Erwin & Muir : Political Campaign Consulting http://www.erwinandmuir.com/services.

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CAMPAIGN CONSULTING | PUBLIC AFFAIRS CONSULTING

GE N E R AL C ON S U LT IN G FOR C AMPAIGN S

When you hire Erwin and Muir you will work directly with two
PAS T C AMPAIGN S
consultants who have a combined 25 years of experience, not
passed off to a firm’s associate. You’ll be assured that we write John Garamendi for Congress
and design the mail, create and manage the field program, and California Congressional District 10
serve as media spokespersons. We put our experience to work for
you. As your campaign consultants, we will create a winning
Tom McInerney for Town Council
strategy and help you implement it. Your winning strategy will
Town of San Anselmo
include among many components:

Creative, effective direct mail and other media Kurt Brinkman for City Council
A numbers-driven field plan City of Emeryville
Earned and paid media programs
A campaign schedule that will keep you on message and on
Sean Elsbernd for Supervisor
strategy
San Francisco District 7
GR AS S R OOT S ORGAN IZIN G

We excel at grassroots mobilizing for candidate, ballot initiative, Rachel Norton for Board of Education
charter amendment qualification, GOTV (get-out-the-vote), and
vote-by-mail campaigns. We know how to harness the energy that Keith Bohr for City Council
surrounds a candidate or issue and move it in the right direction Huntington Beach
with a message to inspire action, solid planning, structure,
persistence, attention to detail, and an understanding of the latest
Alliance for a Better Minnesota In Support of
information technology.
Al Franken for Senate, Direct Mail
Our record includes the success of Oakland’s Measure X (Strong
Mayor Charter Amendment, 1998), San Francisco’s Prop R in Yes on Measure H
2002, and Prop M in 2003, and 2008 Measure H in Alameda (a City of Alameda Parcel Tax
parcel tax needing a 2/3 vote). We managed the highest-yield
vote-by-mail campaigns in San Francisco, and we have never
failed to meet a goal for petition qualification or vote-by-mail return Rachel Storch for State Representative
rate. Missouri, 2004 & 2008 Direct Mail

DIR E C T MAIL

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Erwin & Muir : Political Campaign Consulting http://www.erwinandmuir.com/services.html

Erwin and Muir creates direct mail pieces that are specific to the
candidate or issue at hand, and places an emphasis on strong, Jody London for Board of Education, Oakland
quality images that grab readers’ attention and convey the
message quickly and clearly. Noreen Evans for California State Assembly
2004,
A campaign has about two seconds to grab a voter’s attention.
AD 7 Campaign Manager
That’s why we work to produce unique, creative, eye-catching mail
that provides voters with the information they need to make an
informed choice on Election Day. Proposition M, San Francisco 2003
Citywide Ballot Qualification &
Each candidate or issue is different. We don’t produce cookie- Vote-by-mail Campaign Manager
cutter mail or recycle old pieces. We work with the entire campaign
team to determine the message and deliver it in a compelling and
Mark Leno for Assembly 2002, CA AD13
effective way. If the voter only reads a headline, the message is
Field Consultant and Campaign Manager
clear. If he or she would like more information, it’s at his or her
fingertips.
Re-Elect Jerry Brown for Mayor 2002, Oakland
We have written and produced direct mail for candidates and Campaign Manager
clients locally and nationwide, including incumbents and first-time
candidates. Our portfolio includes direct mail and vote-by-mail
pieces on behalf of candidates for president, senate, congress, Jerry Brown for Mayor 1998
assembly, supervisor and city council. We have also produced Oakland Field Director
direct mail for public affairs clients to help build community support
for specific issues. Re-Elect Henry Chang, Oakland City Council 2000
Campaign Manager

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