Mexico Professional Hair Care Market

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OUR EXPERTISE - END TO END CONSULTING
Energy and Power

Electronics
Lifesciences and Healthcare
Chemicals and Materials
IT & Consulting
Consumer Retail
Mexico Professional
Hair Care Market Study
Web8/19/2015
- www.industryarc.com
Mexico Professional Hair Care

Market Revenue (2014-2020)
Mexico Salon Landscape
Mexico Professional Hair

Care Market Overview

Market by Distribution Channel

Market Share Analysis
Mexico Cosmetics &

Personal Care Market Overview
Top 5 Company Profiles

(Trends, Developments,
Market Share by Product Category)
Mexico Country Overview.
Mexico Professional Hair

Care Products Market Scope
Appendix
TABLE OF CONTENTS
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STUDY SCOPE
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Professional Hair Care Products Market Study of Mexico includes the study of Back Bar and Over-theCounter products sold in the year 2014 and the estimation of market size by 2020
Back-bar products are used by professionals/stylist for the services in the salon
Over-the-Counter or take-home /salon retail product are the professional hair care product that are sold
over the salon counter by hairdressers or hair specialists
The report focused more on the products sold and used for services in the salons
Geographically, the report focuses on Mexico with a special emphasis on seven major states including
Mexico state, Nuevo Leon, Guanajuato, Chihuahua, Campeche, Jalisco and Durango
This report deals with 4 major hair-care categories namely, hair coloring, straightening and perming,
Shampoos and conditioners and hair styling
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SURVEY QUESTIONNAIRE
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Survey Questionnaire was designed with questions focusing on the aspects below:
Average number of customers for each salon by Service Type

Performance of each brand and average share of sales for each of the product categories under the scope
Product costs based on the Brands and Product Categories
Customer preferences with respect to Brands and Type of Products
Profit margins for various products and reason for using a specific product by a salon
Market Size for each product category from the Manufacturers Perspective
Distributors Perspective in terms of Demand and Salon Preference

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CATEGORY DEFINITIONS
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Shampoos
Shampoo is used to clean hair and scalp by removing dirt and oil caused by environment and external products
applied on hair. Various types of shampoos are available in the market such as shampoos for colored hair, dry
hair, normal hair, oily hair, treatment shampoos, anti-dandruff shampoos
Conditioners
Conditioners are used in treatment and to soften the hair. It is used after shampoo to improve the texture and
appearance of hair. Various types of conditioners are available in the market such as deep conditioners, leave in
conditioners, anti-dandruff conditioners
Hair Straightening & Perming Products
It is a thermal treatment designed to permanently flatten or permanently wave the hair. Different types of
straightening are Japanese Straightening, Brazilian Straightening, keratin hair treatment etc
Hair Coloring Products
These products are designed to color or tone the natural hair. It is used to cover gray hair or color the hair as
desired. The degree of permanence and intensity differs. This category includes permanent, semi-permanent,
demi-permanent, temporary colors and bleaches
Hair Styling Product
Designed to control and enhance hair appearance. It Includes gels, mousse, volumizers, styling lotions, hair
spray, thickeners, shine enhancers, pomades, waxes, tonics and styling lotions
Hair Treatment Product
These products are designed to treat scalp skin disorder or damaged hair due to prolonged or repeated heat
exposure, chemical exposure and by straightening and perming. It includes oils, serum, mask, scalp cleansing
solution, spray, lotion
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MEXICO SALON LANDSCAPE, 2014
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As of 2014, the total number of salons were estimated to be around 28,500 out of which 89.1% are unorganized In
Mexico, there are very few organized salons. Only 11.9% of the total salons are organized in this country
In 2014, hair coloring and hair treatment are the most dominant hair salon services in Mexico
The price of the service varies depending on the hair type, length of the hair, products preferred for usage and the
salon type
Average Prices For Hair Care Services In Mexico, 2014
Service
Price Range (Pesos)
Hair Color
500-550
Salon Distribution in Mexico
Unorganized
Straightening or Perming
850-900
Hair Wash( Shampoo, Conditioning)
210-220
Cut-Blow-Dry (Styling)
250-300
Source: Expert Insights, IndustryARC Analysis
Web8/19/2015
Organised
Source: IndustryARC Analysis
MEXICO PROFESSIONAL HAIR CARE PRODUCT MARKET REVENUE
Professional Hair Care Product market of Mexico was valued at X,XXX.Xm Pesos ($XXXm) in 2014 and is poised
to exhibit a healthy growth rate of X.X% CAGR to reach X,XXX.Xm Pesos ($XXX.Xm) by 2020
Hair coloring products occupied the largest market share of XX% in professional hair care product market, with
a revenue of XXXm Pesos ($XX.XXm) in 2014
Professional Hair color products is the fastest growing segment which is estimated to grow at a CAGR of X.X%
during the forecast period 2014-2020
Professional Hair Care Products Market Revenue, by Category,
2014-2020 (Million)
Service
2014(Pesos) 2014($)
2020(Pesos) 2020($)
CAGR
Coloring
XXX.X
XXX.X
XXX.X
XXX.X
X.X%
Perming and
Straightening
XXX.X
XXX.X
XXX.X
XXX.X
X.X%
Shampoo &
Conditioning
XXX.X
XXX.X
XXX.X
XXX.X
X.X%
Styling
XXX.X
XXX.X
XXX.X
XXX.X
X.X%
Total
XXX.X
XXX.X
XXX.X
XXX.X
X.X%
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Professional Hair Care Products Market Share,

by Category (2014)
PROFESSIONAL HAIR CARE MARKET TRENDS, BY PRODUCT CATEGORY, 2014

Category

Trend
Hair color
------------------------------------------------------------------------------------------------------------------------------------------------
-----------------------------------------------------------------------------------------------------------------------------------------------------------------
Perming & straightening
--------------------------------------------------------------------------------------------------------------------------------------------
------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Shampoos & conditioners
Styling products
----------------------------------------------------------------------------------------------------------------------------------------------------------
----------------------------------------------------------------------------------------------------------------
------------------------------------------------------------------------------------------------------------------------------------------------
---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
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PROFESSIONAL HAIR COLORING PRODUCT MARKET, 2014
KEY DEVELOPMENTS
Hair coloring is the largest category among the professional hair care products in Mexico, generating a revenue of
XXXm Pesos ($XX.XXm) in 2014. It is estimated to grow at a CAGR of X.X% through 2020 to reach X,XXX.Xm Pesos
($XXX.Xm)
Permanent Hair Coloring products accounted for XX.X% of the overall hair coloring market in 2014. Semi and demi
permanent hair coloring products , bleaching products and toners accounted for XX.X% of the market
In Mexico, LOreal Group is the dominant player with a share of XX.X% in the the total hair coloring market in 2014
and will continue to dominate this segment
Rank
Professional Hair Color Products Market Revenue,

by Company(2014) (Million Pesos)
Value (Million
Brand
Percent share
Pesos)
L'Oreal
XX.X%
XX.X
Nattura laboratorios
XX.X%
XX.X
Revlon
XX.X%
XX.X
Alfaparf
XX.X%
XX.X
P&G
XX.X%
XX.X
Total
XX.X
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Hair Color Market Revenue by Product Type, 2014
10
COMPANY PROFILE - LOREAL GROUP
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LOREAL GROUP
PROFESSIONAL
HAIR CARE PRODUCTS
MEXICO
Professional hair care brands of L'Oral group available in Mexico includes LOreal Professional, Redken, Matrix
and Kerastase
Around XX% of L'Oreal Group's professional hair care products revenue in Mexico was generated from the sale
of professional shampoos and conditioners including treatment products in 2014, whereas hair coloring
products contributed to XX.X% of the revenue
L'Oreal Group: Mexico Professional Hair Care Products Market
Share, By Category(2014)
Source: Expert Insights and IndustryARC Analysis
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11
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RESPONDENTS SNAPSHOT
Total number of primary respondents - XXX
Primary respondents of this survey are hair salon owners, managers, manufacturers of hair care products
and distributors
Areas Covered Mexico state, Nuevo Leon, Guanajuato, Chihuahua, Campeche, Jalisco and Durango
Salons covered for primary interviews include both organized and unorganized salons along with major
salon chains in the country
Number Of Salon Respondents
300
250
200
150
100
50
0
Joss Claude Stylists
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Stilisimo
Cuco & Guille
Pupy Estilistas
Silvia Galvn
Others
12
FOCUSED GROUPS RESEARCH FLOW
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Survey
Group 2
Survey
Group 2
Survey
Group 2
Distributors
Survey
Group 1
Survey
Group 1
Survey
Group 3
Manufacturers
Statistical Tool
Survey
Group 1
Salon
Owners
Survey
Group 3
Survey
Group 3
Final Processed
Data
Web8/19/2015
13
Thank You!
IndustryARC
+1 614-588-8537/38
sales@industryarc.com
sanjay.matthews@industryarc.com
Web - www.industryarc.com

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