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Rachel Christie.

Unit 44

08/07/15

Evaluation of Radio Programmes


I have recently recorded two radio programmes which are targeted for different
audiences. The first programme I recorded was for my 15+ audience, which included
both music and speech based segments. Some examples of the speech based
segments include: Weather updates, advertisements and guest speakers. I believe
my programme was fit for purpose because it had a variety of the many qualities of
radio, including music, humour and speech. I included both speech and music
because listeners aged fifteen and over enjoy periods of music, but also the talking
element which makes it more intimate and personal. Following on from this, I
portrayed myself as a personality presenter (in both programmes) so the audience
would be more intrigued to listen, again this would make the programme feel more
personal and therefore enjoyable.
However, the finished product does not comply with my original proposal, this is
because I changed some of the songs. By doing this it shifted the genre from
alternative/indie to a mixture of alternative and the charts. Although this changed a
major factor of my programme, it did not effect it in terms of its entertainment value.
In one sense I would go as far to say that it improved it because the target audience
would be wider and could be applied to a wider variety of people. When I finished
recording I listened to the show and found that there were parts that were difficult to
hear or were inaudible. To resolve this (see attachment), I highlighted the sections in
question and amplified them so they were as similar to the rest of the recording as
possible. If I was to do the 15+ radio programme again, I would make sure that the
guest mics were connected to the right sliders on the sound board, this would then
eliminate the problem of the guest speakers being too quiet to hear. Another
problem that occurred was the professionalism of those involved, and to some
extent, myself too. I believe this was because it was humorous which caused us to
lose focus at times. This may have made the programme seem less structured, and
therefore, messy.

On the other hand, my 35+ radio programme went much more smoothly and I
believe it offered a better outcome because I did not have to delete any pauses or
unwanted noises. I also did not have to amplify parts of audio to make them fit in with
the rest of it. Again, unlike my first programme it did comply with my original proposal
because I used the songs and speech which was intended in the first place. I think
this worked really well because the segments were relevant to the target audience. I
also used an online survey to help with the demographics of the audience, this
helped me a lot because it meant I would have a radio programme with more context
to real life.

Rachel Christie.

Unit 44

08/07/15

Following on from this, the transitions to and from different segments were
increasingly fluid and showed no signs of delayed reactions. I believe this was
because I had gotten more familiar with the radio station. There were more songs in
the 35+ than the 15+ because my survey found that the older audience preferred
less speech segments and more music/music based segments. Whereas those who
were fifteen and older preferred slightly more speech based segments, such as
interviews, but still liked a lot of music too. If I was to do the 35+ radio programme
again, I would ensure that there is enough time for all of the segments I wish to use,
because I found that I did not have time to run certain aspects such as the weather
update.
I have spoken to various class members and they have commented on the main
aspects of my radio programmes. For example, the majority said that they enjoyed
listening to them because the humour was sufficient and had a pleasing mix of
speech and music based segments. The balance between these features was
intentional because I carried out research into what the two age groups preferred in
radio programmes, and applied it accordingly. On average, the listeners rating of the
programmes was 4.5/5 due to very good presenting and good editing techniques,
this made me feel more at ease about my final pieces because as I said beforehand
I had to do a substantial amount of editing for my 15+ programme.
To conclude, I found that both radio programmes had their problems during the
course of recording, but the majority of them were easily resolved. Despite these
problems I believe the radio programmes were successful because they included all
the main aspects that are particularly linked to general radio programmes.

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