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Training Needs Analysis

(Managing Training & Development)

PT. Menara Kadin Indonesia


Jakarta, 23 24 September 2010

NO

KEGIATAN

WAKTU

Overview : Hari Pertama


Training Program di dalam
Perusahaan
Menganalisa Kebutuhan Pelatihan

09.00 10.00

10.00 12.00

Lunch Break

12.00 13.00

Latihan
1. Penyusunan Kurikulum
2. Menyusun Kebutuhan Pelatihan

13.00 - 15.00

Overview : Evaluasi Pelatihan

15.00 17.00
2

NO

KEGIATAN

WAKTU

Overview : Hari Kedua


Evaluasi Pelatihan (Lanjutan)
Pengenalan Proses Evaluasi
Pelatihan dan Tahap-Tahap
Pelaksanaannya
Lunch Break

12.00 13.00

Latihan : Studi Kasus

13.00 - 15.00

Penutup

15.00 17.00

09.00 10.00
10.00 12.00

1. Managing Training

TNA/MKI/Mira W & Budi S

1. Discuss the systems approach to training and


development.
2. Describe the components of training-needs
analysis
3. Identify the principles of learning and describe
how they facilitate training.
4. Discuss the advantages and disadvantages of
various evaluation criteria.

TNA/MKI/Mira W & Budi S

The Human Resources contribution...


On Training Management ?

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Di dalam kwadran yang Mana Anda sudah berperan di dalam


menjalankan fungsi HR ?

Business partners ?

Administrative
specialists ?

Change agents ?

Employee advocates ?

David Ulrich HR Champions: The Next Agenda for Adding Value & Delivering Results, 1996

TNA/MKI/Mira W & Budi S

MAP : INTEGRATED HR SYSTEM


Long Term
Development
Plan
5 Years
Business
Policy
ORGANIZATION

1 Year
Business Plan

Organizational
Review

Organizational
Structure

Succession
Plan

Human
Resource
Strategy

Man Power
Planning

Recruitment
and Selection

Orientation

Movement and
Placement

People Review

Performance
Management

People
Development

INDIVIDUAL

Self
Development

Assignment

Career
Management

Retirement

Training

COMPENSATION & REWARD MANAGEMENT


BELIEF SYSTEM
EMPLOYEE RELATIONS
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INFORMATION SYSTEM

The bigger picture


Organisational performance

Employee performance

Employee Skills, Knowledge and Attitudes

Employee education, experience and training

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Systems Model of Training


Phase
One:

Phase
Two:

Phase
Three:

Phase
Four:

Needs Assessment

Design

Implementation

Evaluation

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Needs Assessment
Organizational
Analysis

Task Analysis

Person Analysis

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Organization Analysis
Examination of the environment,
strategies, and resources of the
organization to determine where
training emphasis should be placed

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Task Analysis

Process of determining what the content


of a training program should be
on the basis of a study of the tasks
and duties involved in the job

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Competency Assessment
Analysis of the sets of skills
and knowledge needed
for decision-oriented and
knowledge-intensive jobs

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Person Analysis

Determination of the specific


individuals who need training

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Three Level in TNA :

Sources of information for


Organizational Analysis:
1. Organization reports
2. Organization Survey
3. Performance Appraisal System

Sources of information for


Task Analysis:
1.
2.
3.
4.
5.

Job Description dan spec


Job Output standard
Cases in job
Performance Appraisal Result
Other obstacles

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Three Level in TNA :

Source of information in
Person Analysis:
1. Performance Appraisal Result
2. Questionnaire
3. Focus Group
4. Interview
5. Observation
6. Personality & Character result test
7. Psychological test

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P. 31

Define the problem


Describe Discrepancy
DESIRED PERFORMANCE (Optimals)
- ACTUAL PERFORMANCE (Actuals)
= POSSIBLE TRAINING NEED
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Need Analysis (GAP) :


Element of Performance Analysis :
Major Accomplishments / Responsibility
1

4
MEASURES

Output / Results
1

3
DEFICIENCIES

Tasks
1

3
DEFICIENCY CAUSES

KSA
1

1.
2.

Performer

Work Environment

Knowledge or Skill
Aptitude or Ability

1.
2.
3.

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Tools or Equipment
Procedurs or Policies
Lack of Feedback

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Designing Training Programs


Instructional
Objectives

Trainee Readiness
and Motivation

Issues in
Training
Design

Principles of Learning

Characteristics of
Successful Trainers

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Instructional Objectives

Desired outcomes of a training program

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Principles of Learning

Principles
of Learning

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Verbal Information
State, tell, describe stored information

Intellectual Skills
Apply concepts to solve problems

Motor Skills
Execute a physical action

Attitudes
Choose a personal course of action

Cognitive Strategies
Manage thinking & learning processes

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Reinforcement Theory
Social Learning Theory
Goal Setting Theory
Need Theory
Adult Learning Theory
Information Processing Theory

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Analysis / Assessment Roles


Researcher, needs analyst, evaluator

Development Roles
Program designer, materials developer, evaluator

Strategic Roles
Manager, marketer, change agent, career counselor

Instructor / Facilitator Roles


Leader, technology specialist, teacher, counselor

Administrator Roles
Project / facilities manager, cost-benefit analyst

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2. Evaluation of Training

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Agenda
1. Measuring the Effectiveness of Training
Program
2. Measuring Return on Investment of
Training

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a. Memastikan kurikulum tercapai dan mendukung kebutuhan bisnis


b. Menentukan apakah hasil training atau perubahan perilaku dari
training mendukung bisnis ataupun alasan untuk berubah
c. Mengukur benefit dan cost dari pelaksanaan training
d. Membantu management mengidentifikasi gap dan memberikan alat
bagi management untuk menentukan kelangsungan training

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Before Training
During Training
After Training

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Superior /
Management

Training
Evaluation

HRD

Participants

-Change Facilitator
- Program Supporter

- Program Owner
- Implementers
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3. Measuring the Effectiveness of


Trainig Program

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Training Process

Training
Need
Analysis

What are
the training
needs for
this person
and/or job?

Training
Objectives

Objective
should be
measurable
and
observable

Training
Delivery

Techniques
include onthe-jobtraining, action
learning, etc.

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Training
Evaluation

Reaction
Learning
Behavior
Results

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The Four Levels of Evaluation


Level 1 - Reaction
Level 2 - Learning

Level 3 Behavior
Application

Four Levels
of Training
Effectiveness

Level 4 Business
Impact
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The Four Levels of Evaluation


Evaluate trainees reactions to the

Level 1 - Reaction

program. Did they like the


program? Did they think it
worthwhile?
Test the trainees to determine if

Level 2 - Learning

they learned the principles, skills,


and facts they were to learn.

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The Four Levels of Evaluation


Ask whether the trainees behavior on the job changed
because of the training program.

Level 3 Behavior
Application

What final results were achieved in terms of the


training objectives previously set? Did the number of
customer complaints about employee drop? Did the
reject rate improve? Was turnover reduced?

Level 4 Business
Impact

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The Four Levels of Evaluation


Value of
Information

Frequency of Use

Difficulty of
Assessment

Level
I.

Reaction

Least
valuable

Frequent

Easy

Infrequent

Difficult

II. Learning
III. Behavior
IV. Results

Most
valuable

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4. 4 Level Training Evaluation

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1. Mengukur tingkat kepuasan peserta terhadap pelaksanaan


program dan penyusunan plan action
2. Apakah peserta menyukai program tersebut? Apakah peserta
merasa bahwa program tersebut bermanfaat?
Memenuhi harapan mereka atau tidak?
3. Pelaksanaan pengukuran umumnya dilakukan dengan model
pengisian evaluation sheet pada saat akhir program
4. Program evaluasi dan perbaikan untuk pelaksanaan
selanjutnya yang lebih baik

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Relevansi Isi Program Pelatihan


Bahan-Bahan Program Pelatihan
Tugas dan Latihan
Metode penyampaian
Kinerja Instruktur atau fasilitator
Fasilitas dan Lingkungan Kelas
Rating Secara Keseluruhan
Saran perbaikan
Masukan-Masukan Lainnya
Plan Action dari hasil pelatihan

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Plan Action :
Rencana implementasi ditempat kerja masingmasing
Tidak harus dilakukan
Merupakan suatu tambahan. Akan tetapi jika
akan dilakukan pengukuran sampai L 3, maka
plan action merupakan suatu keharusan

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Contoh

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1. Mengukur peningkatan knowledge, skills, &


attitude
2. Apakah peserta mempelajari apa yang
seharusnya mereka pelajari?
3. Pengukuran level ini dengan cara
membandingkan skor pre & post test
4. Kuesioner untuk pre & post training
mengacu pada tujuan pelatihan
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Feedback Questionnaires
Test Tertulis (Post test)
Latihan
Performance
Demonstrasi
Supervisor Observation
Observation
Facilitator / Coach Observation
Peer Assessment
Self-Assessment
Skills/Confidence Building
Exercises
Penugasan

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Guidelines for Evaluating Learning


Pretest and Posttest Scores on Change Management Training
Example :
Experimental Group

Control Group

Pre Test Score

45

46

Post Test Score

55

48

Gain

10

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1. Mengukur pelaksanaan dan perubahan perilaku


dalam pelaksanaan pekerjaan
2. Apakah peserta mempelajari ilmu baru dan
menggunakannya?
3. Penilaian dilakukan oleh atasan yang bersangkutan
dan follow up dari plan action
4. Performance Contract, & Individual Performance
Objective, critical incident
5. Monitoring dari isolate training impact

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Field Observation
Follow-Up Questionnaires
Post-Training Interviews
Focus Groups
Work Assignments
Performance Monitoring
Performance Metrics
Self-Assessment
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Example of Survey to Measure Behavior Application

Instruction:
The objective of this questionnaire is to determine the extent to which those who attended the
recent program on Leadership have applied the principles and techniques that they learned
there to the job.
Circle the answer that you consider appropriate for each question.
5 = Much more 4 = More 3 = Same 2 = Less 1 = Much less

Time and energy spent after the prgram


compared to time and energy spent before
the program
Understanding and Motivating
1. Trying to understand my subordinates

2. Listening to my subordinates

3. Praising good work

6. Applying "Management by Walking Around"


5
4
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4. Talking with subordinates about


their family and personal interests
5. Asking my subordinates for their ideas

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Performance Indicators

HARD DATA INDICATORS

Downtime duration

Number of defect products

Sales volume

Production unit

Customer satisfaction index

Response time to orders

Number of accidents at work

Others

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Performance Indicators

SOFT DATA INDICATORS (intangible impacts)

Job satisfaction

Conducive working relationship

Effective communication

Stress rate

Quality in decision-making

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Example : Measuring Training Results

Program : TQM

200.00

Training
Results after

150.00

120 units

months of training,
number of defects
dropped to 80

80 units

100.00

units/day
50.00

0.00

Before training
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After training
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Example : Measuring Training Results

Program :

50.00

Sales Training
Results after 3

40.00

months training,
training
number of sales per

30 units
30.00

salesman increase to
30 units/month.

20 units
20.00

10.00

0.00

Before training
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After training
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5. Measuring Return on
Investment of Training

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Level 5 : Return on Investment of Training

Level 1 - Reaction
Level 2 - Learning
Level 3 Behavior
Application
Level 4 Business
Impact
Level 5 Return on
Investment of
Training

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Criteria for Selecting Programs for Levels 4 and 5 Evaluation

Importance of the program in meeting the organizations goals

Cost of the program

Visibility of the program

Size of the target audience

Extent of management interest

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Benefits of ROI of Training

Measure contribution

Set priorities

Focus on results

Alter management perceptions of training

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ROI of Training Model

Collect
Data

Isolate the Effects


of Training

Convert Data to
Monetary Values

Identify
Intangible
Benefits

Calculate ROI of
Training

Tabulate
Program
Costs
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Return on Investment Formula


Net Program Benefits
ROI =

X 100
Program Costs

Example :

Costs per program (25 participants)

Benefits per program (1st year)

$ 88,500
$230,625

$ 230,625 88,500
ROI =

X 100
$ 88,500

ROI =

161 %

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1. Collecting Data

Identify appropriate performance


indicators (output, time, quality,
cost)

Develop a collection plan

Collect
Data

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Example of Performance Indicators

Output

Units produced
Items sold
New accounts opened
Productivity
Inventory turnover
Etc.

Time

Equipment downtime
Overtime
Time to project completion
Processing time
Repair time
Lost time days
Etc

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Example of Hard Indicators

Cost

Unit costs
Variable costs
Overhead costs
Operating costs
Number of cost reduction
Etc.

Quality

Scrap
Waste
Rejects
Error rates
Rework
Product defects

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Example of Performance Results

Some performance results after training program:

Scrap was reduced from 11 % to 7.4 %

Absenteeism was reduce from 7 % to 3.25 %

The annual turnover rate was reduced from 30 %


to 16 %

Lost time accidents were reduced 95 %

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2. Isolating the Effects of Training


Using
Control Group

Methods to
Isolate the Effects
of Training

Trend
Lines
Participants
Estimate
Supervisors of
Participants
Estimate
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Isolating the Effects of Training

Using
Control
Group

A control group arrangement can be used to


isolate training impact.

With this strategy, one group receives training,


while another, similar group does not receive
training.

The difference in the performance of the two


groups is attributed to the training program.

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Isolating the Effects of Training

Trend
Lines

Trend lines are used to project the values of


specific output variables if training had not been
undertaken.

The projection is compared to the actual data


after training, and the difference represents the
estimate impact of training.

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Trend Lines Analysis

Actual sales performance

Volume of Sales

At the beginning of
May, a Sales training
Program session was
held

The difference
represents the
estimate
impact of
training.

Trend Projection

Jan

Feb

Mar

Apr

May

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Jun

Jul

Aug

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Isolating the Effects of Training

Participants and
Supervisors of
Participants Estimate of
Trainings Impact

The assumption that participants (and their


supervisors) are capable of estimating how
much a performance improvement is related
to the training program.

Participants and their supervisors may have


very accurate input on the issue.

They should know how much of the change


was caused by applying what they have
learned in the program.

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Isolating the Effects of Training

Participants and
Supervisors of
Participants Estimate of
Trainings Impact

Typical Questions to Estimate :

What percent this improvement can be


attributed to the application of
skills/techniques/knowledge gained in the
training program?

What confidence do you have in this estimate,


expresses as a percent?

What other factors contributed to this


improvement in performance?

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Isolating the Effects of Training


Example of a Participants Estimation
Factors Which Influenced
Improvement

No.

Percent
Improvement
Caused by

Confidence
Expressed as
a Percent

Training Program

50%

70%

Change in Procedures

10%

80%

Adjustment in Standards

10%

50%

Revision to Incentive Plan

20%

90%

Increased Management Attention

10%

50%

Other

The confidence percentage is multiplied by the estimate (50 % x


70 %) to produce a usable training factor value of 35 %
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Isolating the Effects of Training


Example of a Participants Estimation
Factors Which Influenced
Improvement

No.

Percent
Improvement
Caused by

Confidence
Expressed as
a Percent

Training Program

50%

70%

Change in Procedures

10%

80%

Adjustment in Standards

10%

50%

Revision to Incentive Plan

20%

90%

Increased Management Attention

10%

50%

Other

The confidence percentage is multiplied by the estimate (50 % x 70 %) to produce a usable


training factor value of 35 %
This adjusted percentage is then multiplied by the actual amount of improvement (postprogram minus pre-program value) to isolate the portion attributed to training
The adjusted improvement is now ready for conversion to monetary values, and used in
the return on investment
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3. Converting Data to Monetary Values

Converting
Data to
Monetary
Values

Steps to Convert Data to Monetary Values

1.

Focus on a unit of improvement

2.

Determine a value of each unit

3.

Calculate the change in performance data

4.

Determine an annual amount of change

5.

Calculate the annual value of improvement

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4. Tabulating Cost of the Program


Tabulating
cost of the
program

Tabulating the costs of the program targeted for the


ROI calculation.

Cost invcluding :

Design and develop the program

Program materials provided to each participant

The cost for facilitator

The facilities of the training program

Travel, lodging, and meal costs for the


participants

Salaries, plus employee benefits of the


participants who attend the training

Administrative and overhead costs of the


training function

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5. Calculate The ROI


An Example to Illustrate ROI analysis
Average Weekly Sales
Post Training Data
Weeks after
training

Trained Group

Control Group

US$ 9,723

9,698

9,978

9,720

10,424

9,812

13

13,690

11,572

14

11,491

9,683

15

11,044

10,092

12,075

10,449

Average for weeks


13, 14, 15

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An Example to Illustrate ROI analysis


Annualized Program Benefits
Data

US$

Average weekly sales


Trained Group

12,075

Control Group

10,449

Increase

1,626

Profit Contribution from Training 2 %

32.50

(Training Impacts)
Total weekly improvement

1,495

(32.5 x 46 participants)
Total annual benefit

71,760

($ 1,495 x 48 weeks)
Note : 46 participants were still in job after 3 months
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An Example to Illustrate ROI analysis


Cost Summary : An Illustration
Cost

ROI (%):

US$

Facilitation fees

11,250

Program materials : $ 35 x 46

1,610

Meals : 3 days x $ 28 x 46

1,288

Participant salaries plus benefit (35 %)


Coordination and Evaluation

x 100
$ 29,090

12,442
2,500

Total Cost

$ 71,760 - $ 29,090

= 146 %

29,090

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Recommended Further Readings


1.

Donald Kirkpatrick, Evaluating Training Programs : The Four Levels, BerrettKoehler Publishers

2.

Jack J. Phillips and Patricia Phillips, In Action : Measuring Return On Investment,


American Society for Training & Development

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Terima Kasih
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