ABSTRACT
PURPOSE: - The purpose of this research is to find out the impact of internet
usage on student’s academic performance so education institutions take efficient
measure and invest in IT and make the awareness of internet plus explore that
internet is a best source of information and will also see internet provide
entertainment in different phase of life. Exploratory studies method is adopted for
the entire research. Our research project is concerned with Field Study.
Information/ data were collected form four universities through questionnaire
methodology. Correlation and regression techniques were used to finding out the
strength and direction of relations. To encourage internet usage intentions, it
appears worthwhile to create in potential users a sense that the technology is
useful, easy to use, and that others have expectations regarding its usage.
INTORDUCTION
The Internet has had a profound impact on consumer behavior every where,
affecting work and education and opening up new channels of communication
through e-mail and interactive websites. Spending time online has itself become
an important leisure activity, but the days of pointless `surfing' have given way.
These new online activities are increasingly social, in contrast to the `solipsistic'
surfing of the past. Research by Key Note shows that activities such as online
auctions (led by eBay), interactive multi-player games and getting in touch with
old friends, relatives or `dating' are all part of the new `virtual society' that has
develop (internet)
Despite the value and growth of e-commerce for leisure, worth around £6.5bn in
(2005), this still represents a small fraction of total spending on leisure (a
distribution share of less than 10% in most leisure markets). Some activities are
suitable for a steady rise in the online share to take place, notably gambling and
booking tickets for events. Interactive websites are eminently suitable for these
activities, whereas other leisure activities obviously involve leaving the computer
behind (e.g. taking part in sport or going to a public house or cinema).
Many experiments and trials are taking place in (2006) and (2007) that will shape
the new Internet leisure market. Video-on-demand (VoD) will transform
broadcasting, and the days of some `entertainment products' (e.g. CDs and DVDs
[digital versatile discs]) are limited because of the potential for downloading
them. However, books seem to be impervious to these changes and the traditional
book market is still thriving. This is symptomatic of another trend in leisure:
despite all the technological advances, most consumers are still simply finding
ways to access `old culture', such as Hollywood movies, `greatest hits' records or
live football matches. Many time-consuming activities online — such as finding
old friends and relatives or buying second-hand goods — also contain an element
of `cultural timelag'.(the internet leisure and entertainment market)
Throughout the world, Marketer and Consumer Buying Behavior (CBB) are
changing the face of education. It has been argued that the, if a marketer can
identify CBB, he or she will be in better position to target products and services at
them Zhang, P. (1998). Just as computers are about to replace books (some
would argue this has already happened) as our main source of information
globally, computers will come to occupy the central position in education once
occupied by books. The Internet was initially developed by the US Defense
Department and was at one time only popular within the research community. Its
ability to share information across organizations and to interact with people at low
cost has gradually enticed other sectors to explore its use.
Today, the Internet has an impact on every facet of our life including business
operation, education, communication, entertainment, social activity, shopping,
and so on . Many universities around the world are expanding their investment in
information technology (IT)and specifically the Internet, and are actively
promoting Internet use. From a student’s perspective, learning using online tools
is multidimensional. It may entail a multitude of variables such as prior student
knowledge of IT, experience in its usage, perceptions of IT usage, computer
competencies, and background demographics Xie, X. & Zhang, T. (1999). The
Internet is one of the greatest recent advancement in the world of information
technology and has become a useful instrument that has fostered the process of
making the world a global village. Access to new and valuable sources of
information that came into being because of the Internet. These include electronic
journals (e-journals) and Internet discussion groups .The Internet provides several
opportunities for the academia. It is a mechanism for information dissemination
and a medium for collaborative interaction between individuals and their
computers without regard for geographic limitation of space Chen, S. Y. & Paul,
R. J. (2003). The word Internet is derived from two words: “international” and
“network”. The Internet therefore can be defined as an international computer
network of information available to the public through modem links so internet is
a worldwide system of linked computers networks. The Internet is the world’s
largest and most widely used network. It is an international network of networks
that is a collection of hundreds of thousands of private and public networks all
over the world.)
According to a recent statement of our science & IT minister that now internet
is available in about 800 cities of Pakistani compared with India who have
internet facility in just 600 cities. This is considered as a great achievement and it
is. But here is a question that availability of internet all over the country at low
rates guaranteed development? Do our people know the use of internet for
development purpose? It is a fact that the ratio of informative and educational
sites in the total is very low. One can listen to international radio station on
research and education on the Internet, read national dailies of other countries,
and speaks to friends around the global, read books and other materials on the
Internet. The list of things that can be done on the Internet is a very long one. The
Internet contains more information than the world’s largest libraries with access
to the Internet one can retrieve information from the world’s largest information
database. Alavi, M. (1994).
(www.intute.ac.uk/scienceandtechnology)
www.reporterlinker.com
www.secibd.com
www.Articalsnatch.com.
www.newnorktimes.com
www.reporterlinker.com
Research Questions
These are few research questions on which we can fine out the intensity to
internet usage in education find out right, correct accuracy and latest
information plus how internet gives relaxation/ fun or can entertain in daily
life
PROBLEM STATEMENT
This study could be beneficial for student as well as for institutions. The valuable
feedback from 150 students should help student to realize the benefits of internet
in their education. Institutes can invest more in internet facilities to enhance the
performance of their students and produce better results. Based on Pakistan’s
experience, international readers may take advantage from this study work.
It's a fact that more people watch television and get their information that way
than read books. I find new technology and new ways of communication very
exciting and would like to do more in this field Thomas Jefferson (2002).
LITRATURE REVIEW
VARIABLES
Education
We can use internet more effectively to get more solid knowledge in education
any subject more practical work/ more knowledge (subject)/ reference books.
Internet gives specialized knowledge with full proof.
Information
By using internet in our daily life we can get huge benefits in term of alternative
for making any decision regarding any kind of information General information
/product information
Entertainment
Internet gives one complete package in every field of life for education field
information or internet can entertain any one by watching movies online play
games or listen to songs it wont let any one bore games/ movies/ songs.
Theoretical framework
Title Impact of World Wide Web (Internet) in Education & Daily life
This is the model of impacts on internet in three main fields of life education.
Seeking information and entertainment with the different elements on which
and how internet can impact all these independent variables and how
elements get affected.
INTERNET
Model
Strong proof
General Information
Information
Product information
Fun
Service Information
Entertainment
REREARCH MOTHODOLOGY
Local and international articles and journals were referred as secondary source of
information in the study. Primary data were collected from the distribution of self-
administered questionnaires to 150 students from Pakistan (RAWALPINDI)
where there are so many recognized universities.
RESEARCH INSTRUMENT
Closed and open ended questionnaire form was designed for this study. There
were three sections in the questionnaire. Section A identified the attitude of
Students towards internet in education and the second one is internet is best
source of information and the last one is it also provide entertainment.
SAMPLE OF STUDY
The convenient sampling methods were used to select 150 students for the four
different universities listed on higher education commission HSE website. We
have selected four disciplines including Masters in business administration
Bachelors of business administration, Master in Arts, Masters in computer
sciences and master in commerce.
All the universities and colleges selected are private due to the best standard of
education in almost all major disciplines where the usage of internet is more as
compared to other disciplines plus the impact of internet in our daily life
The survey method was used to collect a primarily data in this research paper. A
pilot test was conducted by distribution questionnaire forms to 40 students on per
trip and. Minor editing was done before the final questionnaires were used to
collect data from students by acting on their feedback.
We personally went in above mentioned institutes and collect data by interacting
with the different students and before handing over the form we make sure that
we are talking to the appropriate student but from semester II and III.
I simply used the best possible way to calculate the result by using stat tools
Frequencies mean ST.derivations and get the average of all the results I took from
different considerations.
DATA ANALYSIS
TABLES
EDUCATION
N Y N Y N Y N Y
MALE 23 46 31 62 45 90 21 42
FMALE 27 57 19 38 5 10 29 58
These tables get completed with the help of issuing education questionnaires
in the selected classer where the internet playing a lead role and the actual
result is on last table obtained form the stat tool.
TABLES
INFORMATION
N Y N Y N Y N Y
MALE 24 75 25 80 20 70 10 90
FMALE 26 25 25 20 30 30 40 10
This table show that how much people use internet in order to get correct
information about any product want to acquire services but the actual result
is on last table with percentage.
TABLE
ENTERTAINMENT
N Y N Y N Y N Y
MALE 15 65 22 69 19 54 20 60
FMALE 35 35 28 31 31 46 30 40
This table shows how much people use internet for the entertainment
purpose this is also get done with the help of questionnaire distributed
among different people and the actual result is on below table.
RESULTS
ANALYSIS OF TABLE
First question was about entrainment through internet. Our result showed that
there is a positive relationship between our dependent and independent variable
with the mean of 3.98 and standard deviation of 4.7865.
Second question that was asked was about education through internet almost every
student was satisfied with education opportunity they have from the internet with
the lowest mean of 2.12 and standard deviation of 3.8975.
Last question was about information & most of student think internet best source of
information with the mean of 3.32 and standard deviation of 7.0543.
DISSCUSSION
Internet is one the beneficial tool in the ear of information technology not only in
businesses but in every phase of life with complete facts and figures enhances
skills in education give edge in making right decision regarding information of
any product and services and best thing it won’t let bore (entertainment).
CONCLUSION
According to all the research work I have concluded and recommended that
Internet is very useful tool in education as well as every phase of life so the
universities schools college must implement internet technology for the
betterment for entire nation. On the other hand if we talk about phase of
information entertainment and we should implement internet in our daily life to
take useful decision of life. Internet shows right directions full proof information
about any particular problem and the best part is it gives entertainment the way
you want.
RECOMMENDATION
1. Education institute must implement the police of using web internet in education
just because internet gives practical proof for any problem regarding to education.
2. Internet gives alternative for any information so you can chose the best thing or
maker a best decision after getting solid information from internet everyone
should use internet for getting new and improved knowledge regarding product/
services.
3. In this fast moving life internet where every one try to give relaxation to his mind
for that internet is one of the best solution for relaxation one can see movie listen
to song or online games so its better use internet for fun and entertainment.
BIBLIOGRAPHY
APPENDICES