NAME
Kunal Mhatre
ROLL NO.
581111279
DATE OF SUBMISSION
2) Briefly explain the functionalities of CRM sub modules. List out the
benefits of CRM Systems.
Sub Modules in CRM
We already know that CRM is the process of managing relationships with customers by capturing,
analyzing, and storing customer information. The functionality of a CRM system can be studied under
three sub modules. They are Marketing, Service and Sales. All these modules are Operational,
Collaborative and Analytical.
1. Marketing module
The functionalities of marketing module of CRM comprises short term execution of marketing related
activities and long term planning within a company. It also helps in activities like campaign
management, lead management, and planning. Marketing module enables your company to run
marketing campaigns using different communication channels. This targets potential buyers using a
4) What is ATO and how is it different from ETO? List the advantages of
CAD/CAM.
Manufacturing Operations
The manufacturing operations can be classified based on the amount of processing the product
requires, after the company receives an order from customer. They are broadly classified as:
Make-to-Order (MTO) and Make-to-Stock (MTS)
Assemble-to-Order (ATO)
Engineer-to-Order (ETO)
Configure-to-Order (CTO)
Assemble-to-Order (ATO)
Assemble-to-Order (ATO) company is another variation of the manufacturing operations. The ATO
company manufactures standardized, option modules according to the forecasts it has made and
then assembles a specific combination, or package of modules, after receiving the customers
order. The classic example is the automobile manufacturer. After receiving orders from a host of
dealers, the manufacturer specifies the exact production schedule for the automobiles.
The schedule is based on the options order by the customers, like automatic transmission or
manual transmission, air-conditioning, standard or digital control panel, leather, cloth or vinyl
seating, and so on. Many components for assembling the automobiles would have be ordered or
started into production before receiving the customers order based upon demand forecasts. Thus,
the major processing that remains when the orders come in is assembly. This approach shortens
the time between placement of the order and delivery of the product cycle time.
Engineer-to-Order (ETO)
Yet another variant in the manufacturing operations is the Engineer-to-Order (ETO) company. The