George Cobbold

Candidate Number: 6037

Data Presentation, Description and Analysis

If Southwold is a honey-pot site I expect to see more shops and services for tourists than for
locals.
Land Use Survey
Summary Table
Southwold (High Street, Queen Street, East Street, Market Place)
Data Presentation
Street
High Street
Queen Street
East Street
Market Place
Total

Tourist Shops
7
5
1
4
16

Local Shops
25
7
9
7
51

g the distribution of shops for Locals, Tourists and shops for both.

Both; 8%
Locals; 24%

Tourists; 68%

George Cobbold

Candidate Number: 6037

Graph showing the number of shops in Southwold

80
70
60
50
Number Of Shops 40
30
20
10
0

Total

Locals

Tourists

Both

Type Of Shop

Description
I walked through Southwold and looked at the High Street, Queen Street, East Street and the
Market Place. I recorded whether or not I thought a shop was for locals or tourists. I found
that there were a total of 75 shops in Southwold. The pie chart suggests that out of these 75
shops, 68% were designed for locals, 24% for tourists and 8% for both tourists and locals.
The bar chart tells us that 51 of the 75 shops were for locals, and 18 of the 75 shops were
designed for tourists. There were 6 shops that I thought were designed for both tourists and
locals. This data is important because it can clearly show us whether or not Southwold is a
honeypot site, or not.
Analysis
I was expecting more tourist shops; my observations shocked me. Walking around Southwold
I observed that it was very busy and I know that the local population is small. I think that a
lot of the local shops are (or appear to be) family owned and tourists may be interested in the
products sold there. This could account for why there are more shops that appear to be
designed for locals than tourists. There is an 18:51 tourist to local shop ratio; I am surprised
how major the contrast is. I think there are more shops for locals than tourists because
Southwold has a strong community, this is apparent by the leaflets I saw outside the church;
there are many groups and organisations in Southwold. I also think that Southwold council
considers having local shops, instead of multi-chain, typical high street branded shops, very
important; because it sustains a rural idyllic appearance. This data is not what I expected,
because Southwold is treasured as a tourist, holiday town on the Suffolk coast. I think this
data is very important because it gives black and white evidence whether or not Southwold is
a honeypot site, which this data suggests not. I noticed that there are more than twice as many
shops for locals than for tourists, this would make you presume there are more local residents
than tourists in Southwold. The shops in Southwold may have been recently opened, or some
may have closed (I noticed some empty buildings), so my data may not represent Southwold
completely. Also, the time of year may have affected the amount of shops designed for

George Cobbold

Candidate Number: 6037

tourists; in winter months I wouldnt be surprised if there were even less shops for tourists
than locals. Some shops may have been designed to cater for both local and tourist visitors,
and perhaps if a shop outer dcor looked too touristy they would deter local costumers, so
they have chosen neutral, local appealing decoration. The definition of a honeypot site is a
location where there are more shops for tourists than for locals. This data suggests Southwold
is not a honeypot site and contradicts my hypothesis.
High Street

High Street
Tourists; 22%

Locals; 78%

Data Presentation

High Street
30
25
20
Number Of Shops 15
10
5
0

Locals

Tourists

Type Of Shop

Description
The biggest street in Southwold (that I observed) is the high street. I walked down the street
and recorded whether or not I thought a shop was for tourists or locals. This data tells us that
there were 25 shops for locals on the High Street, and 7 for tourists. This tells us that there
was a total of 32 shops on the High Street (I found that there are a total of 75 shops in
Southwold). This tells us that the ratio of the shops on the High Street compared to the total
of shops on all the other streets I observed is 32:43. The pie chart suggests that there was a
greater amount of shops designed for locals (78%) than there were tourists (22%). This data
is very important because it can either support or disprove my hypothesis about Southwold
being a honeypot site.

George Cobbold

Candidate Number: 6037

Analysis
There are more than three times the amount of shops for locals, than there are tourists. This
contradicts my hypothesis about Southwold being a honeypot site. On the biggest street in
Southwold (that I observed) I would expect to see an influx in the amount of shops designed
for tourists. I thought this because it is the longest street you would expect tourists to walk
down; so the shops there would have to appeal to them. The reason there were more shops for
locals than tourists could have been to do with the fact that the pier is designed for tourism.
The pier is a long distance away from the High Street, so the Southwold council may not
expect tourists to walk all the way up to the High Street. The Southwold market also attracts
tourists, so perhaps the Southwold council presumed tourists would be more interested in the
market than the shops. May be to keep Southwolds rural appearance, there arent many
obvious shops that youd expect to see (like branded coffee shops). In recent years the
amount of tourists visiting Southwold, and the high street, may have declined; so shops
cannot afford to open shops designed for tourists the whole year around. This data tells us
whether or not Southwold is, or is not a honeypot site, so is important. I would have expected
to see more shops for tourists than locals, however this data proves otherwise.
Queen Street
Data Presentation

George Cobbold

Candidate Number: 6037

Queen Street
Queen Street
7
5

Locals

Tourists

Queen Street
Locals

Tourists

42%
58%

Description
The smallest street I walked down was Queen Street, with my clipboard and map I counted
how many shops appeared to be designed for locals or for tourists. I found that here are a
total of 12 shops on Queen Street. The bar chart tells us that 7 of the 12 shops are for locals
and 5 of the 12 shops are for tourists, so there are more shops for locals than tourists. The pie
chart tells us that 42% of shops on Queen Street are for tourists and 58% of shops are for
locals. Although this difference is not as major as other streets, this data is important because
it can tell us whether or not Southwold is a honeypot site.
Analysis

George Cobbold

Candidate Number: 6037

Queen Street disproves my hypothesis about Southwold being a honeypot site because there
are more shops for locals than tourists. However there are only 2 more shops on Queen Street
for locals, than there are for tourists. It is a small street, and is tucked away furthest from the
pier it opens onto the green (which leads to North Parade), because of its location I would
have expected there not to be as many shops for tourists than locals there (despite me
thinking Southwold is a honeypot site). I think that the 42% of shops on Queen Street that are
designed for tourists are located incorrectly; may be the council thinks these tourist shops do
not fit in with Southwolds rustic appearance, so have been opened on Queen Street. Beaches
& Cream (where I conducted my pedestrian survey) was on Queens Street, and had bright
decoration that, although obliviously appealed to tourists, did not fit in with the rest of the
local shops decoration. However there are still more local shops than there are tourist shops,
which actually doesnt surprise me, because out of all the streets I walked down Queen Street,
was the least busy. These results, overall, help the investigation, because I can easily target
streets in Southwold that are designed, or not designed for tourism.
East Street
Data Presentation

Pie Chart: East StreetBar Chart: East Street

Tourists

Lo
ca
ls

10%

10
8
6
4
Number Of Shops 2
0

90%

To
ur
is
ts

Locals

Type Of Shop

Description
I walked through East Street and looked at each shop. I took into account the shops display
and what I thought was sold there. From that I used my initiative to decide whether or not I
think that a shop is designed for tourists or locals. On East Street there were 9 shops for
locals and 1 shop for tourists. The pie chart tells us that 90% of the shops in East Street were
for locals; and 10% for tourists. This 1:9 ratio is very dramatic. This data is important
because it clearly tells us whether or not Southwold is a honeypot site.
Analysis
East Streets data did not meet my expectations and I am surprised by my findings. I am
surprised by my findings because I think having a tourist appealing street entering the market
and High Street is very important. There are a lot of dwellings on East Street, these are

George Cobbold

Candidate Number: 6037

probably holiday homes (located near the coast) which may bring in a lot of money. I would
argue that dwellings should count almost as a tourist shop, because it is bringing money into
the Southwold economy and is designed to appeal to tourists. I think that there is a charity
shop located on East Street because all tourists who are walking to the market will be able to
see it; which could make more money for the charity (because of its location). I think the
council wants to maintain a united appearance in Southwold. An appearance of unity, and
local pride; this is reflected in East Street. Some of the shops on East Street were closed, or to
let, these shops could have been shops for tourists, although I cant be certain. The fact that
there are closed shops in Southwold may suggest that tourism has decreased, and some
business have collapsed. May be East Street looks sparse because the council has spent more
money on other tourist attractions (like the Pier), so there isnt a lot of money to pump into
East Street, which could encourage businesses to open shops for tourists. These results would
suggest that Southwold isnt a honeypot site.
Market Place
Data Presentation

Market Place
Locals

Tourists

36%
64%

Market Place
8
6
Number Of Shop 4
2
0

Locals

Tourists

Type Of Shop

Description

George Cobbold

Candidate Number: 6037

The centre of Southwold is the market place. I walked down the street and recorded whether
or not I thought a shop was for tourists or locals. This data tells us that there were 7 shops for
locals on the High Street, and 4 for tourists. This tells us that there was a total of 11 shops on
the High Street (I found that there are a total of 75 shops in Southwold). This tells us that the
ratio of the shops on the Market Place compared to the total of shops on all the other streets I
observed is 11:64. The pie chart suggests that there was a greater amount of shops designed
for locals (64%) than there were tourists (36%). This data is very important because it can
either support or disprove my hypothesis about Southwold being a honeypot site.
Analysis
There are more than double the amount of shops for locals, than there are tourists. This
contradicts my hypothesis about Southwold being a honeypot site. In the centre of the town I
would expect to see a lot of shops designed for tourists. The market place plays host to the
market, which I would imagine would be a popular tourist attraction, this could account for
the fact that there a little shops for tourists in the market place, because the council would
expect tourists to be attracted to the market stalls and not the surrounding shops. Some shops
may have gone bankrupt, or some shops may have been renovated/redecorated; this could
explain why I found more shops for locals than tourists. Subsequently, some shops and
business that usually use their shop location to sell products for tourists may have let out their
space for another company, which sells for locals. Maybe the council doesnt think
Southwold is a big enough tourist destination to account for having lots of shops for tourists;
this would explain why I found more shops for locals than for tourists. Some shops may not
have obvious exterior design that appeals to tourists, yet may sell more products for tourists
than for locals, however I would think this unlikely because that would surely deter business.
This data does not confirm what shops are in the market place all year around. However this
data does suggest that Southwold is not a honeypot site.

Pedestrian Survey

George Cobbold

Candidate Number: 6037

If Southwold is a honeypot site I would expect to count more people entering locations, in
comparison to them leaving.
Pier
Data Presentation

Pier at 13:05, 17.07.14

Number Going In

Number Going Out

48%

52%

Pier at 13:05, 17.07.14

30
20
10
0
be
rG
oi
ng
um
N

um

be
rG
oi
ng

O
ut

In

Axis Title

Axis Title

Description
With a partner I stood at an agreed location on the pier and we both counted how many
people walked past us, and in what direction. The bar graph tells us that there were 34 people
going into the pier, out of the 65 people we counted. It also tells us that out of the 65 people,
31 people were leaving. Although the difference between the amount of people entering or
leaving the pier may not be dramatic, the bar chart clearly shows that more people entered the
pier than left the pier. The pie chart gives secure visual evidence that there were a higher
number of people going into the pier than people going out of the pier. If Southwold is a
honeypot site I would expect to see more people going into the pier; in comparison to people
leaving the pier. My data confirms this.

George Cobbold

Candidate Number: 6037

Analysis
I predicted that Southwold is a honeypot site, the definition of honeypot site is that I shall
find more services and shops for tourists. The pier has shops and cafes on it, and is
obliviously not designed for locals. It is no surprise then that I found there were more people
going into the pier than people leaving the pier; my prediction was correct. The pier was the
busiest place I observed in Southwold, and there was an influx of the amount of people
entering the pier. It is obliviously a treasured tourist attraction, which I know (because of my
research) has a great history, in fact it used to be longer in length. In the 21st century I know
that piers are supposed to be suffering economically, yet this pier was heaving with people
entering the shops and amusements on there. The fact that there were more people entering
the pier than leaving the pier could be to do with the fact that there are a small amount of
piers in the country, so tourists may decide to come to Southwold because the pier is an
unusual offering. Southwold, especially the high street, does not appeal to tourists as greatly
as the pier does. Its location could affect its popularity, because it is near a beach, a fish and
chip shop, and an arcade, tourists may just be instantly drawn to this area; so that could
explain why I observed more people entering the pier than leaving it. Compared to the rest of
Southwold the pier is much more visually appealing to tourists; and the sense of local pride
and rustic appearance is here replaced by pastel beach shades and exteriors which are
obliviously meant to attract tourists inside. This may give an impression that it is more tourist
friendly and family orientated than the rest of Southwold. The time of year and time of day
may have affected my findings. If I had observed in the Pier later in the year, or a period not
in the holiday I may have found that there would more people leaving, and the pier may have
been much busier. If I had observed much later or earlier in the day the pier may not have had
so many people entering it. However the pier is only closed on Christmas day and when
weather conditions are extreme; this suggests that the pier is popular enough, that it can
support itself financially all year around, without losing money. The fact that I observed more
people entering the pier (an obvious tourist attraction) than leaving it would suggest that
Southwold is a honeypot site.
North Parade
Data Presentation

George Cobbold

Candidate Number: 6037

North Parade at 12:44, 17.07.14

Number Going In

Number Going Out

35%
65%

North Parade at 12:44, 17.07.14

O
ut

In

be
rG
oi
ng
um
N

um

be
rG
oi
ng

Axis Title

30
25
20
15
10
5
0

Axis Title

Description
I observed how many people entered or exited North Parade and recorded my findings on a
printed tally graph. The bar graph tells us that there were 26 people entering North Parade,
out of the 40 people we counted. It also tells us that out of the 40 people, 14 people were
leaving. This data clearly shows that there were a lot more people entering, compared to
leaving North Parade. The pie chart tells us that 35% of people that we counted were leaving
and 65% of the 40 people we counted were going into North Parade. If Southwold is a
honeypot site I will expect to see more people entering than exiting North Parade. This data
suggests that Southwold is a honeypot site.
Analysis

George Cobbold

Candidate Number: 6037

I predicted that Southwold is a honeypot site, and the evidence that I obtained on North
Parade solidifies my predictions correctly. There could have been more people entering
compared to leaving North Parade because it is very appealing to tourists. It is very appealing
to tourists because it offers seating locations as well as views of the stretched beach and pier
in the distance. It also has steps which walk down to the beach, so it a useful location to exit
and enter the beach if tourists want to avoid the business of the pier beach entrance. It is a
vital location in Southwold because it connects the town centre to the pier; this could explain
why I found a lot of tourists here. It appeals to people who are not attracted to the humdrum
of the pier because at the end of the stretch of North Parade is a quiet green area, with
benches and easy access to the town. The council may have kept maintaining North Parade
because it is very popular tourist destination, although it doesnt have shops on it, it could
bring money into the town because tourists may be tempted to walk down it and into the
town. If I had counted later on in the year I may have found that North Parade was not as
busy. The weather also affects my data; if it had been raining I would not have found people
sitting on the benches or walking down onto the beach. However if there are tourists in
Southwold they will obviously walk down North Parade because it is practically dedicated to
tourism, and tourist navigation through Southwold. This suggests Southwold is a honeypot
site.
Beaches and Cream, Queen Street
Data Presentation

Beaches & Cream' at 12:25, 17.07.14

Number Going In

Number Going Out

25%

75%

George Cobbold

Candidate Number: 6037

Beaches & Cream' at 12:25, 17.07.14

4
3
Axis Title

2
1
0
Number Going In
Axis Title

Description
I choose Beaches and Cream because it, regarding its exterior, is the shop most obliviously
designed for tourism. When I counted how many people were entering and leaving the shop it
was practically empty as well as Queen Street. I observed one person going in, and three
people going out. The bar chart tells us that the total of people that I observed entering and
leaving Beaches and Cream was four. The pie chart tells us that out of these 4 people, 75% of
them were going out and only 25% were going in. If Southwold is a honeypot site I would
expect to see more people going in than going out of Beaches and Cream.
Analysis
My data has surprised me, because this shop is very bright and stands out in the local shop
dominated Queen Street. The data would suggest that Southwold is not a honeypot site. I
think there are many reason why there were not many people going into the shop, firstly, the
shop is tucked away on Queen Street; which is a location that is the most unlikely to have a
persistent flow of tourists going through it. This means that if the shop is hidden away from
tourists there is going to be a decreased number of people going into it. The time of day, and
more importantly the time of week will have a massive effect on the amount of people
entering the shop. I recorded my results at 12:25 which is a time of day when tourists could
be having lunch, or it may be too early in the day to find a large amount of tourists entering
the shop. However, because I counted on a week day, the shops (which is a sweet shop), and
target audience of children will be at school. This will have a massive affect because the
amount of tourist families in Southwold on the day that I recorded my results is going to be
diminished in comparison to the weekends or bank holidays. I predict that if I observed the
shop on a weekend I would find a lot more people entering the shop. Because it was a week
day that I observed the town, there may have been less tourists walking around; although
Southwold was very busy. Therefore shops that are so boldly trying to attract tourists may not
appeal to locals, especially locals without children. This data suggests Southwold isnt a
honeypot site.
Mills and Sons Butchers, Market Place
Data Presentation

George Cobbold

Candidate Number: 6037

Mills&Sons Butchers' at 11:32, 17.07.14

Number Going In

Number Going Out

33%
67%

Mills&Sons Butchers' at 11:32, 17.07.14

Number Going In

Number Going Out

33%
67%

Description
With a partner I stood at an agreed location in the town; outside a shop that is designed for
locals. We both counted how many people walked in and out of the shop. The bar graph tells
us that there were 8 people entering Mills and Sons, out of the 12 people we counted. It also
tells us that out of the 12 people, 4 people were leaving. This data tells us that there was twice
the amount of people entering the shop compared to leaving the shop. The pie chart gives
secure visual evidence that there were a higher number of people going into the shop than
people going out of the shop. If Southwold is a honeypot site I would expect to see the
Butchers not as busy as Beaches and Cream, because Mills and Sons are designed for locals
not tourists.
Analysis

George Cobbold

Candidate Number: 6037

My data does not surprise me because I found more shops in Southwold that are for locals
than for tourists. This could suggest that the council think that locals will also bring money
into the town. If Southwold isnt a honeypot site I would expect to see Mills and Sons empty,
or more people leaving than entering. However because I found more people entering it
suggest Southwold isnt a honeypot site, unless the people entering were tourists. One of the
main reasons I think I found more people entering Mills and Sons is because of its location,
the Market Place is at the centre of Southwold, in comparison to Beaches and Creams
location. This means more people will walk past and see the shop, which could mean tourists
may also visit. The shops exterior tells us that it is the oldest shop in town this means that it
will probably be respected and trusted, thus popular with local people. Because of its history
the shop may get lots of profit, so can therefore afford to keep looking visually appealing
whilst remaining rustic and local attracting. My data suggest that Southwold isnt a honeypot
site; because the shop for locals is busiest.

Questionnaire Survey
If Southwold is a honeypot site I will expect to see count more tourists than locals in
Southwold.
Data Presentation

George Cobbold

Candidate Number: 6037

Southwold
40
30
Number of people 20
10
0

Locals Visitors
Who?

Southwold
Locals

Visitors

30%

70%

Description
The bar chart confirms that I asked 50 people whether or not they were a tourist or local. Out
of the 50 people asked 35 of them where visitors and 15 out of the 50 people were tourists.
This means there is a 7:3 ratio of tourists to locals; this tells us that there were more than
twice as many tourists, in comparison to locals, in Southwold. The pie chart displays clearly
that 30% of the people I questioned in Southwold were locals, and 70% were tourist. If
Southwold is a honeypot site I would expect to see more tourists in Southwold than locals.
Analysis
I am not surprised by my findings, because Southwold was very busy when I visited.
Although my land use survey would suggest I would find more locals than tourists in
Southwold, this data contradicts it. I think the weather contributed greatly to the fact that I
found more visitors than locals. If it had been poor weather, I do not think my data would
have been the same. Another factor which could have affected my results is that it was a
weekday, and non-working adults and older people may want to visit Southwold when think
it would be more peaceful. For example, some people may have expected to find Southwold

George Cobbold

Candidate Number: 6037

less busier than it actually was; and that is why those chose to visit on a weekday. My data
tells me that only 30% of the people I questioned were local, this figure could imply that a lot
of local people are working. However, I believe Southwold is a honeypot site - and my data
collected from my pedestrian survey supports this.
North Parade
Data Presentation

North Parade

North Parade
20
15

Locals; 40%
Visitors; 60%

Number Of People 10
5
0

Locals Visitors

Sample People

Description
I stood on North Parade and asked people whether they were a tourist or a local. On North
Parade I counted 10 locals, and 15 visitors. This means there was a 2:3 ratio of locals to
tourists. The pie chart tells us that 60% of the people I asked confirmed they were tourists,
and 40% said they were locals. This data is important because it can tell us whether or not
Southwold is a honeypot site.
Analysis
North Parade is a crucial road in Southwold, especially to tourists. It is an important road
because it connects the pier to the town; so I am not surprised that I saw an influx of tourists
walking down it. Because it is near the coast I think that locals I asked (40%) may have been
walking to see the view or read a book, on one of the many benches that line the road. I think
that I found more visitors than locals on North Parade because they may having been walking
to the pier, town, or the car park. You can pretty much guarantee there will be lots of tourists
walking down North Parade, because the car park is pivotal to tourists. Despite me finding
60% of tourists, 40% is still a large figure; some people may have been locals going to work
on the pier or may have joined tourist family for day out. Considering that in Southwold
(North Parade and Town) 70% of the people I counted were tourists, this 60% figure is
intriguing. Maybe if I had asked at a different time of day I would have found different
results. However this data supports my idea that Southwold is a honeypot site.

George Cobbold

Candidate Number: 6037

High Street
Data Presentation

High Street
25
20
15
Number Of People

10
5
0

Locals Visitors

Sample People

High Street
Locals

Visitors

20%

80%

Description
The bar chart confirms that I asked 25 people whether or not they were a tourist or local. Out
of the 25 people asked 20 of them where visitors and 5 out of the 25 people were tourists.
This means there is a 1:4 ratio of tourists to locals; this tells us that there were more than
three times as many tourists, in comparison to locals, in the High Street. The pie chart
displays clearly that 20% of the people I questioned on the High Street were locals, and 80%

George Cobbold

Candidate Number: 6037

were tourist. If Southwold is a honeypot site I would expect to see more tourists on the High
Street than locals.
Analysis
My data has not surprised me, because this street is very picture-esque and quaint; thus
attracting many tourists. The data would suggest that Southwold is a honeypot site, and I
think one of the main reasons for this is the streets length. Because it is so long it can
accommodate many pedestrians; the vast space and shops on offer attracting the tourists. The
time of day, and the time of week will have a massive effect on the amount of people flooding
down the street. Despite my land use survey suggesting I would find more locals (because
there are more shops designed for locals than tourists), I am not surprised that I found more
tourists because of how busy the High Street was. I predict that if I observed the street on a
weekend I would have found even more tourists.

Environmental Quality Survey

If Southwold is a honeypot site I would expect to see a clean Southwold, in order to appeal to
tourists.
Data Presentation

George Cobbold

Candidate Number: 6037

EQS Score
Wildlife areas
Effectiveness of groynes
Cleanliness of sea
Attractiveness of beach huts
Ammount of Weeds
Cleanliness of Beach

Qualities being assessed

Litter
Noise Level
Attractiveness of buildings
Traffic Count
Pedestrian Count
-3

-2

-1

Rating (-3 Being Negative)

George Cobbold

Candidate Number: 6037

Description
My environmental quality survey clearly shows me I was impressed was the care the council
puts on the appearance of Southwold. The most negative quality I assessed was the amount of
weeds, which I rated -2. The most positive quality I assessed was the amount of litter I found,
which I rated 3; this confirms that on the day of my investigation I saw little litter in
Southwold, and was impressed by this. The other negative qualities I assessed were the
Wildlife areas, the cleanliness of the sea and the pedestrian count. The other positive qualities
I assessed were the effectiveness of groynes, the attractiveness of beach huts, the cleanliness
of the beach, the noise level, the attractiveness of buildings and the traffic count. This bipolar
graph shows that I assessed 11 qualities, and out of these 11 qualities, I rated only 4
negatively and 7 positively. This tells us that 36% of the qualities I rated were negative. If
Southwold is a honeypot site I would Southwold to be kept environmentally clean.

Analysis
I am not surprised by more findings because as soon as I entered Southwold I was impressed
by how clean it was.
Wildlife Areas

I rated Wildlife areas -1, because there were not any obvious displays
of wildlife care in Southwold. The green adjacent to North Parade is
the closest thing I found to any wildlife animals, and that was kept in
good condition. Maybe during the winter there are different procedures
in order to protect wildlife; however I would consider this unlikely
because I dont think Southwold wants too many insects and bees,
because they would cause distress to tourists.

Effectiveness of Groynes-

I rated the effectiveness of Groynes 2, because I thought the

beach was in good condition, and the groynes were not visually
unappealing. The groynes keep the beach in place by stopping
sand and shingle being transported along the coast, and I think
they are effective. It may be expensive to keep supplementing
the beach, so the groynes may be cost effective for the council.

Cleanliness Of Sea I rated the cleanliness of the sea -1, because it did not look appealing.
In hindsight there is nothing the council could do to change the
appearance of the sea. From standing on the pier you can observe that
the sea is opaque and you can you see the murky shingle floating in
it. Despite this attrition not being visually appealing, it is a natural
process.
Attractiveness of Beach huts -I rated the attractiveness of the beach huts a 1, because I
thought they completed the rustic appearance of the coast well.
The beach huts are expensive to let, so they bring in a lot of
money into Southwold; therefore it is important they look
attractive (in order for tourists to be interested in renting them
in the future). I did not rate the beach huts higher than a 1

George Cobbold

Candidate Number: 6037

because some beach huts had peeling paint and rust; but
because they are facing the sea, this in not unexpected. Maybe
at the start of season some of the beach huts would have been
painted, and I would have rated the attractiveness of them
higher.
Amount of Weeds -

The most negative quality I rated was the amount of weeds. I rated it a
-2, because there were many visually unappealing weeds on the
coastline of Southwold. They were on a slope so they may be hard to
maintain. Also, the council may have to have made cutbacks; so they
can no longer afford to have the amount of weeds maintained. If I had
visited at another time of year they may have all been cut down, and
my rating may have been different.

Cleanliness Of Beach -

I rated the cleanliness of the beach a rating of 2 because

immediately I was impressed at how well kept it was. The
groynes may have kept the sand in place, maintaining its
appearance and I saw no litter. Having a clean beach is
important because, especially in warm weather, it will attract
tourists to Southwold. Maybe in other, less busy, seasons the
beach is not so well maintained.

Amount of Litter -

I rated the amount of a litter 3, because I struggled to find any litter,

even when looking tactfully. Having no litter is important because it
looks visually deterring having regularly emptied bins is also
important because tourists want to be able to dispose of their litter. I
would expect during weekends to find more people, therefore more
litter, and that may have affected my rating.

Noise Level -

I rated the noise level a 1, because despite the vast amounts of tourists,
Southwold did not have an uncomfortable noise level. If Southwold
allowed more cars through the town centre it would dangerous and also
a lot noisy. I measured the noise level whilst sitting on North Parade. I
think having the benches on North Parade is good because it disperses
the amount of people over a larger area; thus lowering the noise level.

Attractiveness of Buildings - I rated the attractiveness of buildings a 2, because I thought

Southwold had a maintained appearance. This is shown clearly
in the town, because there arent many big branded, bold,
shops.
Traffic Count -

I rated the traffic count in Southwold a 2. I think it is important to not

roads that are damaged by a copious amount of cars because it causes
the roads to break and looks unattractive and is unsafe to walk on. I
think that the car park next to the pier is very important to the
environmental quality of Southwold because it is large enough to

George Cobbold

Candidate Number: 6037

accommodate on lots of cars, and prevents people parking on grass

verges.
Pedestrian Count -

I rated the pedestrian count -1, because even on a weekday Southwold

was very busy. On a weekend I would expect the pedestrian count to be
higher, because more tourists would be visiting. On Market Days I
would expect it to be busier. There is little the council can do to control
the pedestrian count, because I think Southwold is a honeypot site
(therefore the town relies heavily on money from tourism).