Euromonitor International
May 2015
Appendix .................................................................................................................................... 10
OTC Registration and Classification ....................................................................................... 10
Vitamins and Dietary Supplements Registration and Classification ........................................ 10
Self-medication/self-care and Preventive Medicine ................................................................ 11
Switches ................................................................................................................................. 11
Summary 1
Definitions................................................................................................................................... 12
Sources ...................................................................................................................................... 13
Summary 2
Euromonitor International
Passport
Sales by Units Are Still the Most Common Presentation in Tablets and
Capsules
A large percentage of Peruvians work in the informal sector, receiving daily incomes and
making it difficult for them to acquire full treatment at once; preferring to buy the products that
they need day by day. This applied to OTC, vitamins and mineral supplements, as well as to
weight management. There are large packages with 100 pills in attractive colours displayed in
pharmacies and are delivered to customers by units, cutting the blisters.
Euromonitor International
Passport
Euromonitor International
Passport
Passport
called Doctor and provide advice, selling recommended drugs. It is important to mention that
consumers usually look for fast solutions and do not have the patience to complete treatments
or they do not have the money to buy it, acquiring the pills or tablets on a day-to-day basis.
With the presence of large pharmacy chains, the practice of consulting pharmacists did not
diminish, when even clerks felt encouraged to give their views and recommendations. The
traditional concept of pharmacy is changing in Peru, being substituted for large retail chains. By
2013, Peru had around 22,000 pharmacies while in 1998 there were 11,314, where over 60%
belonged to chains such as Inka Farma, Boticas Salud, Boticas Arcangel and Medifarma.
Outlook
The Peruvian government held campaigns to avoid self-medication as well as promoting the
shopping in recognised pharmacies to avoid illegal or fraudulent products. However, in the next
years no changes are expected for this trend, since access to health centres is very limited for
those low and middle-income consumers, especially for those who work in informal sectors
which accounts for over 60%.
MARKET INDICATORS
Table 1
PEN million
Pharmaceuticals,
medical appliances/
equipment
Outpatient services
Hospital services
Total
Source:
2009
2010
2011
2012
2013
2014
10,853.9
12,999.5
14,610.8
16,489.2
18,281.3
20,149.5
7,114.2
1,781.3
19,749.4
8,288.9
2,107.3
23,395.7
9,072.8
2,341.0
26,024.7
9,985.6
2,613.5
29,088.3
10,817.0
2,868.9
31,967.2
11,663.9
3,132.9
34,946.3
Table 2
years
Males
Females
Source:
2009
2010
2011
2012
2013
2014
71.0
76.4
71.3
76.7
71.6
77.0
71.9
77.3
72.2
77.6
72.5
77.9
MARKET DATA
Table 3
PEN million
OTC
Sports Nutrition
Euromonitor International
2009
2010
2011
2012
2013
2014
388.5
24.7
474.6
33.7
635.9
47.5
848.4
61.1
1,040.3
80.7
1,157.0
82.8
Note 3:
Passport
426.7
477.6
617.7
694.2
786.6
855.8
204.8
33.4
241.9
36.9
261.2
42.2
285.3
47.4
320.8
55.7
359.6
60.0
14.2
44.8
1,045.0
15.0
61.3
1,228.1
17.3
90.6
1,562.7
20.2
127.8
1,889.3
24.2
165.7
2,228.8
25.7
185.7
2,455.5
Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources
Consumer Health total is the sum of OTC, Sports Nutrition, Vitamins and Dietary Supplements, Weight
Management, and the subcategories of Herbal Medicinal Teas and Herbal Smoking Cessation Aids.
Sum of categories is greater than the market size because allergy care is a duplicate of categories found
in cough, cold and allergy remedies, dermatologicals and eye care; paediatric OTC healthcare is an
aggregate of paediatric categories in OTC and vitamins and dietary supplements; and herbal/traditional
products is an aggregate of herbal/traditional categories in OTC and vitamins and dietary supplements,
except herbal/traditional medicinal teas and herbal/traditional smoking cessation aids.
2014 data is provisional and based on part-year estimates.
Table 4
OTC
Sports Nutrition
Vitamins and Dietary Supplements
Weight Management
Herbal/Traditional Products
Allergy Care
Paediatric OTC Healthcare
Consumer Health
Source:
Note 1:
Note 2:
Note 3:
2013/14
2009-14 CAGR
2009/14 Total
11.2
2.6
8.8
12.1
7.6
6.1
12.1
10.2
24.4
27.3
14.9
11.9
12.4
12.6
32.9
18.6
197.8
234.9
100.5
75.6
79.4
80.9
314.6
135.0
Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources
Consumer Health total is the sum of OTC, Sports Nutrition, Vitamins and Dietary Supplements, Weight
Management, and the subcategories of Herbal Medicinal Teas and Herbal Smoking Cessation Aids.
Sum of categories is greater than the market size because allergy care is a duplicate of categories found
in cough, cold and allergy remedies, dermatologicals and eye care; paediatric OTC healthcare is an
aggregate of paediatric categories in OTC and vitamins and dietary supplements; and herbal/traditional
products is an aggregate of herbal/traditional categories in OTC and vitamins and dietary supplements,
except herbal/traditional medicinal teas and herbal/traditional smoking cessation aids.
2014 data is provisional and based on part-year estimates.
Table 5
Euromonitor International
2010
2011
2012
2013
2014
12.8
8.3
11.3
5.7
12.0
9.0
10.4
5.9
11.3
9.2
9.7
5.7
11.4
9.6
9.2
5.7
11.8
9.5
9.1
5.9
4.0
2.8
3.5
4.4
3.1
3.3
4.9
3.8
3.3
5.1
3.7
3.1
5.4
3.8
3.0
1.4
1.7
2.1
2.3
2.5
4.0
3.3
2.7
2.5
2.4
Passport
PGT Healthcare
Laboratorios Wyeth SA
ABL Pharma Per SAC
Droguera La Victoria SA
Sanimex SAC
Farmindustria SA
Pfizer SA
Arion International SRL
Unimed del Per SA
Bristol-Myers Squibb
Per SA
Laboratorios Kaita del
Per SAC
Genfar Per SA
Hesil
Corporacin Medco SAC
Laboratorios Garden
House SA
Merck Peruana SA
Hersil SA Laboratorios
Industriales
Farmacuticos
Vitamins Nutri Sport SAC
Abbott Laboratorios SA
Laboratorios Bag del
Per SA
Maver Peru SAC
Ivax Per SA
Procter & Gamble Per SRL
Generics
Private Label
Others
Total
Source:
1.9
1.2
1.5
1.1
1.0
0.6
1.3
1.2
0.8
1.9
1.3
1.6
1.4
1.0
0.8
1.3
1.2
0.9
1.7
1.8
1.6
1.6
1.4
1.1
1.0
1.2
1.1
0.9
2.0
1.8
1.8
1.7
1.5
1.1
1.1
1.2
1.0
0.9
2.1
1.8
1.8
1.6
1.3
1.2
1.2
1.1
0.9
0.9
1.3
1.1
1.0
0.9
0.8
1.0
0.4
0.8
0.4
0.9
0.5
0.8
0.5
0.9
0.6
0.8
0.6
0.9
0.7
0.8
0.6
0.8
0.8
0.7
0.6
0.8
0.1
0.7
0.2
0.6
0.3
0.5
0.4
0.5
0.4
0.3
0.4
0.6
0.3
0.4
0.5
0.4
0.4
0.4
0.4
0.4
0.4
0.4
0.4
0.3
0.2
0.9
0.7
2.8
0.7
24.4
100.0
0.2
0.9
0.5
3.1
0.8
23.9
100.0
0.3
3.9
1.0
23.0
100.0
0.3
4.4
1.1
21.5
100.0
0.3
5.0
1.2
20.1
100.0
Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources
Table 6
Euromonitor International
Company
2011
2012
2013
2014
9.7
9.3
5.6
8.8
8.4
5.3
8.2
8.2
5.2
8.2
8.1
5.4
2.7
2.8
3.2
3.7
GlaxoSmithKline Per SA
Bayer SA
Medifarma SA
Laboratorios Wyeth SA
Bayer SA
Johnson & Johnson del
Per SA
Kraft Foods Per SA
Droguera La Victoria SA
Novartis Biosciences
Per SA
3.0
3.8
1.3
1.9
0.7
1.2
3.6
3.5
1.6
1.8
1.2
1.5
3.6
3.4
1.8
1.8
1.7
1.6
3.7
3.4
2.1
1.8
1.8
1.8
2.1
1.6
1.4
1.7
1.5
1.3
1.6
1.6
1.2
1.6
1.5
1.1
Berocca
Supradyn
Hipogls
Omnilife Power Maker
Mentholatum
Clorets
Excedrin
Diclofenaco
Doloral
Vitamin E
Sal de Andrews
Ciruelax
Kitadol 500mg
Gold Standard 100%
Whey
Nistagls
Vitamin B
Artren
Vitamin E
Vick
Generics
Private label
Others
Total
Source:
Passport
Bayer SA
Bayer SA
ABL Pharma Per SAC
Omnilife Per SAC
Medifarma SA
Kraft Foods Per SA
Novartis Biosciences
Per SA
Genfar Per SA
Hesil
PGT Healthcare
Medifarma SA
Laboratorios Garden
House SA
PGT Healthcare
Sanimex SAC
1.2
1.3
0.6
0.7
1.3
1.2
0.8
1.1
1.2
0.8
0.9
1.1
1.0
1.0
1.1
1.1
0.9
1.0
1.0
0.9
0.9
1.1
1.1
1.0
1.0
1.0
0.9
0.9
0.9
0.5
0.5
0.5
0.9
0.6
0.8
0.6
0.6
0.9
0.7
0.8
0.6
0.6
0.8
0.8
0.7
0.6
0.6
0.6
0.6
0.5
0.7
0.6
0.6
0.4
0.6
0.5
0.6
0.5
0.5
0.6
0.5
0.6
0.9
0.5
3.1
0.8
38.5
100.0
0.6
3.9
1.0
39.2
100.0
0.5
4.4
1.1
38.0
100.0
0.5
5.0
1.2
36.3
100.0
Private Label
Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources
Table 7
Allergy Care
Consumer Health
OTC
Paediatric OTC Healthcare
2009
2010
2011
2012
2013
2014
3.2
0.6
1.7
0.4
3.2
0.7
1.8
0.3
3.0
0.8
1.9
0.2
3.0
1.0
2.2
0.2
2.6
1.1
2.4
0.2
2.5
1.2
2.5
0.1
Source:
Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources
Table 8
Store-Based Retailing
- Grocery Retailers
-- Modern Grocery
Retailers
--- Convenience Stores
--- Discounters
--- Forecourt Retailers
--- Hypermarkets
--- Supermarkets
Euromonitor International
2009
2010
2011
2012
2013
2014
70.6
4.4
4.4
70.8
4.4
4.4
73.0
4.6
4.6
75.2
4.8
4.8
76.3
5.0
5.0
76.2
5.0
5.0
0.0
0.0
0.0
1.6
2.8
0.0
0.0
0.0
1.6
2.8
0.0
0.0
0.0
1.7
2.9
0.0
0.0
0.0
1.7
3.1
0.0
0.0
0.0
1.8
3.2
0.0
0.0
0.0
1.8
3.2
-- Traditional Grocery
Retailers
--- Food/drink/tobacco
specialists
--- Independent Small
Grocers
--- Other Grocery
Retailers
---- Healthfood shops
---- Other Other
Grocery Retailers
- Mixed Retailers
-- Department Stores
-- Mass Merchandisers
-- Variety Stores
-- Warehouse Clubs
- Non-Grocery Retailers
-- Health and Beauty
Specialist Retailers
--- Beauty Specialist
Retailers
--- Chemists/Pharmacies
--- Optical Goods Stores
--- Parapharmacies/
Drugstores
--- Other Healthcare
Specialist Retailers
-- Other Consumer
Health Non-Grocery
Retailers
Non-Store Retailing
- Vending
- Homeshopping
- Internet Retailing
- Direct Selling
Total
Source:
Passport
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
66.2
65.0
0.0
0.0
0.0
0.0
0.0
66.3
64.9
0.0
0.0
0.0
0.0
0.0
68.3
66.8
0.0
0.0
0.0
0.0
0.0
70.4
68.8
0.0
0.0
0.0
0.0
0.0
71.3
69.5
0.0
0.0
0.0
0.0
0.0
71.2
69.5
0.0
0.0
0.0
0.0
0.0
0.0
9.5
0.0
51.1
9.0
0.0
51.6
9.0
0.0
53.4
9.3
0.0
55.3
9.3
0.0
56.0
9.3
0.0
56.0
4.4
4.3
4.3
4.2
4.1
4.2
1.2
1.4
1.5
1.6
1.8
1.7
29.4
0.0
2.2
0.0
27.2
100.0
29.2
0.0
2.2
0.0
27.1
100.0
27.0
0.0
2.3
0.0
24.8
100.0
24.8
0.0
2.2
0.0
22.6
100.0
23.7
0.0
2.2
0.0
21.5
100.0
23.8
0.0
2.2
0.0
21.5
100.0
Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources
Table 9
Store-Based Retailing
- Grocery Retailers
-- Modern Grocery
Retailers
--- Convenience Stores
--- Discounters
--- Forecourt Retailers
--- Hypermarkets
--- Supermarkets
-- Traditional Grocery
Retailers
--- Food/drink/tobacco
specialists
--- Independent Small
Grocers
Euromonitor International
OTC
SN
VDS
WM
HTP
AC
99.3
7.1
7.1
99.9
1.6
1.6
69.1
4.4
4.4
13.6
0.7
0.7
95.4
11.0
11.0
99.4
7.6
7.6
0.0
0.0
0.0
2.3
4.9
0.0
0.0
0.0
0.0
0.0
1.6
0.0
0.0
0.0
0.0
2.1
2.3
0.0
0.0
0.0
0.0
0.0
0.7
0.0
0.0
0.0
0.0
6.4
4.6
0.0
0.0
0.0
0.0
3.0
4.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
Passport
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
92.1
92.1
0.0
0.0
0.0
0.0
0.0
98.3
48.8
0.0
0.0
0.0
0.0
0.0
64.8
64.8
0.0
0.0
0.0
0.0
0.0
12.9
12.9
0.0
0.0
0.0
0.0
0.0
84.4
84.4
0.0
0.0
0.0
0.0
0.0
91.8
91.8
0.0
0.0
0.0
0.0
0.0
0.0
13.1
0.1
77.7
2.4
0.0
39.5
8.7
0.0
49.0
0.4
0.0
6.7
11.4
1.0
69.6
15.9
0.0
75.1
1.4
6.8
7.1
5.9
2.3
0.8
0.0
49.5
0.0
0.0
0.0
0.0
0.7
0.0
0.7
0.0
0.0
100.0
0.1
0.0
0.1
0.0
0.0
100.0
30.9
0.0
5.4
0.0
25.5
100.0
86.4
0.0
0.0
0.0
86.4
100.0
4.6
0.0
1.3
0.0
3.3
100.0
0.6
0.0
0.6
0.0
0.0
100.0
POTC
Store-Based Retailing
- Grocery Retailers
-- Modern Grocery
Retailers
--- Convenience Stores
--- Discounters
--- Forecourt Retailers
--- Hypermarkets
--- Supermarkets
-- Traditional Grocery
Retailers
--- Food/drink/tobacco
specialists
--- Independent Small
Grocers
--- Other Grocery
Retailers
---- Healthfood shops
---- Other Other
Grocery Retailers
- Mixed Retailers
-- Department Stores
-- Mass Merchandisers
-- Variety Stores
-- Warehouse Clubs
- Non-Grocery Retailers
-- Health and Beauty
Specialist Retailers
Euromonitor International
98.9
6.8
6.8
0.0
0.0
0.0
1.8
5.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
92.2
92.2
Passport
0.0
14.2
0.0
76.5
1.5
0.0
1.1
0.0
0.7
0.0
0.4
100.0
Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources
OTC = over the counter; SN = sports nutrition; VDS = vitamins and dietary supplements; WM = weight
management; HTP = herbal/traditional products; AC = Allergy Care; POTC = paediatric OTC healthcare
Table 10
PEN million
OTC
Sports Nutrition
Vitamins and Dietary
Supplements
Weight Management
Herbal/Traditional
Products
Allergy Care
Paediatric OTC Healthcare
Consumer Health
Source:
Note 1:
Note 2:
Note 3:
Table 11
2014
2015
2016
2017
2018
2019
1,157.0
82.8
855.8
1,249.1
85.7
902.2
1,335.9
88.9
948.1
1,416.6
92.1
993.6
1,489.2
95.5
1,038.7
1,553.1
98.8
1,081.3
359.6
60.0
392.9
61.6
428.6
63.2
466.7
64.8
506.6
66.4
550.4
67.9
25.7
185.7
2,455.5
27.3
201.4
2,630.3
28.7
216.2
2,801.9
30.1
229.6
2,969.5
31.3
241.8
3,130.5
32.6
252.9
3,284.1
Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources
Consumer Health total is the sum of OTC, Sports Nutrition, Vitamins and Dietary Supplements, Weight
Management, and the subcategories of Herbal Medicinal Teas and Herbal Smoking Cessation Aids.
Sum of categories is greater than the market size because allergy care is a duplicate of categories found
in cough, cold and allergy remedies, dermatologicals and eye care; paediatric OTC healthcare is an
aggregate of paediatric categories in OTC and vitamins and dietary supplements; and herbal/traditional
products is an aggregate of herbal/traditional categories in OTC and vitamins and dietary supplements,
except herbal/traditional medicinal teas and herbal/traditional smoking cessation aids.
2014 data is provisional and based on part-year estimates.
OTC
Sports Nutrition
Vitamins and Dietary Supplements
Weight Management
Herbal/Traditional Products
Allergy Care
Euromonitor International
2014/2015
2014-19 CAGR
2014/19 TOTAL
4.3
3.5
4.1
8.7
2.3
4.0
6.1
3.6
4.8
8.9
2.5
4.9
34.2
19.3
26.4
53.1
13.3
26.9
Note 3:
Passport
4.6
4.9
6.4
6.0
Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources
Consumer Health total is the sum of OTC, Sports Nutrition, Vitamins and Dietary Supplements, Weight
Management, and the subcategories of Herbal Medicinal Teas and Herbal Smoking Cessation Aids.
Sum of categories is greater than the market size because allergy care is a duplicate of categories found
in cough, cold and allergy remedies, dermatologicals and eye care; paediatric OTC healthcare is an
aggregate of paediatric categories in OTC and vitamins and dietary supplements; and herbal/traditional
products is an aggregate of herbal/traditional categories in OTC and vitamins and dietary supplements,
except herbal/traditional medicinal teas and herbal/traditional smoking cessation aids.
2014 data is provisional and based on part-year estimates.
APPENDIX
OTC Registration and Classification
Current government policies are set under the supervision of DIGEMID. This organisation
belongs to the Peruvian Ministry of Health and periodically publishes a list of all medications
considered as OTC. In addition, it also issues the Sanitary Registry for all drugs and
pharmaceuticals sold in Peru, but its efficiency and efficacy are often questioned as flexible
control policies make it easy to find poor quality products from some laboratories of doubtful
origin.
Peru is one of the markets where it is easier to register any medicine without real proof of its
health benefits. Since 1992, the Sanitary Registry process was reformed, establishing a 30day period for DIGEMID to answer to any registry application. If after the 30-day period no
answer is issued by DIGEMID, the laboratory/company can consider the Sanitary Registry as
having been approved. In 1997, this period was cut to seven days, and Sanitary Registries
are granted for a period of five years, Sanitary Registrys owners can apply for its renewal 60
working days before its expiry date
A sanitary registry can be withdrawn or suspended at any time if the technical specifications
of the product changes or are not fulfilled. In addition, any sanitary registry will be cancelled if
the World Health Organisation determines that a medical product is insecure or ineffective.
Patents are the responsibility of INDECOPI. Current intellectual property rights comprise
several Andean decisions and the National Peruvian legislation. They also consider FTA,
especially with USA and UE, since more laboratories with patent requests are from these
countries. Patents are extended for a 20 years period.
All packages have to include information on ingredients, manufacturers and importer or
distributor in Peru. When it is a medication, it needs to have a list of adverse effects in
Spanish with other relevant information inside the package.
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In Peru, vitamins are to be considered as drugs in the following cases: products containing
vitamin A in doses >10,000 IU/day, vitamin D in doses >800 IU/day, or products containing
manganese (Mn), phosphorous (P), chromium (Cr), selenium (Se), molybdenum (Mo) or zinc
(Zn) in doses exceeding NEANO1 and NMEAO2 maximum requirements. Also registered as
drugs are products containing amino acids, carbohydrates, lipids, vitamins or mineral
supplements. In all cases, rules are subject to current regulations concerning other OTC
products and pharmaceutical drugs.
Almost all vitamins and dietary supplements are presented in tablets and capsules, contained
in plastic jar packages, with labels including ingredients, doses, manufacturer and also
importer or distributor in case the product is manufactured in a foreign country.
Switches
During 2014, there were no switches amongst prescription (Rx) to OTC or BTC (pharmacy) to
OTC switches, or reverse. However, in 2013 the main switch was in emergency contraception
pill, which before June 2013 was sold only with prescription. Since this date, it is available for
all women in almost every pharmacy. There are laboratories brands as well as generics, as
shown in the next table.
Summary 1
Brand name
Ingredient/dosage
Switch date
Levonorgestrel
Levonorgestrel
June 2013
Clanique
Tecnofarma SA
Levonorgestrel
June 2013
Postinor-2
Farmage SAC
Levonorgestrel
June 2013
Tibex
Farmindustria S.A.
Levonorgestrel
June 2013
Novanor
Novax EIRL
Levonorgestrel
June 2013
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Pregnor
Levonorgestrel
June 2013
Glanix
Infermed SAC
Levonorgestrel
June 2013
Source:
Euromonitor International from official statistics, trade press (Gestin, El Comercio), trade interviews
DEFINITIONS
Explanations of words and/or terminology used in this report are as follows:
Botica: A local drugstore specialising in the retailing of OTC products, nutritionals and
cosmetics and toiletries, similar to a pharmacy. However, a pharmacy must be owned by a
certified chemist/pharmacist. Based on Euromonitor International distribution channel
definitions, Boticas is classified under drugstores/parapharmacies since it is not necessarily
focused on selling prescription-bound medicines under the supervision of a pharmacist as its
core activity.
Camu Camu: Berries from this Amazonian tree are prized for their high vitamin C content.
Denominacin Comn Internacional: DCI (International Common Denomination).
Hercampuri: A plant originally from the Peruvian Andes that has several medicinal uses. It is
recommended for detoxifying the body and regulating the metabolism and it serves as a
natural diuretic recommended to lose weight. In addition, it is also believed to protect the
cardiovascular system. Hercampuri is commonly sold in the form of pills in stores specialising
in natural products but some people drink it as a hot infusion after boiling
IU: International Units.
Kiwicha: A fast growing plant with purple, red or gold coloured leaves and flowers that grows
in the highlands of Peru, Ecuador and Bolivia. There are approximately 1,200 kiwicha
varieties in the Andes. The grains of kiwicha are used as cereal and the flour obtained from
the grains is used in the elaboration of tortillas. Kiwicha has respected nutritional value due to
its high content of proteins. In addition, it also contains other beneficial elements such as
vitamin B, vitamin E, calcium, zinc, iron and potassium.
Maca: A native plant from the Peruvian and Bolivian Andes. It is traditionally grown at high
altitudes, between 4,000 and 5,000 metres. It grows well in cold weather and without much
care. Maca is traditionally used as an anti-stress aid and is believed to be a natural energy
booster that increases physical, mental and sexual vigour. Although it is consumed after
cooking the roots, it is currently being industrialised in the form of dietary supplements.
Noni: Fruit of the great morinda tree that derives from Tahititi and the population of different
islands in the South Pacific. Noni grows both in the forest and on the beaches. Noni has
multiple dark seeds and has a yellow colour initially, turning green when it is near to ripening.
It is characterised by its intense smell and bitter taste. This fruit possesses many useful
properties for health. Traditionally, it is used to boost the immune system and is believed to
drive the regeneration of cells. Noni is also used as a painkiller. In Peru, it is consumed
blended with other fruit to mitigate its bitter taste. Noni is also processed in the form of pills
that are sold by most stores specialising in natural products.
Quinoa: A native Andean plant known for its edible seeds that are high in protein, amino acids
and fibre. Traditionally, quinoa grains are toasted in order to produce flour. They can also be
cooked, added to soup, used in cereal or pasta and fermented to obtain beer or chicha.
Quinoa flour is primarily produced and marketed in Peru and Bolivia and is often used as a
substitute for wheat flour. Nutritious childrens foods are made throughout the Andean region
by mixing quinoa with corn, wheat, barley or potatoes.
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Sacha Inchi: A native Amazonian plant that produces seed pods known as the Inca Peanut
as it has been cultivated by indigenous cultures for hundreds of years. The oil from the seeds
contains one of the highest concentrations of omega-3 fatty acids yet discovered.
Sangre de grado: Amazon tree sap extract traditionally used to treat stomach ulcers.
Ua de gato: Cats claw in English, a plant, the bark of which stimulates and reinforces the
bodys defences. In addition, it has anti-inflammatory properties that help reduce the effects of
arthritis.
Yacn: A traditional tuber grown in the Peruvian Andes. Its main characteristic is that it
contains inulin an indigestible sugar that, although it provides a sweet taste when mixed
with other food, does not contain lots of calories - unlike sugar and other sweeteners. It is a
product especially suitable for those that suffer from diabetes as well as those that require a
low calorie diet for health reasons. Yacn also constitutes an important source of minerals,
such as calcium, phosphorus, zinc and vitamin C. Yacn is commercialised as jam as well as
in the form of pills as dietary supplements and is usually sold in stores specialising in natural
products.
DIGEMID: General Directorate of Medicines, Supplies and Drugs
INDECOPI: National Institute for the Defence of Competition and the Protection of Intellectual
Property
MINSA: Ministry of Health
SOURCES
Sources used during the research included the following:
Summary 2
Research Sources
Official Sources
DIGEMID
Indecopi (Instituto Nacional de Defensa de la
Propiedad Intelectual)
Ministerio de Salud de Per
Sierra Exportadora
SUNAT
Trade Associations
Adifan
Revista Packaging Latinoamericana
Trade Press
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Diario La Republica
Diario Peru21
Diaro Correo
El Comercio
EPENSA
expreso
Gestin
La Repblica
Maximize - El Comercio
Peru Retail
Peru21
Revista K@iros
Revista Semana Econmica
Rpp noticias
Semana Economica
South American Business Information
Source:
Euromonitor International
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