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Business Communication:

Specific Brief: Team Presentations

Team 18 - Presentation Brief

You are the sales training consultants

In a firm owned by you

You are making a presentation to the General Manager of a leading,


ritzy hotel

On improving customer services tendered by the front office personnel.

The purpose of your presentation is getting a contract to do this.

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Business Communication:

Specific Brief: Team Presentations

Team 19 - Presentation Brief

The two of you are the President and Vice President

Of a large organization

You are making a presentation to the officers and staff of your


organization

On the importance of ethics in business.

The purpose of your presentation is informative.

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Business Communication:

Specific Brief: Team Presentations

Team 20 - Presentation Brief

You are Product Managers

In the marketing department of a company which manufactures and


markets a brand of sportswear.

You are required to make a presentation to the Marketing Director

On a new product concept you have conceived for a range of


sportswear.

The purpose of your presentation is to persuade the Marketing


Director that your idea has promise. If he is convinced, he will then
sanction the time and resources required for a study to ascertain the
market potential for this range.

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Business Communication:

Specific Brief: Team Presentations

Team 21 - Presentation Brief

You are Project Managers

In a large and established software consultancy company.

You are required to make a presentation to the head of Projects

On the need to allow flexitime working in the Projects department.

The purpose of your presentation is to get the Head of Projects to sanction


a change in policy.

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Business Communication:

Specific Brief: Team Presentations

Team 22 - Presentation Brief

You are Managers

In a leading departmental store chain.

You are required to make a presentation to the employees of the


retail outlet you look after

On a change in the company's employee discount policy. As part of costcutting measures necessitated by the economic recession and mounting
pressures on margins, employee discount is being reduced from 15% to
10%.

The purpose of your presentation is to gain acceptance of the new


discount policy.

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Business Communication:

Specific Brief: Team Presentations

Team 23 - Presentation Brief

You are Materials Managers

In an FMCG company.

You are required to make a presentation to the Managing Director

On accepting a price increase in packing materials. This has been a longstanding demand from the packing material suppliers, and you feel it
will ensure better commitment to quality.

The purpose of your presentation is to get the MD to sanction a


revision in the Purchase Budget.

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Business Communication:

Specific Brief: Team Presentations

Team 24 - Presentation Brief

You are Sales Managers

In a company which manufactures and markets consumer durables.

You are required to make a presentation to the Sales Executives


and Supervisors

On the innovative and attractive features of the new refrigerator model


introduced by the company.

The purpose of your presentation is to get a commitment from your


sales force towards enhanced sales targets for the quarter.

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Business Communication:

Specific Brief: Team Presentations

Team 25 - Presentation Brief

You are Marketing Managers

In a leading biscuits company.

You are required to make a presentation to the Managing Director

On the possibility of extending your product range to cakes and other


baked confectionaries.

The purpose of your presentation is to get sanction for a preliminary


market research exercise.

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Business Communication:

Specific Brief: Team Presentations

Team 26 - Presentation Brief

You are Executives

In an Indian NGO, involved in rural education in the Bangalore Rural


District.

You are required to make a presentation to the CEO of a leading


Indian IT company

On the need for IT education for the needy and underprivileged.

The purpose of your presentation is to secure a grant towards


building five IT-enabled classrooms.

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Business Communication:

Specific Brief: Team Presentations

Team 27 - Presentation Brief

You are Training Managers

In a leading professionally-managed company that regularly recruits


graduates from the country's premier management institutes.

You are required to make a presentation to the Faculty Committee


of a premier management institute

On the need for greater emphasis on teaching Soft Skills

in the

institute so its graduates fit the requirements of the company.

The purpose of your presentation is

to convince the Institute

increase the number of courses on soft Skills, and the number of


credits for them.

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Business Communication:

Specific Brief: Team Presentations

Team 28 - Presentation Brief

You are Sales Managers

In a small-scale engineering catering to customers in South India.

You are required to make a presentation to the Managing Director

On setting up a Sales Office in Mumbai.

The purpose of your presentation is to convince the MD that this


Sales Office would significantly enhance sales and reach of the company.

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Business Communication:

Specific Brief: Team Presentations

Team 29 - Presentation Brief

You are Sales Managers

In an MNC which markets Electronic Security products.

You are required to make a presentation to the CEO of an Indian


manufacturing company

On the need for electrified fencing and security systems for their new
100-acre R&D facility on the outskirts of Bangalore.

The purpose of your presentation is to win a high-value contract.

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Business Communication:

Specific Brief: Team Presentations

Team 30 - Presentation Brief

You are Consultants

In a Public Relations firm

You are required to make a presentation to the Board of Directors


of the new school

On the importance of marketing the school and its students to industry


for the placement of its graduates.

The purpose of your presentation is to get this activity outsourced


to you.

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Business Communication:

Specific Brief: Team Presentations

Team 31 - Presentation Brief

You are Managers

In the finance department of a small but growing coffee-trading


company.

You are required to make a presentation to the owners

On the benefits of computerised accounting systems.

The purpose of your presentation is to get sanction for setting up


an online financial accounting system.

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Business Communication:

Specific Brief: Team Presentations

Team 32 - Presentation Brief

You are Marketing Executives

In a reputed company in the two-wheeler industry.

You are required to make a presentation to the Marketing Director

On an innovative idea you have conceived for a new model of motorbike.

The purpose of your presentation is to persuade the Marketing


Director that your idea has promise. If he is convinced, he will then
sanction the time and resources required to pursue it further.

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Business Communication:

Specific Brief: Team Presentations

Team 33 - Presentation Brief

You are HR Managers

In a start-up Indian company.

You are required to make a presentation to the Management


Committee

On the need for a five-day week.

The purpose of your presentation is to push through a proposal to


change over from a six-day to a five-day week.

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Business Communication:

Specific Brief: Team Presentations

Team 34 - Presentation Brief

You are Training Managers

In a software company whose strengths are largely technical.

You are required to make a presentation to the Technical Heads of


your company

On the need for good communication skills to survive in a changing and


fiercely competitive market.

The purpose of your presentation is to gain support from the


Technical Heads for putting their departmental employees through some
intensive training in Business Communication. While you have Top
Management sanction for organizing this training, you know it won't
work unless the respective Technical Heads also believe in it.

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