LESSON PLAN

BUSINESS, DESIGN AND

TECHNOLOGY DEPARTMENT

LESSON ORGANISATION
Year Level:

Students Prior Knowledge:

Time: 60 minutes

Date: Week 8 Lesson 1

Learning Area: BUSINESS EDUCATION

Students will have no prior knowledge of

marketing principles or business/economics
concepts
Students should have basic knowledge of IT

TOPIC: Identifying the variety of selling and advertising

strategies used by businesses (ACHEK003)
General Capabilities (that may potentially be covered in the lesson)
Critical and
Literacy
Numeracy
ICT
competence

creative thinking

Ethical
behaviour

Personal and
Social
competence

Intercultural
understanding

Cross-curriculum priorities (may be addressed in the lesson)

Aboriginal and Torres Strait Islander
histories and cultures

Asia and Australias engagement with Asia

Sustainability

Lesson Objectives
As a result of this lesson, students will be able to:
Identify a variety of ways that businesses advertise their products and services using information technology

Explain the elements of an effective advertising strategy

Construct a basic advertising strategy to promote a business product or service

Teachers Prior Preparation/Organisation:

Write down the Weebly link on the board

http://yr8busedadvertising.weebly.com

Make sure the projector is working

Provision for students at educational risk:

This Weebly series can be completed at each

students own pace or can be dictated by the
teacher. Students with learning difficulties can
be sat with and monitored at their own pace.

LESSON DELIVERY (attach worksheets, examples, marking key, etc, as relevant)

Time

Motivation and Introduction:

1. Take the roll. Read out any messages/notifications.

2. Introduce the new topic of Advertising. Instruct students to log
onto the computer and type the Weebly site written on the board
into google search.
5 min

5 min

3. Introduction activity: Watch the YouTube ad for BEATS SOLO

HEADPHONES. Revise the elements of an advertising strategy.
Point out the key elements of the Beats advertising strategy.
4. Ask students the focus questions from the Weebly page and
discuss the use of celebrity and social media in advertisements.
Can students think of other ads that feature celebrities/famous
people.

Resources/
References

Lesson Steps (Lesson content, structure, strategies & Key Questions):

5 min
10 min

10 min

5. Pick a student to read the next paragraphs about the different

types of social media.
6. Activity 1 using Padlet, present the students the product in the
image and get students to brainstorm hashtag ideas to promote
the product. Students to type their ideas on Padlet.
7. Read through the 5 principles of advertising, referring to each
image/gif on the Weebly page.
8. Have students look at each image and ask them whether they
are a good example of an ad that adheres to those advertising
principles.

20 min

9. Assessment Task instruct students to create a print ad that can

be used on social media e.g. Instagram and Facebook, using the
Canva app. Students will need to sign up to Canva to create
their own account.
10. When creating their ad, warn students about some designs on
Canva that require them to buy the design when publishing their
ad. Students to download the ad in a JPEG or PDF format and
save in the teachers Shared Drive folder.
Lesson Closure:(Review lesson objectives with students)

5 min

11. Students to save all work following the Weebly instructions.

Students to log off and pack away.
Transition: (What needs to happen prior to the next lesson?)
-

END
OF
CLASS

Students are not expected to finish Assessment Task 2 this

week, they will have until the end of term to finish.

Assessment: (Were the lesson objectives met? How will these be

judged?)
-

Verbal focus questions, quality of discussion and responses

Evidence of participation in class discussion