B1

Books
1.

Principles of Insurance Publisher : Insurance institute of India

Universal Insurance Building, Sir Pherozshah Mehta Road, Mumbai
01,/2007

2.

Insurance Business Environment : Publisher : Insurance institute of

India Universal Insurance Building, Sir Pherozshah Mehta Road,
Mumbai 01,/2007

3.

Practice of Life Assurance : Publisher : Insurance institute of India

Universal Insurance Building, Sir Pherozshah Mehta Road, Mumbai 01,/
2006

4.

Insurance Principles and Practice (2006) M. N. Mishra, S. Chand and

Company Ltd., New Delhi. Pp. 12-34.

5.

Introduction to Insurance (2006) Marks S. Dorfman, Prentice hall, Inc,

Engle Wood Cliffs, N.J. 07632 pp. 124-254.

6.

Indian Insurance Industry (2006)D.C. Srivastava and Shashank

Srivastava, New Century Publications, Delhi. Pp.256-275.

7.

Fundamentals of Risk and Insurance Emmett J. Vaughan and Therese

Vaughan Ninth edition Publisher : Wiley India.

8.

Insurance Theory and Practice Nalini Prava Tripathy and Prabir Pal
Third Edition, Publisher: Prentice Hall of India Private Limited, New
Delhi.

B2

9.

Insurance R. Sharma, third edition, Publisher: Lakshmi Narain

Agarwal, Agra.

10.

Risk Management, Insurance Institute of India 1997

11.

Kesiraju, Krishnaphnai, Bancassurance an Introduction. The ICFAI

University Press 2003

Journals
1.

Alok Mittal, Senior faculty (Markeing) Shri RGP Gujarati Professional

institute, Indore and Akash Kumar Senior faculty, Alumnus, Prestige
Institute of Management Research, Indore.

2.

Agarwal R.F Role information technology in the insurance Industry

charted secretary Aug 2001 pp 235-237.

3.

Arthur, wyundham Tarn, The students Guide to Life insurance in

theory and Practice, Second edition McDonald and Evan, London,
1926.

4.

Anderson J.L and Dow J.B Actuarial Statistics construction of

mortality Vol. II, Cambrige University Press, 1964.

5.

Aloke Tewary Insurance - The latest Buzzword in the Indian

Economy Banking Finance Jan 2003 pp 10-12.

6.

Ajay K Rajan & Mukesh Dhunna Liberalization of insurance sector:

social implication Indian Management studies Vol.6, No.1, 2002,
pp.106-117.

B3

7.

Balaji Sathya Narayanan.B Lecturer Dept of Business administration,

St. Michael College of Engineering and Technology, Kalaiyar Koil,
Tamil Nadu. (Page No. 47) July 2008, Insurance Chronicle.

8.

Balino, T. and Ubide, A. (June 2000). The New World of Banking

published by Finance & Development.

9.

Bitner, M.J., Booms, B.H., and Mohr, L.A. (1994). Critical Service
Encounters: The Employee Viewpoint. Journal of Marketing, p. 97.

10.

Carter R.L. Vol. V, No.4, Journal March 2007.

11.

Churchill E. Gug Compound Interest simplified Pergamon Press Ltd.,

Oxford 1969.

12.

Cawley, John and Tomas Philipson (1999) An Empirical Examination

of Information Barriers to Trade in Insurance, the American Economic
Review, Vol. 89(4) Sep, 1999, 827-846.

13.

Cummins, J.D. and H. Zi, 1998, Comparison of frontier efficiency

methods: An application to the U.S. life insurance industry, Journal of
Productivity Analysis,

14.

Cronin, J.J., and Taylor, S.A. (1994). SERVPERF versus SERVQUAL:

reconciling performance based and perceptions-minus-expectations
measurement of service quality. Journal of Marketing, 58(1), 125131.

15.

Doddas, J.C and Croom Helm The Insurance Behavior of British Life
Insurance Companies Croom Heln Ltd., 1979.

B4

16.

Desai D.R. L.T India- is history and dimension of growth Mc.Million

India, New Delhi, 1973

17.

David Chandrasekharan- Retired executive Director, Life Insurance

Corporation of India, Hyderabad.

18.

George H. Haris Life Insurance Salesmanship- Stone and Cox Ltd.,

Fleet Street London 1944.

19.

Gopalakrisha

G.,

The

Insurance

Customer-

The

Consumer

Protection Act 1986 Volume VI, No. 3, February 2008 - Page No. 33.
20.

Grnroos, C. (1982). Strategic management and marketing in the service

sector. Helsinkis, Swedish School of Economics, Research report 03575764.

21.

Gronroos C. (1984) strategic management and marketing in service

sector, Chartwell- Bratt, Bromley.

22.

Gronroos, C. (1982), Strategic Management and Marketing in the

Service Sector, Helsinki: Swedish School of Economics and Business
Administration.

23.

Gireesh Kumar and Eldhose G.S, Lecturer senior scale, Post Graduate &
Research Department of commerce, Nirmala College, Muvattupuzha,
Kerela.

24.

Hubner S.S. and Kenneth Black Jr. Life Insurance Prentice Hall,
Insurance N.J. Tenth

Edition 1982

B5

25.

Hubner S.S The Economic Life of Insurance application century Grofs

Insurance New York 1944.

26.

Hofested, G., 1995. Insurance as a product of national value. Geneva

papers risk insurance, 20:423-429

27.

James Volume P.C VI, No. 3 February 2008 Planning for the Risk
Economy Role of the Individual Page No. 10.

28.

John P. Murray, Jr. John L. Lastovicka and Surendra N Singh (1992),

Feeling and Liking responses to Television programs: An examination
of two explanations for Media Context Effects, Journal of Consumer
Research, 18 (March), pp 441- 451.

29.

Jampala, R. and Adilakshmi, P. (March, 2006). Emerging markets changing the land scope of insurance sector, Insurance Chronicle, ICFAI,
Hyderabad.

30.

Kano, N., N. Seraku, et al. (1996). "Must-be Quality and Attractive

Quality." The Best on Quality 7: 165.

31.

Kirti Dutta (2009), Consumer Beliefs and Attitudes Towards

Advertising Media, Indian Journal of Marketing, 36(12), pp 23-28.

32.

Linda chase- Jenkins and Ian Farr, Principal and chief operating officer,
towers perrins global enterprise risk management tem, New York. The
article was first published in January issue of Towers Perrin emphasis
magazine

B6

33.

Marks S. Dorfman, Introduction to Insurance Prentice Hall, Insurance

N.J. Second Edition, 1982.

34.

Michael Theil Demographic Variables and the Appraisal of insurance:

The case of Assistance products Journal of Risk Management &
insurance Vol.6 2001 PP16-25.

35.

Margot Walor, The Trust about Life Assurance George Dellen and
Edwin Ltd. Ruskin house Museum Street, London 1971.

36.

Mukherjee, D. Some Crystal Ball Gazing: Key Industry Trends in the

P&C Insurance Industry.

37.

Mishra K.C. & Simita Mishra Global Insurance Market structure the
Management Accounts Vol. 35, No.1, Jan 2000, pp. 51-54.

38.

Malliga R. Marketing of LIC Policies A study on Agent of Tirunelveli

Division Indian Journal of Marketing, Vol. XXX, No. 8-10 Aug Oct
2000, pp 6-9.

39.

Nikhil Gupta Responsible reassurance A & M September 2001, pp.27-33.

40.

Niva, M. and P. Timonen (2001). "The role of consumers in productoriented environmental policy: can the consumer be the driving force for
environmenta improvements?" International Journal of Consumer
Studies 25(4): 331.

41.

Prabharara. G Vol-V No. IRDA Journal March 2007 Page no. 23.

B7

42.

Pramod Pathak and saumya Increasing competitiveness through

Marketing A case study of Life insurance corporation of India The
alternative journal Vol.2 No.1 Oct 02 to March 03 pp 32-38.

43.

Pradeep Gupta and Sanjay Bhyana Insurance sector; challenges and

strategies, JIMS 8M Oct- Dec 2002PP 40-44.

44.

Parasuraman, A., Zeithaml, V.A. and Berry, L.L. (1985), A conceptual

model of service quality and its implications for further

research,

Journal of Marketing, Vol. 48, Fall, pp. 41-50.

45.

Parasuraman, A., Zeithaml, V.A. and Berry, L.L. (1988), multiple-item

scale for measuring consumer Perceptions of service quality, Journal of
Retailing, Vol. 64 No. 1, pp. 12-40.

46.

Pillai VNA (2007) simple approach to life insurance and pension

February issue of insurance chronicle, ICFAI University Press. Vol. VI
No. 2007.

47.

Parasuraman, A., Zeithaml, V.A., and Berry, L.L. (1985). A Conceptual

Model of Service Quality and Its Implications for Future Research.
Journal of Marketing, p48.

48.

Robert Riegal and Jerone S. Nillar, Insurance Principle and practice

Prentice Hall,-Fourth Edition N.J., 1956.

49.

Rajan Sexena Marketing Of Life Insurance Services Yogakshema Dec

1986.

B8

50.

Robort Meliy and Robert W.Osler Modern Life insurance Mc. Millon
Company, Toronote 1962.

51.

Raj Kumar The Role of Insurance Advertisement Indian Journal of

Market, July 1985 Page 32.

52.

Rao and Appa Rao Machiraj B.S.R

18

in their articles entitled Life

Insurance and Emerging Trends in Financial Service Market contend

that the agent of Life.
53.

Ramakrishna Rao T.S Associate Dean, academic wing, the ICFAi

University, Hyderabad and consulting Editor, Insurance chronicle.

54.

Sesha Ayyar V. Product Development, Yogakshema, July 1986,

Page 16

55.

Seetarmaiah - Fluctuations in new business, Yogakshema, December

1982.

56.

Swapan Bakshi Banks foray into insurance Prospects and problems

the journal of the Indian institute of Bankers Vol.72 Oct-Dec 2001
PP.41-46.

57.

Santosh Dhar & Dr. Upinder Dhar Professor and Director, Prestige
institute of Management and Research centre, Indore. Insurance
Industry in India - An insight Vol.3, August2007, PP. 17-25.

58.

Sinha R.P., 2007, Premium Income of Indian Life Insurance Industry:

A Total Factor Productivity Approach, The ICFAI Journal of Financial
Economics, Volume 5, No1:61-69.

B9

59.

Turley L. W and Patrick A. Moore, (1995), Brand name strategies in

the service sector, journal of consumer marketing vol. 12 no. 4 1995
pp. 42-50.

60.

Underwood, R.E., The students book of life insurance Buckly Press

Ltd St. Andrew street Landon 1935.

61.

Vaidyanathan. R, Professor of finance, IIM, Bangalore Financial

coverage and Regularion in Insurance Insurance theory and practice
Vol.3 August2007, PP.15

62.

Vasnthi Srinivasan, Prakas P & Sithramu S. selection of Life Agents: a

Challenge for the Indian insurance Industry Journal of Risk
Management & Insurance Vol.6 2001 Edition PP. 77-89.

63.

Venkatesh N.C On the trial of Better service Yogakshema Nov-1987

Page28

64.

Vijay vora - IRDA Journal Volume I, No. 5, APRIL 2003.

65.

Weiss, M.A., 1990, Productivity Growth and Regulation of P/L

Insurance: 1980- 84, Journal of Productivity Analysis, 2:15-38.

66.

Zeti Akhtar Aziz Bank Negara Malaysia Governor Tan.

IRDA Publication
a)

Principles of insurance IC-01 Jan 2007

b)

Life insurance IC-33 - 2007

c)

Practice of Life assurance IC-02 2006

d)

Life assurance IC -33 March 2007

e)

Insurance business environment IC 12 - Jan 2007

B 10

Referred Journals
1.

Southern Economist, March 1, 2004.

2.

Insurance Watch, August, 2004.

3.

Insurance Watch, September, 2004.

4.

Insurance Chronicle, February, 2005.

5.

Insurance Watch, March, 2005.

6.

Insurance Watch, July, 2005.

7.

Indian Journal of Marketing, July, 2005.

8.

Life Insurance Today, September, 2005.

9.

ICFAI Journal of Insurance Law Vol. VI No.1 Jan 2008

10.

ICFAI Journal of Insurance Law Vol. VI No.2 April 2008.

11.

The ICFAI university journal of insurance Vol. VI No. 3 July 2008.

B 11

WEBSITES
1.

www.irdaindia.org

2.

www.bimaonline.com

3.

www.licindia.com

4.

www.asiantradehub.com

5.

http://www.invest-faq.com

6.

http://www.infosecuritymag.com

7.

http://www.financialshoppernetwork.com

8.

http://www.economist.com

9.

http://www.insurance.com

10.

http://www.bollingerinsurance.com

11.

http://www.actuary.net