A STUDY ON THE FACTORS WHICH INFULENCED PEOPLE TO

INVEST IN THE MUTUAL FUNDS OF RELIANCE MONEY,IN

RELIANCE MONEY, NUGAMBAKKAM,CHENNAI

By

KUMARAVEL.M

(REGD.NO 21108631043)

Of

RAJALAKSHMI ENGINEERING COLLEGE

A PROJECT REPORT

Submitted to the

FACULTY OF MANAGEMENT STUDIES

In partial fulfillment of the requirements

for the award of degree

Of

MASTER OF BUSINESS
ADMINISTRATION

JULY 2009
CERTIFICATE FROM THE ORGANIZATION

This is to certify that Mr.M.kumaravel has successfully

completed the summer internship program from 1st july to
28th july,in Reliance Securities ltd.

During this period of time,he has displayed a keenness

to understand the business and has exhibited great interest
and enthusiasm.

He has successfully completed the following project:

“A STUDY ON THE FACTORS WHICH INFULENCED

PEOPLE TO INVEST IN THE MUTUAL FUNDS OF
RELIANCE MONEY”
 RAJALAKSHMI ENGINEERING COLLEGE
DEPARMENT OF MANAGEMENT
STUDIES

BONAFIDE CERTIFICATE
This is to certify that the project work entitled “A STUDY ON THE
FACTORS WHICH INFULENCED PEOPLE TO INVEST IN THE
MUTUAL FUNDS OF RELIANCEMONEY, IN RELIANCE MONEY,
NUGAMBAKKAM,CHENNAI “is a

Piece of work done by KUMARAVEL.M (21108631043), student

of Rajalakshmi Engineering College, under my guidance and
supervision for the partial fulfillment of the course Master of
Business Administration (MBA), Rajalakshmi Engineering College,
Thandalam, Chennai.

To the best of my knowledge and belief that this embodies

the work of the candidate himself and has been duly completed.
Simultaneously, He fulfills the requirements of the rules and
regulations related to the summer internship of the institute and I
am assured that the project is up to the standard both in respect
to the contents and language for being referred to the examiner.

Guide Dean
 DECLARATION

I hereby declare that the project report

entitled “A STUDY ON THE FACTORS WHICH INFULENCED
PEOPLE TO INVEST IN THE MUTUAL
FUNDSOFRELIANCEMONEY” is the produce of my sincere
effort. This Summer Internship Project Report is being submitted
by me alone, at Rajalakshmi Engineering College, Chennai, for the
partial fulfillment of the course Master of Business Administration
(MBA), and the report has not been submitted to any other
educational institutions for any other purpose

KUMARAVEL.M
 ACKNOWLEDGEMENT

I would like to express my gratitude to all

those who gave me the possibilities to complete this project
report. I would like to thank Director, Prof. Dr. Pandiyan IAS,
Rajalakshmi Engineering College, Prof. S.Sankar, Dean,
Rajalakshmi Engineering College , and all college authorities first
for providing me the opportunity to work with one the prestigious
organization.

I want to thank Mr.,karthik ,company

manager,reliancemoney,Chennai,for giving me permission to
commence this project in the first instance, to do the necessary
research work and for being my Company Guide.

With a deep sense of gratitude and humble

submission I would like to express my heartiest gratefulness to
my Faculty Guide Dr.,C.B.Ragothaman, Rajalakshmi Engineering
College, whose help, stimulating suggestions and encouragement
helped me in all the times of research and for writing of this
project.

Date:

Signature:
CONTENTS
 EXECUTIVE SUMMARY

RELIANCE MONEY has cored competed in selling and has a very

aggressive sales team. Since it is a services industry where world
of mouth is very important. A negative world of mouth may
remove 10 existing customers on the other hand a positive word
of mouth may earn 10 customers. So service should be targeted
at a level, which not only should meet the customer’s expectation
but also exceed it.

Marketing is an important activity in any organization’s

sales strategy. Marketing helps in promoting the products in the
targeted market and create a recall value and branding to the
products. Marketing department perform the initial market study
for the suitability of the product launches; study the market
requirements in the existing markets to further strengthen the
market capitalization identity the feature needed for a longevity
of a product.
 INTRODUCTION

Introduction About The Project:

Project Title:

A STUDY ON THE FACTORS WHICH INFULENCED PEOPLE TO

INVEST IN THE MUTUAL FUNDS OF RELIANCE
MONEY,NUGAMBAKKAM,CHENNAI
 NEED FOR THE STUDY:

This project deals with the reliance money and regarding the people who
invested in the mutual funds of reliance money.To make investors aware
about the various recent schemes aware in mutual funds and to invest
them again in reliance money.
 SCOPE OF THE STUDY:

The opinions and suggestions collected from the respondents under this
study can be helpful for the company to implement the new schemes
which they have developed in the mutual funds and to make the
investors to again invest in mutual funds.
 OBJECTIVES OF THE STUDY:

PRIMARY OBJECTIVE:

 To study on the factors which made people to invest in the

mutual funds of reliance money.

SECONDARY OBJECTIVE:

 To increase the awareness about the mutual funds

 To identify the primary factor which made people to invest in the mutual
funds

 To provide suitable suggestions based on the study results

 RESEARCH METHODOLOGY

Research means ‘search for knowledge’. Sometimes it may refer

to scientific and systematic search for pertinent information on a
specific topic. Research is an art of scientific investigation.

RESEARCH DESIGN:

Research Design can be simply put as the framework of the

study. It is the guidelines for the collection of data and analysis of
data.

Descriptive research design is adopted for the study.

Descriptive research designs are determined for some definite
purpose with a help of structural questionnaire to gather primary
information. It is focused on the variable present in the problem.

DATA COLLECTION METHODS:

Selectively in the collection of data and linking that selectivity to

the analysis and drawing correct and valid conclusions from the
investigation. Sources of data include both primary and secondary
data.

PRIMARY DATA:

1. The primary data are those which are collected a fresh and
for the first time and thus happen to be original in character.
 2. Primary data was collected through survey method by using
questionnaire.

SECONDARY DATA:

1. Secondary data on the other hand are those which have

already been collected by someone else and which have already
been passed through the statistical process.

2. Secondary data pertaining to this study was obtained from

technical notes documents, websites, and broachers of RELIANCE
MONEY.

RESEARCH INSTRUMENT:

A structured questionnaire was framed which contains various

type of questions.

The researcher used three types of questions to collect the data.

• Open and closed ended questions.

• Dichotomous questions (yes or no).

• Multiple choice questions (more than one choice).

REVIEW OF LITERATURE
SAMPLING METHODOLOGY

SAMPLING PLAN:

The selected respondent from the total population constitute the

“sample” and the selection process is called “sampling
techniques’. This sampling plan calls for the following decisions
such as,

SAMPLING UNIT:

Sampling unit is that of “who is to be surveyed”, the General

public.

SAMPLING SIZE:

Sampling size is about “how many people are too surveyed”. The
sample size is determined by,

Sample size = 50.

SAMPLING PROCEDURE:

Sampling procedure is about “how respondents should be

chosen”. Convenience sampling method was chosen,
Convenience sampling refers to the collection of information from
respondents who are conveniently available to provide it.

SAMPLING AREA:

RELAINCE MONEY INVESTORS OF MUTUAL FUNDS

PERIOD OF STUDY:
The research is carried out for 28 days

ANALYSIS TOOLS

The information gathered is analyzed by using the following

appropriate tools such as,

 Percentage analysis
 Graphical analysis

PERCENTAGE ANANLYSIS:

Percentage refers to special kind of ratio. Percentage is used in

making comparison between two or more series of data.
Percentage Method is used to describe relationship.

Formula:

Percentage (%) = No. of Respondents

------------------------- X 100

Total Respondents

GRAPHICAL ANALYSIS:

 Pie charts

 Bar diagram
 DATA ANALYSIS & INTERPRETATION

Table 1: Age of the Respondents

Table 2:Type of respondents

Table 3:what type of investment do u prefer

Table 4: do u feel investing in mutual funds is safer then stock