METHODOLOGY
3.1
Introduction
Students
of 6th
Management from
the Polytechnic
Merlimau Melaka (PMM) were given a task to implement the project in meeting the needs of the
end of the module HT620 Tourism Project. For each semester students will be given a different
assignment this semester, students were given the task with theme Green Tourism. The
assignment requires students to create and implement a research or product related with the
theme. The purpose of this assignment is to be given to the student experience in creating,
promoting and implementing a product before they move into the real world and deal with
situations that will occur in the tourism industry.
3.2
Research Design
In this project, we have to know what method we want to used. There are three types of
method which is qualitative, quantitative and mixed method. Our group chooses a method of
mixed method, the combination between quantitative and qualitative. There are many benefits of
mixed-method. As stated by leech and Onwueghuzie (2006), because of its logical and intuitive
appeal, providing a bridge between the qualitative and quantative paradigms, an increasing
number researchers are utilizing mixed method research to undertake their studies. One of the
benefits of this type is the ability to match the purpose of the method to the need in the
study.Using the different processes can also lead to uexpected or emergent themes and
information that would not have otherwise have come to light (Driscoll 2007).
In quantitative method we have to know the purpose of the questionnaire and prepared a
question that we want to ask so that thing will get easier. The other advantages are notably some
reassurance about the validity and reliability of findings. Quantitative methods emphasize on
objective measurement and numerical analysis of data collected through polls, questionnaires or
survey. Quantitative research focuses on gathering numerical data and generalizing it across
groups of people. In quantitative research, the goal is to determine the relationship between one
thing and another in a population.
For qualitative methods, it can be a source of ideas, insight and new perspectives upon a
problem. Hence, in spite of all the doubt that are expressed as to the ability to generalize from its
findings, the problem inherent in interpretation of the meanings and comparative importance of
respondents comment, and the possible invalidation of responses because of the social dynamics
that can occur within small groups, techniques such as focus groups, role play and projection
techniques are all commonly used within the commercial sector of the tourism industry.
Qualitative methods does not produce truth, factual, data-based result, nor does it lend
itself to being conducted in a series of clearly defined and separable steps although this does
not mean that it should be conducted in a well-planned systematic way. I see qualitative research
as living and evolving, a sources on insights and ideas, continuously arising, at any time. (Greek
Philosopher Protagonis of Abdera: 500 430 BC)
3.3
Before implementing a project, the main emphasis should be given to the preparation
of the project, items of equipment to be used, the survey form, and tentative program. It should
be available before the project is to ensure the program runs smoothly. There are two types of
data collection method which is primary data and secondary data.
3.3.1
Primary Data
Primary data means original data that has been collected specially for the purpose
in mind. It means someone collected the data form the original source first hand. Primary
Data has not been published yet and is more reliable, authentic and objective. Primary
data has not been changed or altered by human being. Therefore its validity is greater
than secondary data. Example of primary data are such as surveys, observation and
experiments.
A. Survey
To ensure the promoting smoothly and to provide services in line with the
target market, the organizers will make the study through questionnaires. We will
address questions related to the promoting of the products to the target market so
that the organizers provide services to meet their needs. Once the distribution is
carried out, the analysis will be made to take appropriate action so that the
program is to improve quality in line with the target market.
B. Questionnaire
3. Nation :
Malay
Indian
Chinese
Others (Specify) : ________________
4. Status :
Single
Married
5. Education :
6. Profession :
Student
Government Sector
Private Sector
Village Work
3. Are the products received encouraging response from visitors or tourists coming in
Kampung Lubok Redan?
Yes
No
4.
5. What is the main socio-economic factors that are cultivated by the villagers here?
Tourism
IKS (Industri Kecil dan Sederhana)
Fishery
6. In your opinion, is the price of tourism products available in this village are
reasonable?
Yes
No
7. Do you agree that if the tourism product is marketed in the village, both domestically
and internationally?
Yes
No
8. If you have been in the tourism industry, do you agree to keep tourism as a
sustainable tourism product?
Yes
No
9. As villagers here, whether tourism can benefit and positive impact in the lives of
structuring a family?
Yes
No
10. Give an opinion and in general about our research here for process improvement
projects to be implemented.
------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------C. Other Methods
Print Media
PRINT MEDIA - Banners, buntings & brochure.
i.
ii.
design
environment.
Reasons / effects of selection:
i.
ii.
iii.
the
3.3.2
Secondary Data
Secondary data is the data that has been already collected by and readily available
from other sources. When we use statistical method with primary data from another
purpose for our purpose we refer to it as secondary data. Its means one purpose secondary
data also is the data that is being reused. These secondary data may be obtained from
many sources, including literature, industry surveys, compilations from computerized
databases and information systems. Examples of secondary data are journals, directories,
articles and periodicals. To gather related secondary data for this project, our group
collect the data from journals and websites.
3.4
GENDER
MALE
FEMALE
40%
60%
AGES
20%
40%
20%
20%
Nation
Malay
Indian
Chinese
Others
100%
Status
Single
Married
41%
59%
Education
10%
5%
50%
35%
SPM
Diploma
Degree
Others
Profession
25%
35%
15%
25%
Student
Government
Sector
Private Sector
Village Work
QUESTIONNAIRE
15%
Yes
No
85%
25%
Yes
No
75%
3. Are the products received encouraging response from visitors or tourists coming in Kampung Lubok Redan?
25%
Yes
No
75%
45%
55%
Yes
No
5. What is the main socio-economic factors that are cultivated by the villagers here?
40%
60%
Tourism
IKS (Industri
Kecil dan
Sederhana)
Fishery
6. In your opinion, is the price of tourism products available in this village are reasonable?
25%
Yes
No
75%
95%
Yes
No
8. If you have been in the tourism industry, do you agree to keep tourism as a sustainable tourism product?
5%
Yes
No
95%
9. As villagers here, whether tourism can benefit and positive impact in the lives of structuring a family?
5%
Yes
No
95%
3.5
RESEARCH INSTRUMENT
INTERVIEW
SURVEY
OBSERVATION
3.5.1
3.5.2
3.6
Conclusion