5.

1 Research Methodology
REDMEN & MORY defines, Research as a systematized effort to gain now knowledge.
It is a careful investigation for search of new facts in any branch of knowledge. The purpose
of research methodology section is to describe the procedure for conduction the study. It
includes research design, sample size, data collection and procedure of analysis of research
instrument.
Research always starts with a question or a problem. Its purpose is to find answers to
questions through the application of the scientific method. It is a systematic and Intensive
study directed towards a more complete knowledge of the subject studied.

RESEARCH DESIGN :
Acc. to Kerlinger, Research design is the plan structure & strategy of investigation
conceived so as to obtain answers to research questions and to control variance.
Acc. to Green and Tull, A research design is the specification of methods and procedures
for acquiring the information needed. It is the overall operational pattern or framework of the
project that stipulates what information is to be collected from which sources by what
procedures.
Its found that research design is purely and simply the framework for a study that guides the
collection and analysis of required data.
Research design is broadly classified into
Exploratory research design
Descriptive research design
Casual research design
This research is a Exploratory research . The major purpose of this research is description
of state of affairs as it exists at present.

5.2 DATA COLLECTION

Primary data :
To collect primary data from investors Questionnaires were used. Questionnaire was
prepared very carefully so that it may prove to be effective in collecting the right information
which fulfills my study

Tools for collecting primary data:

(A) QUESTIONNAIRE METHOD
The major motive of taking this method was that it covers large population at a time. One
can have direct contact with the respondents. The questionnaire was distributed to the
retailers taking sample size 50.

Secondary data
Secondary data is the data which is already collected by someone and complied for different
purposes which are used in research for this study. It includes:Internet
Magazine
Newspaper
METHOD OF DATA COLLECTION:
Information was collected by personally contacting retailers through interviews.

5.3 Sample design:

The way of selecting a sample is popularly known as sample design is a definite plan
determined before any are actually collected for obtaining a sample from a given
population. A brief mention of the important sample design is as follows.

Deliberate sampling:

Deliberate sampling is also known as purposive or non-probability sampling. This

sampling method involves deliberate selection of particular units of the universe for
constituting a sample which represent universe.

Simple random sampling:

This type of sampling is also known as chance sampling or probability sampling
where each and every item in the population has an equal chance of inclusion in the
sample and each one of the possible samples, in case of finite universe, has the same
probability of being selected.

Systematic sampling:

In some instance the most practical way of sampling is to every 15 th name on a list,
every 10th house on one side of a street and so on.

Stratified sampling:

In this technique, the population is stratified into number of non-overpopulation sub

population or strata and sample item are selected from each stratum.

Cluster sampling:
Cluster sampling involves grouping the population and then selecting the group of
cluster rather than individual elements for inclusion in the sample.