CATHERINE H.

TOWNSEND
Lookout Mtn, GA | (423) 605-2659 | chtownsend5@gmail.com

Skills Summary
Accomplished, results-driven marketing professional with 10+ years of experience in strategic planning, advertising, brand
development, public relations, client service and fund development. Articulate communicator who leverages exceptional
interpersonal skills and creativity to shape environments receptive to positive change. Detail-oriented, polished professional
who is driven to achieving success. Dedicated leader with a unique combination of demonstrated marketing skills.

Areas of Expertise
Marketing | Advertising | Brand Management | Strategic Planning | Public Relations | Fund Development | Project
Management | Client Service | Public Speaking | Leadership | Event Planning | Promotions | Social Media

Career Track
Lookout Mountain Fairyland Club, Lookout Mtn., GA
Director of Marketing

June 2012- June 2013

Developed and implemented all marketing activities for a historic private club that offers gourmet dining, tennis, a pool,
fitness facilities and several venues for private parties, weddings and corporate events. Designed and actualized a multi-faceted
marketing plan for the club that focused on three different customers: current members, potential members and potential
renters of the club as a venue.

Created and managed the company website

Rebranded the club as a premiere venue for private parties, weddings and corporate events
Improved member retention by enhancing club communication using the website, social media and an on-line
newsletter
Coordinated and marketed seasonal and special events
Effectively communicated marketing goals and strategies to the Executive Director and the Board of Directors
Organized club volunteers

Mother and Volunteer, Chattanooga TN

May 1996- June 2012

I left my job at Olan Mills, Inc. to be caregiver to a terminally ill family member. Shortly thereafter, my husband and I started a
family. It was during these years that I became involved in a variety of volunteer activities centered around my family and my
community. This obvious gap in my employment was a valuable time in my life when I developed many relevant skills. I
became a community leader and a results-driven manager. Below are some examples of my community involvement.

ArtsBuild Chattanooga- Annual Fund Committee (3 yrs.)

Art and Education Council- Board of Directors (3 yrs.)
Junior League of Chattanooga- Board of Directors (5 yrs.)
Fairyland Elementary School- Annual Fund Chair (3 yrs.)
Fairyland Elementary School- President (2 yrs.)
The American Heart Association- Heart Gala (3 yrs.)
The Baylor School- Admissions Committee (3 yrs.), Baylor Auction (2 yrs.),
Baylor Backer Board (1 yr.)

Olan Mills, Inc., Chattanooga, TN

Brand Manager

November 1994- May 1996

Developed and implemented all marketing activities to support 800+ Olan Mills portrait studio locations.
Reported to the Director of Marketing and to the company CEO, Olan Mills II.

Analyzed company sales reports to develop and fine tune marketing plans on the national and district level
Responsible for final sign off and implementation of all marketing materials including print media,
television, radio, POP, FSI, DM, cross-promo materials, in-store promo and press releases
Managed department employees
Grand openings/special promotions/cross promotions
Print and TV commercial shoots

Chattanooga Symphony and Opera, Chattanooga, TN

Director of Marketing and PR

December 1990- November 1994

Developed and implemented all marketing, fund development, advertising and public relations activities for the CSO.

Responsible for the creation and marketing of the Friday Fanfare Series, which increased ticket subscriptions by 40%
Rebranded the CSO for greater community accessibility by introducing the more casual Friday concert series and
events such as "Bach, Boots and Blue Jeans"
Successfully integrated new conductor, Robert "Bob" Bernhardt to the Chattanooga community in 1992
Made public appearances on TV and radio to promote CSO events
Implemented the CSO Annual Fund
Generated all marketing materials: press kits, company brochure, print ads, individual event promotion, radio, outdoor
and direct mail

Burroughs and Associates, Nashville, TN

Assistant Account Executive

January 1989- December 1990

This advertising and public relations firm serviced 30 national accounts specializing in the automotive and the automotive
aftermarket industries.

Assisted the VP of Account Service in day to day client development and project management
Involved in the development of national consumer and trade campaigns
Client service for ten national clients (Bridgestone Tire)
Trade Shows and photo shoots

Education
Vanderbilt University, Nashville, TN.

August 1988- May 1989

Postgraduate work in English

Southern Methodist University, Dallas, TX.
Bachelor of Arts, English and Communications

References available upon request

August 1984- May 1988