Mirafra Embedded Software Group

(MESoft Group)

Mirafra Confidential

Mirafra History
Founded in 2004 with EDA Division
Verification/implementation/mixed signal team: ~170
Started Operations in US Q1 2011

It is 210+ team and is rapidly growing..

Initiated Mixed Signal SW in Q2 2011
Now it is the System SW group in 1Q2012
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Chipset Vendors
Working With all the whos who in the Semiconductor Companies

Texas Instruments

Infineon (Lantiq)

Renesas

Cortina

Cisco

ADI

Qualcomm

LSI

Broadcom

Xilinx

RAMBUS

EVE

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Why Embedded SW group?

Embedded SW is the next logical step for

Mirafra
Built knowledge on various chipset, processors etc.

Embedded SW is a natural extension.

Customers are looking for support in System

SW.

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Focus Area
Device drivers for various OS like Android, Linux, WinCE, Windows

7.5, Windows 8 etc. on various hw platforms and peripherals

Including porting for these OS into various platforms. Board bringing up.
Supporting various physical layer

Middleware Audio/Video/image codec maintenance, performance

tuning.
Development of SW/firmware for various embedded systems using

various microcontrollers / microprocessors.

Test framework and test automation development and Testing in

these area
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Strategy
Build a solid technical leadership team
Have focus on creating depth in the domain
Strong relationship with the customer
Create a centre of excellence

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Leadership Team
Driven by Bimal Kumar Bhattacharya
>20 years of experience.
Has experience in ramping up embedded team from
ground zero.
Has vast knowledge on customer expectations and
understands the competitors landscape very well.
Last company worked: Nokia India Pvt. Ltd. (for 8
years)

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Leadership team..
Senthilnathan duraivelu:
>12 years of experience in architecting testing
solutions along with domain expertise in Telecom and
embedded area. .
Experienced in building testing competency and
domain expertise in the team
Previous organizations:

Worked for customers like Samsung, Nokia, Ericsson,

Motorola, Lenavo etc.
From Teleca, Sasken, Satyam etc.

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Recreating the HW Engineering

Teams story
Drawn From Premier Institutes

Average Experience

~5 Yrs

Hired From Major Design Houses

MiSSW is recreating this story

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Why Mirafra?
Passion for excellence
Commitment to the customers
Smart Engineers Drawn From IITs, NITs, BITs

and other institutes

Management commitment to the employee

Opportunity to work with technology leaders

(customers)
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Why MiSSW?
Mirafra brand
Ready Customer base

Great Leadership team

MiSSW is a startup environment but with stability
Flexibility, high visibility, great opportunity, big growth

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Transparency in the Selection Process

For requirements of the internal core team
Including positions where customers decision is not necessary
We close such position maximum one week, after the final round

of interview.

For requirements specific to the customers

Where there is a dependency of the customers decision
We try to close such decision within 2 weeks of the final Mirafra

interview.
We give weekly status about the situation, if not closed.
We inform the candidate if we find a mismatch of the candidate from

the requirements within a week.

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We have moved to ITPL

Akashya Tech Park
No- 72&73, EPIP Area,
Hoodi Village
K.R.Puram Hobli
Whitefield
Bangalore - 560066

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New Office at Whitefield

Mirafra Confidential

New Office at Whitefield

Mirafra Confidential

New Office at Whitefield

Mirafra Confidential

FAQ
Does MiSSW have ready customers?
Yes, our existing HW customers are asking our support
in the system software side too.

Concrete examples: TI, Qualcomm, Broadcom and Renesa

What happens, if I am not part of a customer project?

At Mirafra, we strongly believe that technology and
domain leadership are the key for successful business

We do not have bench. It is just customer project or internal

assignment to build the teams knowledge base
The leadership team will ensure that there is continuous
knowledge build up
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Question and Answer

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Thanks!

Mirafra Confidential