Group Number: - 08
Names Roll Numbers
Aastha Pandey 937053
Leisha Changrani 937021
Shruti Singh 937022
Vaishali Shetty 937023
Surabhi Pangtey 937024
Deepika Narayan 937051
Neha Ashani 907053
The Research Process
There are 15 steps in the research process
➢ Overt Difficulty
Overt difficulties are those which are quite apparent and which manifest
themselves. These problems are like competition, maximum retail price determining and
such other problems.
➢ Latent Difficulty
Latent difficulties are those which are not so apparent but they are not checked
they would not soon become evident. Over here the focus should be more on creativity as
teenagers are losing interest in Print Media.
➢ Unnoticed Opportunity
Once the researcher has identified two or more problems the next step is that he
has to decide which of the problem is to be selected. He should select the problem that
will give him the maximum net value of research. After the problem has been chosen the
next task is to formulate it precisely. A complete problem definition must specify each of
the following:
• Unit of analysis
The individuals or objects whose characteristics are to be measured are called the unit
of analysis. The units always identify the objects to be studies.
The unit of analysis over here is the number of teenager’s i.e. 50(approx).
The time and space boundaries are from 25th Jan 2010 to 8th Feb 2010.
• Characteristics Of Interest
This aspect identifies the focus of the problem. The focus of the problem is to
determine the impact of Print Media on Teenager’s.
• Hypothesis Development
A hypothesis is a proposition which the researcher wants to verify. Over here the
hypothesis is that is to find the impact of Print Media has Effect on Teenager’s.
There are three types of sources from where the data can be collected they are as
follows:-
1. Correlation
2. Regression
It is a bivariate analysis. It is used when the researcher wants to estimate the value of
one variable with another. The relationship between the two variables can be linear or
non-linear. When the relationship is linear, independent variable change is followed
by absolute change in the dependent variable. To perform regression method data for
x and y variable are required.
In this questionnaire the questions are listed in a pre-arranged and logical manner. The
respondents are told about the purpose of the study for collecting information.
2. Ordinal Scale
Ordinal scale is a ranking scale. It possesses the characteristics of numerical scale and also
indicates the order e.g. If there are five executives who are to be ranked as per their annual
income the person with the highest income will be given No.1 and the next ranking person
will be ranked No.2 and so on.
Magazines
Journals
Weekend
Daily
Average
Less
Nil
Outlook
Both
No
No
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News paper
Magazines
Journals
Analysis :- Newspaper and Magazine are most high Preference, i.e. 61%
and 37% by teenagers for reading.
Analysis :- Majority of the Teenagers read newspapers. 82% agree that yes
they read newspapers.
Weekend
Daily
Outlook
Both
Analysis :- 60% of Teenagers feel that the content and outlook both should
be meaningful at the same time.
No
Analysis :-According to Teenagers 74% of them feel that yes print media
helps in spreading social awareness messages.
No
Analysis :- Teenagers think that print medium should have the following
changes such as they should be more colorful, informative, bigger in size,
and price details should be given.
Conclusion