reesamallen@msn.com | New York, N.Y. | www.reesamallen.com | 310.901.

4335

SUMMARY
A passionate dedicated creative Photography Art Director (global and national retailers) and Photo Editor/Director (magazine publishing) with extensive
experience working with fashion/lifestyle photo assets; directing men, women, teen and kids brands on figure and still life, as well as interiors, food,
portraits, motion/video.
Key roles in retail marketing: Global Creative Director, Photography (Lands End), Photo Art Director, freelance (Victorias Secret), Creative Marketing
Supervisor, Photography (Forever 21, Inc.), Senior Art Director, Photo (Chico's, FAS, Inc.).
Key roles in publishing: Photography Director (TEEN magazine), Senior Photography Editor (Wondertime/Disney Publishing Worldwide).
See the work: www.reesamallen.com
skills
Create and art direct fashion and lifestyle photography, video, and still life images for global retail brands and publishing: digital, web/ social media, print,
in-store images and advertising.
Extensive knowledge of photo shoot and video resources: photographers, models/castings, fashion/ prop stylists, hair stylists/ makeup artists, studios, locations,
producers, agencies.
Hire and manage large photo crews and talent, location and in studio including multiple crews shooting concurrently.
Edit and lead image review and direct retouching work.
Creative direct, mentor and manage photo editors, jr. art directors, in-house graphic designers, and retouchers.
Partner with Magazine Editors and/or Retail Merchandising executives to determine direction of the story/campaign based on business objectives, target
audience, key story messages, budget, and schedule.
Manage the creative process and oversee budget from initial concept through delivery.

WORK EXPERIENCE
Chicos FAS, Inc
Senior Art Director, Photo
Fort Myers, FL/ New York, NY
Nov 2013- Mar 2015
Art Direct, conceptualize, create and present brand seasonal campaigns, focusing on on-figure and still life photography for digital content, print advertising,
social media, packaging, catalog and in-store assets. Partner with Merchandising executives and Director of Photo Shoot Production to align on budget, deadlines,
and direction of campaign based on business strategies. Maintain strong relationships with and utilize extensive knowledge of top photographers and emerging
talent, hair, makeup, fashion and prop stylists. Oversee and make selections to present for all model castings. Choose and present locations. Report to and partner
creatively with the Vice President, Senior Creative Director. Mentor and art direct team of in-house graphic designers. Direct all freelance photo teams. Manage
multiple sets/crews simultaneously. Mark-up and direct all retouching. Edit and present final images that enhance the brand, with a push toward more modern
imagery and model selections.
Victorias Secret + additional clients
Freelance Photography Art Director
New York, NY / Los Angeles, CA
Nov 2012- Nov 2013
Freelance Photo Art Director for Victorias Secret, Pickle Design Group, Amy Elizabeth Photography, Krav Maga Worldwide, Olympia Wine Bar, amongst others.
Pulled swipe, concepted ideas, created mood boards, presented location ideas and provided on-set photo art direction (Victorias Secret).
Lands End
Global Creative Director, Photography
Madison, WI
May 2010 Oct 2012
Global Creative Director of Photography for Women/Men Core brands (2010), and Canvas and Kids brands (2011/2012). Lead the photography creative direction
and concept development for all brand photo assets including global advertising images, digital, catalogs, social media, in-store images, and video. Art directed all
on-figure photo and video shoots (on location and in studio). Oversaw photo budgets upwards of twelve million annually for Core brand shoots and three million
for Canvas and Kid shoots. Lead all model casting and presented top selects. Developed and hired freelance teams of photographers, models, hair, makeup and
wardrobe stylists, prop stylists and set designers and freelance production teams/producers. Managed Sr. Art Director of Internet, Sr. Photo Shoot Production
Manager, five in-house Still Life Photographers, and in-house still life/soft-stylist. Lead/art directed large location and studio shoots and crews on shoots averaging
ten-fourteen days, every six weeks. Edited all images and made final selects for approval. Promoted from Global Sr. Art Director, Manager to Global Creative
Director, Photography within nine months of hire.

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Forever 21, Inc.

Creative Marketing Supervisor, Photography
Los Angeles, CA
Oct 2009-Apr 2010
Lead the development/production and art direction of photography assets for Forever 21, Inc. (480 U.S. retail stores, 100 internationally, with revenue of over 3.7
billion) for web, billboards, print advertisements, social media, in-store signage and lookbooks. Developed the launching visuals for Men, Kids, Plus and Heritage
brands. Directed freelance photo crews. Lead all model castings, selected hair and makeup teams, and served as in-house prop stylists for all shoots.
Wondertime Magazine, Disney Publishing Worldwide
Senior Photography Editor
Northampton MA / Los Angeles, CA
Feb 2006-Aug 2009
Helped editors enhance their stories by directing/concepting visually arresting imagery. Executed all art concepts for this national monthly parenting magazine.
Oversaw all photo assignments, production, edits, hiring and selection of all photographers, models, freelance style teams and locations. In charge of contracts,
budgets and negotiations. Lead photo research and stock purchases. Managed Assistant Photo Editor and two Art Assistants. Served as on-set photo art director
for Los Angeles based shoots.
Pinto Bean, LLC
Creative Director/Partner
Los Angeles, CA
Jan 2004-Jan 2006
Creative Director and co-owner of Pinto Bean, a junior apparel line, sold on web and in various boutiques throughout Southern California. Oversaw all aspects of
the brand: design, marketing, PR, trade shows and sales. Managed all independent creative contractors/vendors: website designer, screen printers, and graphic
designers. Pinto Bean was featured in Elle Girl magazine, Real Simple, Teen Magazine, YM, TV Guide Celebrity magazine issue and Seventeen Magazine and seen
on celebrities Jessica Alba, Kelly Osbourne, Ashley Olsen, Mandy Moore and Eva Mendes.
FORD Models, Inc.
Agent, Womens Ford 2 and Plus Divisions
Los Angeles, CA
Jan 2003-Dec 2003
Managed and grew national fashion and retail accounts by securing model bookings. Developed and cultivated relationships with new clients. Negotiated rates,
coordinated bookings, scouted new model talent and developed models. Created model portfolios to effectively market each models unique selling point.
Contributed to Ford team, collectively billing millions of dollars annually.
TEEN Magazine, Emap/Hearst Publishing
Photography Director
Los Angeles, CA
May 1997-Dec 2002
Concepted, produced and executed all photography images for this monthly national magazine. Responsible for hiring all photographers, casting all models, and
hiring freelance hair, makeup and prop styling teams. Managed Assistant Photo Editor and Art Assistant. Oversaw art department budget. Promoted four times
within five years.

PUBLICATIONS / AWARDS
ASME award for General Excellence: Wondertime Magazine | Disney Publishing Worldwide 2007.
Featured/interviewed in Photo District News magazine; Sep2007 issue, Sense of Wonder, for my work as Senior Photography Editor of Wondertime Magazine.
Contributing author (Reesas Rant sections) to Crystal Wrights Hair, Makeup & Fashion Styling Career Guide. In addition to being sold on Amazon.com and
in bookstores across the nation, the publication is also used as the official textbook for fashion styling courses at the following colleges:
The Fashion Institute of Technology (FIT) - New York, NY
Miami International University of Art and Design- Miami, Florida
The International Academy of Design- Orlando, Florida
George Brown University- Toronto, Canada

EDUCATION
Parsons The New School of Design, Digital Design Core Program, NYC
NYU-SCPS, School of Continuing Education and Professional Studies, Adobe Photoshop, In Design and Illustrator courses, NYC
Pierce College, Art History/Theatre Arts, Los Angeles, CA.

310.901.4335 | reesamallen@msn.com | New York, NY 10011 | www.reesamallen.com

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