But 4% customer is also there who give the rank
very poor. This shows that its price is not reasonable.

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(B)
GOOD
VERY GOOD

PRODUCT QUALITY
36
2

AVG.

58

POOR

VERY POOR

TOTAL

100

ANALYSIS:According to this analysis 58% customer think that its product quality is Average & 36% customer think
that quality is good. Maximum no. of customer feels that its product quality is nice as per the
requirement. 2% customers think that its product quality is very good as well as very poor. And 4% think
that its poor quality product. Overall survey shows that its Vishal mega mart has nice product quality.
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(C) VARIETY
GOOD
VERY GOOD

16
0

AVG.

60

POOR

22

VERY POOR
TOTAL

2
100

ANALYSIS:Observation shows that 60% of customers are there who think that in Vishal mega mart variety of the
product is Average & 22% customer think that variety is poor. 16% said that variety is good and 2%
customer is also there who think that variety is very poor. So according to this survey I can say that if

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they wanted to increase their sale volume in future they need to maintain good variety of the product then
they can increase their sale.

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(D)

GOOD
VERY GOOD
AVG.
POOR
VERY POOR
TOTAL

OFFER
56
12
28
4
0
100

ANALYSIS:Observation shows that whatever offers Vishal mega mart offer which is good. That is why 56%
customers think that offer is quite good as compare other retail stores. and good thing is that there is not
even one respondent who give very poor rank for Vishal mega mart offers. And 28% respondent think
that its offers is Average.12% customer think that offer is very good & 4% think that poor. Overall I can
say that its good result of this question or survey.
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6.

How is the behavior of staff members of Vishal Mega Mart?

STAFF BEHAVIOR
GOOD
VERY GOOD
AVG.
POOR
VERY POOR
TOTAL

34
4
44
12
6
100

ANALYSIS:This observation is based upon Vishal mega mart Model house Jalandhar-II employees. Its quite
flabbergasted survey which show that behavior of the employee is not up to the mark or not professional.
That is why 44% of respondent think that employees behavior is not professional. They are not well for
their duty. 12% respondent think that poor staff behavior & 6% respondent think that Vishal mega mart
Jalandhar-II employees behavior in terms of professional ( talking style with customer mainly in FMCG

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section) is very poor which is very bad for organization image. But some of the employees are very good
that is why 4% customer gives them very good rank as compare other.

CUSTOMER PERSONAL INFORMATIONS:-

(A)
In Jalandhar

Address
92

Outside Jalandhar

Total

ANALYSIS:This observation show that many no. of customer used to come in Vishal mega mart Jalandhar-II is local
customer. 92% customer used to come from Jalandhar or nearby Jalandhar city.And 8% customer are
hare they are not from Jalandhar or local city.

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(A)

Age

18-25

32

26-30

30

31-35

22

36-40

41-50

>50

Total

100

ANALYSIS:Observation shows that 32% & 30% customers are young population between 18-25 & 26-30 age group
who used to come in store approximately. 22% from 31-35 age group. 8% & 8% are 36-40 & 41-50 age

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group. And there is no customer who is more than 50 years old. So I can say that very young customer
used to come in Vishal mega mart Jalandhar-II. This is good for store.

(B)

Income

5000-10000

22

11000-20000

38

21000-30000

10

31000-40000

More than 40000

N.A.

26

Total

100

ANALYSIS:This observation shows us which category or class customers actually come in Vishal retail store.
According to the survey I can say that maximum lower middle class customer used to come in Vishal
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retail store Jalandhar-II. 22% customers income is 5000-10000 Rs. 38% customers income is 1100020000 Rs. And 10% customer income is 21000-30000 Rs. And 2-2% customer income is 31000-4000
Rs. & more than 40000 Rs. 26% customer is here who doesnt have any income like student & children
etc.

(C)

QUALIFICATION

10th

10

12th

20

Graduate

44

P.G.

18

Diploma

other

Total

100

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ANALYSIS:Basis of this observation we come to know that which kinds of customer actually come in store.
According to this survey we come to know that maximum no of customers is Graduate 44% who used to
come in Vishal Jalandhar-II. 18% is post graduate, 20% 12th & 10% metrics pass customers. Overall we
can say that in Vishal mega mart Jalandhar-II maximum no. of customer used to come is literate. This is
good for them. Because they understand the organized retail concept..

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LITERATURE REVIEW

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LITERATURE REVIEW

ARTICLE NO. 01
DISCOUNTS MALL LOCAL STORES
Knight Ridder Tribune Business News. Washington: Jul 29, 2009. pg. 1

ABSTRACT (SUMMARY)
An ET survey on the retail market shows that retail chains such as Big Bazaar and Vishal Mega Mart are
offering attractive schemes and selling products at cheaper rates. For instance a kg of bottled Maggi
tomato ketchup costs Rs 74 at Big Bazaar as against a maximum retail price of Rs 84, which a mom-andpop store would charge. Also one can buy a two litre bottle of Sprite for Rs 38 at Vishal Mega Mart
instead of paying a market price of Rs 42 at a local store.

ARTICLES NO. 02
VISHAL RETAIL TO EXPAND TO 5 CITIES
Business line. Chennai: Jun 24, 2009. pg. 1

ABSTRACT (SUMMARY)
The company inaugurated its first mall in [Pune], its first in the western region. Mr Ramchandra Agarwal,
Managing Director, said the company would expand to cities such as Chandigarh, Ghaziabad, Patiala,
Surat and Meerut.

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Located at the KPCT Towers building at Fatima Nagar, the Vishal Mega Mart will give Pune an
experience of the latest in the world of fashion and trends.
The 22,000-square-feet second floor has supermarket, music stores, household items, home appliances,
car accessories, stationery, travel accessories, footwear, hardware accessories and electrical appliances.

ARTICLES NO. 03
VISHAL RETAIL SETS UP SHOP IN MUMBAI
Knight Ridder Tribune Business News. Washington: Jul 21, 2010. pg. 1
ABSTRACT (SUMMARY)
Vishal's prices are roughly 15 to 20 percent less than other mass market garment labels. Vishal Mega
Mart promises to deliver all the shopping needs of the customers in Mumbai. The store has been designed
and planned to give a unique shopping experience to all its customers. The company aims at offering the
customers a portfolio of products at bargain prices.

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SWOT ANALYSIS

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S WO T ANALYS I S

(based on above analysis)

Some of the strengths and weaknesses of Vishal Mega Mart, Model House, and Jalandhar-II are outlined
below. Most of the weaknesses & strengths has been given by customers through to questionnaire..

1. STRENGTHS:

Understanding of the value retail segment


Logistics and distribution network.
Model Town is neighbor town. And Model town is the richest area in the Jalandhar.
New or best locations
Private labels
It sells product at cheaper prices also with discount.
Garment sector of the Vishal is much more superior to other retail stores.
It offers wide range of products under one roof.
It is the only store in Modal house, Jalandhar-II where you can exchange the goods after purchase.

(On selected items).


The Vishal Mega Mart is situated at the good market place Model house.
It segments on middle and lower middle income groups.

2.

WEAKNESSES: Lack of parking space because parking area is not clean & there has been so many things kept on

that area which is not require.


Slow performance of the Stores.
Employees behavior is not professional.
Lack of cleanness in the store.
Daily customers footfall is very less around 200 to 300 average.
Inexperienced and unskilled management team except managers.
Supply chain management is quite slow.
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Information technology systems are not working properly like- CCTV. CEMERAS, PRINTERS &

SCANERS etc.
Layout of the Vishal mega mart, Model house Jalandhar-II is quite average.
Lighting system in not good. Because many lights are not working in the stores.
In Vishal Jalandhar-II store A.C. sound is very noisily inside the store. Which irritate the customers..
Music system is not good. Because there has been playing two-2 songs at the same time. This makes

noise in the store.


Absolutely no brand awareness for the product. (Z-Line).
Need to incorporate many new features as per customer requirement.
Lack of proper extraction of work from staff.
Need to include more assortment & varieties of the same item.
Need to provide more offers/ discounts on FMCG. Here the perception of the people is quite low,
because from my consumer behavior survey I have found out that most of respondents think that
Vishal Mega Mart is not providing good offers/discounts on FMCG in comparison of Big bazaar,

VISHAL MEGA MART, Easyday & V-Mart.


Need to improve store layout according to customer facility.
People are not so modern in Model house, Basti Chowk, Jalandhar-II.

3.

OPPORTUNITIES: Increasing penetration in the Jalandhar city by leveraging their supply chain, distribution and

logistics network
Emphasis on Backward Integration.
Expansion of FMCG.
Increasing customer satisfaction and our base of loyal customers
Continue to upgrade information technology systems and processes
Continue to train employees and seek entrepreneurship from employees.
To increase the customer satisfaction by providing different variety of products.

Z-line (Manufacturing unit of Vishal) if we create the brand image of it. It will get additional sales

in the future.
Coming era is of knowledge and information if we sell our manufacturing unit product through
internet so we can create its brand image + additional sales in future.
There is a boom of retail in future according to current scenario. If Vishal creates brand image of its
Z-line product, so it can give direct competition to the other branded products in future.
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THREATS:

Independent small stores.


Demographic Changes.
V-Mart, VISHAL MEGA MART, Easy day & Big-Bazaar.
Overseas group entering the market.
Increased competition in the domestic market.
Basti Chowk is hooligan & gangster area. Where is very difficult to run any kinds of retail store.

KEY FINDINGS

Products availability in Vishal mega mart is not up to the mark. Especially in grocery section.
Noisy and unpleasant environment is irritates customer. Air conditioning is not so good.
Discounts and offers doing well in the store.
Product display and signage is average.
Quality in products is average.
Location of Vishal mega mart is good.
Parking facility in Vishal mega mart is not good.
Cleanliness and hygiene maintained in the store is not up to mark.
Security of Vishal mega mart is not up to mark.
Some Employees of Vishal mega mart is not providing proper knowledge to customers and some
employees do not attend the customers.
Need to improve music system in proper manner.

SUGGESTIONS:

Company need to spend a lot on advertising and promotion to create brand image of its product
(Z-LINE).
Make frequent advertisements in both print and electronic media.

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Making stalls in corporate melas like trade fair, maybe beneficial to create brand image of its

product
Need to provide additional offers and discounts as per customer requirements.
Need to include varieties of similar item.
Provide more discounts on FMCG.
Provide better customer service.
Maintained proper display to create impulse. (It is assumed that near about 70% sales comes from

impulse marketing and if proper display is not maintained impulse cannot be created).
Better if we provide filtered information about Vishal Mega Mart.
Customer facility should always be under watch.
Store should provide free home delivery facility.
Company should ensure that quality and quantity of the commodity is accurate.
Company should provide regular training to their staff and aware him with the modern technique of

selling and customer dealing.


To be improved the parking facility.
Need to include varieties of similar item.
Provide more discounts on FMCG.
Music which creates a environment should be soft and play only one music in the store.
Cleanness and hygiene should be maintained regularly.
Display is very important in store so display should be improved.
Proper signage should be there so that customer can locate the products easily.
Proper packaging and provide contrast labeling in displays of product.
There is a long delay at the billing payment counter mainly because of less number of billing
machines.

CONCLUSION:After completing this research I come to know that Vishal Mega mart is ahead of Easy Day Jalandhar-II
and VISHAL MEGA MART, Jalandhar-II & V-Mart Retail in terms of sales. Only Big Bazaar & Easy
Day Jalandhar-I is ahead of Vishal Mega Mart because of its prime Location and higher product range. .

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But there are few areas where Vishal, Jalandhar-II malls needs amendments and these suggestions are
mentioned in these malls. Advertising is an important factor of getting sales promotion.

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SAMPLE OF QUESTIONNAIRE
CONSUMER BEHAVIOR ABOUT VISHAL MEGA MART JALANDHAR-II.
1.
(b)

How often do you visit Vishal mega Mart.?


Once [ ] (b) twice [ ] (c) Thrice [ ] (d) More (please specify)

2.
(b)

How much money do you usually spend on Vishal Mega Mart in a month?
0 to 2000 [ ] (b) 2000 to 5000 [ ] (c) 5000 to 8000 [ ] (d) More than 8000 [ ]

3.
(b)

With whom do you usually come with?


Alone
[ ] (b) with friends [ ] (c) with family [ ] (d) other (plz specify).

4.
(b)

Do you come in Vishal Mega Mart?


Casual
[ ]
(b) Planed
[ ]

5.

What features you considers when you purchase in Vishal Mega Mart. please give the rank.

ATTRIBUTES

VERY GOOD

GOOD

AVERAGE

POOR

VERY POOR

PRICE
PRODUCT QUALITY
VARITY
OFFERS
6.

How is the behavior of staff members of Vishal Mega Mart?

VERY GOOD

7.

GOOD

AVERAGE

POOR

VERY POOR

Give your suggestion.


____________________________________________________________________________________________
_____________________________________________________________

8.

CUSTOMER PERSONAL INFORMATIONS:76

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1.

Name: -

2.

Address: -

3.

Phone No.

4.

Age (in year):-

.
.
.

18-25
5.

26-30

5000-10000

6.
(a)

31-35

36-40

41-50

>50

Income

Qualification
10th [ ] (b) 12th [ ]

11000-20000

(c) Grad.

SURVEYOR NAME:

[ ]

21000-30000

31000-40000

(d) PG. [ ] (e) Diploma

DATE:

> 41000

[ ] (f) Other

TIME:

77

(V-MART)

Varin Commercial Pvt. Ltd.

BIBILIOGRAPHY

78

Varin Commercial Pvt. Ltd.

(V-MART)

REFERENCES
BOOKS REFERRED:

Retailing Management
Pradhan, Swapna

The Art Of Retailing


Lamba, A.J.

ARTICLES REFERENCES
Knight Ridder Tribune Business News. Washington: Jul 29, 2009. pg. 1
Business line. Chennai: Jun 24, 2009. pg. 1
Knight Ridder Tribune Business News. Washington: Jul 21, 2010. pg. 1

WEB SIDES REFERENCES.


1.

http://www.fibre2fashion.com/industry-article/free-retail-industry-article/indian-retail-industry-itsgrowth-challenges-and-opportunities/indian-retail-industry-its-growth-challenges-and-

2.
3.

opportunities7.asp
http://business.mapsofindia.com/india-retail-industry/indian-organized-retail-market.html
http://blogs.expressindia.com/showblogdetails.php?contentid=306131

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