ACTION PLAN

DEVELOPMENT
WORKSHOP

INTRODUCTION
& WELCOME
Brett Giddings
Manager, Member Services
APC

1. INTRODUCTION & WELCOME

Why we are here today

develop plans with clear

actions and measurable

targets
focus on peer

learning

discuss the APC and packaging

sustainability

1. INTRODUCTION & WELCOME

Background to Today
Signatory requests for guidance
1.
2.
3.
4.
5.
6.

Improving supply chain influence

Organisation engagement and buy-in
Identifying opportunities for improvement
Understanding all APC goals and KPIs
Aligning plans with other requirements and regulations
How to implement (resourcing issues)

used to guide capacity development programs

1. INTRODUCTION & WELCOME

Why we are here today

Action plans are living documents and should be reviewed
regularly.
Ensure plans are:
Meeting the requirements of the APC
Easier to implement and report against
Aligned to supply chains and organisational strategy

1. INTRODUCTION & WELCOME

Action plan development cycle

Determine

scope

Revise
action
plan if
necessary

Report on
actions

Todays workshop focus

Develop
action
plan

Implement
actions

1. INTRODUCTION & WELCOME

Agenda
1. Introduction &
Welcome

2. Packaging in Your
Supply Chain

3. Developing Your
Action Plan

4. Summary &
Discussion

Why we are here

Supply chain & value chain

Characteristics of an adequate
action plan

Case study

Todays content

Mapping your own supply

chain

Setting actions & targets

First steps to implementation

APC goals & KPIs a refresh

Reviewing the ACME action

plan

Summary, evaluation and close

Ideas for your own action

plan

1. INTRODUCTION & WELCOME

Learning Outcomes for Today

1.
2.
3.
4.

Understand and apply the APC KPIs and Goals

Create an action plan that is robust and effective
Set targets that enable progress and define responsibility
Take action to develop and implement your plan

1. INTRODUCTION & WELCOME

Activity 1 - Icebreaker

1. INTRODUCTION & WELCOME

Activity
Break into pairs and introduce yourselves
1.
2.
3.
4.

Name
Role
Organisation
What you hope to learn from today

1. INTRODUCTION & WELCOME

Introductions

Claire
My name is ..
My role is

Consultant
.................

At

Banarra
....

1. INTRODUCTION & WELCOME

The APC &

PACKAGING
in YOUR
SUPPLY CHAIN

The APC: Why?

packaging waste is:

visible,
tangible,
branded &
measurable
2. PACKAGING IN THE SUPPLY CHAIN

The APC: Why?

exists to address community,
industry & government concerns

about excessive packaging

waste and litter

2. PACKAGING IN THE SUPPLY CHAIN

The APC
packaging plays a necessary role in the delivery of goods

2. PACKAGING IN THE SUPPLY CHAIN

The APC
a sustainable packaging initiative which aims to
change the culture of business to design more sustainable
packaging, increase recycling rates and reduce packaging litter

a lifecycle approach
recognises the role packaging plays

2. PACKAGING IN THE SUPPLY CHAIN

The APC
930+ signatories

government, industry and community

groups representing 80% of total retail trade
APC projects accounted for 32.4%
recycling tonnes from 2005-2012
Since 2011 invested more
development initiatives

of the increase in

than $500k into capacity

2. PACKAGING IN THE SUPPLY CHAIN

The APC
Signatories have committed to:

1.
2.
3.
4.
5.

develop an action plan

implement the plan
report annually against the plan
make data available for audit
pay an annual contribution

2. PACKAGING IN THE SUPPLY CHAIN

The APC: 3 Performance Goals

Design

Recycling
Product Stewardship
Action plans should demonstrate a commitment to

continuous improvement towards these 3 goals

required to report against every KPI

each year

2. PACKAGING IN THE SUPPLY CHAIN

The APC: Design [Goal 1]

80% of a products environmental impact is determined at

the point of design.

2. PACKAGING IN THE SUPPLY CHAIN

The APC: Design [KPI 1]

The APC has committed to:

70% of signatories having documented policies and

procedures for evaluating and procuring packaging using the
SPG [equivalent].

2. PACKAGING IN THE SUPPLY CHAIN

The APC: Design [KPI 1]

Signatories have committed to:

incorporate the SPG into the design or procurement

process, ensuring packaging sustainability criteria are
considered within the new product development process.
the scheduled assessment of existing packaging.
Better plans will detail how the outcomes of these assessments
will be incorporated into the development of new packaging

2. PACKAGING IN THE SUPPLY CHAIN

The APC: Recycling [Goal 2]

nd
Australians are the 2
highest producers of waste

70% recycling rate target for used packaging materials

current recycling rate sits at

63.8%

2. PACKAGING IN THE SUPPLY CHAIN

The APC: Recycling [KPI 3]

The APC has committed to:

70% of signatories having in place on-site recovery systems

for used packaging systems

2. PACKAGING IN THE SUPPLY CHAIN

The APC: Recycling [KPI 3]

Signatories have committed to:
describe how they will review existing waste streams
and identify opportunities to improve these
develop and maintain systems to:
Recover or recycle used packaging onsite
Recover or recycle other materials onsite
Reuse packaging and delivery materials
Report volumes of waste diverted from landfill

2. PACKAGING IN THE SUPPLY CHAIN

The APC: Recycling [KPI 4]

The APC has committed to:

70% of signatories having implemented a formal policy of

buying products made from recycled packaging

2. PACKAGING IN THE SUPPLY CHAIN

The APC: Recycling [KPI 4]

Signatories have committed to:
establish a policy to preferentially buy products made
from recycled materials

demonstrate the implementation and adoption

of the policy leading to an increase in purchases of products
that contain recycled materials

2. PACKAGING IN THE SUPPLY CHAIN

The APC: Product Stewardship [Goal 3]

a shared responsibility between all organisations within

the packaging supply chain to maximise the environmental and
social performance of packaging to gain the most value from a
product

2. PACKAGING IN THE SUPPLY CHAIN

The APC: Product Stewardship [Goal 3]

COMMUNITY

KPI 8

SUPPLIERS

KPI 6

KPI 7

YOU

CUSTOMERS

2. PACKAGING IN THE SUPPLY CHAIN

The APC: Product Stewardship [KPI 6]

The APC has committed to:

100% of signatories having formal processes to

work collaboratively on packaging design and/ or recycling

2. PACKAGING IN THE SUPPLY CHAIN

The APC: Product Stewardship [KPI 6]

Signatories have committed to:
develop and demonstrate that formal processes are in place to
work with suppliers regarding packaging sustainability by:
embedding sustainability criteria into contracts/tenders
having a policy for

working with suppliers and

clients to improve packaging design and recovery

implementing policy actions to improve packaging
2. PACKAGING IN THE SUPPLY CHAIN

The APC: Product Stewardship [KPI 7]

The APC has committed to:

100% of signatories showing other PS outcomes

2. PACKAGING IN THE SUPPLY CHAIN

The APC: Product Stewardship [KPI 7]

Signatories have committed to:
report against other sustainability-focussed programs and
further develop systems to better manage environmental and
social impacts. Includes:
maintaining an EMS/improving site efficiencies
developing and expanding green product ranges
supporting community initiatives
working with customers

2. PACKAGING IN THE SUPPLY CHAIN

The APC: Product Stewardship [KPI 8]

The APC has committed to:
a continuous reduction of packaging items in the litter stream

2. PACKAGING IN THE SUPPLY CHAIN

The APC: What is Litter?

2. PACKAGING IN THE SUPPLY CHAIN

The APC: Product Stewardship [KPI 8]

Signatories have committed to:
improving the disposal information on consumer packaging
taking steps to reduce the number of separable packaging
components

managing potential litter hotspots on or around your sites

participation in a community clean-up program

2. PACKAGING IN THE SUPPLY CHAIN

The APC: [KPI 2,5]

Not relevant to individual signatories
annual increase in the recycling rate of used packaging
[resulting in a 70% recycling rate]

additional tonnes of material reprocessed in primary and

secondary markets as a result of APC-funded Projects

Signatories are able to apply for project funding

2. PACKAGING IN THE SUPPLY CHAIN

The APC: Reporting

583 signatories plans were assessed in 2012

average company rating 2.9/5
4
3.5
3
2.5
2
1.5
1
0.5
0
KPI 1

KPI 3

KPI 4

KPI 6

KPI 7

KPI 8

2. PACKAGING IN THE SUPPLY CHAIN

The APC: Reporting

the ratings are a general measure of performance against KPIs &

3 goals rather than compliance

24 signatories were randomly selected for a detailed
compliance audit in 2012 [21 were found to be compliant]

27 signatories were selected in 2013

2. PACKAGING IN THE SUPPLY CHAIN

What is a supply chain?

A string of companies working together to

satisfy market demands for a particular product
or service
WHO?
What does upstream and downstream of your product delivery
look like?

2. PACKAGING IN THE SUPPLY CHAIN

Unpacking the supply chain

Raw Materials

Manufacture
Distribution

Retail
Use / Consumption
Disposal

raw material
suppliers
packaging
manufacturers &
suppliers
distributors

brand owners
& retailers

consumers
waste service
providers &
recyclers

What is a value chain?

The inputs and outputs of all the activities

along the supply chain to satisfy market
demands for a particular product or service
WHAT?

2. PACKAGING IN THE SUPPLY CHAIN

What is a value chain?

WHAT?

2. PACKAGING IN THE SUPPLY CHAIN

Unpacking the value chain

INPUTS

Raw Materials

Manufacture
Distribution

Retail
Use / Consumption
Disposal

OUTPUTS

Packaging in the Supply Chain

2. PACKAGING IN THE SUPPLY CHAIN

Activity 3: Mapping your Supply Chain

2. PACKAGING IN THE SUPPLY CHAIN

Packaging in the Supply Chain

Materiality

a process to determine the relevance and

significance of an issue to both an
organisation and its stakeholders

Material issue an issue that will influence the decisions,

actions and performance of an organisation
or its stakeholders

To set good actions a company needs to understand what issues

are material to its sustainability performance

2. PACKAGING IN THE SUPPLY CHAIN

BREAK
15 mins

2. PACKAGING IN THE SUPPLY CHAIN

DEVELOPING
YOUR
ACTION PLAN

Components of an Action Plan

Targets
Actions
Business Context

ANNUAL APC
REPORT
3. DEVELOPING YOUR ACTION PLAN

Action Plan Requirements

Action Plan Requirement

ACME Corporation

Name of your organisation and its subsidiaries

ACME Corporation ACME Anvil

Corporation

Nature of your organisation (what you do, size and

turnover)

Weapons, explosive and natural disaster

kits manufacturer. 150,000 staff, $US4.2
billion turnover (FY2011)

Brands you own

ACME Anvil, ACME Earthquake Pills

Place of the organisation in the supply chain

Brand owner/manufacturer

Packaging materials and formats used

E.g., FSC certified timber, corrugate board

Period covered by the plan

Oct 2012 Dec 2015

Covenant contact officer details

Wile E Coyote

Specific actions for each goal and KPI

See Action Plan

Baseline data for all actions

See Action Plan

Formal commitment by the CEO or equivalent

The Road Runners Statement (see Action

Plan)

3. DEVELOPING YOUR ACTION PLAN

Action Plans and Reporting

Annual Reports are assessed based on these criteria:
1.
2.

3.

Set out well-structured

targets
Demonstrate achievement against the targets
Targets support the relevant KPI under which they are logged

How does your action plan consistently respond to these criteria?

3. DEVELOPING YOUR ACTION PLAN

CRITERIA
Assess
Your Action Plan
Meet APC Action Plan requirements
Actions are aligned with APC Goals and KPIs

SMART Targets
Baseline Data for all actions
Quantitative Baseline Data provided for all actions
Set dates for targets and achievements
Milestones determining progress

ADEQUATE GOOD

3. DEVELOPING YOUR ACTION PLAN

Developing Actions &

Setting Targets
Provides

Direction

Strategic
Drive
Performance
Enhancement &
Measurement

3. DEVELOPING YOUR ACTION PLAN

Developing Actions
Aligned
Are they aligned to the relevant APC goal and
KPI?

Purposeful

Do they address the companys priority issues?

Current

Do they relate to a current issue? Are they

forward looking?

Accountable

Has someone been assigned responsibility?

Progressive

Do they go beyond a business as usual

approach?

3. DEVELOPING YOUR ACTION PLAN

Example: Actions for KPI 6

Performance Actions
goals and
KPIs

Responsibility

Baseline Target
data

Milestones

Goal 3: Product stewardship

KPI 6 Proportion of signatories that have formal processes for working with others to improve
design and recycling of packaging

Not adequate
action

Improve design of packaging

to be more sustainable.

Team member

2015

Adequate
action

Improve design of packaging

to be more sustainable and
communicate this with
relevant stakeholders.

GM Sourcing

2013

Good action

Establish sustainable design

criteria for all packaging and
communicate this with
relevant stakeholders.

GM Sourcing and
Packaging
Technologist

06/2013

3. DEVELOPING YOUR ACTION PLAN

Setting Targets

S
M
A
R
T

Specific

Are direct, succinct and unambiguous

Measurable Can be quantified, assessed and reported

Achievable

Can be acted upon and implemented

Relevant

Relate to the overall objective to be achieved

Time-bound

Set timeframe for completion/achievement

3. DEVELOPING YOUR ACTION PLAN

Example: Targets for KPI 6

Performanc
e goals and
KPIs

Actio Respon
ns
sibility

Baseline data

Target

Milesto
nes

Goal 3: Product stewardship

KPI 6 Proportion of signatories that have formal processes for working with others to improve
design and recycling of packaging

Not adequate
target

Not applicable

Seek opportunities with suppliers to

improve design of packaging to be
more sustainable.

2015

Adequate
target

Sustainable
supply chain
system

Develop sustainable packaging design

criteria and communicate this to
relevant suppliers by end FY13.

2013

Good target

Sustainable
supply chain
management
system results
2011/12

Develop sustainable packaging design

criteria for all packaging by end FY13.

06/2013

Develop supplier engagement

strategy and implement from
beginning FY14.

3. DEVELOPING YOUR ACTION PLAN

Points of Alignment
ALIGNMENT WITH APC
Do actions align with APC Goals and KPIs?
ALIGNMENT WITH OTHER RELEVANT REGULATION
Do actions align with other external initiatives and
regulations affecting the Company?
ALIGNMENT WITH STRATEGY

Do actions align with Companys strategic goals &

objectives?
ALIGNMENT WITH TARGETS
Are the actions supported by and aligned with well
defined targets?

3. DEVELOPING YOUR ACTION PLAN

Benefits from the best possible action plan

Facilitate

Enhance

reporting

performance and strategic outcomes

Improve annual

APC scores

Respond to what matters

Increase ease of implementation
3. DEVELOPING YOUR ACTION PLAN

ACTIVITY 3: Action Plan Assessment

3. DEVELOPING YOUR ACTION PLAN

ACTIVITY 3: Action Plan Assessment

What are we doing?
Assess ACME Action Plan based on each of the APC Goals
(Design, Recycling, Product Stewardship)

Why are we doing it?

To improve our ability to develop and/or review existing
actions

3. DEVELOPING YOUR ACTION PLAN

ACTIVITY 3: Action Plan Assessment

1. Break into groups
2. Review and discuss the specific actions in the
Mock Action Plan that were assigned to your
group
3. Using the APCAP and SMART principles, fill in the

gaps
4. Present findings

3. DEVELOPING YOUR ACTION PLAN

SUMMARY
&
DISCUSSION

4. SUMMARY

How to implement
Setting up an APC Team or Steering Committee

Benefits include:
Shared responsibilities
Increased accountability
Cross-functional perspective
Enhanced outcomes

4. SUMMARY

How to implement
Setting up an APC Team or Steering Committee
1. Identify the need
2. Establish a plan
3. Create a structure
4. Select members

4. SUMMARY

ACTIVITY 4: Barriers to implementation

Using your Action Plan template, complete the final columns:
Barriers to implementation
Why does the barrier exist?
What can I do to address the barrier?

4. SUMMARY

Action Plan Revision Process

all signatories are encouraged to regularly

review plans
Determine
scope

and revise as necessary

it is important that any changes
to plans are clearly identified

Revise
action plan
if
necessary

Report on
actions

Develop
action plan

Implement
actions

4. SUMMARY

Action Plan Revision Process

Identify the areas where you want to change your plan

Submit the revised plan with the changes clearly marked

Include a cover sheet with:
Date of Revision
Primary reason for revision
Senior management support for change
Areas of change

APC to review and approve changes

4. SUMMARY

Ongoing APC Support

Action Plan Resources available online

Developing clear actions and measurable targets

Setting up an APC team

Action plan guide/ template

Suggested actions and targets

Performance goals and KPIs

Other resources available

Teleconferences with internal stakeholders

Iterative process (send us a draft)

Lots of other packaging sustainability resources

4. SUMMARY

Learning Outcomes
Do you:
1. Understand and apply the APC KPIs and Goals?
2. Feel comfortable creating an action plan that is robust
and effective?
3. Understand how to set targets that enable progress and
define responsibility?
4. Know how and where to take action to develop and
implement your plan?

4. SUMMARY

Summary
Generally all companies have opportunity to improve
their own packaging sustainability performance
Understand and identify your place in the value chain
The more work you put into your action plan the more
likely you are to benefit (in many ways)
What matters? Focus
Remember APCAP and SMART
Share the load and build accountability

4. SUMMARY

THANKS
Brett Giddings
Manager, Member Services
0411 890 811
members@packagingcovenant.org.au
www.packagingcovenant.org.au