TITAN KIOSK MANUAL

INTRODUCTION

INTRODUCTION
03. Introduction of the Brand, the Big Idea and the Mosaic System

LAYOUTS
05. Type A1
06. Type A2
07. Type B1
08. Type B2

COLOURS, MATRIALS, FINISHES & LIGHTING

10. Finishing & Colour
11. Lighting

CONSTRUCTION DETAILS
13. Detail Type A1
14. Detail Type A2
15. Detail Type B1
16. Detail Type B2

INTRODUCTION

Purpose
In todays consumer landscape, retail plays a deciding role for the
fortunes of many brands. How the brand comes alive at the point of
sale determines the effectiveness of not just the brands imagery
but also its business fortunes. It is also equally important for the
brand to remain consistent at all touch points. Given that the future
lies with the young and modern consumer groups across many
geographies Titan has sharpened is endeavors to become
increasingly relevant and attractive to these groups. In this context,
our Retail design system in the shop-in-shop (SIS) context has been
re-engineered such that Titan can appear true to its stated objective
of becoming a leading, respected brand in many International
markets. We have therefore devised this new identity and are
happy to present the details of the same in this guideline manual.
The purpose of these guidelines is to bring consistency and
modernity to Titans International SIS system, in order to appeal to a
younger consumer and therefore rejuvenate the brand in the retail
context.

Big Idea
One of Titans key strengths is its diversity and its freshness. The
choice of offerings suiting various tastes for various needs has been
a key differentiator for the brand. Each style and collection is
uniquely addressing specific consumer needs across various
markets. This extends well into the style and price dimension. Yet, in
this diversity, every Titan product represents the various values of
Titan. So cumulatively, every offering from Titan through its
distinctiveness, adds to the brands equity.

This aspect gives the brand the vibrancy needed to grab the target
groups attention. It resonates with their energy and their constant
fascination for diversity and freshness. Titan can, therefore on this
plank continue to intrigue them and connect with their lifestyle,
giving them choice and ability to do more.
Real: Authentic and grounded brand for real people
Fresh Thinking: Titan is an innovative brand that is constantly
exploring and moving forward, differentiating itself from other
players.
Vibrant: Capturing the energetic, youthful spirit of the brand and its
ideal customer.
Unexpected: Titan is captivating in the way it mixes unexpected
things.

Mosaic system
The idea of the mosaic system is richness through accumulation; its
not matter of one personality but a combination of personalities
and styles, adding to each other as a grid.
We have created a fully flexible modular system through which the
mosaic idea runs throughout, helping the brand to maintain a
consistent identity and appeal to the consumer.

LAYOUT OPTIONS

Layout Option A1
Titan Watch Kiosk Proposal - Layout Option A1
Square Kiosk layout with super structure.
Key features:
- The horizontal as well as vertical display units give customers a smoother easy view of the products.
- Open concept allows for a more relaxed experience for the customer.
- The minimal modern structure does not take up as much space and allows the customer to move around easily.

Layout Option A2
Titan Watch Kiosk Proposal - Layout Option A2
Square Kiosk layout with super structure.
Key features:
- Open concept with a large horizontal as well as vertical display units to hold the product.
- Easy viewing by customers in a more relaxed surrounding.
- Digital Display are on eye-level
- The verticality makes it easily noticeable, even from a distance.
- Sharp and edgy.

Layout Option B1
Titan Watch Kiosk Proposal - Layout Option B1
Square Kiosk layout with super structure.
Key features:
- Open concept with a large horizontal as well as vertical display units to hold the product.
- Easy viewing by customers in a more relaxed surrounding.
- Digital Display are on eye-level
- The verticality makes it easily noticeable, even from a distance.
- Sharp and edgy.

Layout Option B2
Titan Watch Kiosk Proposal - Layout Option B2
Square Kiosk layout with super structure.
Key features:
- Longer and wider horizontal and vertical display units provides more space for the product.
- Super structure can hold lighting, security systems and additional digital display
- Digital Displays are on eye-level
- With its modern smooth curves, the structure is visually stimulating and appealing. Due to its size and dimensions, it is easily noticed from a
distance.

COLOURS, MATERIALS, FINISHES & LIGHTING

FINISHING & COLOR

CMF -Paint

Laminate

Body MDF construction

Body MDF construction
White
2 x layers base white
2 x layers 9010 pure white
1 x layers 9010 light white

1 x layers 9010 light white

Body MDF construction

Black
1 x layers base black 7c
2 x layers black 7c
1 x layers high gloss

Kick Plate
Black Stainless Steel

Primary Colour Red

Back-sprayed Glass
201c

Secondary Colour Red

Back-sprayed Glass
Ral 3003

Secondary Colour Orange

Back-sprayed Glass
165c

Interior of Unit
9010 pure white matt

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LIGHTING

The following lighting details are recommendations only, and there is

flexibility to explore other lighting solutions.
Wherever possible the design of the lighting fixtures needs to be
consistent with the overall Mosaic design intent
All fixtures should have the same finish across all units in a set. All bulbs
need to be consistent LED white light to ensure a uniform feel.
Tall Units / Tower:
Down lights White Frame LED/6W/DIL
2 x transformer Driver 24V 2W LED Driver
4 x 1100mmL LED strip/DIC/24 c/w 2 x transformer driver (24V 20W LED
Driver
Large Display / Flatbed:
1 x LED strip 1.2mL 6W/DIL
2 x Driver 24V 20W LED Driver
2 x LED strip 300mmL 6W/DIL
1 x LED Goalpost, matt/powder-coated finish (to run across full length of
unit front facing edge)
Totem Multilevel Display:
4 x 1.2W voL CDR anodized spotlight c/w rod. (warm) height adjustable
4 x Driver 350mA constant current quick connector
Lights to be placed on outer corner of each section, in order to light the
front of the product within
Signage / Logo Light:
4 x 1200mmL fluorescent tube T5 (Day Light)

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CONSTRUCTION DETAILS

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Layout Option A1

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Layout Option A2

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Layout Option B1

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Layout Option B2

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END
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