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Project Report

ON
CONSUMER AWARENES ABOUT IDEA IDEA
MOBILE COMMUNICATION LIMITED (New
Delhi)
Submitted for the partial fulfilment for the award
Of
Bachelor of Business Administration from
Chaudhary Charan Singh University, Meerut
2012-15
Submitted To:
AR INSTITUTE OF MANAGEMENT TECHNOLOGY

Under The supervision Of: -

Submitted By:-

Ms. NUPUR AGGARWAL JAIN


(Faculty of Management)

PRAVEEN KUMAR
BBA VI SEM
Roll No. 3136555

DEPARTMENT OF MANAGEMENT
AR INSTITUTE OF MANAGEMENT
TECHNOLOGY
Mawana Road, Meerut Uttar Pradesh
BATCH-2012-15

DECLARATION
I PRAVEEN KUMAR Sudent of BBA- VI Sem hereby declare that the project titled
CONSUMER AWARENES ABOUT IDEA IDEA MOBILE COMMUNICATION
LIMITED (New Delhi) is my own work and efforts which is completed under the
supervision of Guidance of Mrs. Nupur Aggarwal Jain, Asst Professor , Management
Department, ARIMT, Meerut .
The Research report has been submitted to CCS, University, Meerut for the purpose
of the compliance of any requirement of any examination or any degree earlier.

PRAVEEN KUMAR
BBA VI SEM
Roll No. 3136555

ACKNOWLEDGEMENT
It was a great opportunity for me in the Summer training report Marketing . I am
extremely grateful to those who have shared their expertise and knowledge with me and
without whom the completion of this project would have been virtually impossible.
I am also extremely grateful to Mrs. Nupur Aggarwal Jain, Asst Professor ,
Management Department, ARIMT, Meerut to have given me this opportunity to work
with her and gain valuable insights into the enticing world of online share trading.

PRAVEEN KUMAR
BBA VI SEM
Roll No. 3136555

PREFACE

The purpose of my research report was to learn the practical application of Recruitment
and Selection Process and its importance in Idea along with the HR policies of Idea
which prides itself to be the market leader.
While carrying out the study I have gained a good amount of knowledge and insights of
how HR department works but I have touched the tip of iceberg. There was more to learn
but due to constraint of time it was not possible. The HRD manager has to work with the
missionary spirit. Unlike many roles in an organization where tangible short- term
benefits can be obtained, it is difficult for HRD functionary to demonstrate any tangible
short- term accomplishment. Yet HRD managers are tempted to show to the top
management, line manager and themselves that they are making things happen through
training program, recruitment& selection.
In Idea a meticulously natural team stands at the very heart of the group. 4,000 Personnel
evince perfect camaraderie. A steadfast dedication to qualify an attainment of maximum
team potential is the touchstones of the company.
The company is engaged in constant learning process through intensive selection and
training program. Indeed, the aspiration is to shape a winning team of self motivated,
empowered, professionals with knowledge and confidence to take independent decision.
Idea recognizes each employees individuality, ability and efforts and also applauds for
their contribution to the success of the group.

EXECUTIVE SUMMARY
The recruitment and selection procedure of the company determines the level of
achieving organizational goals in the long run. As per definition it is stated that which is
all about selecting right person for the right job at the right time at the best possible
position. Although it sounds quite simple but it is also not an easier job to evaluate a
person with his ability and skills that may satisfy the core competency for the job so that
his degree of willingness to pursue a job becomes positive. From job seekers prospective
it is the core competencies, which matter much for a job. So it is the effective recruitment
and selection procedure, which determines not only the right candidature for a job but
also a long-term accomplishment of organizational goals.
I have chosen Idea for studying their methods of recruitment and selection
function. In the course of study I came to know that, it has the probability of achieving
more than 50% of the people to be placed for the right job, which reflects some of the
unique ways for recruiting the candidates to fill up various vacancies.
The aim of the company is to achieve overall organizational goal not only by way of
fulfilling the targeted top-line but also employee satisfaction towards various position of
job to the maximum level. This I will see as I proceed subsequently in my Research.
Basically recruiting is the discovering of potential candidates for actual or anticipated
organizational vacancies. It also can be said in another way that bringing together those
with jobs to fill and those seeking jobs.
It is important to study Recruitment and Selection because through it I can identify our
human resource needs. I can know what kind of people must be select to fill up the
specified vacancies.

The ideal recruitment effort will attract a large number of qualified applicants who will
take the job if it is offered. It should also provide information so that unqualified
applicants can self select themselves out of job candidacy, that is, a good recruiting
program should attract the qualified and not attract the unqualified.
Recruiting people is done by various ways, for the study first I have to know the
recruiting sources. There are internal and external sources as well as employee
referrals/recommendation.
In this Research I am studying recruitment and selection process of Idea. To find out
actual recruitment and selection process of Company is my main objective of study.
Through this kind of surveys I will be able to achieve real recruitment program of the
company where for all kinds of operational level technical qualification is needed. I also
have the picture of Selection cost of the company. It is very interesting to study
recruitment and selection process as it will give me clearer picture of the process.