UNIVERSITY OF DHAKA

DEPARTMENT OF INTERNATIONAL BUSINESS

COURSE CODE : EIB 522

COURSE NAME: ORGANIZATIONAL BEHAVIOR

CASE REPORT
ON

BOUNDARYLESS ORGANIZATIONS
PREPARED BY
SALEH RAFIQ CHOUDHURY

801310016

FOISAL AHMED SIDDIQUE

801311056

TANVIR ELAHI

801311059

A.K.M. ASRAFUL AMIN

801311088

SUBMITTED TO
Md. Rashedur Rahman
DATE OF SUBMISSION
AUGUST 06, 2015

CASE 04 : BOUNDARYLESS ORGANIZATIONS

Elevator Pitch :

This case is all about a boundaryless organization named Newskool

Grooves in the music industry. This companys software is utilized by Disk jockeys and
musicians around the world. Founder and CEO, Gerd Finger is a man of vision and he always
wants to stay ahead. The company has a much decentralized culture having only 115
employees. They have achieved this by becoming a boundaryless organization which
eliminates the chain of command, has limitless span of control, and empowers teams. At
Newskool everyone wants to be the part of success. Though the company have some
problems to deal out but they are successful in the greater margin.

Question (1) Ans :

Some of the problems that may occur in a boundaryless

organizations are listed below:

Different sectors can move in different way which may not be related with the company
goal.

There is no obvious organizational culture so there is no hierarchy.

At point, the employees might have face ego problems.

Total cost of the company may arise high.

Lack of communication.

Advantages of boundaryless organizations:

Employees of the organizations feels important themselves for the organizations.

Employees can works outside of the office.

Geographical barriers can be eliminated.

Creativity can be at its best.

Client service may rise high.

Question (2) Ans :

Newskool have their branches in Germany, Kiev, Los Angles and

headquarter in Berlin. So the employees are diverse in values, personality and religion. Some
cultural issue also may rise in the workplace. Kiev branches employees like to follow strong
leadership while LA branches employees like to work around them. Employees may have some

problem in working together or making a decisions. As the employees of Kiev likes to follow
strong leadership and well defined work place. On the other hand, the employees of LA branch
likes to work their own.
Looking at the conflicts in Newskool, like the difficulties in decision-making and employees
fighting to do what they perceive is better compare to the others. It takes time for the company
to come with one decision as all of the employees can participate in decision making. Another
conflict will be inefficiency. Yes, different people must perform different tasks in their
organization, but Newskool is boundaryless. When Gerd, the founder and the CEO does not
satisfy, he asks his employees to redo the work tasks. It will cause a waste in resources as Gerd
perceive something differently from his diverse employees.

Question (3) Ans :

Based on motivations and personality, Types of people are likely to be

satisfied are competent, anxious, empowered and open people. People who possess selfefficiency believe that they are capable in behaving in a way that produce that outcome they
want. In Newskool Groovers, their employees are participates in decision making and
innovation, creative and competent people. Employees often like the freedom that boundaryless
work offers them, particularly with virtual teams and more flexible work plans, arrangements,
and schedules. Due to that, employee in company satisfied with the area of the company.
Characteristic employees in company are likely competent and strong team skills.
Based on job characteristics theory, to ensure employee satisfaction in all area in Newskool
Groovers are by creating and maintaining a common task and group climate to focus groups
and teams on the tasks at hand and on overall strategies, focus is on how to move ideas,
information, talent, and decisions where they are most necessary, increase individual skill to
do a task, hence he or she is encouraged to do it, regardless of title or position, jobs are rewarded
on the basis of doing the jobs, not for accomplishing the necessary work. Thus, personal
accountability for the work is discouraged at the expense of accountability for the job.

Question (4) Ans :

In those types of organizations, people with performance simulation

test, negotiation skills, ability to work in unstructured job are needed. This types of human
resource practices are needed in boundaryless organizations.

Organization can do for their human resources practices more best based using are work
samples in organization. Emotional Stability is a second one for hiring people the Company
wants a personality dimension that describes someone who is responsible, dependable,
persistent, and organized. Third is a confidence the employee has a good confidence level.
From Big Five traits, the suitable use for selection are openness and conscientiousness. In
openness the supervisor can increased learning, more creative, and more flexible. It can affect
their training performance, enhanced leadership and more adaptable to change. The second is
conscientiousness relevant is greater effort and persistence; more drive and discipline, and
better organized and planning. The effects are it cans higher performance, enhanced leadership,
and greater longevity.

Question (5) Ans :

In a boundaryless organization like Newskool, performance

measuring procedure may not be the same for the all branches in different country.
In Kiev, Ukraine office, it is filled with outstanding programmers who dont require the very
high rates of compensation. So the criteria of performance that need to evaluate in this office
is about the behavior of employees.
In Los Angeles, U.S office that based on marketing effort, it is more suitable to apply the
individual task outcomes criteria because the management should evaluate an employees task
on outcomes.
In German office, the team excels at design and production tasks. The most suitable criteria
that can be used to appraise the performance of this office is also behavior plus individual task
outcomes together with the trait.

Question (6) Ans :

To establish a socialization program that will maximize employee

creativity and independence, company can analyze and thinks some attractive activities among
the employees. The manager himself could not bring out great ideas without having
brainstorming process with all Gerd Fingers proactive and good employees. So by involving
the employees could increase the great idea in order to reach an ideal decision at the end.
Some of the offices in Newskool Grooves required a lot of creativity effort, so it makes easy
for each office to come with different type of socialization program due to its different

specialization, for example may be in Los Angeles office, they are required more creativity to
handle the great way for marketing the product compare to the Keiv offices that required more
independence to carry out the duties as the programmers, so at the end we could see different
type of activity will be established according to these different offices.

Elevator Pitch : Saleh Rafiq Choudhury (801310016)

Question 1 & 2 : A.K.M. Asraful Amin (801311088)
Question 3 & 4 : Foisal Ahmed Siddique (801311056)
Question 5 & 6 : Tanvir Elahi (801311059)