Respected madam,
I am Mukesh Dhurve MFM 2nd semester student of NIFT
Gandhinagar. You are the mentor, I am working under you. First of all I want to
tell about company brief introduction of Arvind Textile Limited. Its mainly
textile industry as well as sample unit department and after that all process is
done by the department. (I will explain step wise process after intro) then they
start bulk production. They have owned manufacturing factory and units in the
different place. There are the main bulk products cities are Ahmedabad, Indore,
vapi etc. They have international, domestic and local brands like international
brand is splash then under the domestic brand are max, buffalo, spunk, rig
Anthony, lee copper youth, champion and local brand is mufti also. After that
bulk production is done. Finally they sale (export) them their buyers such as
splash, reliance, LOC boys, max, buffalo, PFRL (pantaloons fashion retail
limited), spunk, mufti etc.
I have allotted knits department for knits garment marketing as well as
merchandising and nowadays I am working under Saket anal sir he is
merchandiser of the knits garment division.
These are the following department and their process; this is smatter detail of
department whatever who had given me.
They have 31 machines (include of all machines interlock machine, sewing machine,
machine heat transfer machine, knife cutter m/c)
It works 30 workers in the sample unit.
They have a multiple embroidery machine.
There make pattern manual as well as computerised.
Merchant sent of sample request sheet to sample unit department then sample unit in
charge makes pattern according to customer requirement
Pattern makes by pattern master manually as well as computerising.
Like slim fit, regular fit its loose/large kinds of fit PPS (Pre-Production sample) etc.
Afterward approved by customer,
In case of correction of fit sample and PPS sample then pattern master changes in the
sample.
Then cutting the fabric from straight knife machine
Then cutting fabric goes to line in production mean (sewing process).
Afterward its goes to line out production mean (Complete the sewing process)
Then its goes to Finishing department and there check of product proper sewing/stich,
Proper button place in the garment and unwanted thread proper cut etc.
Afterward its goes for packing then dispatch the two-two garment of three different
Place.
Two garment samples go to customer (buyer)
Two garment samples go to GPT for (garment preproduction test)
Then two garment samples keep sampling department for any future issues related to
garment sample then use it, also they have proof.
PATTERN MAKING
FIT/PPS SAMPLE
CUTTING THE FABRIC
LINE IN
LINE OUT
FINISHING
PACKING
P
R
O
C
E
S
S
DISPATCH
FABRIC LIBRARY
Fabric library is a part of GDP (Product development department) and they store new fabric
sample as well as old fabric for future uses. It comes and store of fabric then fabric hanger is
made as per sample wise matching and colour, Encode no. also afterward they dispatch to
merchandiser.
This division especially for dying yarn and also fabric dying test
There are following test is become in knits dye lab such as yarn test, twill test,
TSD Lab
Most of fabric related tests over here
Physical tests
GSM of Fabric;
Rubbing Fastness or Crocking;
Pilling test;
Diameter and Width;
Tensile strength;
Tearing test;
Bursting test;
Light Fastness test
Course per inch;
Wales per inch;
Chemical Tests
YARN DEPARTMENT
BATCH PREPARATION
Finishing department
After washing and drying they will finish of the fabric as well as proper check the fabric like
as dust, oil spot clean.
Unwanted thread cut to the fabric.
After that sent to the inspection department
INSPECTION DEPARTMENT
By using a series of finishing machines correct width, softness & appearance are maintained
according to requirements.
Then sampling is done for several times to test GSM, Shrinkage & fastness properties.
Finally fabric is inspected & prepared for delivery.
BRANDS
ARVIND is among a few organizations worldwide, with a portfolio of brands that are as
distinctive and relevant across diverse consumers.
Brands are divided into two parts - owned and licensed
ARVIND entered the brand business very early through its JVs with VF Corp, USA for
selling Lee/Wrangler brands in India. It sells brands through exclusive brand outlets
(franchisee or own), multi branded outlets and key accounts. In brands business, it has three
categories: own/licensed/JVs.
.
Own Brands- Mainstream, Excalibur Gant & Flying Machine and Newport etc. It has
Brands across various customer segments but only few have been able to create
significant brand awareness
Licensed brands-ARVIND has exclusive license to sell global brands (Arrow, Izod,
lee, wrangler, US Polo) in India and few other countries License period is generally
for 15-20 years, with milestone attached to it. Going forward, companys strategy is to
bring more foreign brands in India than develop own brands to fill gap in its
portfolio.
Joint Venture Brands- Bridge to Luxury & Tommy Hilfiger
DIVISION
KNITS FABRIC
KNITTING - 5000 tons per annum
DYING - 1800 tons per annum
BASIC KNITS - single jersey, double jersey, pique, rib and interlock
EPECIALTY KNITS - yarn-dyed, auto stripers, jacquards and stretch fabric
FIBERS - cotton, excel, viscose, model, polyester etc.
EVOLUTION OF ARVIND
1931-1980 Arvind Mills limited promoted by kasturbhai, narottambhai and
chimanbhai lalbhai acquires leadership position in indian textile
1980-1971 changing the business focus from local to global, towards a high- quality
premium market, first indian company to enter denim becomes 3rd largest denim
producer in the world.
1993-1997 Launched first international brand arrow in India
Indias largest state of the art facility for shirting, gabardine and knits is set up santej
mill.
2005-2007 unique one stop shop service on a global scale, offering garment package
to brands
Ranks amongst the top 3 players in apparel brands and retail segment
2010-2011 the arvind store, best fabric, brands and bespoke styling and tailoring
solution under one roof
Arvind launches its first major Real Estate projects.
Arvind becomes one of India's largest producers of fire protection fabrics.
2012 Joint venture with PD Group, Germany, for manufacture of glass fabrics.
2014 Joint venture with PVH Corp for Calvin Klein Businesses in India.
Launches Formal suits with Goodhill Corporation Limited of Japan.
2014 Joint venture with OG Corp, Japan, for manufacture and sale of non-woven
fabrics, project being spearheaded by Dr. Kunal Shah.
2014 Forayed into the E-commerce segment with custom clothing brand 'Creyate'.
TEXTILE BUSINESS
ARVIND is the largest textile fabric player in the country, with an overall fabric capacity of
over 200m mtrs. It enjoys such brand equity in the textile fabric business that its products are
considered as a benchmark of quality in the industry.
ARVIND has continuously focused on research and development for innovating new
products, improving processes and cost reduction by which it has developed various methods
which make it possible to use types and quality of cotton to reduce cost without
compromising on quality. Company has two state-of-the-art fabric manufacturing facilities in
Naroda and Santej in Gujarat.
KNITS
The knits vertical has a fabric dyeing capacity of 5,000 tons per annum and yarn dyeing
capacity of 1,800 tons per annum.
It has the ability to process both tubular and open width fabrics and offers specialty finishes
like mercerization, singeing and various forms of brushing and peaching. Entire revenue is
derived from BTC.
This segment was in EBITDA loss till FY11 and has turned profitable with 8-10% EBITDA
margin, with improved focus from management.
GARMENTS
ARVIND has successfully established as a one-stop shop for apparel solutions catering to an
array of national and international clients with capacity of 7.2m pieces of jeans per annum in
bootms,
6m pieces per annum in formal and casual tops and 3.6m pieces per annum in knit tops.
Some of its clients include
Gap Inc., Patagonia, Tommy Hilfiger, Quicksilver, Brooks Brothers, Silver Jeans, Calvin
Klein, FCUK, Pull & Bear, Jack & Jones, Energie, Esprit, S.Oliver, Mexx, Sisley, Benetton
and Coin.
DENIMS
ARVIND was the first company to introduce denim fabric in India in 1986 and it has been
the market leader for the product ever since. Currently, it is one of the largest denim
producers in India and the world, with a capacity of ~108m mtrs.
Company is a preferred supplier of denim fabric to one of the most reputed denim brands in
the world like Miss Sixty, Diesel, Replay, Armani Exchange, Ann Taylor, Hugo Boss, Calvin
Klein, Polo Ralph, A & F, Jack & Jones, Levis, Lee, Wrangler, Gap, Zara, Esprit, H & M
and Quick Silver. In FY13, ARVND sold over 89m mtrs of denim fabric of which 40% was
exported and 60% was sold in the domestic markets.
Almost 70% of ARVNDs denim is exported (50% directly and balance 20% indirectly). All
products are designed and modelled on the basis of expert design inputs coming from
designers based in India, Japan, Italy and the US.
Denim is a capital intensive business and company manufactures ~18,000 different types of
denim for leading international and national brands. Denim can only be manufactured from
cotton (cannot mix with yarn) and thus more vulnerable to fluctuation in cotton prices. Over
the years, revenue contribution from denim in textile business declined from 65% in FY07 to
30% currently.
WOVEN FABRIC
ARVIND with a capacity of over 90m mtrs is the largest player of woven fabric in the
country. Company sells shirting and bottom weight fabrics (khakis) within womens
segment, contributing 60% and 40% of woven revenue respectively. With constant research,
innovation and an extensive team of designers it has been able to maintain a leading and a
trend setting position in the industry. In addition to cotton,
ARVND works with a variety of fibres including modal, tencel, excel, viscose, Bamberg,
Lycra, silk, linen, polyester and nylon. It has one of the best customer bases
it supplies to brands like banana republic, Brooks Brothers, Ann Taylor, Hugo Boss, Calvin
Klein, Polo Ralph, Eddie Bauer, Express, J Crew, Louis Phillip, Van Heusen, Arrow, Colour
Plus, Esprit, Paul Smith and Park Avenue.
Exports contribute 40% of woven segment revenue, with average order size of 20,000mtrs.
Price range for woven starts from INR130-300, It has ~1,000 dealers, 500 wholesalers and
1,000 retailers.
VOILES
An uncontested market leader in the manufacture of voiles, company continues to
manufacture the traditional fabric for both domestic and international markets. With a
production capacity of 36m mtrs per annum and market share of 40%,
its voiles are primarily used as blouse material and are sold in the domestic market through a
network of ~150 dealers, reaching over 5,000 retail outlets throughout India.
In this business, shades and colour palette is a vital driver and ARVND can boast of offering
one of the largest shade collections of the best quality in the industry.
High quality Swiss voiles are exported to Switzerland, Sri Lanka and countries in the Middle
East. Entire revenue is derived from BTC segment.
Textiles (INR37.2b,71%)
Denim
(INR 15.4,29%)
Woven
(INR 14.3b,27%)
Garment
(INR 5b,10%)
Others
(INR 2.4b,5%)
Real Estate
(INR1.5b,3%)
ORGANIZATION PROFILE
ARVIND
TEXTILES
FABRICS(DE
NIM,WOVEN
,VOILES,KNI
TS)
SUBSIDIARIES
JOINT VENTURES
ARVIND RETAIL
(100%
SUBSIDIARY)
GARMENTS
(100%
EXPORTS)
ARVIND LIFESTYLE
BRANDS (100%
SUBSIDIARY)
ARVIND PRODUCTS
(53.9%SUBSIDIARY)
ARVUND
ENGINEERING
(98.8%SUBSIDIARY)
ARVIND MURJANI
BRANDS (ARVIND'S
STAKE 50%)