A
B
C
D
Brand extensions.
Cost reductions.
Line extensions.
Positioning or repositioning of new products.
Idea generation.
Idea screening.
Concept development and testing.
Product development.
Competitors.
Government.
Internal sources.
Customers.
Product image.
Product idea.
Product form.
Product concept.
Packaging strategy.
Dealer strategy.
Target market strategy or description.
Advertising strategy.
Store-based testing.
Producer sponsored testing.
Virtual reality test marketing.
Focal test marketing.
decline
introduction
maturity
product development
fashion
style
theme
fad
Introduction.
Maturity.
Decline.
Growth
A
B
C
D
Maturity.
Growth.
Decline.
Introduction.
Introduction.
Maturity.
Growth.
Decline.
Maturity.
Introduction.
Growth.
Saturation.
regional
geographical
demographic
adaptive
27. The direct exchange of goods, with no money and
no third party involved, is called a(n) _____.
barter
compensation deal
buyback agreement
offset
trade
28. When PepsiCo sells its cola syrup to Russia for
rubles and agrees to buy Russian vodka at a certain
rate for sale in Canada, this is called _____.
barter
compensation deal
buyback agreement
offset
trade
29. _____ occurs when a company sells a product or
service at two or more prices that do not reflect a
proportional difference in costs.
Price differentiation
Price discrimination
Psychological pricing
Geographical pricing
Non-proportional pricing
30. Coca-Cola carries a different price depending on
whether it is purchased in a fine restaurant, fast-food
restaurant, or a vending machine. This is called _____
pricing.
channel
image
location
customer-segment
product-form
31. The first step in setting pricing policy is:
determining demand
estimating cost
selecting the pricing objective
selecting a pricing method
analyzing competitor's costs
French
sealed-bid
Yahoo! or eBay
survival
maximum market share
maximum profit share
market penetration
market skimming
barter
compensation deal
buyback arrangement
offset
trade
39. One method of increasing prices is using _____,
where the company maintains its price but removes
or prices separately one or more elements that were
part of the former offer.
escalator clauses
delayed quotation pricing
demand pricing
unbundling
unitary pricing
40. In _____ pricing the company does not set a final
price until the product is finished and delivered.
anticipatory
delayed quotation
time-delayed
set-point
guerilla
41. A market leader can respond directly to a
competitor's aggressive price-cutting strategies by :.
maintaining price and adding value
cutting costs
changing the packaging
using a different distribution channel
going out of business
42. When the local museum charges different
customer groups different prices for admission, this is
known as:
product form pricing
image pricing
customer-segment pricing
location pricing
time pricing