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The occupy movement and the Arab Spring, and the role of the new social
media in facilitating both, do not inspire much hope; their failure, for Bauman,
lies in an inability to articulate any serious alternative vision (p. 62). Meanwhile, liberalism in Europe is excoriated for its moral panic over immigration
and its inability to adjust to more diverse societies, whilst fears stemming from
the enfeeblement of the nation-state in the face of globalization is wrongly
displaced onto immigrants, although this is not in any way linked by Bauman
with the endemic racism of Europe and its imperial past.
Dystopian novels, from Orwells 1984 (2013) to Houellebecqs The Possibility of an Island (2006) come in for much praise. It is no surprise, and in keeping
with my interpretation of Bauman as something of a latter-day Adorno, that he
turns to Adornos thoughts from Minima Moralia for some guidance, citing his
pessimistic conclusion that for the intellectual, inviolable isolation is now the
only way of showing some measure of solidarity . . . the detached observer is as
much entangled as the active participant; the only advantage of the former is
insight into his entanglement, and the infinitesimal freedom that lies in knowledge as such (p. 47).
Bauman, though, still sees some hope that a Europe that is becoming a
mosaic of diasporas or a collection of overlapping and intersecting ethnic
archipelagos (p. 191) will find a way of peaceful co-habitation both within
itself and with its neighbours, as long as there is no policy of forceful assimilation. The faint optimism notwithstanding, the overall tone of the conversations seems distinctly pessimistic, echoing the post-war Frankfurt Schools
gloomy mood. Bauman would have been even more pessimistic if he had
acknowledged the growing moral panics over Islam and Muslims in Europe
and the USA, which make the prospect of any overall increase in inter-ethnic
conviviality (a term he uses in Richness, having borrowed it from Ivan Illich)
even more problematic. Interestingly, the hopes surrounding the survival of
Scandinavian-style social democracy and the resurgence of the left in Latin
America which Bauman had expressed in Consuming Life (2007: 142143)
seem to have been abandoned.
Anyone wanting an easy to read digest of Baumans current thinking could
certainly read Moral Blindness, although I would suggest that Consuming Life
and Does Ethics Have a Chance in a World of Consumers? have much more to
offer by way of rigorous argument and detailed analysis. Moral Blindness adds
little that is new, but has the merit of readability and Baumans usual sparkling
prose.
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Colin Crouch (2011, 2013), to mention only one amongst a host of authors who
have written about these urgent questions.
The book is divided into three parts. The first, entitled Crisis of the State,
has one key idea (explored many times previously), which is filled out with
much padding here: that intensified globalization and the freeing of capital to
roam the planet, seeking profit wherever it sees opportunities, has led to a
disconnect between power and politics. The former is now in the hands of
financial capital, while politics remains ineffectively rooted in nation-states
that have lost almost all semblance of sovereignty when faced with extraterritorial and fleet-footed corporations and wealthy elites. In this respect,
Bauman falls into the fatalistic hyperglobalist tendency that Andrew Gamble
criticizes in his Politics and Fate (2000).
The second part, entitled Crisis of Modernity, reprises much old ground on
the debate around postmodernity and postmodernism. Those who do not
already know why Bauman moved on from a postmodern perspective to one
that privileges the metaphor of liquid modernity, will at least learn what
Bauman has explained in interviews, which they may not have read (Bauman
and Tester, 2001: 9698; Bauman, 2004: 1719); especially, that he was dismayed by commentators and critics who assumed that for him postmodernity
meant the end of modernity, when in fact for Bauman postmodernity was a
phase within modernity, but which signalled a phase in which the illusions of
modernity, stemming from the Enlightenment belief in endless progress and
betterment of the human condition, were finally laid bare for what they had
always been: illusions. Especially, total, all-embracing projects have had their
day; instead, the modern spirit is now following Karl Poppers recommendation to render progress piecemeal, taking one thing at a time and, as far as
the distant bridges are concerned, not worrying about crossing them until they
have been reached (p. 60).
The final section, Democracy in Crisis, repeats much from the earlier
parts of the book on the loss of sovereignty by nation-states, and Bauman
adds to that analysis distinctly well-worn ideas on glocalization, with local
territories left to deal with problems that are globally generated and require
solutions at a global level (pp. 124ff). Baumans empathy with Generation
Y, a term borrowed from an article by Brafman in Le Monde of 19 May
2013, is much in evidence. He reproduces her argument about the predicaments of a generation that has never known a time before the Internet and
lives a life of short-term projects and endemic insecurity as one section of an
ever-enlarging precariat that has even begun to engulf growing sections of
the middle class (pp. 135139). The same argument, in almost identical
wording is also in Moral Blindness (pp. 152156), this kind of verbatim repetition being an unfortunate tendency in Baumans later writings.2 What economic analysis there is, relies heavily on Streecks Buying Time (2014), and
this is no surprise: while Bauman and Bordoni fail to mention this, Streeeck
was a student at Frankfurt University, attended Adornos lectures, and
retains from him, by his own admission, an intuitive refusal to believe that
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crises will always turn out well in the end an intuition that I certainly think
I can find in Adorno too (Streeck, 2014: vii).
Many paragraphs in the concluding pages of State of Crisis, written by
Bauman, are reproduced from Moral Blindness, only serving to add to the
sense of a weary book full of material and ideas from previous books
(compare Moral Blindness, pp. 148151 with State of Crisis, pp. 151153).
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naturally more talented than the rest of the population (p. 77). This comes as
something of a surprise, because earlier in the book and this sets up another
tension in his argument he says that we believe and We have been trained
and drilled to believe that . . . Abilities . . . are unequally distributed by their
nature; some people are thereby predisposed to achieve what others could
never attain however hard they tried (pp. 7071). This belief prompts us to
reconcile ourselves to the eerie, uncannily swelling inequality . . . by alleviating
the pain of surrender and resignation to failure, while stretching the odds
against dissent (p. 70). The tensions and self-contradictions in the analysis are
somewhat perplexing, to say the least.
It is no surprise to learn that another reason cited for the perpetuation of
the current systems of injustice is the consumerism that has in his view completely overwhelmed contemporary Western societies. And the ideology of
consumerism is underpinned by another, which exalts economic growth as the
overriding goal of productive activity. From the many passages in the book on
the way consumption has taken over the lives of Westerners I will cite only
two. We are all consumers now, consumers by right and duty. The day after the
9/11 outrage, George W. Bush, calling on Americans to get over the trauma and
go back to normal, found no better precept than to go back shopping
(p. 59). (Incidentally, Bauman gets the date of Bushs extraordinary injunction
wrong: he actually said those words in 20063). From cradle to coffin, Bauman
continues, we are trained and drilled, to treat shops as pharmacies filled with
drugs to cure or at least mitigate all the illnesses and afflictions of our lives . . .
Fullness of consumer enjoyment means fullness of life. I shop therefore I am.
To shop or not to shop is no longer the question (p. 60). Shopping, then, numbs
sensibilities to such an extent, presumably, that feelings of outrage at presentday inequalities are assuaged by the purchase of more and more commodities.
Consumption takes over our psyches to the extent that they set standards for
both entering into and exiting love affairs; but electronic gadgets such as
mobile phones and the kind of relationships they lead to are not in the last
account . . . about love; products of consumer technology catch their clients
with the bait of . . . narcissism. They promise to reflect well on us (p. 51).
And those who are too poor to consume, the failed and flawed consumers, internalize an ideology in which they accept responsibility for their own
failure; lacking the talent, industry, persistence to be successful, they tend to
agree with the public verdict and blame themselves at the cost of their
self-esteem and self-confidence (p. 55). So this, then, is another reason for the
lack of dissent, that the ideology of blaming the victim has been internalized by
the victims of consumerism. Bauman does not provide any evidence that this
is indeed how all failed consumers see themselves; the reader is simply
invited to consume Baumans views.
The urban disorders of 2011 in English cities provide more grist to
Baumans mill. For him, those who took part were merely failed consumers
taking the opportunity to grab consumer goods that they could not afford, but
wanted desperately because of an internalization of the dominant ideology of
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analysis and what the reader is left with is a surprisingly unconvincing book
written for the already converted, which rather undermines the probable
intention of writing a short, punchy and compelling analysis for a wider public
puzzled by the current and burgeoning inequality.
And on the evidence of these three volumes, it seems that Baumans hopes
for progressive social and political transformation have now drowned in an
overwhelming Adorno-esque pessimism. He is certainly not alone in feeling
despondent about the future and one does not need to be in any way influenced by Adorno to feel that way; it is just that in Baumans case, his critique
of contemporary popular culture and his analysis of a total reification in which
social relations become nothing but relations between commodities is such
that to see him as a latter-day Adorno is far from fanciful.
Visiting Professor of Sociology, City University, London
Notes
1 Zygmunt Bauman: A Critical Introduction (London: Bloomsbury Academic, in preparation).
2 Bauman has also been involved in a controversy over his alleged plagiarism of Wikipedia: see
Jump (2014).
3 See George W. Bush (2006), Press Conference, 20 December, cited in Smart (2010: 148, 229).
4 See, for example, Jarvis (1998: 5255).
References
Bauman, Z., (1989), Modernity and the Holocaust, Cambridge: Polity Press.
Bauman, Z., (1998), In Search of Politics, Cambridge: Polity Press.
Bauman, Z., (2000), Liquid Modernity, Cambridge: Polity Press.
Bauman, Z., (2003), Liquid Love, Cambridge: Polity Press.
Bauman, Z., (2004), Liquid Sociality, in Gane, N. (ed.), The Future of Social Theory, London:
Continuum.
Bauman, Z., (2007), Consuming Life, Cambridge: Polity Press.
Bauman, Z., (2008), Does Ethics Have a Chance in a World of Consumers?, Cambridge: Polity
Press.
Bauman, Z. and Tester, K., (2001), Conversations with Zygmunt Bauman, Cambridge: Polity Press.
Briggs, D. (ed.), (2012), The English Riots of 2011, Hook, Hampshire: Waterside Press.
Bush, G.W., (2006), Press Conference, 20 December, available at: http://www.whitehouse.gov/
news/releases/2006/12/20061220-8.html (accessed 7 by Smart, B., on 7 November 2008: see
Smart, B., (2010) below).
Crouch, C., (2011), The Strange Non-Death of Neoliberalism, Cambridge: Polity Press.
Crouch, C., (2013), Making Capitalism Fit for Society, Cambridge: Polity Press.
Dorling, D., (2011), Injustice, Bristol: Policy Press.
Gamble, A., (2000), Politics and Fate, Cambridge: Polity Press.
Houellebecq, M., (2006), The Possibility of an Island, London: Phoenix.
Jarvis, S., (1998), Adorno, Cambridge: Polity Press.
Jump, P., (2014), Zygmunt Bauman rebuffs plagiarism accusation, Times Higher Education, 3
April.
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