Out of the following .

is not one of the three levels of a product:

a) Core
b) Augmented
c) Actual
d) Fragmented
e) all of these
Out of the following,.....is not an objective of pricing :
a) Profit
b) Stabilising demand and sales of the product
c) Improvement in product quality
c) Expansion of business
e) all of these
Of the following pricing methods,......is not based on competitors pricing :
a) English Auction
b) SealedBid Auction
c) Group Pricing
d) None of these
e) all of these
A prospect means
a) any customer who walks into the bank
b) an employee of the bank
c) a customer who is likely to be interested in
banks product or service
d) a depositor of the bank
e) a borrower of the bank
Goods that are typically bought by a consumer based on a comparison of suitability, quality, price,and style are called.....goods :
a) Industrial
b) Speciality
c) Shopping
d) Convenience
e) all of these
Innovation means
a) Compensation
b) inspiration
c) additional perquisites
d) implementing new ideas or new methods
e) None of these
A bank has a special product for senior citizens which provides cheque book on saving account with customer name on chaque book,
free of cost debit card with over draft facility of rs 15,000, a special pouch for holding passbook, cheque book and debit card, facility
for withdrawal and deposites at any branch of the bank,free of cost remittances to any branch of the bank, and free of
cost remittances to any branch of another bank covered under RTGS facility. Which of the following is the core product in this
offering ?
a) Overdraft
b) Remittances
c) Saving account
d) None of these
e) all of these
A lead means
a) a prospect who is more likely to avail of the
Banks product
b) a political leader c) a religious leader
d) a bank chairman e) None of these
A Call means
a) calling on friends
b) calling on bank employees
c) calling on prospective customers
d) to make telephone calls
e) calling on relatives
The Traditional Marketing style involves
a) Telemarketing b) Digital Marketing
c) Indirect Marketing
d) Direct Marketing
e) All of the above
Modern Method of Marketing include
a) Publicity on the net
b) Advertisement on the net
c) Soliciting business through e-mails
d) Tele marketing
e) All of the above
A true marketing requires

a) Command and other mindset

b) Control Mindset
c) Passive mindset
d) Active mindset
e) None of these
Which of the following sentences is true?
a) Marketing is not required in a Buyers Market
b) Marketing is not required in a Sellerss market
c) Marketing is not required due to competition
d) Marketing is not required due to liberalization
e) Marketing is not required due to globalization
Market information means
a) Knowledge of shops and bazaars
b) Knowledge of shopping malls
c) Knowledge of customer profile and product mix
d) knowledge of various languages
e) None of these
Market Research is needed for
a) checking the market area
b) checking the right product to be sold
c) making proper marketing decisions
d) deciding right time to sell
e) All of the above
For effective marketing the salesmen should have which of these qualities?
a) Creativity b) Team spirit
c) Motivation
d) Effective communication skills
e) All of these
Which of the following statement is true
a) Marketing makes the company to go into loss
due to higher expenses
b) Marketing is not required in profit making
companies
c) Marketing sharpens the minds of the
employees
d) Marketing is a time bound seasonal function
e) Marketing is a waste of time
Marketing plan helps in
a) better lead generation
b) better systems
c) better results
d) improved balance sheet
e) better customer service
If Marketing is done effectively which of the following is not required?
a) Advertisement
b) Publicity
c) Market Research
d) Market Segmentation
e) None of these
What is Motivation ?
a) Inspiring the employees to perform better
b) Better communication skills
c) Sales Coaching
d) Market Research
e) None of these
In a Selling Process in todays world?
a) Only standard products are sold
b) No customization required
c) the seller need not have product knowledge
d) the seller should aim at customer satisfaction
e) only quantum of sales matters
Find the true statement
a) Marketing is a waste of the employees time
b) Marketing is not required in India due to its
vast population
c) Marketing involves additional work
d) Marketing involves team work
e) Marketing is not required today due to IT advancement
A Target market is
a) entire country

b) entire city
c) entire globe
d) that which consists of customers who need the identified product
e) all of these
Sales forecasting involves
a) Sales Planning
b) Sales Pricing
c) Distribution Channels
d) Consumer tastes
e) All of the above
Which of the following product is being sold under the brand name ZODIAC
a) Shirts
b) Ties
c) Both A and B
d) Liberty
SWIFT - cars are being manufactured by
a) DCM
b) Maruti
c) Premier Automobiles
d) Hyundai
e) all of these
With you all the way is the slogan of ______________
a) Vodafone
b) SBI
c) ICICI
d) Raymonds
e) all of these
Which company used the slogan The complete Man ?
a) DCM
b) GRASIM
c) RAYMONDS
d) VIMAL
e) all of these
Which brand uses the slogan Made for each other for its cigarettes?
a) Cavenders
b) Four Square
c) Red & White
d) Wills
e) all of these
Cross Selling means (E)
a) Identifying customer needs
b) matching the products to customer needs
c) convincing the customers of product benefits
d) responding to questions and objections of customers
e) all of these
The markets are grouped into different types based on the geographical area, location of market palace , product,nature of transaction,
and volume of the transaction :
In the above statement the following is not correct:
a) Nature of transaction
b) Geographical area
c) Location of marketplace
d) Volume of transaction
e) None of these
The following offering is not a service :
a) Fixed deposit receipt
b) Postage stamp
c) Gift coupon of a chain store
d) Insurance Policy
e) all of these
The act of obtaining a desired object from someone by offering something in return is called as a (n)....
a) Transaction
b) Exchange
c) Relationship
d) Value
e) all of these
Economists use the term......to refer to a collection of buyers and sellers who transact in a particular product class :
a) Customer
b)Market
c) Experience
d) None of these

e) all of these
Out of the items mentioned below,......is not a product
a) Lecture by Shri Sudhansu Maharaj
b) Simla
c) Visit to Banks London office
d) None of these
e) all of these
A product line is a group of related products that function in a similar manner, are sold to the same customer groups, and marketed
through the same type of outlets :
a) Group
b) Line
c) Category
d) Market
e) all of these
Of the following pricing strategies,......is not ideal for new products :
a) Market-Skimming
b) Discriminatory Pricing
c)Promotional Pricing
d) None of these
e) all of these
A...discount is offered by the seller to intermediary who performs functionslike selling, storing and record keeping :
a) Quantity
b) Trade
c) Cash
d) Seasonal
e) all of these
In market skimming pricing strategy :
a) Initially price is lower and then it is increased
b) Initially price is higher and then it is reduced
c) Intial price is high and is maintained high
d) None of these
e) all of these
Bank of Mathura is offering 1% higher interest rate on fixed diposite to senior citizens of 60 years and above. It is
practicing__________ :
a) Promotional pricing
b) Psychological pricing
c) Segmental pricing
d) Product mix pricing
e) all of these
With_pricing, the products are priced below list price (or even below cost) for a temporary period to create buying urgency
a) Reference
b) By-product
c) Promotional
d) Market penetration
e) all of the above
Of the following pricing methods,....is not cost based method.
a) Value pricing
b) Target-return pricing
c) Mark-up Pricing
c) Marginal cost pricing
e) all of these
Here are some important Abbreviations of Marketing. These will helpful to you for upcoming SBI Clerks Online Exam 2014. Happy
Reading :)
ATM Automated Teller Machine.
BEP Break Even Point.
BPO Business Process Outsourcing.
CRM Customer Relationship Management.
CNP Cardholder Not Present.
EOQ Economic Order quality.
FDR Fixed Deposit Receipts.
GDP Gross Domestic Product.
HNI High Networth Individual.

 IDRA Industries Development and Regulation Act.

IPO Initial Public Offering.
M & A Mergers & Acquisitions.
MR Marginal Revenue.
NPA Non Performing Assets.
PAN Permanent Account Number.
PIN Personal Identification Number.
SEO Search Engine Optimization.
SEBI Securities Exchange Board of India.
ROA Return on Assets.
VAT Value Added Tax.
VAT Value Added Tax.

1.
a.
b.
c.
d.
e.
2.
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c.
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d.
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6.
a.
b.
c.
d.
e.
7.
a.
b.
c.
d.
e.
8.

Benchmark means _________

Benches for customers to sit
Benches for salesmen to sit
Products displayed on a bench
Set standards
All of the above
A call centre is ______________
A meeting place for DSAs
A training centre for DSAs
A meeting place for customers
Data cnetre
A back office set up where customer queries are answered
The sequence of a sales process is _____________
Lead generation, call, presentation & sale
Sale, presentation, Lead generation & call
Presentation, Lead generation, Sale & Call
Lead generation, Call, Sale & Presentation
There is no sequence required
value added services means _____________
Better value at a premium
Costlier services
Additional services
Bettr value at a discount
At apar services
To Close a Call means _________
Te end the conversation
To put the phone down
To close the doors
To clinch the sale
To close the business
Customization means __________
Tailor-made products for each customer
Customers selling goods
Tailor-made products for each staff
A selling process
None of these
A Call in marketing language means ___________
Calling on a salesperson
Calling on a customer
Making a phone-call
Telemarketing
None of these
A marketing survey is required for __________

a.
b.
c.
d.
e.
9.
a.
b.
c.
d.
e.
10.
a.
b.
c.
d.
e.
11.
a.
b.
c.
d.
e.
12.
a.
b.
c.
d.
e.
13.
a.
b.
c.
d.
e.
14.
a.
b.
c.
d.
e.
15.
a.
b.
c.
d.
e.
16.
a.
b.
c.
d.
e.
17.
a.
b.
c.
d.
e.
18.
a.
b.
c.
d.
e.
19.
a.
b.
c.
d.

Deciding marketing strategies

Deciding product strategies
Deciding pricing strategies
All of these
None of these
The target group for Education loans is _______
All colleges
All parents
Research scholars
Meritoriuos students seeking higher education
All of these
Cross-selling means ____________
Selling with a cross face
Cross country marketing
Selling other products to existing customers
Selling to friends
Selling to employees
Marketi segmentation is useful for _________
Preferential marketing
Targeting existing clients
Identifying prospects
Knowing customers tastes
All of these
The target Group for savings depost Accounts is __________
Newborn babies
Students
Parents
Businessman
All of these
Market Segmentation can be resorted to by means of __________
Segmenting by age
Segmenting by income
Segmenting by geographically
All of these
None of these
The target gorup for a Car loan is ___________
All auto drivers
All auto dealers
All car owners
Any individual needing a car
All of these
Market information means ___________
Knowledge of industries
Knowledge of households
Knowledge of peers
Knowledge of customers tastes
All of these
Bancassurance means ___________
Banks promissing to give loans
Bank promissing to pay interest
Banks selling insurance products
Assurance to repay loans
None of these
The target gorup fro agricultural loan is _________
Any farmer
Farm labourers
Any individual dealing in agricultural or related activity
Farmers soceities
All of these
The target group for credit card is ______________
Existing cardholders
All graduates
All minors
Individuals with taxable income
All of these
Market segmentation means _____________
Segmenting the salesmen
Segmenting the employees
Segmentation the customers as per their needs
Segmenting the products

e.
20.
a.
b.
c.
d.
e.

All of these
A Target Group means ____________
A group of sellers
A group of buyers
A group of products
A group of person to whom sales should be focused
All of these

a.
b.
c.
d.
e.
2.
a.
b.
c.
d.
e.
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a.
b.
c.
d.
e.
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b.
c.
d.
e.
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b.
c.
d.
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b.
c.
d.
e.
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b.
c.
d.
e.
8.
a.
b.
c.
d.
e.
9.
a.
b.
c.
d.
e.
10.
a.
b.
c.
d.
e.
11.
a.

1. Marketing is the art of __________

Buying more
Paying more
Selling more
Talking more
Only a and b
Marketing of services is resorted in _______________
Manufacturing concerns
Insurance business
Hostels
Only a and b
Only b and c
Marketing is a _______________
One day effort
Team effort
One man effort
All the above
None of the above
Service marketing is the same as __________
Transaction marketing
Relationship marketing
Internal marketing
Outdoor marketing
All the above
Good marketing requires one of the following_________
Proper planning
Good team work
Good communication skills
Knowledge of products
All of these
Marketing in banks is a necessity today, due to ________
Liberalisation
Nationalisation
Fashion
Urbanisation
Marketing in banks Is not necessary, as banking in india is more than 200 years old
Marketing is influenced by ___________
Product demand
Public taste
Buyer behaviour
Brand image
All of the above
Market share means _______________
Share market
Share prices
IPOs
Scope for marketing
Share fo business among peers
Marketing helps in ___________
Boosting production
Getting new clients
Interacting with strangers
All of these
None of these
A DSA helps in _____________
Boosting direct sales
Boosting sales through the net
Strengthening indirect marketing
Strengthening telemarketing
All of the above
A DSA (Direct Selling Agent) is one _____________
Who sells through the interenet

b.
c.
d.
e.
12.
a.
b.
c.
d.
e.
13.
a.
b.
c.
d.
e.
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b.
c.
d.
e.
15.
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b.
c.
d.
e.
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b.
c.
d.
e.
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b.
c.
d.
e.
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b.
c.
d.
e.
19.
a.
b.
c.
d.
e.
20.
a.
b.
c.
d.
e.
1.
a.
b.
c.
d.
e.
2.
a.
b.
c.
d.
e.

Who sells direct to the client

Who works on the bank counters
Who works in bank office setup
None of the above
Selling is ___________________
Different from marketing
A sub-function of marketing
Same as marketing
More than marketing
None of these
A Lead in marketing jargon, means ____________
A metal
A leash
A likely consumer
A team leader
None of these
Good selling skills involve _________
Patience
Perservance
Empathy
Knowledge
All of these
Which of the following statements is correct ?
Marketing is not required due to globalisation
Marketing causes higher expenses and losses
Marketing is not required in profit making companies
Marketing sharpens the mind of the employees
Marketing is a waste of time in established companies
A true marketing mindset requires_____________
Control mindset
Command mindset
Passive mindset
Active mindset
Inert minset
Innovation means ____________
Inspiration
Enthusiasm
Compensation
Creativity
All of these
Internal marketing means _________________
Marketing to self
Marketing to family members
Marketing to the staff members
Marketing inside india
Marketing outside india
Modern styles of marketing are ________________
Telemarketing
Web marketing
Advertisement on the net
E mails
All of these
A good and effective DSA should _____________
Copy the competitor company
Criticize the competitior company
Join the competitior company
Be passive
Be more effective than the competitoir company
Direct Marketing means ___________
Advertisements
Banners
Face-to-face selling
Selling by all staff
Achieving targets
Web marketing involves ___________
Selling web cameras
Web advertisements
E-mail chatting
Browsing the web
Door-to-Door canvassing

3.
a.
b.
c.
d.
e.
4.
a.
b.
c.
d.
e.
5.
a.
b.
c.
d.
e.
6.
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b.
c.
d.
e.
7.
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b.
c.
d.
e.
8.
a.
b.
c.
d.
e.
9.
a.
b.
c.
d.
e.
10.
a.
b.
c.
d.
e.
11.
a.
b.
c.
d.
e.
12.
a.
b.
c.
d.
e.
13.
a.
b.
c.
d.
e.
14.
a.
b.
c.

The ultimate aim of Marketing is to provide__________

More business to the Company
More profit
More staff
More production
More products
Selling Process includes ______________
Publicity
Lead generation
Cross-country contacts
Product Designing
Product Re-designing
Market share means ___________
Paid up capital
Shares held by employees
Share of business volume as compared to other companies
Share price of the company quoted in the market
Sensex
Market share can be increased by _____________
Increasing the number of sales persons
Increasing the sales volume
Increasing the products
Increasing production
Rewriting profits
Market segmentsation means
Segmentation of sales teams
Allocation of teritory
Sales arrangement
Segmentation of target group according to their needs
All hospitals
Referrel means ___________
Sales person
All customers
Lead provided by operation staff
Calling the existing purchasers
All purchasers
USP in marketing means
Unique Selling Practices
Uniform Selling Practices
United Sales Persons
Unique Selling Proposition
Useful Sales Person
The meaning of Conversation in terms of sales is
Designing new products
Converting Purchasers into sellers
Converting sellers into purchasers
Converting perspective customers into purchasers
Conversion of religion
Online Marketing is mostly useful for marketing of
Saving Accounts
Credit cards
Home loans
NRI deposits
Business accounts
Cross selling means
City to city sales
Selling with cross face
Selling with crossed finger
Selling products to existing customers
Cold calling
Marketing Strategy means ?
Ideas for new employment
Old techniques of selling
Techniques for improving marketing activities
Techniques for increasing production
Networking
Target group means ?
All purchasers
All salses persons
Targeted purchasers

d.
e.
15.
a.
b.
c.
d.
e.
16.
a.
b.
c.
d.
e.
17.
a.
b.
c.
d.
e.
18.
a.
b.
c.
d.
e.
19.
a.
b.
c.
d.
1.
a.
b.
c.
d.
e.
2.
a.
b.
c.
d.
e.
3.
a.
b.
c.
d.
e.
4.
a.
b.
c.
d.
e.
5.
a.
b.
c.
d.
e.
6.
a.
b.
c.
d.
e.
7.
a.
b.

All consumers
Delivery persons
What is the USP of saving accounts ?
High rate of interest
Easy operation
Risky transactions
Expensive transactions
Back office facility
Which one of the following is not a target group for saving accounts ?
Salaried persons
Loss making companies
Doctors
Government employees
Insurance agents
Target group for home loans is
Existing creditors
Persons having no house of their own
Persons having one or more than one house
Builders
NRIs
Digital marketing is similar to
Online marketing
Cold calling
Web designing
Market for cast
Outdoor marketing
Full form of DSA is _________
Delivery Staff Agency
Direct Selling Agency
Distributors and Supply Agency
Driving Sales Ahead
Marketing in Banks is required for ____________
Getting new customers
Retaining existing customers
Lending
Accepting of deposits
All of the above
Service4 Marketing is the same as _____________
Relationship Marketing
Transaction Marketing
Internal Marketing
All of the above
None of the above
Market Size means ________________
Size of marketing Staff
Size of the organization
Scope for profits
Scope for marketing
None of these
Market share means ___________
Market price of shares
Sensex
Share market
Share of business among peers
Market volatility
Internal Marketing means __________
Selling to oneself
Selling to the employees
Selling of samples
Selling to foreign markets
None of these
A call means
A profession
Teletalk
Calling on a Prospect
A call center
All of the above
A Call Centre is _________
A place where salesmen meet every day
A training centre

c.
d.
e.
8.
a.
b.
c.
d.
e.
9.
a.
b.
c.
d.
e.
10.
a.
b.
c.
d.
e.
11.
a.
b.
c.
d.
e.
12.
a.
b.
c.
d.
e.
13.
a.
b.
c.
d.
e.
14.
a.
b.
c.
d.
e.
15.
a.
b.
c.
d.
e.
16.
a.
b.
c.
d.
e.
17.
a.
b.
c.
d.
e.
18.
a.
b.
c.
d.
e.
19.

A back office set up where customer queries are answered

Customers meeting place
All of the above
A presentation means __________
Display of products
Explaining the utility of products
A gift
Display of communication skills
All of the above
A DSA means __________
Directly Selling Authority
Directly Selling Agent
Direct Selling Authority
Direct Selling Agent
Distribuors & Selling Agencies
Benchmark means ________________
Products lined up on a bench
Salesmen sitting on a bench
Set standards
Marks on a bench
None of the above
Value added services means ______________
Giving full value for money
Better value for higher price
Costlier service
Additional service
All the above
CRM means ___________
Customer Relationship Management
Customer Retention Manager
Customer Relatives Meet
Channel Rout Market
Channel Representative Manager
A Target Group in Marketing _________
To whom the sales should be directed
A group of sellers
A group of buyers
A group of products
All the above
The target group for credit cards is ___________
All Card Holders
All existing borrowers
Individuals with taxable income
All of these
None of these
Bancassurance means _____________
Assurance given by banks to Loanees
Assurance to bank with one bank
Assurance to repay loans
Assurance to give good service
Selling insurance products through banks
Cross Selling means ___________
Selling with a cross face
Selling to Red Cross members
Selling to Blue Cross members
Selling across countries
Selling other products to existing customers
ATM means ____________
Any Time Marketing
Any Time Money
Any Time Machine
Automatic Teller Machine
Automatic Teller Money
Digital Marketing is ____________
A way of Direct Marketing
A way of Indirect Marketing
A strategy of the DSAs
All of these
None of these
Market Segmentation helps in ____________

a.
b.
c.
d.
e.
20.
a.
b.
c.
d.
e.
21.
a.
b.
c.
d.
e.
22.
a.
b.
c.
d.
23.
a.
b.
c.
d.
e.
24.
a.
b.
c.
d.
e.
25.
a.
b.
c.
d.
e.
1.
1.
2.
3.
4.
5.
2.
1.
2.
3.
4.
5.
3.
1.
2.
3.
4.
5.
4.
1.
2.
3.
4.
5.
5.
1.
2.
3.
4.

Identifying the target gourp

Focussed marketing
Improved lead generation
Only (a) and (b)
All (a), (b) and (c)
Only one of the following is true. Find the same
Marketing is not required in a monopolistic situation
Marketing is not required in Public enterprises
Marketing depends on competitors performance
Marketing has no role to play in production levels
Motivated employees do not require sales incentives
Price is an important factor for effective marketing. What are the other Ps ?
Product, Promotion & Place
Place, Persuasion & Promotion
Price, Person & Place
Product, Paper & Person
None of the above
Advertisements are required for _____________
Boosting the production levels
Motivating the employees
All of the above
None of the above
Sales forecasting involves study of ______________
Proper selling price
Sales planning
Distribution outlets
Consumer needs and demands
All of the above
Market Research is needed for ___________
Choosing the right sales person
Choosing the right products
Marking proper marketing decissions
Deciding the sales incentives
None of these
Marketing is termed as successful, when ___________
There is a rise in the number of salsemen
There is no need for post-sales services
There is no need to give discounts
There is rise in sales through more clients
Marketing is an ongoing process and hence, can never be successful
Prior to the Industrial Revolution, selling was no problem and no sales team is required because _______________
Marketing was not a subject then
People was not a subject then
People dont want to sell anything
Small-scale enterprises dominated the economic scene
None of these
A form of distribution in which manufacturer makes an agreement, with a middleman in each market area stipulating that the
distribution of the product with in that is to be confined solely to that middleman is known as ____________
Mass Distribution
Exclusive agency distribution
Selective distribution
Price Distribution
None of these
The long term objective of marketing is ____________
Customer Satisfaction
Profit Maximisation
Cost cutting
Profit Maximisation with customer
None of these
Which among the following is statistical indicator for equality in income distribution ?
Gini Coefficient
Price Indices
GNP
GDP
None of these
Short term planning focuses on
Functional Plans
Long term objectives
Specific Goals
Both (1) and (3)

5.
6.
1.
2.
3.
4.
5.
7.
1.
2.
3.
4.
5.
8.
1.
2.
3.
4.
5.
9.
1.
2.
3.
4.
5.
10.
1.
2.
3.
4.
5.
11.
1.
2.
3.
4.
5.
12.
1.
2.
3.
4.
5.
13.
1.
2.
3.
4.
5.
14.
1.
2.
3.
4.
5.
15.
1.
2.
3.
4.
5.
16.
1.
2.
3.
4.
5.
17.
1.
2.

None of these
In marketing terms, Attitude can best be defined as a
Rude behaviour of salesperson
Rude behaviour of Consumer
Mental state of consumer
Ego of the marketing executive
None of these
The nominal scale used for marketing research, refers to _____________
Population characteristics based on age or sex or ownership of a specific consumer durable
Orderign of scale
Both 1 and 2
Neither 1 nor 2
None of these
Reference gorup influences vis--vis consumption decision, is a function of the ________
Product category
Group characteristics
Group communication process
All of the above
None of these
Just in time (JIT) technique is getting wider acceptance world over, the technique was first introduced in ______________
India
Indonesia
Japan
America
None of These
Gate Keepers ________________
Use the products
Reports on product performance
Control the flow of informatrion into buying centre
Issue challan for discharge of products
None of these
Consumer Day is celebrated on _____________15th March
16th March
20th April
20th March
None of these
A situation where by market is expanded by developing new products to satisfy new consumer needs is called _________________
Market development
Diversification
Both 1 and 2
Neither 1 nor 2
None of these
The level of commitment that consumers feel toward a given brand is called _________
Brand equity
Brand name
Brand loyalty
Brand utility
None of these
Assigning spedivic jobs and work places to the selected candidates is known as _________
Placement
Recruitment
Transfer
Promotion
None of these
As a consellor, a personnel manager ______________
Reminds the management of moral obligations towards employees
Encourages the empolyees
Tries to settle the disputes between labour and management
All of the above
None of the above
Which among the following is not included in fringe benefits available to an employee ?
Old age survivors benefits
Pensions
Gratuities
Both 1 and 2
None of these
Which among the following is an example of tele conferencing ?
Computer conferenceing
Audio conferencing

3.
Video conferencing
4.
All of the above
5.
None of the above
18. Information systems can assist managers by __________
1.
Providing information
2.
Providing data on internal sources
3.
Directing
4.
All of the above
5.
None of the above
19. Which among the following is a disadvantage of an EDI system ?
1.
Speed
2.
Errors
3.
Expensive
4.
Mismatch
5.
None of these
20. In online marketing, there is _________
1.
No exchange
2.
Exchange is the core of marketing
3.
Guarantee
4.
Only warranty
5.
None of these
1. An email account includes a storage area, often called a(n) __
(1) attachment
(2) hyperlink
(3) mailbox
(4) IP address
(5) None of these
Q. 2. Data becomes __ when it is presented in a format that people can understand and use.
(1) processed
(2) graphs
(3) information
(4) presentation
(5) None of these
Q.3. A set of computer programs that helps a computer monitor itself and function more efficiently is __
(1) Windows
(2) System Software
(3) DBMS
(4) Application Software
(5) None of these
Q. 4. An area of a computer that temporarily holds data waiting to be processed is __
(1) CPU
(2) Memory
(3) Storage
(4) File
(5) None of these
Q.5. A __ is a microprocessor-based computing device.
(1) personal computer
(2) mainframe
(3) workstation
(4) server
(5) None of these
Q. 6. You use a(n) __ , such as a keyboard or mouse, to input information.
(1) output device
(2) input device
(3) storage device
(4) processing device
(5) None of these
Q.7. The term __ designates equipment that might be added to a computer system to enhance its functionality.
(1) digital device
(2) system add-on
(3) disk pack
(4) peripheral device
(5) None of these
Q. 8. The instructions that tell a computer how to carry out the processing tasks are referred to as computer __
(1) programs
(2) processors
(3) input devices
(4) memory modules
(5) None of these
Q. 9. RAM can be thought of as the __ for the computer's processor.

(1) factory
(2) operating room
(3) waiting room
(4) planning room
(5) None of these
Q. 10. C, BASIC, COBOL, and Java are examples of __ languages.
(1) low-level
(2) computer
(3) system programming
(4) high-level
(5) None of these
Q.11. __ is the ability of a device to "jump" directly to the requested data.
(1) Sequential access
(2) Random access
(3) Quick access
(4) All of the above
(5) None of these
Q.12. The __ is the amount of data that a storage device can move from the storage medium to the Computer per second.
(1) data migration rate
(2) data digitizing rate
(3) data transfer rate
(4) data access rate
(5) None of these
Q.13. A __ converts all the statements in a program in a single batch and the resulting collection of instructions is placed in a new file.
(1) converter
(2) compiler
(3) interpreter
(4) instruction
(5) None of these
Q.14. One thousand bytes is a __
(1) kilobyte
(2) megabyte
(3) gigabyte
(4) terabyte
(5) None of these
Q.15. 'Benchmark' means __
(1) Benches for customers to sit
(2) Benches for salesmen to sit
(3) Products displayed on a bench
(4) Set standards
(5) All of the above
Q. 16 A Call Centre is __
(1) a meeting place for DSAs
(2) a Training Centre for DSAs
(3) a meeting place for customers
(4) Data Centre
(5) a back office set up where customer queries are answered
Q .17. The sequence of a sales process is __
(1) Lead generation, Call, Presentation & Sale
(2) Sale, Presentation, Lead generation & Call
(3) Presentation, Lead generation, Sale & Call
(4) Lead Generation, Call, Sale & Presentation
(5) There is no sequence required
Q.18. Home loans are granted to ___
(1) Individuals
(2) Institutions
(3) Builders
(4) All of these
(5) None of these
Q.19. To 'Close a Call' means __
(1) 'fo end the conversation
(2) To put the phone down
(3) To close the doors
(4) To clinch the sale
(5) To close the business
Q.20. A __ is an additional set of commands that the computer displays after you make a selection from the main menu.
(1) dialog box
(2) submenu
(3) menu selection
(4) All of the above

(5) None of these

Q.21. Information kept about a file includes ________
(1) print settings
(2) deletion date
(3) (1) & (2) only
(4) size
(5) None of these
Q.22. __ provides process and memory management services that allow two or more tasks, jobs, or programs to run simultaneously.
(1) Multitasking
(2) Multithreading
(3) Multiprocessing
(4) Multicomputing
(5) None of these
Q.23. The ALU performs __ operations.
(1) arithmetic
(2) ASCII
(3) algorithm-based
(4) logarithm-based
(5) None of these
Q. 24. A (n) __ is software that helps a computer control itself to operate efficiently and keep track of data.
(1) application system
(2) hardware system
(3) software system
(4) oprating system
(5) None of these
Q.25. 'Customisation' means __
(1) Tailor-made products for each customer
(2) Customers selling goods
(3) Tailor-made products for each staff
(4) A selling process
(5) None of these
Q.26. A 'Call' in Marketing language means __
(1) Calling On a salesperson
(2) Calling on a customer
(3) Making a phone-call
(4) Telemarketing
(5) None of these
Q.27. Computers manipulate data in many ways, and this manipulation is called __
(1) upgrading
(2) processing
(3) batching
(4) utilizing
(5) None of these
Q.28. A Marketing Survey is required for __
(1) deciding marketing strategies
(2) deciding Product strategies
(3) deciding pricing strategies
(4) All of these
(5) None of these
Q.29. The Target Group for Education Loans is ---(1) all colleges
(2) all parents
(3) research scholars
(4) meritorious students seeking higher education
(5) all of these
Q.30. Cross-selling means __
(1) Selling with a cross face
(2) Cross country marketing
(3) Selling other products to existing customers
(4) Selling to friends
(5) Selling to employees
Q.31. Market Segmentation is useful for--(1) Preferential marketing
(2) Targeting existing clients
(3) Identifying prospects
(4) Knowing customers' tastes
(5) All of the above
Q.32. The Target Group for Savings Deposit Accounts is __
(1) Newborn babies
(2) students

1.
a.
b.
c.
d.
e.
2.
a.
b.
c.
d.
e.
3.
a.
b.
c.
d.
e.
4.

(3) parents
(4) businessman
(5) all of the above
Q. 33. Market Segmentation can be resorted to by means of __
(1) segmenting by age
(2) segmenting by income
(3) segmenting geographically
(4) all of these
(5) none of these
Q.34. The Target Group for a Car Loan is --(1) all auto drivers
(2) all auto dealers
(3) all car owners
(4) any individual needing a car
(5) all of these
Q.35. Market information means --(1) knowledge of industries
(2) knowledge of households
(3) knowledge of peers
(4) knowledge of customers' tastes
(5) All of these
Q.36. Credit cards are used for (1) Cash withdrawals
(2) Purchase of air tickets
(3) Purchase of consumable items from retail outlets
(4) All of these
(5) None of these
Q.37. TheTarget Group for Agricultural Loans is __
(1) any farmer
(2) farm labourers
(3) any individual dealing in agricultural or related activity
(4) farmers'societies
(5) all of these
Q.38. The Target Group for Credit Cards is ---(1) existing cardholders
(2) all graduates
(3) all minors
(4) individuals with taxable income
(5) all of these
Q.39. Market Segmentation means __
(1) segmenting the salesmen
(2) segmenting the employees
(3) segmenting the customers as per their Heeds
(4) segmenting the products
(5) All of these
Q. 40. A 'Target Group' means--(1) a group of sellers
(2) a group of buyers
(3) a group of products
(4) a group of persons to whom sales should be focused
(5) all of these
Which of the following is not correct with regard to Marketing ?
Marketing is a Management Function
Marketing is a Philosophy
Marketing is not related to Business Activity Alone.
Marketing means Selling.
Objective of Marketing is to achieve customer satisfaction.
Consumer may be defined as one who buys?
Goods
Services
Both a and b
Neither a nor b
None of these
Which of the following is a part of Marketing Management?
Identification of Business Opportunities
Understanding the customer needs
Producing according to customer needs
Delivering as per customer Convineince
All the Above
___________ describes changes in an individuals behaviour arising from experience.

a.
b.
c.
d.
e.
5.
a.
b.
c.
d.
e.
6.
a.
b.
c.
d.
e.
7.
a.
b.
c.
d.
e.
8.
a.
b.
c.
d.
e.
9.
a.
b.
c.
d.
e.
10.
a.
b.
c.
d.
e.
11.
a.
b.
c.
d.
e.
12.
a.
b.
c.
d.
e.
13.
a.
b.
c.
d.
e.
14.
a.
b.

Modeling
Motivation
Perception
Learning
None of the above
Below are the four alternatives showing stages of a consumer in arriving at a decission to purchase or reject a new product. Arrange
them orderwise.
1) Interest 2) Trail 3) Awareness 4) Evaluations
(1), (2), (3), (4)
(3), (1), (4), (2)
(3), (1), (2), (4)
(1), (4), (2), (3)
None of these
If a companys objective were to reach masses of buyers that were geofraphically dispersed at a low cost per exposure, the company
would likely choose which of the following promotion forms?
Advertising
Personal Selling
Public Relations
Sales Promotion
None of the above
Using a successful brand name to introduce additional items in a given product category under the same breand name (such as new
flavours, forms, colours, added ingredients, or package sizes) is called a(n):
Line extension
Brand Extension
Multibranding
New Brands
None of These
Anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or neeed is called
a(n):
Idea
Demand
Product
Service
None of these
If Surf Excel is three pack sizes of 200 grams, 500 grams, 1 kg and are available in two types of packages. What is the product
depth :
Two
Three
Six
Eight
Nine
_________ is the general term for a buy8ing and selling process that is supported by electronic means.
Interenet commerce
Web commerce
Computer commerce
Electronic commerce
None of the above
When a company enters a new product category for which its current brand names are not appropriate, it will likely follow which of
the following brand strategies ?
Product extension
Line extension
Market targeting
Market positionning
None of the above
In terms of special product life cycles, a _______ is a basic and distinctive mode of expressoin
Genre
Style
Fashion
Fad
None of the above
_______ consists of dividing a market into distinct groups of buyers on the basis of needs, characteristics, or behaviour who might
require separate products or marketing mixes.
Product differentiation
Market segmentation
Market targeting
Market positioning
None of the above
________ is the process of evaluating each market segments attractiveness and selecting one or more segments to enter.
Mass Marketing
Market Segmentation

c.
d.
e.
15.
a.
b.
c.
d.
e.
16.
a.
b.
c.
d.
e.
17.
a.
b.
c.
d.
e.
18.
a.
b.
c.
d.
e.
19.
a.
b.
c.
d.
e.
20.
a.
b.
c.
d.
e.

Market Targeting
Market Positioning
None of the Above
_________ factors are the most popular bases for segmenting customer groups.
Geographic
Demographic
Psychographic
Behavioral
None of the Above
When an international seller sells a plant, equipment, or technology to another country and agrees to take payment in the resulting
products, it is called
B arter
Buy back
Counterpurchase
Like-value exchange
None of these
The stage in the product life cycle that focuses on expanding market and creating product awareness and trial is the :
Decline stage
Intorducing stage
Growth stage
Maturity stage
None of these
A ______ is a promotion strategy that calls for using the sales force and trade promotion to move the product through channels.
Push strategy
Pull strategy
Blocking strategy
Integrated strategy
None of the above
A(n) _________ is a retail store that carries a narrow product line with a deep assortment within that line.
Shopping goods store
Convenience store
Speciality store
Department store
None of these
The term Globalization means _____
Opening the economy for world trade
Closing the economy
Both a and b
Neither a and b
None of these