Far Eastern University

Nicanor Reyes St., Recto, Manila

Dear Respondents,
Good day! We are conducting a research entitled The Effects of Local
Celebrity Endorsers to the Buying Behavior of FEU Students as course
requirements for BSBA major in Marketing Management.
We are truly grateful for your assistance and support in this particular
research endeavor. Thank you very much for your cooperation.
Yours truly,
Eblahan, Mary Rose

Instruction: Please complete the entire questionnaire by marking the space given
below.
Name (Optional) : _________________________________________
Part I : Demographic
1. Gender
__Male
__ Female
2. Age
__ Below 16 yrs. Old
__19-20 yrs. Old
__ 16-17 yrs. Old
__21 yrs. Old and above
Old
3. Institute
__ IAS
__IABF
__IE
__IN
__ITHM
__IARFA __IE
__IN
4. Course
_______________________

__18-19 yrs.
__ IL
__ IL

Part II: Questionnaire Proper

5. What means of advertisement persuades you the most to purchase a product?
__Television
__ Radio
__ Newspaper
__Magazine
__ Internet
6. What do you value the most when purchasing a product?
__Price of the product
__Celebrity Endorsement
__Quality of the product
__Value of Money
Strongl
y
Agree
1
1
Celebrity endorsers have the advantage of getting the
attention of the customers regardless of the product
type.
2
Celebrities are only effective in popularizing brands.
3
Characteristics of celebrities are directly related to
the product image.
4
Not all celebrities are effective in increasing the sales
of an endorsed product.
5
Celebrity endorsers are the main reason why
customers buy a product.

Agree

Neither

Disagre
e
4

Strongly
Disagre
e
5

6
Celebrities do not use the products that they endorse
in real life.

7
The likeability of a celebrity endorser is an
influential factor when making a purchase decision.
8
Celebrity endorsers who post products on social
media do not help attract people in buying the
product.
9

1
0

Celebrity endorsers do not inspire consumers to buy

the product.

Celebrities are effective endorsers because they are

what many people aspire to be like

11
Celebrity endorsers create a big impact regarding the
products image.
1
2

1
3

1
4

1
5

Celebrity endorsers do not affect the consumers

decision to buy products.

Celebrity appearance on an endorsement means that

the products they support are all good to use.

Celebrities negative traits create a negative impact

on the product that he or she is endorsing.
Products that are presented by celebrity endorses
through social media will make people more
convinced to try the product.

1
6

1
7

1
8

1
9

2
0

Celebrity endorsers create a negative image to the

product.

Celebrities decrease the authenticity of the products

that they endorse.

Celebrities are not trustworthy when it comes to the

quality of their advertised product since they only
endorse for the sake of earning money.
Celebrity endorsements are not that effective in
increasing the sales of the product.

Celebrity endorsements are only a waste of money

for companies.