Passionfruit

ANNUAL INDUSTRY REPORT 08 09

Growers vote
YES to a national
passionfruit marketing levy
Many growers affected by the severe frosts
and wet periods of 2007/08 lost a lot of
vines and difficulties in sourcing virus-free
replacement plants caused significant
delays or for some the inability to replant.
The closure of some processing plants
also saw an increase in second grade
fruit being sent to market, undermining
the value of top grade fruit and resulting
in diminished returns due to over-supply
at some periods during the year.
The start of 2008/09 commenced with
long standing Australian Passionfruit
Industry Association (APIA) executive
member Keith Paxton stepping
down as President and Scott Maltby
elected as his replacement. The APIA
executive committee and Industry
Advisory Committee (IAC) then kicked
into overdrive to commence formal
consultation with growers throughout
road shows and a series of field days

held in regional areas to discuss the

proposed passionfruit marketing levy.
Both the Department of Agriculture
Forestry and Fisheries (DAFF) and
Horticulture Australia Limited (HAL) were
consulted throughout this process to
ensure the process and ultimate voting
on the marketing levy adhered to the
DAFF levy principles and guidelines.
Approximately 63 per cent of those
passionfruit growers who exercised
their right to vote by postal ballot sent
to the Australian Electoral Commission
(AEC), voted yes to the introduction of a
marketing levy for passionfruit.

with the Passionfruit IAC (i.e. the R&D

committee), which meets with HAL at
least twice a year to advise where levies
should be invested based on the industry
strategic plan. All levy payers are able to
provide input into this process, and can
contact their regional APIA representative
or IAC member at any time to discuss
what they feel the industrys priorities
should be. These projects are supported
by a strong industry communication and
consultation strategy funded through a
Partnership Agreement project with HAL.

This annual report provides a snapshot

of the 2008/09 passionfruit industry
research project activities funded via
industry levies, as well as voluntary
contributions and matched funding from
the Australian Government through HAL.
The program is managed in partnership

The breeding and disease

management project (PF07001)
continued to focus on breeding
rootstocks with viral and fungal
disease resistance; virus research and
fungal disease control.
continued on page 2

Other R&D program highlights for

2008/09 included:

Climate Change is increasingly becoming a significant topic for the horticulture

industry. In 2007/08 the industry began contributing to the horticulture component
of phase one of the national Climate Change Research Strategy for Primary
Industries (CCRSPI).
The aim of CCRSPI Phase One was to develop a comprehensive research strategy
that will allow industries to be informed by good research and be prepared to
respond to the opportunities and risks presented by climate change. The scope of
the strategy will be broad, covering any issue that needs consideration over the short
(3 years), medium (5+ years) and long term (10+ years). The research strategy and
phase one final report is available from the CCRSPI website http://lwa.gov.au/ccrspi/.
HAL is now contributing to phase two of the project in 2008/09 in collaboration with
other Rural RDCs, CSIRO and Federal, State and Territory Governments. This phase
aims to develop an implementation plan for the research strategy for 2009/10 onwards.

These projects have been funded by HAL using the passionfruit levy and/or voluntary contributions from industry with
matched funding from the Australian Government for all R&D activity.

Growers vote YES to a national

passionfruit marketing levy
continued from page1
Project PF06004, continued the
breeding program with a focus
on generating varieties suited to
different growing regions. The
technical expertise provided by
Peasley Horticultural Services within
these projects, has enabled a new
variety trial block to be maintained.
Further breeding to control virus
issues in this trial has a strong
linkage to project (PF07001) and
investigation into vine decline.
The market access project (PF07000)
was completed investigating whether
fruit fly host status freedom can be
achieved for new cultivars, in addition
to blemish free purple skinned
varieties. While Pandora appears to
generally be a poor host for fruit fly,
data has not demonstrated conditional
non-host status for three of the new
cultivars, and further research is still
required to determine the host status
of some of the other new cultivars.
Despite the small size of the
passionfruit research levy program,
significant benefits and insights have
already been achieved. More detail can
also be obtained through the contacts
listed at the end of each project
summary, or through the HAL and APIA
websites (www.horticulture.com.au;
www.australianpassionfruit.com.au).
For more information contact:
Dr Kendle Wilkinson
HAL Industry Services Manager
433 Logan Rd
Stones Corner Q 4120
T 07 3394 8208
E kendle.wilkinson@horticulture.com.au

Testing fruit fly host status

for new cultivars
The Queensland fruit fly is one of the
major quarantine pests. Market access
for passionfruit from fruit fly endemic
areas relies on the non-host status of
unblemished fruit with dark skin and
leathery rind (the purple type cultivars).
This non-host status allows fresh whole
fruit to be sold in domestic markets and
has led Australia to become the leading
passionfruit producer in the world.
However, changing consumer
preferences and demand for cultivars
suitable for different geographic and
climatic growing regions means the
passionfruit industry is seeking to breed
and select a range of new cultivars with
a lighter colour and softer rind from
Panama and purple type parents.
Some of these new cultivars have been
tested for their market potential in the
industry trial block in Duranbah, with
the new Pandora cultivar appearing
to be a suitable candidate for a future
marketing strategy.
To further the development of these
new cultivars, the Market Access
Team of the Queensland Department
of Primary Industries and Fisheries
(DPI&F) recently completed a research
project to determine if three of the new
cultivars (Pandora, Black Gem and

McGuffies), could also be classified

as conditional non-hosts for the
Queensland fruit fly.
While assessments of the blemished
fruit from cultivars, including Pandora
have shown passionfruit is generally
a poor host for the Queensland fruit
fly. Laboratory testing has revealed
the pest is able to use unpunctured
fruit as a host to complete immature
development and produce viable adults.
The field and laboratory results also
indicate blemishes and/or breaks in the
fruit skin increase the risk of female fruit
flies laying their eggs in the fruit.
While the empirical data has not
demonstrated conditional non-host
status for three of the new cultivars,
further research to determine the
host status of some of the other new
cultivars will be undertaken.
This research project was funded
by DPI&F Queensland, Horticulture
Australia Ltd (HAL) and the Australian
passionfruit industry.
Project PF07000
For more information contact:
Edward Hamacek, Queensland DPI&F
T 07 3896 9369
E ed.hamacek@dpi.qld.gov.au

Disease management and breeding

of passionfruit for improved quality
and productivity
Virus and fungal diseases are major
constraints to productivity and the quality
of passionfruit. This project aims to
address these issues through breeding for
disease resistance, improving knowledge
of virus and fungal diseases, and
evaluating new management strategies.

Rootstock breeding
Previously, in PF04001 a cross of
Heuston x P. incarnata was developed
which had excellent virus and fungal
disease resistance as well as cold
tolerance, however, it did not set seed.
The use of cuttings of this cross as a
rootstock has been tested. The cuttings
did not perform any better than DPI
and the plants had a spindly habit and
narrower stems than the cultivars being
grafted on top and would be very difficult
to manage in a nursery situation.
The best option for production of a new
rootstock is back crossing Heuston x
P. incarnata to DPI. A superior vine of
the cross of Heuston x P. incarnata has
been identified and has been the focus
of the back-crossing program to restore
fertility. Since January 2009 weekly
backcrossing has been undertaken, fruit
have set seed and seed will be collected

Passionfruit Industry Advisory Committee

during autumn and winter 2009 as fruit

mature.

Variety breeding
APIAs breeding program consists of
crossing high performing commercial
varieties and planting the seedlings in
the field for assessment. As plants raised
from seed are free from virus, there is an
opportunity to keep new varieties free
from virus. As part of this project, tips
of the seedlings are grafted and planted
in the field for assessment. The rest of
the plant is retained in the glasshouse to
be kept free from infection. The vines in
the field which perform well can then be
propagated from virus free material.

Virus research
Forty-eight field grown vines of Heuston x
P. incarnata were assayed for passionfruit
woodiness virus (PWV), passionfruit virus
Y (PaVY), clover yellow vein virus (ClYVV)
and Passiflora latent virus (PLV). Despite
many vines being symptomless, there were
quite a few vines infected with a number
of viruses and all vines except one tested
positive for PLV. Of importance are the
11 vines which tested negative for PWV,
PaVY and ClYVV.

To determine if these vines were resistant

to PWV, PaVY and ClYVV, rather than
having escaped infection, cuttings
were taken of each of the 11 vines,
established in the glasshouse and then
artificially inoculated with each of the
viruses. Five of these vines showed
resistance and one of these vines had
previously been identified as having
other characteristics important to the
breeding program, this vine is now the
focus of the rootstock breeding program.

Fungal disease control

Spray trials showed that the use of
paraffinic oil alone, which is used for
insect control, reduced the severity
and incidence of Septoria spot
compared to untreated vines. Trials
have been commenced which combine
a commercial spray program with the
application of paraffinic oil to determine
if the oil provides additional disease
control over the conventional commercial
program.
Project PF07001
For more information contact:
Jay Anderson, Queensland DPI&F
T 07 38969511
E Jay.Anderson@dpi.qld.gov.au

Jay Anderson taking cuttings off Lacey.

Demonstrating new production techniques

Success in any horticultural industry
requires efficient production systems
and the passionfruit industry is no
different.
To assist growers improve their onfarm
efficiency, Horticulture Australia
Limited (HAL) is funding a low cost
demonstration project to evaluate a
range of alternative production systems
at Duranbah in NSW.
The purpose of the project is to
provide clear data for growers on
the suitability of the new production
techniques ranging from trellising to soil
improvement and insect control.

Trellis structures
One of the major requirements in
passionfruit production is good trellising,
with purple fruit traditionally grown on
a single wire and panama types grown
on an overhead pergola system or
singlewire.
To determine the most efficient
trellising system, a field demonstration
is currently being undertaken using
both pergola and A-frame structures.
Using different varieties, the project is
assessing trellis performance in terms
of yield, fruit quality, pest and disease
levels and the productive life of vines.

Modified A-frame to encourage vines to close-in quickly and prevent sunburn of fallen fruit.

This year, eight new varieties have

been planted in A-frames following the
widespread disease outbreak which
forced the removal of the initial 2006 vine
plantings. Modifications have also been
made to the apex of the A-frames.
Some of the newer varieties are showing
outstanding growth and cropping potential
in this production system, with yields from
the first crop currently being recorded.

Sixty vines (comprising six varieties)

were planted in a new pergola in
October and November 2008 and these
are showing high yielding potential and
fruit quality.

Natural mineral fertilisers

Another issue for the passionfruit
industry is the potential for reduced
biological, physical and chemical soil
health due to continual use of synthetic
or inappropriate fertilisers.
The application of natural mineralbased fertilisers may be one solution
and a study is being undertaken
to compare their performance with
traditional synthetic fertiliser programs
in terms of soil analysis, cost and vine
performance.
The results from the soil analysis have
shown comparable levels of plant
nutrients, however, biological activity
and plant vigour indicators are higher in
the area treated with mineral fertilisers.

New pergola planting at the Duranbah trial block to compare the performance of six varieties.

While significant cost savings have

been achieved by applying natural
mineral fertilisers, more detailed
analysis of soil biological activity is not
possible due to limited resources.

Pest controls
Routine cover spraying with insecticides
upsets the natural biological control
mechanisms for insect pests, so
alternative methods for controlling
Queensland fruit fly, scale, mealy bug
and mite pests are being investigated.
These methods include using bait,
sprays, male and female attractants and
natural biological control insects.
The pest and disease control program
has been intensified this year to maintain
a commercial spray interval program
for controlling fungus diseases. To
date, effective disease control has been
achieved and varieties with poor disease
resistance have been culled.

Sweet Smother Grass has established well under the pergola system.

Ground covers
Efficient passionfruit harvesting requires
a low growing ground cover that
minimises soil loss, is not too demanding
in terms of nutrients and water, grows
in shaded conditions, and does not
damage falling fruit.

Control of Queensland fruit fly and other

insect pests has been achieved through
a program of regular bait spraying and
placing attractants, while natural control
agents have been used to control scale
and mealy bug insects.

Water usage
As the low growing ground cover sweet
smother grass (Dactyloctenium australe)
has shown potential for this role, its
suitability is currently being assessed.
Sofar the plantings under the A-frames
and pergola have established extremely
well and appear promising.

The challenge of minimising water

usage while applying it efficiently is very
important in commercial production.
Although low cost application is possible
using T-tape, its sustained use in
passionfruit production has not been
assessed. To provide growers with
more information, the suitability of this
approach is currently being trialled.
The research work on these new
production systems was due for
completion at the end of May 2009.
Following the unfavourable weather
conditions of 2008 that required the trial
area to be replanted, an extension to the
project was proposed, however, the low
level of funds available from levies has
left insufficient funds available.
Trial work will continue, but will remain
unfunded for 2009/10. Some data will
continue to be collected and the results
included in the final project report.
Project PF06003

Birds, rats and hares have proven too much for the T-tape irrigation system.

For more information contact:

David Peasley, Peasley Horticultural
Services
T 02 6677 7174
E peasleyhort@bigpond.com

Developing new commercial varieties

Breeding new varieties with better
resistance to pests and diseases,
improved productivity and fruit quality
that satisfies consumer requirements
are the highest R&D priorities for the
passionfruit industry.
In recent years new varieties have
succumbed to declining yields, shorter
productive vine life and declining vigour
and fruit quality. While the causes have
been linked to genetic deterioration
and increasing virus concentration and
combination, more research is needed to
identify ways to tackle these problems.
The diverse geographic and climatic
conditions in passionfruit growing
regions also means the industry
needs access to a range of varietal
characteristics.

Annual breeding program

To meet this challenge, the passionfruit
industry needs to expand its genetic
base to incorporate new and desirable
characteristics into the varieties available
for commercial production.
As a means of achieving this, the
field trial site in Duranbah maintains a

McGuffies Red continues to impress as an outstanding

panama variety in the subtropics.

genetic pool of passionfruit selections

from which annual cross-breeding is
undertaken. Seedling progeny from
the crosses of nominated parents are
raised in the nursery and grafted onto
disease-resistant rootstock before
planting out.
The breeding program includes an
inspection and culling process during
the first cropping period, followed by
further testing for internal fruit quality
and consumer acceptance. The testing
uses objective scoring criteria before
candidate vines are recommended for

The Samba cultivar has shown

outstanding sweetness, appearance,
pulp recovery and taste.

release, with the entire process taking

around six years.
This year the number of crossed
progeny was increased to 500 and the
program was expanded to a site at
Bundaberg to allow evaluation of the
potential new varieties under commercial
conditions. Of the 441 vines planted,
23 were selected from the six crossing
combinations for further evaluation.
The remaining crossed vines, as well as
progeny from the Misty Gem x Selection
1 crossing program, were planted at
the Duranbah trial site. These plantings
include some exciting prospects, with
22 per cent of the 32 candidate vines
selected for further evaluation.
One selection from the 2007 crossing
program, Number C-28-15 or Samba,
has shown outstanding cropping and
fruit quality potential. It has been grafted
and forwarded to all regional growers
participating in the trial for commercial
evaluation. If it continues to perform well,
the new variety could be released this
year for limited planting.
The results of internal quality testing
and consumer taste evaluation of both
Samba and McGuffies Red (a Panama
fruit) have been outstanding in terms of
sweetness, pulp content, appearance
and shelf life.

Sally and Peter Griffiths with Ross Brindley (centre) selecting and culling candidate vines at
Rosss Bundaberg plantation.

As part of the breeding program,

approximately 3,000 seeds from eight
crosses conducted in the 2008 crossing
program have been sent to a nursery in
Bundaberg for germination and grafting.

The grafted vines will be planted at both

Bundaberg and Duranbah, with some
growers also participating.
Crosses have also been performed to
develop a better rootstock. The cross
between virus resistant P. incarnata and
existing standard Flavicarpa rootstock is
aimed at eliminating virus contamination
of scion material and providing enhanced
vigour.

Overcoming virus problems

provides regular technical support to

the Australian Passionfruit Industry
Association (APIA) at executive meetings,
field days and levy payer meetings.
However, reduced funding from grower
levies means this support will be more
limited in the final year of the project.
Some activities will continue, however,
as the project has received a 12-month
extension. This is designed to bring
it into line with the major integrated

project planned for 2010 on disease

management in passionfruit production,
breeding new varieties and rootstocks,
and solving the virus problem.
Project PF06004
For more information contact:
David Peasley, Peasley Horticultural
Services
T 02 6677 7174
E peasleyhort@bigpond.com

Understanding and overcoming the virus

problem facing the passionfruit industry
is the focus of the next phase of R&D.
New varieties may remain viable longer
if the problem can be managed more
effectively, making further investigation of
the problem essential.
A virus management workshop held in
December 2008 identified short, medium
and long-term strategies to address
the problem of virus contamination
of nursery and field plantings. These
strategies include reintroduction of the
scion accreditation scheme, cleaning
of existing varieties by heat therapy
and establishment of secure vectorproof mother plantings to protect clean
material from re-infection.

Supporting the industry

To assist the industrys ongoing
development, this project also

Ex-plant breeder Peter Beal assisted in crossing the virus-resistant P. incarnata with P. flavicarpa
to develop a better rootstock.

The method behind the Passionfruit

HAL Partnership Agreement Program
All projects in the passionfruit
industry program are supported by a
strong industry communication and
consultation strategy which is funded
through a Partnership Agreement
project with HAL.
Partnership Agreement activities are
funded by HAL using the passionfruit
R&D levy and a voluntary contribution
from APIA with matched funds from
the Australian Government. These
matched funds enable APIA to
undertake:

The Annual Levy Payers Meeting

(ALPM).
A communications program
incorporating the Passion Vine
newsletter and the industry website.
The IAC secretariat function provided
by Zeki Murad.
A program consultation that enables
the IAC Committee Members to meet
with HAL and advise in regard to the
allocation and management of the
national R&D program.
More specifically, the general
consultation element of the Partnership

Agreement covers the participation

and/or input at the Passionfruit IAC,
HAL Industry Forums, HAL/APIA
Board consultation meetings as well as
other formal and informal consultation
between personnel of both APIA and
HAL. All costs are reviewed annually by
APIA and HAL.
Project PF07900
For more information:
Dr Kendle Wilkinson
HAL Industry Services Manager
T 07 3394 8208
E kendle.wilkinson@horticulture.com.au

Marketing levy submitted to the

Australian Government
The passionfruit marketing levy
submission has been submitted to the
Department of Agriculture, Fisheries
and Forestry (DAFF) for consideration.
The Australian Passionfruit Industry
Association (APIA) undertook a
process of consultation with growers
regarding the possibility of introducing
a new marketing levy.
The process followed the Department
of Agriculture Fisheries and
Forestrys 12 point guidelines for levy
introduction. Industry consultation
took place through face to face
meetings in the main growing areas.
The rationale for the new levy was
presented to growers and their
input was sought on the amount of
financing to be raised through the
levy. All comments and feedback
were noted and taken into account.
The proposed levy amount and mode
of collection was set based on the
feedback and put to a postal vote
through a ballot with the Australian
Electoral Commission. The result of
the ballot was positive, returning a
greater than 50 per cent vote for the
new levy introduction.
If approved by DAFF the next phase is
to allow for any opposition to the levy
to raise the support of at least 50 per
cent of the grower base against the
levy to halt the process. If there is no
significant opposition the Government
then moves to change the relevant
legislation to make the levy a statutory
obligation for growers to pay.

strategy through the annual roadshow

process which has recently become a
regular feature of the APIA calendar.

What will the proposed levy hope

to achieve?
As with all national compulsory levies
the proposed marketing levy funding
will be collected through the Levies
Revenue Service and it is proposed that
the funds raised be managed through
HAL as the passionfruit R&D Levy is
currently.
Marketing activities are not eligible
for matched funding through HAL.
Therefore the amount raised, after
management charges, will be used on
marketing activity to leverage good
results for the financial outlay incurred.
A draft marketing plan has been
developed by HAL that aims to:
Grow market share in line with
production.
Stabilise the prices received by
growers over the year by the
appropriate use of marketing and
promotion.
Increase consumer awareness
of new passionfruit varieties and
their improved taste, the nutritional
benefits of passionfruit and
passionfruit as an alternative fresh
fruit option.
Identify new export possibilities.

Following the official announcement

of production and statutory levy the
passionfruit industry would need
to accumulate funds to commence
marketing activities. It is envisaged
that with HALs assistance the
marketing strategy would be fine
tuned with relevant annual campaigns
launched and monitored for
effectiveness.

The plan recommends retail promotion

activities such as in-store promotions
and sampling, the use of point of
sale material to inform retailers and
consumers, public relations and joint
marketing work with marketers to
ensure the proposed improvements.
The marketing promotion campaigns
would be managed through HAL
and APIA and carried out by
contract providers according to the
marketingplans.

Growers should feel free to contribute

to the development of the marketing

The use of advertising on television

and radio is not thought to be an

appropriateuse of funds because of the

limitation of targeting the appropriate
sector of the population. However this
mode of publicity remains a fear with
some growers that the limited amount
of funds might be used wastefully in
thisway.
All passionfruit growers will have seen
poor presentation of fruit in the major
retailers. Unfortunately it is believed
that some retailers use passionfruit,
and other exotic tropical fruits, as a
statement of the variety of fruit they
sell, rather than to provide good quality
passionfruit consistently. Therefore
APIA requested a marketing levy to
additionally fund the development of
improved information to show retailers
how to sell passionfruit. The funding
will also work to liaise with retailers
to intervene and try to improve the
situation.
It is believed also that the majority of
passionfruit is sold outside of the major
supermarkets even though most of us
do our main weekly shopping at these
supermarkets. Therefore presenting
better fruit to customers at these stores
is essential if we want to get repeat
purchases, regardless of the variety, and
to take advantage of the retailing power
of the larger stores.
The new marketing levy, if approved
by DAFF, is likely to be implemented
by the latter half of 2009, and would
require at least six months to accumulate
sufficient finances to begin to implement
marketing activities. Therefore at this
stage it is likely that the marketing
campaigns would only start from the
beginning of financial year 2010/11.
Project PF07002
For more information contact:
Zeki Murad, Crescent PMC
T 07 3851 0917
E admin@australianpassionfruit.com.au

Investing in Australian horticulture

Australian Government priorities
As part of the Australian Governments
commitment to rural research and
development, horticulture industries
can access matching Commonwealth
funding through HAL for all research and
development activities.
The Australian Governments Rural
Research and Development Priorities
aim to foster innovation and guide R&D
effort in the face of continuing economic,
environmental and social change. HALs
operations are closely aligned with these
priorities.
This chart shows the proportion of
projects in HALs passionfruit R&D
program againsteach of the Australian
Government priorities for rural research
and development. Full details across all
industries are available in HALs annual
Percentage
by value of Passionfruit 09
report
at www.horticulture.com.au

Productivity and Adding Value

Improve the productivity and
profitability of existing industries and
support the development of viable
new industries.

Supply Chain and Markets

Better understand and respond to
domestic and international market
and consumer requirements and
improve the flow of such information
through the whole supply chain,
including to consumers.

Natural Resource Management

Support effective management
of Australias natural resources to
ensure primary industries are both
economically and environmentally
sustainable.

Climate Variability and

Climate Change
Build resilience to climate variability
and adapt to and mitigate the effects
of climate change.

Biosecurity
Protect Australias community,
primary industries and environment
from biosecurity threats.

Relationships and
roles relating to
HAL programs
Horticulture Australia Limited (HAL) is a
not-for-profit industry owned company.
Its role is to manage the expenditure
of funds collected by the Australian
Government on behalf of horticulture
industries.
HAL invests $85 million annually in
projects to benefit horticulture industries.
An industry advisory committee (IAC)
is established for each industry with
a statutory levy and annual income
exceeding $150,000. The IAC is a
subcommittee of the HAL Board. It
makes recommendations to HAL on the
expenditure of funds.
The peak industry body (PIB) for an
industry is responsible for recommending
to HAL the establishment of, and any
changes to, statutory levies. The PIB
for an industry with a statutory levy
recommends membership of the IAC
to HAL and must demonstrate how
the skills required on an IAC are met
by the persons they recommend for
appointment to the committee.
For more information please visit
www.horticulture.com.au

Innovation Skills
Productivity and Adding Value (46.6%)
Supply Chain and Markets (16.7%)
Natural Resources Management (5.0%)
Climate Variability and Climate Change (1.7%)
Biosecurity (10.0%)
Innovation Skills (10.0%)

Improve the skills to undertake

research and apply its findings.

Technology
Promote the development of new
and existing technologies.

Technology (10.0%)

Consultation funding
Consultation funding is paid by HAL to cover costs for IAC meetings, annual levy
payers meetings and costs within the partnership agreement between HAL and
the member industry that are specified as consultation, for example R&D program
consultation. In 2008/09 $16,199 of consultation funding was provided to the
Australian Passionfruit Association.

Across Industry Program

The passionfruit industry contributes funding towards an across industry program that addresses issues affecting all of horticulture.
Details of the current program are listed below. A full report of the program can be found at www.horticulture.com.au/industry/
acrossindustry.asp.
Project
No

Title

Project
start

Project
completion

Organisation

Contact

Outcome 1 Enhance the efficiency, transparency, responsiveness and integrity of the supply chain for the total industry to provide clear
market signals
AH04007

Pesticide regulation coordinator

5 Jul 04

1 Jul 09

AKC Consulting

Kevin Bodnaruk
02 9499 3833

AH07033

Incident Response Protocol development and training

for horticulture

21 Apr 08

30 Sep 09

Control Risks

Julian Heath
02 9279 0099

AH08011

A baseline survey of knowledge, attitudes, approaches

and aspirations regarding contamination management

31 Jul 08

31 Jan 09

Instinct and Reason

David Donnelly
02 9283 2233

AH08012

Country of origin labelling research project

1 Oct 08

31 Oct 08

Horticulture Australia
Limited

David Chenu
02 8295 2300

MT07029

Managing pesticide access in horticulture

1 Jul 07

30 Jun 10

AgAware Consulting
Pty Ltd

Peter Dal Santo

03 5439 5916

Outcome 2 Maximise the benefits of horticultural products in the eyes of consumers, influencers and government
AH07006

Promoting the health advantage of fruit and vegetable

to increase their consumption

1 Jul 07

30 Jun 10

Horticulture Australia
Limited

Chris Rowley
02 8901 0329

Outcome 3 Position horticulture to compete in a globalised environment

AH07002

HAL market access coordination

1 Jul 07

30 Jun 09

Stephen Winter &

Associates Pty Ltd

Stephen Winter
03 9832 0787

AH07003

Market access support program

30 Jun 08

30 Jun 09

Horticulture Australia
Limited

Kim James
08 6389 1407

AH08010

Workshop on quantitative methods applied to

horticultural improvement

16 Jul 08

30 Sep 08

Australia Crop Genetic

Services

Craig Hardner
07 3346 9465

Outcome 4 Achieve long term viability and sustainability for Australian horticulture

10

AH07031

Peri-urban horticulture and land use planning:

Literature Review & Tool-kit

1 Apr-08

31 Oct 08

GHD

Luke Jewell
02 9241 5655

AH08002

Horticulture Water Initiative 2008/09

1 Jul 08

30 Jun 09

Horticulture Australia
Limited

Alison Turnbull
02 8295 2300

AH08003

Analysis of Horticultures carbon footprint

15 Jan 09

31 May 09

Horticulture Australia
Limited

Alison Turnbull
02 8295 2300

AH08014

Horticulture industry consultation on Award

modernisation

17 Nov 08

30 Apr 09

Horticulture Australia
Limited

Ravi Hegde
02 8295 2300

Passionfruit Program 2008/09

Project
No

Project title

Levy
or VC

Project
start

Project
completion

PF06003

New production systems for passionfruit

Levy

14 Jul 06

PF06004

Provision of technical support to the

passionfruit industry

Levy

PF07000

Fruit fly host status testing of a new

passionfruit cultivar for interstate market
access

PF07001

Organisation

Contact

30 May 09

Peasley Horticultural
Services

David Peasley
02 6677 7174

1 Jul 06

30 May 10

Peasley Horticultural
Services

David Peasley
02 6677 7174

Levy

4 Aug 07

30 Sep 08

QLD Department of
Primary Industries &
Fisheries

Edward Hamacek
07 3896 9369

Disease management and breeding of

passionfruit for improved quality and
productivity

Levy

31 Oct 07

31 Dec 10

QLD Department of
Primary Industries &
Fisheries

Jay Anderson
07 3896 9511

PF07002

Establishment of a marketing levy for the

Australian passionfruit industry

VC

7 Apr 08

30 Mar 09

Crescent PMC

Zeki Murad
07 3851 0917

PF08900
/10

Partnership Agreement/Consultation
Funding

Levy
and
VC

1 Jul 08

30 Jun 11

Horticulture Australia
Limited

Kendle Wilkinson
07 3394 8208

11

Financial Report
PASSIONFRUIT Investment Summary
Year ended 30 June 2009
Marketing
2008/09

R&D
2008/09

Combined
2008/09

13,117

13,117

Levies Received

68,911

68,911

Commonwealth Contributions

70,089

70,089

1,343

1,343

140,343

140,343

Budget

172,536

172,536

Variance to Budget

(32,193)

(32,193)

123,374

123,374

16,804

16,804

1,431

1,431

10,679

10,679

152,288

152,288

160,159

160,159

7,871

7,871

Funds available 1 July 2008

INCOME

Other Income
Total Income

N/A

PROGRAM INVESTMENT
Levy Programs
Service Delivery Programs by HAL
Across Industry Contribution
Levy Collection Costs
Total Investment

N/A

Budget
Variance to Budget
Annual Surplus/Deficit

N/A

(11,945)

(11,945)

Closing Balance 30 June 2009

N/A

1,172

1,172

PASSIONFRUIT
Industry Advisory
Committee (IAC)

FOR MORE
INFORMATION CONTACT:

David Peasley (Chair)

Jay Anderson
Ross Brindley
Ian Constable
Jeff Hornery
Scott Maltby
Bill Mumford
Peter Rigden
Zeki Murad (secretariat)

12

Kendle Wilkinson (ex-officio)

Horticulture Australia Limited (HAL) Level 7, 179 Elizabeth Street Sydney NSW 2000
T 02 8295 2300 F 02 8295 2399 www.horticulture.com.au

Kendle Wilkinson
Industry Services Manager
Horticulture Australia Limited (HAL)
Suite 329, 433 Logan Road
Stones Corner QLD 4120
T 07 3394 8208
E kendle.wilkinson@horticulture.com.au