Business Plan

BBA FINAL PROJECT

Final Project Business Plan

1. General Guidelines
Business plans are business communications rather than an academic paper. The purpose of such
communications is to provide the basis for business decisions. The reward here is for being
concise and precise. This is not the place to show all that you have learned in your degree
program. Use what you have learned to choose the most critical information to include. The
more clearly the business plan can be written, the more effective they will be.
In general, business plans are used to acquire capital and to guide the operation. A business plan
includes a clear statement of the nature of a business venture, the business opportunity, the steps
to be taken to capitalize on the opportunity, and the financial requirements. Research in this
option is primarily in quantifying the opportunity and the competitive situation. When used to
acquire capital, the business plan must create a clear, coherent, persuasive argument on behalf of
the business. When used to guide the operation, the plan must also be clear and coherent as it
provides specific guidance for the business.
The Business Plan format provides an opportunity for students to develop an actual, workable
business plan for a new business or existing company.

2. Guidelines for the Project

A business plan does require research. At a minimum, marketing research is needed in order to
quantify the opportunity which will include determining the total demand, the unmet demand, how
competitors are or could satisfy this demand, how your offering is to be distinctive in this market,
and your reasonable sales projections at your proposed selling prices.
Marketing research for an existing product in a new market involves an analysis of demographics
and customer profiles in markets where the product is currently being sold successfully, and the
comparison of such demographics and customer profiles to those of the proposed new market. The
proposal should cite the specific sources from which such data are obtainable.
One of the most common problems with students business plans is the lack of connection between
the market demand and the financial statements. There often is little or no foundation for the
projected revenue figures cited, including initial sales and sales growth. Make sure this connection
is crystal clear since failure to accomplish this task will result in a project that is unsatisfactory.

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3. Document Style Guide:
Your document should be typed, double-spaced on standard-sized paper (8.5" x 11") with 1"
margins on all sides. You should use a clear font that is highly readable. APA recommends using 12
pt. Times New Roman font. Secondly, all the figures, tables, must be properly labeled like Figure 1,
Figure 2, Figure 3, Table 1, Table 2, Table 3, with the source citation if taken from secondary source
and references (references would be at the end of the document).

4. Content and Organization of the Business Plan Project

Title Page
The title page is not numbered. A typical specimen for Cover page and Title page is included in
Appendix.
Acknowledgement
You can acknowledge personalities and entities

Project Submission Approval Sheet

The format is attached in Appendix

Certificate of Project Submission

The format of document is included in Appendix.

Declaration of Originality
The format of document is included in Appendix.

Cover Page
The Cover page is not numbered. A typical specimen for Cover page is included in Appendix.
Table of Contents
This table is numbered with lower case Roman numerals. Table of content should be self-generated.
Executive Summary
The purpose of an Executive Summary is to write a brief description of your plan that allows the
reader to gain the essence of the entire plan in less than two pages. It is intended to give a busy
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executive the key information and lead the reader to the sections that will answer the executives
primary questions. It is not an introduction to the plan, as you may have written in typical papers.
This Executive Summary, although positioned first in the project, should actually be written last. In
this way, you know what you are summarizing. Writing it earlier will cause it to tend towards a
traditional introduction.
This section begins the numbering of pages, beginning with 1.
The Business Plan Project
The Business Plan must include the following topics. Various Business Plans organize this
information in different orders but this content must be included. Choose an outline, which
effectively builds the argument that this project is viable and has an acceptable risk.
Introduction
Introduction to market opportunity
The Company

Company Description (proposed new organization)

Type of Business and Legal Structure, e.g., Partnership, sole proprietorship
Vision and Mission statements
Core Values
Business Model
Business Goals
Relevant certifications and legal licenses

Management and Ownership

Board of directors and Rationale for Members
Management staff structure
Key managers
Future Additions to the Current Management Team

Strategic Plan

External Assessment/Environmental Scanning

Significant factors in the macro environment
PEST Analysis
PEST Impact Matrix
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External Factors Evaluation Matrix

Clear statement of the opportunities and threats

Industry Overview and Analysis

The history of the industry
Size of the Industry
The trend-Where the industry is expected to be in 5 years
The key players in the industry
Porters 5 Industry forces Analysis
Porters Forces Impact Matrix
Competition strengths and weaknesses
Competitive Profile Matrix

Internal Plan
Clear Statements of Strengths and Weakness
SMART Business Objectives for 5 years
Porters Generic Strategies

Marketing Plan

Consumer Research and Marketing Strategy

SMART Marketing Objectives
Consumer Audit Qualitative & Quantitative approaches to data collection, analysis,
and presentation. A complete research plan, with methods to be employed for data
collection, sample considerations, and data analysis must be presented.
Identification & formation of market segments demographic, behavioural, and
psychographic profile of prospective users
Evaluation of market segments
Selection of Target Market(s) the target market strategy
Anticipated total Demand of the segment
Business Sales expected in 5 years
Brand Positioning Points of Party and Points of Differences
Marketing Objectives (to be achieved through marketing mix strategies)
o Product Strategy
Product Line and SKUs
Characteristics, functions, features, benefits of products
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Packaging
Warranty and Guarantee
Product related legal licenses and certifications
o Pricing Strategy
Cost Structure
Pricing Strategy (skimming, penetration, prestige)
o Promotions Strategy
Promotions Mix (Advertising, Sales Promotions, PR, Social Media etc.)
Media Planning
Media Costs
Operational Plan Products/Services

Supply Chain, Production, Distribution

SMART Supply Chain, Production. Distribution Objectives
Complete Supply Chain and Logistics Design
Procurement and purchasing
Supplier evaluation and policies
Production and Service operations Process
Production plan (For Manufacturing)
o Manufacturing Process
o Physical Plant
o Machinery and Equipment
o Location and Physical facility layout
Demographics of location vs. target markets
Leasing, Renting, Ownership
Labor needs and supply
Wage rates
Environmental concerns
Physical facility size requirement
Worker disability law compliance
Ergonomic Issues
Layout plan with dimensions

Services Operational plan (For Services)

o Services Delivery blueprint

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o Physical facility layout for Service Delivery

Demographics of location vs. target markets
Leasing, Renting, Ownership
Labor needs and supply
Wage rates
Environmental concerns
Physical facility size requirement
Worker disability law compliance
Ergonomic Issues
Layout plan with dimensions
Storage and Warehousing
Packaging and Unitization
Transportation and distribution across channels of distribution
Customer Service policies and procedures
Inventory Management and control
Quality Objectives and Policies
Processes Performance Measurement

Human Resources Plan

SMART Human Resources Plan Objectives
A brief organizational chart of the business
Employee Recruitment and Selection
Who does what, with a brief job description of each position
The essential skills required for each position
Information on your employee training program (If applicable)
Any other relevant information related to personnel (e.g. gaps in your team, training
budget)
Compensation and benefits

Legal Requirements
Relevant certifications and legal licenses
Product specific certifications and licenses

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Financial plan

Financial Analysis
SMART Financial Objectives
Funds required and their uses and Capital Structure
Funding requirements over the next three years and Sources of Funding
Break Even Analysis
Pay Back
Discounted Pay Back
Internal Rate of Return
Modified Internal rate of return
NPV
Profitability Index
Financial statements for first 3 years (Projected)
Income statements
Balance sheets
Cash flow statements

Conclusions and Recommendations

Conclude whether or not it is a viable business venture ( or a viable
business/strategic path for the client company based on Financial Analyses
Explain why the student should or should not pursue the business venture at this
time (or why or why not the client business should pursue the path under
investigation)

References
This section continues with the numbering of pages. Only sources of information that
have actually been cited in the project are included here.

Appendices
The appendices continued with the numbering of pages from the previous section. The
actual titling of the appendices receives letter designations, rather than numbers.
Therefore, you would have Appendix A, Appendix B, not Appendix 1, or Appendix 2.
This section includes information that is too detailed to be included in its entirety in the
body of the project. This would include raw data, sample questionnaires, and detailed
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computations. This section would also include information that is referred to but is not
essential to the project, such as relevant policies, laws, forms, pamphlets, sample letters
sent to organizations and subjects, or subject consent forms.

Appendix
Title Page
Business Plan Project Fall 2014

Project Title

Supervised By:
Project Supervisor: Name

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Submitted by:
Name 1, Roll No.
Name 2, Roll No.
Name 3, Roll no.
Name 4, Roll no.
Name5, Roll no.

GIFT BUSINESS SCHOOL

GIFT UNIVERSITY, GUJRANWALA
FINAL PROJECT
Cover Page
TITLE OF PROJECT REPORT
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A PROJECT REPORT
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Submitted by

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NAME OF THE CANDIDATE(S)
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in partial fulfillment for the award of the degree
of
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NAME OF THE DEGREE
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IN

BRANCH OF STUDY
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NAME OF THE UNIVERSITY
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GIFT UNIVERSITY: GUJRANWALA

<Font Size 16><1.5 line spacing>

MONTH & YEAR
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Project Submission Approval Sheet

Title of Project:
Name of Students:
Name 1, Roll no.
Name 2, Roll no.
Name 3, Roll no.
Name 4, Roll no.
Name5, Roll no.
Program and Semester: BBA, FALL 2011

Approved by:
Project Supervisor: Name
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Examiner: Name

Examiner: Name

Examiner: Name

Project Director: Name

GIFT BUSINESS SCHOOL

GIFT UNIVERSITY GUJRANWALA

Certificate of Project Submission

It is certified that BBA final project titled ______________________________________ has

been prepared by students, Name1, Roll no. ,Name2, Roll No., Name3, Roll no., Name4,
Roll no.

Name4, Roll no. has been approved for submission.

Project Supervisor:
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Project Director:

Declaration of Originality

We Name1, Roll no. ,Name2, Roll No. , Name3, Roll no., Name4, Roll no., Name4,
Roll no. hereby declare that the project titled project title has been submitted by us in the
fulfillment of the requirements for the degree of BBA. This project is carried at GIFT University,
Gujranwala Campus. We consciously declare that this project does not necessarily represent the
position of GIFT University. We consciously declare that this project is solely our effort and
original. If it is found to be a plagiarized work as a whole at any stage, even after the award of a
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degree, the work will be cancelled and the degree will be revoked. We also declare that
confidentiality of the project contents including documents, data, which we have obtained to
prepare and complete this project concerning to the client will be ensured.
Name1
_____________________________________
Name2
_____________________________________
Name3
_____________________________________
Name4
_____________________________________
Name5
_____________________________________
Date: _________________________

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