Table content

SWOT Analysis of India Vacuum Cleaner Market

10.1. Strengths
10.2. Weaknesses
10.3. Opportunities
10.4. Threats
11.
Government Regulations in India Vacuum Cleaner Market
Customs Duty on Vacuum Cleaners
RoHS Compliance Certification
CE Certification
Indian Electrical Standards
12.
Prerequisites to Enter in India Vacuum Cleaner Market
Consumer Preferences
Procurement of Vacuum Cleaner Parts and Accessories
Competition
Government Regulations
Marketing Platforms
13.
Competitive Landscape for India Vacuum Cleaner Market
13.1. Market Share of Major Pla ers i I dia Reside tial Va uu Clea er Market, FY
a d FY
13.2. Market Share of Major Players in India Non- Reside tial Va uu Clea er Market, FY
a d FY

14.

I dia Va uu

Clea er Market Future Outlook a d Proje tio s, FY

-FY

India Vacuum Cleaner Market Size

Table content

1.
India Vacuum Cleaner Market Introduction
1.1.
Comparative Analysis of India and the US Vacuum Cleaner Market
2.
India Vacuum Cleaner Market Supply Chain Analysis
3.
I dia Va uu Clea er Market Size, FY
- FY
3.1.
B Sales Re e ues, FY
- FY
3.2.
I dia Va uu Clea er Market Size Sales Volu e, FY
- FY
4.
India Vacuum Cleaner Market Segmentation
4.1.
B Reside tial a d No Reside tial De a d, FY
-FY
4.2.
By Type (Handheld, Canister, High Pressure Cleaners, Robotic and Others) of Residential Vacuum
Clea ers, FY
a d FY
4.3.
By Purpose of Residential Vacuum Cleaners (Dry, Wet and Dry, Car Vacuum Cleaners, Steam Cleaners,
Wi do Clea ers a d Others , FY
a d FY
4.4.
By Distribution Channels for residential Sector (Door to Door, Retail stores, Online Portals,
Tele arketi g , FY
a d FY
4.5.
B Regio al De a d Tier I, Tier a d Tier Cities , FY
a d FY
5.
India Vacuum Cleaner Market External Trade Scenario
5.1.
E ports Value a d Volu e, FY
-FY
5.2.
I ports De a d a d Value, FY
-FY
6.
Brand Analysis of Indian Vacuum Cleaner Market
7.
Growth Drivers for Indian Vacuum Cleaner Market
8.
Issues and Challenges in India Vacuum Cleaner Market
9.
Trends and Development in India Vacuum Cleaner Market
Outsourcing of Cleaning Services
Demand for Aesthetically Pleasing Products
Demand for Hi- Tech High Capacity Products

HOW HAS INDIA VACUUM CLEANER MARKET GROWN

IN LAST 5 YEARS
The India Vacuum Cleaner Market has evolved from being an elitecentric market into a market which caters to the demand for all
income groups. Around 5 years back, the penetration of vacuum
cleaners in rural areas was miniscule. However, due to surge in
awareness among the semi-urban and rural areas, the demand for
vacuum cleaners has been rising. The growth in demand for vacuum
cleaner in India has primarily been driven by rapid urbanization,
increase in the number of working women and rising purchasing
power of the people. Increase in tourism has boosted the
hospitality industry which has further acted as a growth driver for
this industry. Emergence of online shopping portals, proliferation in
outsourcing of cleaning services and growth in the organized retail
has augmented the demand in the vacuum cleaner industry during
the spa of last fi e ears fro FY
to FY
.

Figure: India Vacuum Cleaner Market Size by Volume in

Thousand units, FY
-FY
5

10,0%

700

9,0%
600
8,0%
500

7,0%
6,0%

400

5,0%

300

4,0%
3,0%

200

2,0%
100
1,0%
0

0,0%
FY'2010

FY'2011

Thousand

FY'2012

FY'2013

FY'2014

Growth Rate %

FY'2015

Vacuum cleaners in India are sourced to the distributors

The poor government spending on infrastructure in India coupled with low advertising
efforts by the companies has further restrained the growth of vacuum cleaner market.
Cheap and poor-quality imports from China have further acted as a deterrent in the
growth of budding players in this market.
Germany has consistently been the major export destination for vacuum cleaners in
India. . Since there is availability of cheap labor and raw materials in India, it can fulfill
the excessive demand of other countries at a low cost. Hence, Germany has served as
the major export destination for Indian vacuum cleaners and accounted for ~% of the
total a uu lea er e ports duri g FY
. I ter s of i ports, Chi a has
contributed to the highest proportion of imports of vacuum cleaners to India.
Vacuum cleaners in India are sourced to the distributors from the manufacturing
plants, who charge a sales margin of about ~% on the overall sales. These distributors
are directly associated with the companies, whether they are global or domestic
companies. The middlemen are also responsible for the promotion and advertisement
of vacuum cleaners, whose expenses altogether are borne by the manufacturers. The
distributors supply the cleaners to exclusive dealers, company showrooms and
retailers which are located at both the regional and local level. The retailers charge a
margin of around ~% before selling the vacuum cleaners to the final customers. Most
of the hospitals, educational institutes and corporate houses purchase vacuum
cleaners in bulk quantities. Large bulk sales as well as access to the overseas markets
have led the companies to procure substantial profit.

HOW THE PLAYERS ARE POSITIONED IN INDIA RESIDENTIAL VACUUM

CLEANER MARKET?
The demand from residential sector has dominated the overall market,
hi h has a ou ted for a pro isi g share of ~% duri g FY
. With the
reduction in size of households, it has become cost effective to use
vacuum cleaners for cleaning purposes instead of manual cleaning with
the help of housemaids. This segment has marked revenues worth INR ~
million in FY 2010 to this industry which appreciated to INR ~ million
during FY 2015 at a CAGR of ~%. However, the percentage contribution of
this segment dipped owing to the surge in non residential services such as
hospitality services, malls, industrial activities and airports.
The India Residential vacuum cleaner market is dominated by Eureka
Forbes Ltd. which contributed to INR ~ million revenues from the sale of
its vacuum cleaners in FY 2015, and thus have accounted for ~% of the
revenue contribution in the overall vacuum cleaner market in India.
Eureka Forbes has been the pioneer in vacuum cleaners market of India. It
introduced this product at a time when manual cleaning was the norm
and mechanized cleaning was a far-fetched concept.

Figure: India Residential Vacuum Cleaner Market Size by Revenue in INR

Million, FY
-FY
5

3.500

10,0%
9,0%

3.000
8,0%
2.500

7,0%
6,0%

2.000

5,0%
1.500

4,0%
3,0%

1.000

2,0%
500
1,0%
0

0,0%
FY2010

FY2011

INR Million

FY2012

FY2013

FY2014

Growth Rate %

FY2015

HOW COMPETITION IS EVOLVING IN INDIA NON-RESIDENTIAL VACUUM

CLEANER MARKET?

A significant proportion of demand for vacuum cleaners in India is

originated through non residential sector such as corporate houses,
malls, hotels, airports and hospitals. These services have witnessed
huge growth in the past few years. Increase in tourism has boosted
the hospitality industry with several budget hotels being setup by as
many as 40 hotel chains in the past 5 years. Furthermore,
government has approved 300 hotel projects out of which 150 are
in the luxury range. Since the hotels and malls prefer mechanized
cleaning over manual cleaning to maintain their status-quo, their
proliferation has boosted the demand for vacuum cleaners in India.
In order to fulfill their corporate social responsibility towards
environmental sustainability, emerging business houses in India
have also started opting for eco-friendly vacuum cleaners, thereby
driving up the growth in the Indian Vacuum Cleaner Market

WHAT IS THE POTENTIAL OF VACUUM CLEANER MARKET IN FUTURE?

The future of vacuum cleaner industry in India looks bright on account of
rising GDP per capita, growth in non residential services and change in
lifestyles. In FY 2015, this industry recorded revenues worth INR ~ million,
growing at a CAGR of ~% over the span of six years from FY 2010 to FY
2015. The growth of the Vacuum Cleaner Industry is expected to
accelerate over the forecasted period FY 2016- FY 2020 due to rapid
urbanization and smaller households in India. The surge in online shopping
portals has made it easier for the consumers to access the diversified
product portfolio of the vacuum cleaners, thereby bolstering the Ecommerce sales in this industry. This will augment the revenues in the
Indian Vacuum Cleaner Market at a CAGR of ~% from FY 2016 to FY 2020.

However, the tremendous growth opportunities present in this market are

urging new players to enter into this industry.

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