26 28 November 2013
Adelaide, South Australia
136
137
Introduction
This paper discusses key issues underpinning the conception and development of an
exhibition model specifically dedicated to the validation and dissemination of artistic
practice situated outside conventional exhibition environments. Given that much
contemporary art is relatively ill-suited to the spatial and temporal limitations of
traditional exhibition contexts, and given that the idea of the curator as gate-keeper is out
of step with forms of peer validation typically used to validate academic research, Project
Anywhere was conceived as a potential solution for artist academics whose practicebased research faces this double bind. To this end, Project Anywhere is specifically
designed to meet the challenge of defining and implementing a new concept for the
critique, peer review and documentation of artistic practices that fall outside of the forms
and structures accommodated by conventional exhibition and publishing modes. Far
from being an online gallery, the Project Anywhere website1 is instead a contextualizing
framework for a project space that potentially encompasses the entire globe, and in
which the role of curator is replaced with an adaptation of the type of peer review model
typically associated with a refereed journal. Significantly, Project Anywhere endorses a
rigorous two-step peer review process to address lingeringbias toward the journal-based
paradigm for assessing the quality of research outcomes. This paper will assert the value
of peer validation as an alternative model of critique to curatorial selection, and also
discuss difficulties that arise when the material or experiential conditions of an artwork
are translated into documentation in the form of text, image, links or video.
138
The roots of these developments can be traced back to the 1960s, when movements such
as the Situationist International (SI)3 and Fluxus4 began to challenge conceptions of the
way in which viewers are involved in the process or situation of artistic production.
Drawing upon ideas that had originated in early twentieth century avant-garde
movements such as Dada, this second horizon5 of post war neo-avant-garde6 tendencies
was however far more explicitly concerned with the creation of art experiences that
offered active viewer participation. The outcomes of these interventions were not objects
but rather experiences, and resulted in a blurring of boundaries between art and life. With
aesthetic experience transformed from passive to active, both art and the conditions
of its production and dissemination became a subject of critique. Such developments
would open the way for even more radical challenges to the idea of place and spatial
location. This tendency is perhaps most explicitly demonstrated in the institutional
critique performed by artists such as Hans Haacke, Marcel Broodthaers and Andrea
Fraser. For Miwon Kwon, one the best reasons for expanding the idea of site specificity
is the epistemological challenge to relocate meaning from within the art object to the
contingencies of its context; the radical restructuring of the subject from an old Cartesian
model to a phenomenological one of lived bodily experience; and the self conscious desire
to resist the forces of the capitalist market economy.7 Accordingly, many recent forms
of art are relatively unbounded by the physical limitations of conventional exhibition
contexts, and can include work in remote geographical locations, technically specialized
contexts, and even imagined spaces. Project Anywhere, the subject of this paper, is
specifically dedicated to the validation and dissemination of art at the outermost limits of
location-specificity.
During the 1990s participatory practice was famously reframed by Nicolas Bourriaud
(1998), who argued that audience involvement made work political, since the space of
interaction created fleeting communities whose inter-subjective relations and concrete
communications could be politically affective. The political, he suggested, could emerge
within and through the aesthetic experience without the art or the artist engaging directly
with politics. Laying claim to the term relational art to describe a set of practices which
takes as their theoretical and practical point of departure the whole of human relations
and their social context8 Bourriauds influential ideas were also roundly criticized.
Claire Bishop, in particular, has critiqued the lack of critical antagonism, loss of aesthetic
criteria, and assumption of democracy she sees evidenced throughout much the work
and ideas championed by Bourriaud. For Bishop, the aesthetic antagonisms presented
in the work of artists such as Santiago Sierra and Artur mijewski contain more critical
potential. Bourriauds ideas have also been critiqued by Owen Hatherley9 for their
alleged ignorance of the persistent political ramifications of advancing neoliberalism,
declining socialism, and an expanding mass media, and Adam Geczy for being a sanitized10
Situationism. At any rate, in the academic/research environment in which many artists
are working today, this contested terrain and its inherent defiance of traditional locationspecificity is presenting a new series of challenges. Here, it could again be argued that
a political dynamic is inherent, since this kind of work sets up a distinctive ambiguity,
particularly in terms of academic expectations for peer review and critique. Responses
are often remarkably similar to the skepticism that earlier artists faced when they
abandoned medium specificity.
139
New circuits
Within this expanded approach to art, it is no longer realistic to expect all art and
artistic research to fit within the physical and material constraints of established public
art institutions or other public viewing spaces such as theatres, libraries, community
centers, universities and art academies. Clearly, some contemporary artists are
positioned to critique the institutional spaces in which they are expected to present
their work and ideas. Others, however, are simply unable to fit their concepts into such
spaces. In widely divergent ways, many artists eschew such spaces in favour of dynamic
exhibition environments, ever expanding in their physical and temporal parameters.
An exhibition can now be anything from a Silent Dinner Party11 to the performative
ascent of a mountain12 to a modular eco structure in the Kalahari Desert.13 Significantly,
such practices invariably disrupt established critical processes of review insofar as they
make direct access to the artwork difficult. Established models of critique and review
typically require direct, physical access and a comprehension underpinned by full sensual
experience of the physical work. Consequently, the challenge for artists who create work
in defiance of location-specificity is that their works are often situated outside of quality
assurance processes that define value within the academy. Critical peer validation of
practice-led research output is of course fundamental for artist academics. But if the
direct experience of an artwork is potentially inaccessible to a reviewer or critic, what
kind of assessment can be made? What purpose is served by a critical review of artwork
based upon selected documentation?
140
In the 1960s, when Michael Fried and Clement Greenberg famously argued for medium
specificity, they were arguing from within a modernist position that emphasised
disciplinary integrity and the purity of the medium. The situation is very different today.
Rosalind Krauss has more recently described a post-medium condition that re-presents
the idea of the medium as an aggregative network or complex of media.14 At any
rate, although purity and disciplinary integrity are no longer critical priorities, peer
assessment certainly is.
141
Just as distinctions between artistic outcomes and documentation are often (and
sometimes deliberately) blurred, and given that exegetical elements are sometimes
included alongside or within creative works, approaches toward the framing of artistic
research can also vary enormously, especially given the potential for reflexive recursion
in projects that emphasise dynamic, participatory, or unfolding outcomes. Generally
speaking, although an accompanying text need not literally explain a creative work, it can
in a limited sense provide a form of explanation or analysis typically designed to work
in concert with the aesthetic experience itself. In the words of Robin Nelson, a champion
of practice-based research, perhaps it is time to speak less of practice-as-research and
to speak instead of arts research (a significant methodology of which just happens to be
based in practices).18 In this sense, an aesthetic experience can be regarded as something
that can assist in unlocking insight and understanding that is potentially elusive in a
theoretical proposition. For David Pears, practice nearly always comes first in knowledge
production, for a discriminatory response typically precedes an ability to codify that
response.19 Despite the seemingly defensible nature of this argument, the validation of
thinking through making still finds itself on shaky ground, especially with university
research increasingly measured against economically determinable key performance
indicators. Notwithstanding the challenge that embodied forms of knowledge pose to the
locus of knowledge and power, we are still drawn back to a perceived need to justify the
value of practice in words.
142
Not surprisingly, there are widely differing conceptions as to what constitutes research
quality in the arts. It is generally regarded as important to reflect upon whether the
researcher is communicating the intent and realisation of the project effectively. Although
some argue that peer reviewers should be able to read the art alone, context is usually
manifestly unclear without well-articulated supplementary materials. Given that aesthetic
judgment is already a subjective union of sensory, emotional and intellectual responses,
it is clear that the position of using sense perception (such as visuality) as the only
criterion for forming an aesthetic judgement is potentially problematic. One option is to
employ functional analysisi.e. to look at how the work functions to convey meaningas
an additional criterion for judging success. Another is to consider the artists apparent
awareness of the social and cultural contexts of the works production and reception.
Yet once we introduce such forms of evaluation, we are already looking outside of the
work and back toward the domains of speaking and writing. At any rate, without a
good contextualising argument, it can be very difficult to determine a specific context
and contribution to knowledge. Although artistic context is often fuzzily determined,
a suitable context within which to frame a specific research question is usually more
sufficiently limited. Underpinning the value of artistic research within the academy is the
value of the artist as consciously informed through the feedback loop of thinking through
making. For Richard Shiff, the artistic process of thinking through making (in which the
artist affects the work and in turn the work affects the artist) can reveal itself through
hitherto unexpected turns.20 To lose sight of the generative value of this process within
the demands of academic validation is to lose sight of the potential for art to exercise a
point of difference within the academy.
143
144
145
Ultimately, the fact that contemporary artists are increasingly engaged in the making
of works that are designed and intended to transcend physical locations or evolve over
long periods of time increases the likelihood that many audiences will only experience
the work as a form of documentation. In the extreme, some artistic interventions are
impossible to distinguish as art without a designed, corresponding presence on the
Internet, as a website, in a blog or perhaps as an on-going e-mail network. We are now
less likely to expect artworks and their documentation to exist in a singular destination,
but rather, to be situated and understood within an unfolding process of formation.
Consequently, adequate artistic documentation for the task of communicating new
knowledge also needs to be able to incorporate the kinds of open-endedness and
contradiction that art itself can experientially manifest. Otherwise, any understanding
produced between the complexities of the creative work (which cannot be other than
itself) and parallel, contextualizing elements (i.e. documentation, reflection, analysis,
interpretation etc.) will never hold.
The elements that make up this work all exist within a network of relations that together
constitute the entirety of the cultural object that is Invisible-5. It is unlikely that anyone
involved in making or encountering the work will have experienced its entirety and it is
impossible to determine the extent of the aesthetic impact on any local or global audience
since there is no evidence available. Nor is it possible to measure the quality of the new
knowledge produced by this intervention. Despite this, the Invisible-5 project was an
inspirational model for Project Anywhere. The rich layers of documentation, interpretation
and other web-based contextualizing that exist around the concept are regarded as a
strong indication that new knowledge was nonetheless communicated. Project Anywhere
has been set up as an experimental platform that can develop and test new forms of
146
documentation and critique and new approaches to the validation of new knowledge.
147
148
took place leaving the visitor and the new guide in command of a unique, embryonic and
ongoing conversation related to the idea of progress. Although this work appeared to have
a physical location, it was unquestionably without specific place or forma quality that
Sehgal understood implicitly.
New and strangely expanded forms of symbolic territory, can, in some contexts, be
implied by the artistic object that questions the boundaries of the institution that contains
it. Such art no longer adheres to any particular content that is necessarily distinctive from
ordinary, everyday experience. What changes the commonplace into art is context and the
internalisation of the experience. This requires an inclination to be affected on the part of
the audience; a willing appreciation of something experienced. Arts alterity from non-art
has been rejected in this process and the critique of these new distributed, networked
forms is also in a state of adaptation.
Project Anywhere was conceived and developed as one possible solution to some of the
challenges presented in this paper. As Project Anywhere prepares for a second round
of peer review toward the selection of its 2014 program, Nancy de Freitas and Sean
Lowry (the authors of this paper) have looked to the parallel task of documenting and
philosophically contextualising the evolution of its unique peer validation system. Prior
to the development of this system, and based initially upon the founding concept of
Sean Lowry in 2011, Project Anywheres Steering Committee (2012)22 was formed with
a view to developing appropriate policy for the task of validating artistic research at the
outermost limits of location-specificity. After much consultation and debate, a unique
two-stage peer review process was developed. Accordingly, it was decided that a blind
peer review of project proposals would be used to determine which projects would
be hosted, whilst an open peer review of project outcomes would better suit the task
of deciding which projects would be finally archived as validated research outcomes.
In concert with this task, a comprehensive set of evaluation criteria was developed.
It was also emphasised that Project Anywhere should retain verification materials
to demonstrate that all evaluation criteria are met (these materials are archived for
external auditing). Once this two-stage peer-review policy was formulated, an Editorial
Committee23 was formed to review all proposals that had successfully navigated the
peer-review process and select the final four projects for the 2013 program. Meanwhile,
an Advisory Committee24 was formed in order to oversee the overall strategic direction of
Project Anywhere.
The first review and critique round resulted in a selection of works to be hosted on the
site. With four projects and a live web presence, the site and its conceptual framework
was finally open to the scrutiny of the Project Anywhere committees. The digital
conditions of each art projects web presence (text descriptions, image quality and links)
became the focus of the committees attentions and evaluative discussions are continuing
on the value of: (1) higher quality visual and textual information on hosted works; (2)
more comprehensive artist statements; (3) supportive texts by invited writers and/or
comments from external critics; and (4) advice for artists on quality documentation (good
Artistic research practice and exhibition practice are the two interconnected frameworks
under examination here. Project Anywhere is a critical response to both of these
problematic contemporary issuesart AS research (artistic research) and the notion of
the exhibit or exhibition as the primary product of artistic practice. Many practical and
theoretical questions have arisen in the process of designing and managing the launch of
the project, which has opened up a valuable site for research and experimental methods
to be tested in the future as the project is consolidated.
Moving forward
In recent years, tertiary art education and the artwork associated with higher education
programmes (and graduates) has become a product dominated by research paradigms
and objectives with quantifiable, verifiable end results. The institutional requirement
for documentation and evidence of research, and scientific models of peer validation,
has undoubtedly introduced a political dimension and a homogenizing effect on artistic
activity. Distinctive parallels emerge with marketing attitudes and productivity agendas
as we witness the loss of unfettered, open-minded, value seeking creative action.
Socially oriented, critical processes and work towards self-enlightenment or pure
experimental, speculative thinking may be in decline. In 2012, an interesting examination
of this phenomenon took place at the 1st Tbilisi Triennial, Offside Effect,25 which was
focused on the conceptual development of educational platforms that challenge the
current prescriptive influence of the Bologna process in Europe.Artists and lecturers,
collaborating with groups of students from several selected experimental academies,
attempted to open a window on their creative orientations and strategies for making
work. Much of the visitor experience of these works entailed: encounters of a discursive,
critical or archival nature; interpretations of artistic freedom; collective, experimental,
bohemian and squatter action, and the idea of an exhibition functioning as a school in
turn framed as a work of art.26
In asserting that the art itself is not directly presented on the Project Anywhere website,
the idea that the art is to be somehow apprehended as existing elsewhere in space and
149
time is implicated. To this end, the indexical information made available via the website
functions to direct attention to a work existing somewhere else in space and time. The
potential remoteness or transience of some hosted projects will invariably mean that it is
difficult, and in some cases impossible, for all subjects in the intended audience to directly
apprehend the work. This raises the question of whether mediated apprehension is
somehow a second-best experience. Given the post retinal nature of much contemporary
practice, philosophical questions have arisen in a range of institutional contexts. In some
cases, these theoretical uncertainties have been developed into an artistic or curatorial
premise. To cite one recent example, the artistic director of Documenta XIII (2012)
Carolyn Christov-Bakargiev directly addressed the necessity of the relationship between
aesthetic and sense perception: What does it mean to know things that are not physically
perceivable to us through our senses? What is the meaning of the exercise of orienting in
thought toward these locations?27 Accordingly, some Documenta XIII sites included in the
Kassel catalogue were actually located elsewhere on the globe.
Other social experiences reinforce this notion that it is possible to build an aesthetic
experience in the mind of an interpreter who does not directly sense a creative work. We
sense many things vicariously, without direct experience. For example, many humans
who have not experienced life in the wilderness may still hold strong political opinions
about the value of an unvisited wilderness and have a personal attachment to the idea of
it. In this sense, simply knowing that it is there offers an experience profoundly different
to a theoretical proposition. Consider, for example, the description of the six hundred
thousand hectares of wilderness that constitute Southwest National Park (part of the
Tasmanian Wilderness World Heritage Area) provided on the Tasmania Parks and
Wildlife website:
The park, the largest in Tasmania, epitomises the grandeur and spirit of wilderness
in its truest sense. Much of the park is remote and far removed from the hustle and
bustle of the modern world. For many, just the fact that such a place still exists brings
solace.28
27 Carolyn Christov-Bakargiev,
Introduction, The
Guidebook, dOCUMENTA (13),
Catalogue 3/3 (Kassel: Hatje
Cantz, 2012), 7.
28 Southwest National Park:
Introduction, Tasmania
Parks and Wildlife, accessed
November 14, 2012, .http://
www.parks.tas.gov.au/index.
aspx?base=3801.
150
There are of course many other lived examples of things that we can potentially sense
without resorting to direct experience. We do not, for example, necessarily need to
directly witness events ranging from sexual impropriety to genocide in order to be
reasonably convinced of their existence. Extra sensory information in the form of
substantial documentation can provide forms of validation that come close to (and in
some cases supercede) direct sense experience. Continuing with this train of thought,
one of the reasons that Tehching Hsiehs work arguably remains compelling is the way in
which systematic documentation has enabled interpreters who did not directly witness
his five One Year Performances in New York between 1978 and 1986 to build his works
aesthetically in the mind. Hsiehs Time Clock Piece, for example, is validated by 366 time
cards, 366 filmstrips, signed witness statements, a record of missed punches, and a 16mm
time-lapse film. Consequently, Hsiehs performances arguably provide a profoundly
different kind of comprehension of concepts central to the mechanics of capitalism,
surveillance, production, control, discipline and submission than might be possible within
a more traditional theoretical or philosophical argument.
In conclusion
The conditions under which Project Anywhere was conceived are underpinned by a
series of now long standing debates concerning the paradoxical conditions of artistic
production, display and consumption. From the historical avant-gardes through
conceptualism and institutional critique, to new modes of exhibition, display and
performance across the global contemporary art spectrum, artistic researchers are
increasingly aware of what Sabine Folie recently described as the paradoxical insight that
total comprehension is impossible.29 Engaging with this notion of incomprehensibility
has become a defining characteristic in the framing of artistic research. Moreover,
the difficulty of adequately determining the edges of a creative work has meant that
exegetical and paratextual elements are increasingly considered as necessary parts of a
creative works orbit. Expanded forms of symbolic territory are in many cases implied by
artistic objects and strategies that aim to problematise the boundaries that contain them.
The ongoing challenge that faces Project Anywhere is the question of how the veracity of
artistic documentation might accommodate these paradoxes in a way that is sympathetic
to the contradictions characterizing much contemporary artistic practice, whilst also
somehow being accountable to the institutional expectations of university-based
research culture. Ultimately, perhaps what we are really proposing here is an institutional
acknowledgement that more and more contemporary artworks now appear to function
as a conduit for connecting the beholder to extra-perceptual networks of textures,
events, meanings and associationsas opposed to simply evoking the more specific
phenomenological relationships that more orthodox forms of modernism once claimed to
instantiate.
151