Curriculum Vitae

DINESH KUMAR KHATIK

Mob: 9826570566,9826236498
dineshkhatik943@gmail.com
Career Objective:
Seeking assignments in Sales & Marketing, Business Development, Channel Management, Team Management
with an organization of high repute in channel sales.
SKILLS & WORK PROFILE
1st- Udaipur

Beverages Ltd. (Coca Cola )

Area Sales Manager HQ. Chhatarpur MP from Feb.2014 to Till Date

Duties and Responsibilities

Business Development: Identify business potential of retail markets in target towns and wholesale mandis (where Retail / Wholesale
operations are not separate) and lead SE/SO in outlet identification and servicing of outlets and retail markets
Coverage Plan Responsible for forming the coverage plan for the area towns to penetrate, retail and wholesale
markets to cover
Achievement of Targets Responsible for driving overall secondary volume targets as per the intended productmix
Secondary mind-set: Drive mind-set and procedures in team and channel-partners for outlet-wise secondary
sales. Use available data and tools to facilitate this. Drive ways-of-working and processes as per secondary
mind-set requirement.
Operations management Manage operations to ensure on-time order collection and door-step servicing in retail.
This includes planning beats and PJPs, management of distributor infrastructure, managing collections etc
Channel-partner Management : Manage retail-distributor(and wholesale distributors where applicable). Ensure adherence SKU-wise requirement
of closing stock. Drive accountability for credit. Ensure availability of required infrastructure and investment.
Coordination of processes with C&F. Plan for primary sales of distributors
Trade Management: Solving all escalated trade issues, and building rapport with key retailers / wholesalers
Data collection and reporting Ensure adherence to outlet-wise data-collection requirements and ways-of-working
through Hand Held Terminals etc, and make use of available data and reports to drive analysis
Team Handling: Lead a team of SE/SO, with strategic calls in territory-deployment, targeting of retail markets. Drive accountability
on relevant parameters in team, and ensure work-discipline
Planning and analysis Analyze beat-wise, territory-wise SE/SO wise performance and potential, and take action.
With company parameters

2nd WORK PROFILE

Population Services International (PSI)
Area Sales Manager HQ. Jabalpur MP from May 2013 to Jan.2014

Responsible for management of Sales Targets/deliverables in the assigned area through effective
implementation of Company policies
Develop & strengthen Sales & Distribution network in the assigned area which include the followings:
o Create & effectively maintain relationship with Super Stockiest in coordination with the Supervisor
between HUB Distributor and Spoke
o Facilitate the smooth implementation of Sales & Distribution strategy
o Analyze the existing distribution network and identify strategies by managing available resources to
sustain & explore business opportunities In Rural Areas
Develop & implement promotional strategies to increase the demand for products at retail Point
Develop optimum coverage plan in mass market & targeted intervention areas as per the objectives of The
Programs.
Periodic discussion with Supervisor on Area performance & appropriate plan of actions.
Compliance of all reporting Systems & Procedures as per schedule & deadline.
Ensure issue awareness through on-ground communication activities
Increase sales volume by maintaining existing distributors and making new distributors.
Providing support to stockiest & team.
Managing sales planning & promotion activities.
Increase the sale And Develop distributor in rural Areas
Handling Channel Distribution, delivering Targets assigned.
Regular feedback & information of brand performance & competitive activity.

3rd

Territory planning: Route planning, Subsidies control, wholesale handling, manpower planning.

Idea Cellular Services Ltd. (ICSL)

From Nov 2008 to April 2013 As a Senior Territory Sales Executive.

Responsibilities

Responsible for achieving company Goals in terms of Sales, distribution, coverage, System processes,
Team Handling, distributors & retailers channel management.
Responsible for achievement of Gross Additions and NET Additions of the month Achievement of PRIMARY,
SECONDARY TARGETS.
Driving PREPAID BUSINESS. (Channel Management)
Managing and set up of Distribution network, appointing distributors and dealers as per Town Size and
Market Potential. (NEW TOWNS LAUNCH)
Responsible for achieving Recharge Revenue and its growth.
Responsible for achieving Market share and its Growth.
Budget Utilization (formulating various innovative schemes) as to kill competition.
Achieving & increasing the width of distribution and the Depth of product penetration
New product launching & re launching.
Campaigns, sales blitz and by other merchandising activities for the growth of sales

4th 3 Year working as a SR ( Sales Representative) at Rakhi Agency (HLL) in

Chhatarpur from Oct 2005 to Nov 2008

Manage sales In retail point

Maintain stock by retailer end

Educate to retail about company product and company schemes

Manage and Secondary Sales

Carry out Field Activities

Do in shop activities for new Product

Manage and control the day to day activities

Competition Information

PERSONAL DOSSIER
EDUCATIONAL QUALIFICATION:
Course
BA
Higher
Secondry
High School
Computer
Diploma

Institute/Colleges
Bundelkhand Shiksha Parishad
Lalitpur
Govt.HigherSecondry
School Chhatarpur
Govt.HigherSecondry School
Chhatarpur
Lakhotiya Computer Centre
Chhatarpur

Board/Universities
Bhartiya Shiksha
Parishad UP
M.P. BOARD

Year
2004

Division/Grade
1st

1999

IInd

M.P. BOARD

1997

IIIrd

LCC InfoTech Ltd

Calcutta

2002

A+

PERSONAL PROFILE
Name
Date of Birth
Father Name
Marital Status
Nationality
Languages Known
Email Address
Phone No. (Mob.)
Permanent Address
Date:
Place:

: Dinesh Kumar Khatik

: 15 June 1982
: Shri Laxman Prasad Khatik
: Married
: Indian
: Hindi, English
: dineshkhatik943@gmail.com
: 09826570566,09826236498
: 943, Abdul Rahman ward 17/27, Taj Colony Chhatarpur(M.P.)
(Dinesh Kumar Khatik)