INSTITUTE OF TECHNOLOGY

(Department of Management Studies)

Optimus For aspiring minds…

VOLUME I VOLUME
NO.2 I NO.2 (Oct-Dec 2009)
(Oct-Dec 2009)

In this issue
-Departmental Activities

- Faculty Activities

- Students Activities
 Patrons

Shri. K.C. Ramamurthy, IPS Dr. K.C. Sabitha Ramamurthy Shri. Jayadeep K.R. Ms. Tristha Ramamurthy
Chairman President CEO Vice-President
CMR Jnanadhara Trust CMR Jnanadhara Trust CMR Jnanadhara Trust CMR Jnanadhara Trust

Director’s Message
At the outset I compliment the exemplary efforts of Prof Bholanath and his entire team for
having done CMRIT- Dept. of Management Studies proud of producing the magnificent
edition of e- bulletin. I am immensely proud of my present team and derive great
satisfaction over the high standards in all spheres of activities and the spectacular
achievements. We are privileged to present our Second issue of “Optimus” despite many
commitments involving in numerous activities.

Once again, I congratulate all associated with this special effort.

Dr. Col. (Retd.) Mukesh Kumar

Director
CMRIT- MBA Department

Message from Chief Editor

We had successfully released our first issue of e-bulletin on 16th Oct 2009. It was a great success
and well received by Academicians, Industry Leaders and Students across the Country. It is indeed
a good beginning for CMRIT- Department of Management Studies, in its endeavor in excellence
in Research & Publications.

I appreciate the effort of the Editorial Team in bringing out the second issue of Optimus.

Best wishes and keep the flame burning!

Prof. Bholanath Dutta

Chief Editor
Departmental News & Recent Events
Ø CMRIMT had conducted CAT Examination 2009 in association with NIIT from
27/11/2009 to 07/12/2009

Ø Ms. Archana Joshi, ICWA, M.Com, was appointed as a visiting faculty to teach
“Accounting for managers” to I Semester MBA students from 29th October, 2009.

Ø Ms. Sharadha had been appointed to teach Statistics for Managers as a visiting faculty to
I Semester MBA Students in the month of December 2009.
Ø Ms. Sumathi had been appointed to teach Business Law to handle II Semester MBA
Students from the month of February 2010.
Ø Mr. Nagabhushan had been appointed to teach International Business Management to
handle II Semester MBA Students from the month of February 2010.

Guest Lectures Organized:

1. 24.10.2009: Mr. Chandra Shekaran , principle consultant & CEO, Nxt Wavez consulting,
Bangalore delivered a guest lecture on “Induction to corporate” for MBA-III Sem
students

2. 31.10. 2009: Guest lecture on “Recent trends in capital market” for 1st year MBA by

3. 18.11.2009: A talk on “i virtual (video resume)” by Uno soft for MBA students

4. 03.10.2009: Personality development programme through “sahaja yoga” on 3rd Oct ’09
for MBA- I Sem students

5. 7.10.2009 : “PROWESS software training” for MBA students

6. 16.11.2009: Mr. Srinivasan, former Director CII, delivered a guest lecture on

“Entrepreneurship & venture capital” for MBA Students
Certificate Programs Announced:
1. Certificate course in “Business Awareness”: Coordinator: Dr. DNS Kumar – 3 months
course for I Sem MBA Students

2. Certificate course in “Consumer Behavior” : Coordinator: Dr. Girish C – 3 months course

for III Sem PGDM Students
3. Certificate course in “Internet Marketing” : Coordinator: Ms. Prachi Lande- 3 months
course for III Sem PGDM Students
4. Certificate course in “Retail Marketing” : Coordinator: Ms. Marya Wani – 3 months course
for III Sem PGDM Students

Career Guidance & Placement Bureau

Ø ERNST &YOUNG conducted a screening test for MBA finance students for Levy 1.0
program on International Taxation on 2nd Nov 09 & selected 19 students for the
program.

Eminent Visitors to CMRIMT :

1. Mr. Srinivasan, former Director CII, has visited the campus on 16th of Nov 09 to
deliver a guest lecture on “Entrepreneurship & venture capital”.

Upcoming Events:
Ø EPGP PROGRAM commencing from Jul 2010
Ø ED PROGRAM commencing from Jan 2010
 Faculty Activities
Books Published:
1. Prof. Bholanath Dutta: Submitted the manuscript for 2nd Edition of his book “Marketing Management” to
Parshva Publisher, New Delhi.

Chapter in Edited Books:

1. Prof. Bholanath Dutta: Article titled “MBA Teaching Pedagogy” originally published in Feb 2008 issue of
ICFAI MBA Review is selected and got published in a derivative book titled “IUP on Pedagogy in Higher
Education” edited by Mr. Kunal Gaurav working as Research Associate in ICFAI Research Centre, Chennai.

2. Prof. Bholanath Dutta: Article titled “Role Play” originally published in a book titled “Teaching-Learning
Process in Management Education” Oct 2008 authored by him, is selected and got published in a derivative book
titled “IUP on Pedagogy in Higher Education” edited by Mr. Kunal Gaurav, working as Research Associate in
ICFAI Research Centre, Chennai.

3. Prof. Bholanath Dutta: Article titled “Brand Genesis” originally published in Aug 2009 issue of Marketing
Mastermind Magazine is selected and got published in a derivative book titled “IUP on Brand Life Cycle
series: Issues, challenges & strategies” edited by Ms Jaba Mitra Research Associate in ICFAI Research Centre,
Kolkata.

4. Prof. Bholanath Dutta: Article titled “Tourism Shines” originally published in ICFAI Reader Magazine in
Nov 2007 issue, is selected and got published in a derivative book titled “Tourism Growth : Impact and
Expedition” , Edited by Prof. Anil Verma, ICFAI Business School Research Centre, Pune.

Papers/Articles Published :
1. Prof. Bholanath Dutta: “Corporatization of Management Education: A Challenge for B-School” accepted
for publishing in a magazine, “The Management Faculty” by AIMS –International.

2. Prof. Bholanath Dutta: “Management Education in India: Growth & Trends” published in MBA Review
Magazine, Nov 2009. Ref: 16M-2009-11-07-01.

3. Prof. Bholanath Dutta: “Time Off & Productivity” published in MBA Review in Oct’ 2009. Ref: 16M-2009-
10-09-01.

4. Prof. Bholanath Dutta: “Mind-Mapping- A powerful tool for note taking” accepted for publishing in MBA
Review for the month of Dec 2009.
Programs attended :
1. Ms. Anuradha: Attended a 1 day workshop on “In-plant Training and Summer Project”
on 29 Oct 2009 at BMS College

2. Dr. Girish C: Attended a National level quality improvement programme on “Talent

management and workforce diversity” conducted by Senior Human Resources Leaders from
IBM, in S.D auditorium, IISc
3. Dr. Girish C: Attended a conference on “Leveraging innovation for knowledge economy”
organized by National Research Development Corporation [A Government of India enterprise]
on 19- 20 Nov 2009

4. Sangeeta Yadav: Attended a National level quality improvement programme on “Talent

management and workforce diversity” conducted by Senior Human Resources Leaders from
IBM, in S.D auditorium, IISc on 19-20 Nov 2009

TRAINING PROGRAM BY FACULTY

Dr.Girish, H.O.D, MBA department, gave a Guest Lecture on “The importance of Attitude”
to students of CMR Center of Business Studies.

29th October,2009, Dr.B.Rose Kavitha, gave a seminar on “Team building” to I Semester

MBA Students.

4th November,2009, Prof. K.Ravi, gave a seminar on “Positive mental attitude” to I Semester
MBA Students.
4th November,2009, Mr.Verghese, gave a seminar on “Corporate culture” to I Semester
MBA Students.

4th November,2009, Dr.B.Rose Kavitha, gave a seminar on “Presentation Skills” and

“Business Etiquettes” to I Semester MBA students.

11th November,2009, Dr.B.Rose Kavitha, gave a seminar on “Group discussion” to I

Semester MBA Students.
14th November,2009, Mr.Chandrashekar, gave a seminar on “Creative thinking” to I
Semester MBA Students.
 Students Activities
BLOOD DONATION CAMP
The CMRIT Campus witnessed a rush of students ardently willing to contribute life through voluntary donation of blood.
The camp was conducted under the guidance of the members of the Roteract Club based at the CMRIT Campus. The
kind hearted student donors were awarded certificates and refreshments as a token of appreciation for their valuable
contribution.
 ONLINE CAT EXAMINATION AT CMRIT

The CMRIT Campus was one of the selected centres that were chosen to conduct the first online version of the CAT
Examination November – December 2009. A very efficient team of Proctors comprising of Staff from the National
Institute of Information Technology (NIIT) and the CMR Institute of Technology share equal credit for the success of the
same, apart from the very enthusiastic team of student volunteers from the Department of MBA.

Inter-class Cricket Competition – MBA Department

The MBA Department once again proved its emphasis on

holistic development of management students. The inter-
class cricket match was evidently, the department’s
unraveling of the belief in, the fact that academics and
extra-curricular activities are equally essential and go hand
in hand. The boys’ team of Section B emerged victorious in
contradiction to the victory of Section A in the girls’ match.
Alumni in Spotlight

I
thank the CMR e-bulletin group for giving me this into something concrete
opportunity to share my experiences from the corporate and long lasting. This
world. whole structure is
Having completed my MBA this June 2009, within a short composed of is its
span, I got into one of the world’s most recognised and people which are
respected company also known as “One of the BIG4”. generated as a result of
Working as a HR professional with Ernst & Young’s talent these HR activities.
acquisition team, I have learnt a whole lot of new concepts, Today when I look at the
ways and styles of work, what core recruitment is all about, complications in say a
how numbers are decided, what happens from the initial task as simple as
stages of sourcing candidates to the point of releasing an selecting or deciding on
offer letter to them. the number of people to
My core duties include getting myself started with the initial be taken in a batch, trust
screening where we call a candidate and screen him i.e. we me it sends shivers
ask him a few questions to test his communication, some down my spine because
basic accounting questions to understand his fitness into the a simple mistake can
next round. Then would follow the administration of tests affect the batch number
based on the different service lines that is present at E&Y. We right from the induction
are also highly involved in the correction of papers, and giving process. As a result of this, the interactions of business
away of results. The candidates are moved into further partners with talent acquisition changes tone, escalations to
rounds if there are slots available for the next levels on the the business head levels etc. The repercussions of all this is
same day. The rounds include HR, technical and final rounds. borne by the HR team specially acquisition for which we
become responsible and answerable.
Speaking about my experiences, they have been a mix of
feelings, at times exciting, sometimes irritated, often calm So for those folks, who think HR is a cake-walk, think not
and composed and yes during tough times very frustrating twice, but thrice. It’s said “Experience is the best teacher”.
too. But through it all there has been a very good path of One has to step foot on coal or ice to know how hot or cold it
learning which will surely take me a long way. This is is, right? Standing away from all actual and assuming that
something I can confidently vouch on. A HR’s job is definitely things happen only in the way one thinks, it always remains
a challenge and very different when compared to any other right from the perspective of the one who sees it. I have truly
field. People walking into and out of an organisation do not learnt a lot from my few months of working here and still
really know the challenges a HR professional faces from the looking forward for more. Of course not just with respect to
time the number of people to be taken to the hiring stage are HR or my experiences alone, one thought I could leave with
decided. There are so many aspects that one needs to look each one who reads this is that - Corporate sure is fun, but at
into when an individual is to be taken into an organisation. the same time delivering results is also equally or rather
The ability to communicate well, his attitude, his fitness with much more important. The accuracy on record, responsibility
the business requirements and also his ability to work in a for your words and accountability in your actions determines
team rather than as an individual and also to be empathetic your growth and the tuned person you are in Future. So
more than sympathetic. All these qualities make a “Soon to be managers” here’s wishing you All the best.
“candidate” an “employee” of the company. A
conglomeration of all these qualities gives the best in an
It is not because things are difficult
individual and also the best in returns to the company. HR
forms the base of an organisation’s build-up, the foundation that we do not dare, it is because we do
which is laid strong from the grass-root level to be built up not dare that they are difficult.

Seneca
Awards & Achievements: Students
Mr. Mohammed Abuzer Ali Mekhri & Ms. Ann Joseph
Secured the First prize at the Garden City College Fest(Renaissance)
In the Ad-Mag event.
Mr. Gladwin Mathew & Mr. Shyam Vinay Singh
Secured the First prize at the Garden City College Fest(Renaissance)
In the Systems event.
Ms. Rounak Tainwalla & Ms. Roopa Venkatesh
Secured the Second Prize at the Garden City College Fest(Renaissance)
In the HR event.
Mr. Gladwin Mathew & Ms. Meghala Selvaraj
Secured Second prize at the CMR Institute of Management Sciences Management Fest
(Aparoksha)
In Marketing Event.
Mr. Shiva Kumar. G.V & Mr. Syed Faize from II MBA
Secured the third prize at the Garden City College Fest(Renaissance)
In the Systems event.

STAY CONNECTED
CMR INSTITUTE OF TECHNOLOGY
(Department of Management Studies)
# 132, AECS Layout, I.T.Park Road, Bangalore-560 037
T :+91 80 28524466
F: +91 80 28524630
E: info@cmredu.com,
Website: www.cmr.ac.in
Student Co-ordinator: Ms. Meghala Selvaraj, Mr. Gladwin Mathews, Mr. Md. Abuzer Ali Mehkri