FullyBooked

Clear Horizon
Chino, CA 91708
818-439-1806
Info@FullyBookedTablet.com
Company Description
Fully Booked is a revolutionary new start-up business serving
the needs of the hospitality and advertising industries. The
Company has developed a unique marketing platform that will
allow hotels the ability to provide their guests with up to date
information in an interactive manner. The Company intends to
place a tablet PC in each of the clients guest rooms. These
tablets become the platform to provide each guest with
information and advertisers a space to reach out to potential
patrons.
Fully Booked intends to offer the technology to each client hotel
at no cost to them. Each hotel operator will have a uniquely
designed format which will allow them to feature the various
amenities found at the location. The PC tablets will provide
additional advertising space that Fully Booked will sell to
national level advertisers (mainly in the fortune 500 sector) with
some space available for area businesses, restaurants and
attractions. The advertising fees will cover the initial cost of the
tablet and will provide Fully Booked an on-going source of
revenue.
The hospitality market that Fully Booked will be targeting is
comprised of approximately 126,600 hotels in the U.S. with a
combined total of more than 4.6 million hotel rooms. While this
market is diverse, the common thread for all is that they are in
the business of providing services for each and every guest. The
services offered by Fully Booked can assist these hotels in
providing quality, up to date information services on area
businesses in a convenient format for each and every guest.
Fully Booked services will also be targeting the advertising
industry. In this arena the Company will be working within two
sub-markets: direct sales to advertisers and sales to media
buying companies. Both of these represent considerable
potential for the Company. Overall local and fortune 500
businesses spend millions trying to attract new customers. In
the current electronic age, more and more hotel guests are
seeking information via the internet and other electronic means.
By providing their guests with a convenient platform to search,
hotels can offer a service that is unavailable at this time.
Anyone who has visited a hotel in the last decade has no doubt
turned on the television in the room to find a Guest Services
station. This station was developed to provide some information
on the hotel and the local area. The information provided tends
to be very general in nature and there is no easy way for a guest
to make an immediate connection with the advertiser. Updates
on these systems are difficult to due because of the nature of the
technology that was available when this service was initially
offered. Lodgenet, one of the providers of this type of service
currently is a NASDAQ-traded company with $198 million in
gross profits and a market capitalization of more than $51
million.
The platform that Fully Booked will offer is easier to implement
and to upgrade, less expensive and provides a much wider
customer service opportunity than the currently provided
television-based systems. The ability to utilize the current
technology to expand the guests quest for information on the
local area will go far to making the stay a memorable one for

each and every guest. The ability to capture information about

the guests and to offer advertisers the ability to reach out to a
very specific target market also makes the Fully Booked
platform a financially attractive proposition. Investing in the
Fully Booked platform is like getting in on the ground floor of
the outdoor billboard market when it first came into being.

Mission and Vision

Fully Booked has created a revolutionary new marketing
opportunity for advertisers while further strengthening customer
connections for all hospitality establishments. The Companys
mission is to make the marketing system developed by Fully
Booked an integral part of every hospitality establishment and
cost effective way to reach out to new customers for advertisers.

Goals
1. To provide a new customer tracking and connection tool to
hospitality establishments, enabling them to utilize the services
provided by Fully Booked to realize increased revenue and
brand loyalty
2. To provide a new marketing platform for advertisers focusing
on the unique concept designs created around Fully Booked
3. To become the leading hospitality solution and an integral
part of the overall hospitality operations for each client location
4. To create a profitable enterprise that is mutually beneficial to
the company, hospitality establishments, and advertisers

Products and Services

Fully Booked offers two key services for their clients. Each of
these service centers were developed to enhance the customer
services provided at the location and to enable advertisers the
ability to make deeper, more meaningful connections with their
target audience.
Fully Booked Hotel Technology Solutions is offered to hotel
establishments as a cost free upgrade. The Company will place
a tablet PC in every guest room. The Tablet PC is loaded with
information about the hotel amenities and the menu for the
hotels restaurant. This service is offered free of charge to the
hotel and local and fortune 500 businesses can purchase
advertising space on this interactive digital media environment.
All of the individual PCs at the clients location can be easily
updated from a central location. The hotel will not only be able
to offer their guests access to the most current information but
they will also be able to access a database of tablet users for use
in future solicitations. In the past this type of database has been
unavailable to hotels unless they were able to entice guests into
signing up for one of their reward programs. Hotels using the
rewards programs then had to have a staff member enter the data
into the system, with Fully Booked, the customer enters the
information themselves.

FullyBooked
Clear Horizon
Chino, CA 91708
818-439-1806
Info@FullyBookedTablet.com
Overnight Impressions is the platform that fortune 500
businesses as well as area businesses and attractions can
purchase advertising space on the tablets. This service will
allow area companies the ability to develop interactive
advertising, videos, catalogs or surveys for the hotel guests to
view and enjoy on the Fully Booked tablets available in their
guestrooms.
An added market that will be available to advertisers is the
database of tablet users. This database will provide advertisers
with invaluable information on the guests for future
solicitations. The database will actually become a very valuable
commodity and is expected to generate a significant income
stream as the Company grows.

educational and interactive programs at their conferences.

These sessions will help provide a base for further contacts to be
made by the Companys marketing and sales team.
Mass E-Mail Marketing Fully Booked will capitalize on the
increasing digital nature of todays hotel managers by reaching
out to them using a mass email that will direct managers to the
Companys website. These emails will be followed up by sales
calls in order to answer any additional questions and complete
the sales cycle.
Direct Phone Sales The largest portion of the marketing
efforts will be directed at making direct contact with each
manager. While this method of marketing is more costly, it is
also seen as the most effective by far.

Competition

Target Audiences

Given the uniqueness of the tablet PC platform the hotel

operators will be able to see a tremendous advantage over the
typical notebook that is all too often overlooked in the rooms.
With virtually no competition in the marketplace, the Company
fully expects to see dramatic growth in the number of sites that
will make use of the Fully Booked system.

Fully Booked is targeting the hospitality and entertainment

industries. The Company has noted that a clear problem
currently exists in providing the information that guests are
requesting in an interactive and easily updatable format.

While there are a few companies in the market that do offer

some form of local information, more often this is found in
various brochure racks and in the typical notebook that is
placed in the guests room. The information in these is often
dated and less than interactive.
Once the tablets are established in a clients location the Fully
Booked platform allows the ability to upgrade all tablets at once,
even if the client operates a number of locations. In addition, a
guest can pick up the tablet, look over the various options
available, search specific current information about the
advertiser and if they so desire, contact that advertiser to make a
reservation or request additional information. The guest service
can move from the printed sheets in a notebook option to the
most up to date technology available! Hotels will no longer
need to make hundreds of copies of the material and then visit
each room to slide the sheet into the old notebook. The Fully
Booked platform can save each location staff time and printing
costs making it green friendly.

Strategic Marketing and Planning

Fully Booked is a Business to Business service that focuses on
the relationship between the Company and each location to be
served. The Company intends to reach out to the hotel and
entertainment industries in a variety of methods:
Relationship Marketing Fully Booked will utilize the
established hospitality connections made by its founder as the
base from which to grow the brand. By building on an already
well established relationship, the Company will find it much
easier to penetrate the market.
Conference Presentations Fully Booked will approach the
various hospitality and advertising associations to present

Many of the nationwide hotel brands are not in a position to be

able to constantly update all of the notebooks in each room. The
overall cost would be prohibitive. Fully Booked has developed
a platform that can offer these sites with a cost effective method
of upgrading their guest services, while keeping all information
current and accurate.

Management Team
Alex Vayner has created the concept behind Fully Booked. He
intends to continue as the COO and will oversee all daily
operations at the Company.
Once funding is made available, Mr. Vayner intends to utilize a
portion of the Start Up funds to bring on at least 3 sales agents.
In addition, the Company will also be hiring 2 administrative
and customer care staff, 5 traveling installers and 3
billing/account managers. This minimal staff will be able to
provide un-equaled customer service while keeping operating
expenses to a minimum.

Risk Factors
The Fully Booked management is well aware of the many risks
associated with start up firms in these difficult economic times.
As the full business plan notes, the team has taken appropriate
steps to counteract these risks as much as is possible. The
primary risk noted in the plan is the need to manage the growth.
In order to sustain the operation, Fully Booked has projected a
modest 5% increase in advertising sales. In addition, Fully
Booked has also utilized a very low advertising cost in all
projections. The Companys sales team is confident in their
ability to meet and exceed this modest projection.

FullyBooked
Clear Horizon
Chino, CA 91708
818-439-1806
Info@FullyBookedTablet.com
Exit Strategy / Investor Compensation
Fully Booked is offering two investment scenario proposals to
investors. In either option, the Company is projecting net
profitability in 13 months following initial investment. The
details of the Return On Investment will be negotiated at the
time of investment.
Scenario 1
Fully Booked will offer 30% equity and capital interest
providing that an arrangement to sell the Company can be made
after the 6 month ramp up period has been completed. In order
to qualify, the purchase price will need to be in excess of $10
million U.S. Given a projected $10 million sale, investors will
see a substantial gain amounting to well over $1 million once all
costs and taxes have been factored in.
Scenario 2
In the event that Fully Booked is unable to secure a purchase
agreement by the end of the ramp up period, investors will be
offered a 40% equity and capital interest in the Company.
Payments will be made from net monthly income on either a
monthly or quarterly basis.

Financial Need and Use of Proceeds

Fully Booked has developed the concept and completed limited
test marketing on the platform. The results from these tests have
proven quite exciting and the Company is ready to begin
marketing the platform on a much larger scale. In order to
accomplish this, Fully Booked will need to bring on board a
number of new staff members, train them and then begin the
initial sales and marketing efforts. The remaining start up
funding will be used to develop the various marketing materials
that will be needed to enter into the larger, national marketplace.
As can easily be noted in the chart below, the majority of the
Start Up funding will be used to complete the initial Ramp Up.
These expenses include a 6 month period to secure hotel
accounts, to solicit advertisers and to complete the initial
installation process. During the first six months the Company
will also be soliciting the sale of the operations as outlined in
Exit Strategy #1.

Use of Funds
Legal Services
Printing
Rent
Computer System
Phones
Initial Software Design
Tablet Cost 1st property
(200 rooms @ $50 each)
Ramp Up Expenses
Operating Cash

$1,500
$300
$4,000
$5,500
$600
$4,000
$10,000
$333,900
$89,775

Total Start-up Expenses

$449,575

Financial Projections
FY 2014

FY 2015

FY 2016

INCOME
Advertising

$800,000

$2,340,000

$3,780,000

EXPENSES
Payroll
Payroll Taxes
Marketing
Rent
Utilities
Misc. Office
Travel

$468,000
$70,200
$24,000
$48,000
$3,600
$6,000
$48,000

$936,000
$140,400
$48,000
$72,000
$7,200
$12,000
$96,000

$1,404,000
$210,600
$72,000
$96,000
$10,800
$18,000
$144,000

Total Expense

$667,800

$1,265,400

$1,863,000

EBITDA

$132,200

$1,074,600

$1,917,000

Investor Return
Projected at
40% EBITDA

$52,880

$429,840

$726,800

Investment Conclusion
Fully Booked has developed a unique marketing tool that will be
very attractive to businesses in the hospitality and advertising
industries. The Company intends to provide individual tablet
PCs for each guest room at a clients location. These tablets
will serve to replace the guest services printouts that are
currently being used. The benefits of the tablet include the
ability to update all tablets at a given location from one central
computer and the ability to offer ad space to local businesses.
This ad space provides the income stream for Fully Booked. In
order for Fully Booked to proceed, the first step is to raise the
capital needed to purchase the initial tablets and bring on the
needed sales and marketing personnel. The second step is for
Fully Booked to implement its Business Plan, and the third step
is to complete the initial installation and begin an aggressive
marketing campaign. Providing that all of these steps are
achieved in a timely and orderly fashion, Fully Booked should
in a fine position to achieve success on this project.

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