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BNL

to bring:
Syllabus
Printout of Topic sheets with BNL notes.
Reading quizzes to return

Ask about videographers NOW (no separate slide): They will pick up cameras at BNL
oce on Monday.

From the forum on T-Square:


Your nal topic proposal must consist of the following:
You idenSfy a communicaSon or communicaSon eort of an organizaSon. This could
be a manual, web site (or porSon of one), TwiVer campaign, periodic report format,
formal report format, etc. For example, you might note that a company has a TwiVer
campaign promoSng its wares, or that an engineering rm has a parScular format it
uses for reports of a parScular kind of test. Ideally, the communicaSon or eort will
be one where you have an insSnct or intuiSon that there is a beVer way of doing it.
You must idenSfy a person or persons responsible for that communicaSon. This can
be the CEO of a company, for example, but it would be beVer if it were a person
more directly responsible for the communicaSon or communicaSon eort.
You must be able to perform an analysis of the eecSveness of that communicaSon
or communicaSon eort. That could consist of usability tesSng, but it could also
include conducSng interviews or a survey of people who are users of or targets of the
communicaSon and assessing the communicaSon or eort based on their responses.
It will almost certainly also involve library research.
Your nal project will consist of the following components:
* A formal report analyzing the audience for, and assessing the eecSveness of, the
communicaSon or eort, directed at the responsible person.
* A redesign or reconcepSon of the communicaSon or eort.
* A leVer to the responsible person introducing the formal report and the redesign or

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