A report submitted to
Dr. Rohini Patel
By
Alok Kumar Singh
&
Navjot Singh
Section C
Roll No. 155010
On
August 29th , 2015
Thanks
Sincerely,
Alok Kumar Singh
British Columbias Sauder School Business
Email:alokkumar.singh.2015@iimu.ac.in
Situation Analysis:-
Problem Statement:What measures Mr. Ford should take to ensure the best interest of CCD taking into account his
career and studies?
Options to be considered:
Option 1: Wind down CCD and go for summer Internship.
Option 2: Develop franchising program for CCD.
Option 3: Partnership with golf course.
Option 4: Include cut polishing and expand other services as well.
Criteria for evaluation:
Following criteria are jotted down in their order of priority:
Evaluations of options:
Option 1: Wind down CCD and go for summer internship
Pursuing summer internship will act a catalyst for Mr. Fords career. The offer of internship that
he is having will pay him the same amount as he earned during the last summers, running CCD.
Moreover, this will add to his work experience as well. Since CCD functions at his family home,
its feasible to wind it down for the time he pursues the internship. Post internship, Mr. Ford may
continue with CCD.
3
Action Plan:
To wind down CCD for a window of few months, Mr. Ford is hereby suggested to send out
letters to his existing customers informing them about the decision of winding down and
thanking them for their business. Mr. Ford will have to make arrangements to keep the existing
inventories in place so that they may be used once he returns after the summers. Mr. Ford is
suggested to make necessary arrangements for the internship as well.
Exhibit 1
Item
Charges for detailing with cut polishing
Cost ($)
125
30
35
1050
Rotary Buffer
-250
-1500
Insurance Cover
-1750
Total Expenses for cut polishing
Net Loss
-700