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Actian Analytics Platform:

Creating Transformational Value

Actian Analytics Platform: Creating Transformational Value


An Introduction to Actian Analytics Platform
Every analytics platform is defined not by what the platform can do, but by what organizations
can do with that platform. Before jumping into the blazing speed and expansive functionality of
the Actian Analytics Platform, you should understand how companies use it to create value.

Analytic Platforms and Transformational Value


While every analytic process has the potential of creating value, not all analytics are created
equal. At Actian, we are in pursuit of analytic applications that are core and strategic to your
business. Generating transformational value is what defines extraordinary companies
especially those seeking to drive innovation and disrupt established markets.

Four Areas of Transformational Value


Leading-edge companies already are using next-generation analytic platforms to create
transformational value in four area:

Innovative Customer Delight


Seventy percent of every dollar spent on analytics today is being allocated to customer
relationships. This investment fuels the shift from customer communications to customer
engagement. In order to acquire and retain customers today, companies need to up the ante.
The new-world marketing manifesto requires the creation of brand experiences that surprise
customers with unique, personalized engagement. As you approach your big data project, one
of the key targets should be customer delight.

Sustainable Competitive Advantage


While most companies seek to gain a competitive advantage, market-leading organizations look
for ways to sustain that competitive advantage over time. With competitors already pursuing
big data analytics, sustainability becomes the necessity of survival. If the threat is not coming
from a competitor, there is a startup somewhere in a garage creating technology that could
make todays approaches obsolete.

World-class Risk Management


With the global impact brought about by catastrophic financial events in recent history, risk
management rises to the top of every CEOs agenda. Response times to market shifts have been
compressed. While some leading companies now recalculate entire enterprise risk every two
minutes, others still dont even know that is possible.

Actian Analytics Platform: Creating Transformational Value

Disruptive Business Models


Disrupt or be disrupted. Today, more and more companies look to big data analytics to discover
new business models that change the way entire industries do business. The first companies to
turn data into a weapon of disruption will leave competitors so far behind that it will take years
for them to begin to catch up.

Five Best Practices of Analytic-driven Companies


At Actian, we took the time to ask our customers about what they were doing differently now
that they deployed our analytics platform. Five best practices emerged for those that take full
advantage of the speed and breadth of next-generation technology.

Discovery without Limitations


Remove all constraints. Historically, analysts and data scientist have been limited by the amount
of data they can access, the sophistication of the analytics they can run, and even the times
when they can run their analytics. Frontrunners in the world of big data have now set up data
lakes in Hadoop and high-performance processing engines to remove all constraints for these
highly strategic teams.

Low Latency at Any Scale


Compress time to decision. The speed at which companies need to respond to micro- and
macro-events baffles many organizations. Pacesetters already have set up cooperative
computing environments to rapidly ingest massive data and compute predictive models with
very low latency. Interoperability allows them to embed the intelligence from these models in
real-time systems, in many cases with sub-second response times.

Reactive to Predictive
Predict with increasing accuracy. Its no longer enough for companies to know what has
happened, monitor what is happening, and react to events. Transformational companies utilize
predictive, prescriptive, and preventative analytics to anticipate shifts and know what to do
when that shift takes place.

Static to Dynamic
Change is the only constant. In a networked world, the ability to analyze data in motion sets
organizations apart. Analytic leaders are managing data as flows and extracting value from the
data all along its journey. To further extract value, companies are deploying dynamic analytic
services that auto-adapt to changing conditions and context right at the point of the business
decision.

Actian Analytics Platform: Creating Transformational Value

Segment of One
Fine-tune the accuracy of every decision. Ultimately, big data masters reduce everything down
to a segment of one. Marketing now focuses on an audience of one. Operations experts drill
down to a single event. Machine interactions create trillions of time-stamped events.
Granularity becomes the key to extreme competitive advantage.

Five Innovative Design Principles of the Actian Analytics Platform


To address transformational requirements, Actian has architected a platform based on five
design principles. These five principles change the way our customers utilize analytics to
transform their business and create value.

Rich Analytics DNA


Analyze everything. With more than 1500 analytic functions, 15 analytic blueprints, and
hundreds of pre-built workflows to choose from, Actian Analytics Platform comes with all of the
building blocks necessary to rapidly deploy analytic solutions. These functions are in our DNA.
They run natively on Hadoop or they run as first-class objects deep within our database.

Design-time and Run-time Optimization


Optimize everything. Across the entire Actian Analytics Platform, all processing is optimized at
every point of the datas journey through the system. SQL optimization breaks complex SQL
down into 2000 segments and performs as many as seventy rewrites. Planning optimization
looks at millions of options and defines the best plan. Execution optimization makes the best use
of every CPU and core on commodity hardware. The result is extreme performance on Hadoop
and on Actians high-performance analytics databases.

Linear Parallelism
Massively parallel everything. The best way to accelerate analytics is to distribute workloads
across as many units of parallelism as possible. The Actian platform parallelizes everything
across both Hadoop and analytics databases. Work is allocated across nodes, CPUs, cores, and
even down to the block level.

Pipeline Architecture
Extract value. Actians pipeline architecture treats data as flows and allows companies to
provision data in a myriad of ways. By supporting unlimited data and analytic flows, complex
streams of data movement are orchestrated within a single platform management system,
thereby allowing companies to extract value all along the information value chain.

Actian Analytics Platform: Creating Transformational Value

Unlimited, Affordable Scale


Expand scope. Because the entire platform runs on commodity hardware, customers take
immediate advantage of the billions of dollars invested by chip and hardware manufacturers to
continually speed up processing. Our Right to Deploy pricing frees companies to use as much of
the platform as needed for a period of timewith no restrictions on the number of compute
nodes, the amount of data, or the number of users. The combination of standard computing and
revolutionary pricing gives a company of any size unlimited, affordable scale.

Full Analytics Capabilities in a Single Platform


Keep doing things the way youve always done them and you will keep getting the same results
youve always gotten. To do something exceptional, it takes a new approach. It requires
innovation. Actian Analytics Platform gives you the following capabilities:

Connect Anything
Connect to any data or platform for greater precision
With more than 200 connectors, the world of data and applications is at your fingertips. Adding
new sources of data delivers increasingly better accuracy on every decision. Connecting data can
be as simple as buying a connection module from a marketplace, or it can handle all of the
complexity of full enterprise interoperability.

Prepare and enrich data for increasing value


Business analysts and data scientists use a visual framework to choose from, and combine, more
than 1500 operators in order to blend and enrich data without having to do any programming.
These functions run natively on Hadoop or any file system.

Share computing and data for real-time accuracy


To increase the accuracy of decisions, Actians on-demand integration allows analysts to ask
questions of the platform and bring in the most recent data right at run time. End users can pull
in Hadoop data, databases, or streaming data, to enhance decision making with real-time
accuracy.

Actian Analytics Platform: Creating Transformational Value

Analyze Everything
Choose from hundreds of analytic building blocks
The Actian Analytics Library includes more than 1500 functions for connecting, blending, and
enriching data, as well as running advanced analytics and data science. These functions can be
utilized easily via a visual framework or accessed via SQLwithout needing the in-depth
knowledge of a data scientist.

Rapidly assemble and reuse analytic workflows


A combination of pre-built workflows and analytic blueprints speeds the time of delivery for
new analytic applications. For example, blueprints for market basket analysis or media mix
modeling enable the creation of new applications in just hours.

Deploy new analytic applications in days


Extreme performance, analytic building blocks, and analytic workflows provide a jumpstart for
anyone trying to deploy new predictive analytics, even for companies without deep data science
talent. Accessibility for less-skilled workers and fast analytic iterations can increase analyst
productivity by more than 500%.

Automate Action
Optimize response to events with lower latency
Actian Analytics Platform delivers extremely high-speed performance so companies can process
highly sophisticated models with extreme speed and automate actions in real time. These
complex models inform the rules that are embedded in real-time systems, eliminating the need
for human intervention, and enabling a response to events in record time.

Increase the precision of automated decisions


Actian platform users gain three advantages that increase the precision of automated decisions:
access to full data sets, increasing sophistication of algorithms, and the rapid addition of
emerging data sources. With the addition of machine-learning algorithms, companies can
continue to beat competitors and adapt to changes in market conditions with precision and
speed.

Actian Analytics Platform: Creating Transformational Value

Deliver real-time intelligence to anyone, anywhere


Ultimately, an analytics platform must meet the growing demands for real-time intelligence.
Actian provides an alert system for analytic-enabled events, plus the ability to embed analytics
in business processes, right at the point of decision. Analytics services can be delivered to users,
machine interactions, and new big data apps from one consistent analytic base.

Next Generation Analytics Platforms


Once thoroughly researched, companies find that not all analytics platforms are created equal.
The criteria for selecting the right platform must include next-generation requirements. Only
Actian Analytics Platform provides the blazing speed, broad discovery, and ever-increasing
accuracy that sets you apart from other market participants.

Actian Analytics Platform: Creating Transformational Value

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